Market linkages
Everything from government schemes to templates for your entrepreneurial journey.
Top trending (15)
Central Schemes (12)
GOV. SCHEME Common Service Center Scheme
Common Services Centre (CSC) programme is an initiative of the Ministry of Electronics & IT (MeitY), Government of India. CSCs are the access points for delivery of various electronic services to villages in India, thereby contributing to a digitally and financially inclusive society.
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GOV. SCHEME International Cooperation Scheme
The Scheme, being implemented by the Ministry of MSME, is an ongoing Scheme of the Ninth Plan (under implementation since 1996), which has been continued for the Twelve Plan (2012-13 to 2016-17) with an outlay of Rs. 24.50 crore. +Objectives of the scheme: +1. Technology infusion and/or upgradation of Indian micro, small and medium enterprises (MSMEs) +2. Promotion of the exports of MSMEs +3. Modernisation of MSMEs +
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GOV. SCHEME The National Scheduled Caste and Scheduled Tribe Hub
The National Scheduled Caste and Scheduled Tribe Hub has been formed as a part of the Startup India initiative so as to increase market access, ensure the greater involvement of SC/ST entrepreneurs in public procurement and to promote the creation of new enterprises. Moreover, the Hub seeks to render professional support to SC and ST entrepreneurs to help them fulfill their obligations under the Central Government Procurement Policy, employ applicable business practices and make optimum use of the Start-Up India initiative.
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GOV. SCHEME Marketing Support & Services
This scheme will provide assistance in marketing handicrafts. Assistance will be in the nature of funding for exhibitions, fairs, workshops, etc. The scheme has three components: + +1. Domestic Marketing +2. Marketing Events in India and Abroad +3. Publicity and Brand promotion + +Financial assistance will be given in various areas like space rent charges, administrative charges, setting-up stalls, etc. + +The eligible organization includes Central/ State Handloom and Handicrafts Development Corporations and any other eligible Govt. Corporations/ agencies promoted by State Government or local govt. bodies. Non-Government Organizations empanelled with O/o DC(Handicrafts), Registered SHGs, local statutory bodies, Apex cooperative Societies and National level Apex Societies (registered under society act/ trust act, etc.) and organization like IICT, MHSC, HMCM, National Crafts Museum & Hastkala Academy, New Delhi, Trade Facilitation Centre & Crafts Museum, Varanasi, NIFT, and Export Promotion Councils, National Design Centre, Producer companies registered under Section 8 of Companies Act. and working for the promotion and development of Handicrafts & Handlooms.
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GOV. SCHEME Scheme of Fund for Regeneration of +Traditional Industries (SFURTI)
Government of India has launched the Scheme of Fund for Regeneration of Traditional Industries (SFURTI) with an aim to organize the traditional artisans into clusters and to make the Traditional Industries more productive, profitable and capable for generating sustained employment.
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GOV. SCHEME Procurement and Marketing Support Scheme
""The scheme aims to: + +1. Fromoting new market access initiatives like organizing / participation in +National / International Trade Fairs / Exhibitions / MSME Expo, etc. held +across ttre country. + +2. To create awareness and educate the MSMEs about importance / methods/ +process of packaging in marketing, latest packaging technologr, import-export +policy and procedure, GeM portal, MSME Conclave, latest developments in +international / national trade and other subjects / topics relevant for market +access developments."" + +""The scheme has several components: + +1. Market Access Initiatives across the country: Expenditure will be given for various kind of market access initiatives like trade fairs, exhibitions, etc. For instance, The upper cap for organizing / participating in Virtual +Trade Fairs shal1 be Rs. 16.45 lakh +2. Capacity Building: Financial assistance in various areas like packaging and branding requirements, obtaining bar codes for products, etc. For instance for the adoption of bar codes 80% of one-time registration +fee ald annual recurring fee (for first three years) paid by +mi.cro enterprises for obtaining up to 100 Nos. of bar codes +(i.e. products) or actual whichever is less subject to Rs +50,650/- (Fifty thousand six hundred and frfty) max +3. Development of Retail Outlet: Financial assistance for infrastructure development of retail outlets. Assistance will be in areas like obtaining products such as interior design, including computer, printer, bill counter, etc. For instance, Rs. 3O lakh max per outlet in Metro & A class cities +4. "" +
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GOV. SCHEME Strengthening of Infrastructure of Existing Weak Khadi Institutions and Assistance for Marketing Infrastructure
This scheme was launched in 2009-10 and provides need-based support towards the Khadi sector for nursing the sick/problematic institutions elevated from “D” to “C” category as well as those whose production, sales and employment have been declining while they have potential to attain normalcy and to support creation of marketing infrastructure in other identified outlets.
