This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is […]
Post archives for James Adams
2017 is just around the corner. In December’s search marketing news we’re talking about Facebook Messenger, card price image extensions on Google and more.
Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about […]
It’s that time of the month again when we look at the latest search engine and digital marketing industry news, and this month has been a big one for updates! Penguin search engine news alert Every search and digital blog over the past few days will have included at least some reference to Penguin 4.0 […]
As always, there have been quite a few developments in the search industry over the past few weeks, especially on the PPC side of things. Below are some of the highlights just in case you missed them. Expanded text ads also available in Bing Adwords users will find Bing easier to manage as paid Bing advertising […]
Cyber Monday 2014 saw 161 million visits* to retail websites and a total spend of £720m**. With these numbers expected to increase again this year, here is how you can use Dynamic Search Ads (DSAs) to ensure you have maximum exposure on this important online retail day. What are DSAs and how do they work? […]