Enterprise Email Marketing Services for eCommerce
Stratus Enterprise integrates with an enterprise email marketing platform for in store and eCommerce marketing, enabling you to create customer segments and send personalized emails based on Customer Relationship Management (CRM) data, including customer’s past purchases and preferences.
Ensure your brand remains top-of-mind to consumers when they’re ready to buy and encourage them to act with personalized promotions, incentives and offers. At Celerant, our ongoing digital marketing services, including eCommerce email marketing and automation services, will support your enterprise’s awareness and sales activity with targeted campaigns and abandoned cart recovery.
Email Marketing Services to Keep Your Brand Top-of-Mind
- Segment consumers based on behaviors and preferences
- Use automated workflows to send personalized promotions
- Boost sales conversions with targeted email marketing
- Follow and promote to your customers continuously with no ongoing effort
- Abandoned cart recovery to remind customers to complete purchases
- Manage campaigns and promotions
- Post purchase thank you emails
- Customer re-engagement to bring customer back
- Product review invitation emails to build consumer confidence and increase SEO
“D&D Texas Outfitters creates messages that are likely to be relevant to [their customers]. By sending email communications tailored to known customer preferences, D&D boosted its open email rate from 8 percent to more than 25 percent.”
For Target Marketing
Create and Manage Customer Segment Categories
Celerant’s Email Marketing Platform integrates with Stratus Enterprise in real-time, pulling your customer/CRM and sales data from your in store, online and third-party marketplace integrations. Using category management, the email marketing platform uses data to dynamically segment consumers based on shopping behavior, past purchases, brand preferences and demographics. See the impact our robust enterprise email marketing services for eCommerce can have on your retail business!
Increase Conversion Rates
And Sales With
Personalized Enterprise Email Marketing Services for eCommerce
Celerant’s email marketing platform sends automated, targeted email campaigns to your clean and segmented email lists. Each email contains personalized messages, promotions, abandoned cart recovery reminders, related products and more. Compared to mass emails, personalized campaigns increase the changes customers will click and convert into a sale. Our digital marketing team can either do all of the heavy lifting for you; if you have your own in-house marketing team, we can simply provide the platform for your team as part of our personalized enterprise email marketing services for eCommerce.
And Capitalize On
What’s Working Best
Email Marketing Analytics
To increase the effectiveness of your campaigns, our in-house digital marketing specialists use prescriptive analytics, combining big data consisting of campaign analytics, customer segmentation, customer data, shopper tracking (i.e., heatmaps, items in cart, purchasing history, shopping behavior, demographics), and what’s working best.
Enhance Marketing Campaigns with Geo Tracking
Location Analytics for Marketing
With Celerant, you can track the live, general area of your shoppers, and use that data to report on where they are opening their emails. You can also segment customers based on specific geographical areas to further personalize your email campaigns based on their location.
“Conversion rates from segmented emails have been significant for us. In fact, email campaigns account for about 22 percent of our total online revenue...in terms of ROI, email marketing is number one by far, making it one of the lifelines of our business.”
Take action on abandoned shopping carts instantly
Conversion Center for Abandoned Cart Recovery
Respond immediately to abandoned shopping carts and recover customers quickly with automated email incentives or other service recovery options. Celerant’s Conversion Center provides real-time visibility and access into live shopping carts, giving your customer service representatives (CSR’s) the ability to instantly correct customer orders and shipping options, including offering incentives for an enhanced customer service experience.