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GOV. SCHEME Jaivik Kheti
Jaivik Kheti portal is an E-commerce as well as a knowledge platform. Knowledge repository section of the portal includes case studies, videos, and best farming practices, success stories and other material related to organic farming to facilitate and promote organic farming. . E-commerce section of the portal provides the whole bouquet of organic products ranging from grains, pulses, fruits and vegetables. + +""1. This portal links various stakeholders like regional councils, local groups, individual farmers, buyers, government agencies and input suppliers for the all-inclusive development and promotion of organic farming +. +2. Through this portal we provide various price discovery mechanisms to help farmers get the best prices for their products through forward auction, price-quantity bidding, book building and reverse auction mechanisms.""
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GOV. SCHEME Export Market Development Assistance (EMDA) Scheme
In addition to the units (both in organized and informal sector) of the Eastern India, around 100 existing exporters of lifestyle JDP segment of informal sector, concentrated mainly in the States of W.B, Kerala, UP, Tamil Nadu, Delhi, AP & Karnataka, for the products like Bags, Floor coverings, Wall Hangings & Home Textiles/Made Ups will be benefited from the scheme. The proposed scheme is expected to generate enthusiasm to many new enterprises and gradually the number of beneficiaries will increase. JDP sector’s export should grow from the present level of Rs.500crore to Rs.1000 crore in next 3 years and the number of new entrepreneurs, to 2500. The sale growth in the JDP sector including in the domestic market will generate employment to 225,000. + +Eligibility: +Registration as Manufacturer or Merchant Exporter of Jute products with EPCs. NJB may require additional information about the bona-fide of the unit, as a exporter of jute products. Beside above the New Entrepreneurs must be participating for the first time in international fairs under the banner of NJB and participated in NJBs Retail outlet scheme, where domestic sales is involved in past 1 year. For NJB led fairs, delegations and BSMs the participant has to apply to National Jute Board. Special focus for participants from North East states +and Hilly-Remote Ares as notified by Govt of India.
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GOV. SCHEME National Agricultural Market (e-NAM)
National Agricultural Market (e-NAM) is an electronic platform for agricultural marketing in India. It was launched in 2016 as a flagship program of the Government of India to reform the agricultural marketing system in the country. The main objective of e-NAM is to create a seamless national market for agricultural commodities by integrating the existing Agricultural Produce Market Committees (APMCs) across the country. +e-NAM is an online platform that connects farmers with buyers, processors, and exporters, enabling them to trade in a transparent and efficient manner. The platform provides real-time market information, including prices and demand-supply trends, to farmers, enabling them to make informed decisions about their crops and sales.
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GOV. SCHEME Brand Promotion of Indian Brands in Footwear and Leather Sector
This sub-scheme aims at providing international branding support to leading Indian manufacturers in Footwear and Leather sector to achieve Brands as Assets and higher valuations for their products and facilitate access to Indian products in the international niche market, shoring up bottom lines and top lines of the sector. + +Quantum of assistance: +a) The Government assistance under this sub-scheme of FLADP would be restricted to 50% of total project cost for all eligible activities as per the approval of Steering Committee based on the total project cost of detailed project proposal submitted, subject to a limit of Rs. 3 crore for each brand, each year for the next 3 years. The share of the Indian manufacturer would be balance 50% of the project cost. +b) An appropriate amount would be paid to the designated agency for implementation and monitoring of the projects + +ELigibility: +All Indian Manufacturers in the Footwear and Leather sector including finished leather, leather goods, leather garments, saddlery, footwear and footwear components industries having (i) cash profits for last 3 years, (ii) having minimum exports of Rs. 50 crore per year of products manufactured by them or having minimum domestic sales of Rs. 50 crore per year of products manufactured by them, (iii) Indian Brands having registered logo in Indian/overseas market, undertaking viable brand promotion programmes
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GOV. SCHEME Production-Linked Incentive (PLI) Scheme:
The objectives of the Production Linked Incentive/Support component of the JDS Scheme are: To make Jute Diversified Products cost competitive globally;To help JDPs manufacturers' exporters to fetch more business orders; To help develop markets and increase market share of JDPs globally; To attract more entrepreneurs in JDPs production, sales and exports;Ø To help increase consumption of jute through increased businesses thereby supporting farmers to increase more jute cultivation; To help achieving 10% CAGR growth in sales of JDPs globally;To help increase export of JDPs to Rs. 1600 Cr. by 2026 against Rs. 963 Cr. presently, in combination with the support of other concurrent market and export promotion interventions. + +Eligibility: +Any Jute Mill Company or MSME unit set up within the geographical boundary of India engaged in manufacturing and export of JDPs will be eligible for the incentive under the Scheme subject to fulfillment of the Operating Guidelines including Procedures and Terms & Conditions.
