It was fascinating to read the interview with the UK Government’s head of editorial in econsultancy recently.
In the article, Carrie Barclay is asked “What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?”
She responds as follows:
“We use a blend of analytics and social media monitoring to keep an eye on things.
I’m not massively interested in high numbers of visitors – some of our blogs are quite niche – I’m more concerned with consistency and engagement.
Our comments facility is important, but these days many more conversations happen on social platforms, so that’s where we focus our attention.”
Focus on consistency first
In her thinking, she is validating our GERM Model – digital metrics for really busy people – which puts the focus on Getting Going (aka Consistency) and Engagement before worrying about Reach.
For many bloggers, myself included, writing consistently is really the first challenge we have to overcome.
Metrics Feedback to help with Habit Forming
I’ve set myself a challenge to write a blog post once a week, here on the Rise blog, and publish it every Tuesday. To help me in the challenge I’ve created a Rise board to track the number of posts I write each week and email me each Friday to remind me how I’ve gotten on.
If you’d like to join the board too then you’ll also get (completely free) that weekly email with the single Getting Going blog metric that matters – how many posts this week. You can see the board at Getting Going as a Blogger on Rise. Click on the Join button to get going.
Look forward to seeing you there.