Pro-Blogging Secrets Coaching Call – Jan. 11, 2016
The coaching call video is below along with topics that were covered during the call.
Affiliate plug-in recommendations (1:45)
- Woo Commerce
- Plugin that allows people to purchase products or subscriptions from WordPress site. Need additional plugins to make different elements of it work.
- Woo Themes will help manage the subscribers, subscriptions, membership levels, affiliates, etc.
- Essentially take a WordPress blog and turn it into a shopping cart to sell your widgets.
- Downside is that they nickel and dime you a lot.
- Shopping cart for products – checkout pages look really nice.
- Handle affiliates – affiliates sign up and they take care of everything.
Frustration with low traffic (6:35)
- Not many people are overnight successes.
- To stay motivated, focus on the long-term. Consistently put action toward the goal and continue to learn and adapt, you will move forward and you will see success.
- Some people are great at being consistent but they aren’t adapting. Look at what articles are working and replicating those.
- Some people just start and don’t see success and want to quit right away.
- Need a balance of the two – stick with it and you’ll see results.
- Don’t always measure success by the numbers if your goal is to impact people’s lives and make a difference. Focus on the audience you have, even if it’s only 5 people. Give those 5 exactly what they need and make an impact with them.
Site Reviews (12:30)
- Use an easy to read font and make the tagline catchy.
- Depending on where traffic is going, consider putting pop-up on pages other than just home page.
- Buying a theme is worth it – clean, nice-looking site.
- For selling something, use a graphic of what they will actually get to help sell it.
- Lead with your area of expertise – if you are an expert on something, make that your focal point. Logo, posts, etc.
- Social Media buttons large enough to catch the viewers eyes.
- Lose “home” in title tag – for SEO, you don’t want that word taking up your prime real estate in your title tag. Include your blog name as well as any topics that you are trying to cover.
- Move email box to middle-center of the page from the right-hand nav bar.
- Good to explain what website is about but more to a more prominent place on site. Explain what the readers will get if they join the mailing list.
- Rework images to be Pinterest-friendly – vertical and adding text explaining what it is.
- Add alt tags to all images – work in whatever your keyword is.
- Blog Posts
- Make title tags for blog posts only the name of the post, not the name of your website.
- Link between your own articles more. If you have other articles that match the topic, link between those – good for user experience and good for Google.
Investing in your Blog (55:25)
- Hire a developer on upwork.com. Having someone in your pocket when issues come up will be well worth the investment.