Marketing has seen a lot of progress and development over the years. Many advanced ways of marketing business have evolved, precisely digital marketing. Social Media Marketing has broadened the scope of business. However, in this process of exploring ameliorated ways, many have overlooked email marketing.
According to research data, most internet users use email. You will be surprised to know 85% of the users are in the States. The rate of interest in email marketing is about 122%, four times higher than any other top strategies. So, read in detail about how you are one click away from your list of prospective customers.
WHAT IS EMAIL MARKETING?
Email marketing is the process by which you promote your business through the strategic use of email. You can reach your current or prospective customers by sending them apt emails. Advertising is the main goal of email marketing, but it is not necessary that all the emails also have the same purpose. Businesses have distinguished goals for their targeted customers. Other perks are branding, traffic, engagement, direct sales, referral marketing, reactivation, customer retention, and acquisition.
WHY IS IT’S THE BEST WAY TO MARKET YOUR PRODUCT?
Email marketing helps you to meet your financial goals. If you make a list and initiate segmented campaigns can yield a 760% increase in your revenue. Moreover, it is 40 times more effective in expanding the reach of your business and acquiring customers. After all, pitching the leads and converting them is better with email marketing. Fulfilling content helps to increase followers on social media and create a prominent and trustworthy brand identity.
HOW TO DO IT?
Observe the analytics and make segments-
Using analytics, know more about the open rate, click-through rate, and conversion rate about your customers. This way divide your audience into relevant segments and deliver them the content that they want. Customers who want a newsletter or info about new schemes or the upcoming collections etc. will be more satisfied than just getting all kinds of them.
Do not spam your customers’ inboxes but let your brand be visible in them-
Customers generally get frustrated when their inbox is full of emails by companies. After that, they tend to shift them from primary to other heads like social or promotions. Transferring them to other heads can also be followed by withdrawal of subscriptions. It can impinge on the company’s customer valuation journey. Following a schedule will not make it overwhelming for your customers and you as well. Thus, they will be self-motivated to check your emails.
Create friendly content and not promotional-
Nobody is attracted to the monotonous sound of a salesperson. Also, because of the stereotypes associated with it, people avoid relating with them. Just because your emails are written do not mean they cannot sound like one. Hence, try to make your email more interactive and flowery. It takes only a few seconds to draw attention.
Appealing subject line-
Subject lines are most important because they determine whether the consumer will click on the mail or not.64 % of people say they open an email because of the subject line. So, make sure you decide with all your creativity.
Add a signup box on each page of your website. Moreover, you can use Email automation which will make your tasks easier. It might be a decade-old technology but surpasses all other marketing channels like SEO, Social Media Marketing, and affiliate marketing. You can give so much to your customers in exchange for just one thing, their email address.