Paid Advertising can be a powerful marketing tool for your website.
Whether you’re using Google, Facebook, or another platform, you’ll need to know how to maximize your ad’s copy, graphics and offer to meet your audience’s expectations and close the sale!
Finding the winning combination of these three elements will result in a successful campaign.
Figuring them out is the hard part; marketing agencies will charge exorbitant amounts of money for this reason.
Over the years we have ran many paid ad campaigns and know what works and what doesn’t…
We know how to find the right audiences, get a graphics design artist who understands those audiences, and create tailored written copy that resonates with them.
There are a few different types of Paid Ads we like to work with, Search, Behavioral, and Interest.
When creating a search-based campaign you’ll need to decide what keywords your potential customers will be searching for.
No matter what your selling, search ads are focused around keywords and the ability to match them to your product.
These types of ads are typically run on Google’s Network (Because it is the largest).
Bing and Yahoo are also good alternatives, but you will not see the same search volume from their networks.
Using Facebook’s ad platform you are able to target every aspect from a users shopping preference to their past behavior.
So how does this work? You mean you can target a person’s behavior?
The short answer is Yes, but you’ll need proper permission to do so.
This one is simple, you are targeting a specific audience based on what they like or are interested in.
Facebook and other ad platforms know this because of the sheer amount of data they have on individuals, this can be a powerful form of paid advertising
Learn more about how we can help you with your paid ads!
Having great content can be a huge struggle if your trying to do it all on your own.
Employing specialized content writers to write your content for you is definitely the way to go!
Unless of course you are a writer yourself, in that case you’ll want to outsource other aspects of your business so you can focus in on writing great copy.
Bottom line is you need Written Content for your website, and we can help!
We employ dozens of writers, all vetted by us for quality standards and the ability to research and effectively write a piece of content.
Keep in mind that hiring your own in-house writer is always an option but an expensive one…
The best way we have found is to outsource this until you are big enough to demand that much writing and content development.
We can analyze your needs and choose the best writer for the job, assist in prompt creation, directing the writer on various tasks, and ensure your delivered written content is of the quality you would expect.
Learn More about Outsourcing your Content Writing Here!
Configuring Google’s Suite of tools is a must for your website, without doing so you will not see a huge increase in traffic to your site.
This means by simply not doing this you are hurting your chances of being seen on the search engine simply because you have not asked to be indexed by them!
This is a huge mistake a lot of entrepreneurs make when creating their first, or fifteenth website…
We can make this an easy process for only $XX.
We offer a full setup of Google’s suite of tools, ensuring your properties are setup correctly, sitemap is indexed, and Robots.txt file is functioning properly.
If all of that sounds like another language to you then this service is going to be a no-brainer!
Learn More about Google Configuration Here!