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STATE SCHEMES (15)
GOV. SCHEME Marketing Assistance & Publicity
Marketing assistance is provided to Cooperatives/ SHGs/ individual artisans through participation in exhibitions organized inside and outside the state. Assistance is also provided for participation in GIFT Fair/ Organization of Buyer-Seller Meet/Fairs/Exhibitions being organized by other agencies. Besides, marketing assistance is also provided through sales by Utkalika branches located inside and outside the State. + +Benefits provided under this scheme are: + Stalls are provided free of cost + Travel Expenses as per actual are provided + DA @ Rs.200/- per day inside the State and @ Rs.300/- per day outside the State for the period of exhibition are provided + Transportation Charges from Rs.600/- to Rs.1200/- provided + +Assistance for Participation in International Fairs + Stall Rent for stalls up to 9 Sq. Metres (Maximum Rs.1.00 lakh) + 100% reimbursement of Travel Expenses (Air Fare in Economy Class) (Maximum Rs.75,000/) + 50% of the Fright Charges (Maximum Rs.25,000/-) + Reimbursement of 50% of Lodging & Boarding Charges (Maximum Rs.5000/- per day for exhibition period)
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GOV. SCHEME Market Development Support
Assistance to MSME and Incubation units for participation in international trade fairs within and outside India at the rate of 50% of expenditure
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GOV. SCHEME Karma Tirtha
The basic objective of Karma Tirtha is to provide an ideal ambience for marketing the products of the artisans, weavers, micro & small entrepreneurs, backward and poor SHG members including women artisans and interaction between them and the consumers, buyers, exporters round the year in an organized manner. Thus Karma Tirtha provides opportunities for organized marketing facilities at the same time there will be wider scope for employment generation through direct and indirect channel.
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GOV. SCHEME Market assistance scheme
Free stall, fare to and fro to the exhibition site and daily allowance depending on the exhibition venue.
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GOV. SCHEME Convergence of ORMAS and Mission Shakti for promotion of livelihood and marketing of rural products
Under the project titled “Convergence of ORMAS and Mission Shakti for promotion of livelihood and marketing of rural products”, Directorate of Mission Shakti in partnership with ORMAS aims at promotion of various livelihood initiatives and marketing support to women SHGs. The objective of the project proposal is to empower the rural Women producers through the marketing of rural products in convergence with ORMAS as it is important that the Women producer groups need to find a market for their products. The project aims to supplement the resources available to work in all blocks where there is an opportunity to create micro enterprises mainly through Livelihood promotion and Marketing support with special emphasis on the need for formation & promotion of new Women Producer Groups (PGs), marketing / technology interventions, value addition through capacity building of the institutions and strengthening of the existing business incubation centres as these centres serve towards capacity building of SHGs and PGs. Under the Livelihood Promotion, two key components are covered i.e. (a) formation & promotion of new Producer Groups (PGs) from among the WSGHs and Institution & capacity building of the PGs and (b) provisioning of working capital for the PGs. Under the Marketing support, focus is on establishing market linkage for rural products made by Women Producer Groups and SHGs. The project envisages to address the issues of the marketability of the products and to ensure market access by providing training & facilitating marketing access for PGs through (i) exhibitions inside and outside the state, (ii) identification of potential buyers, (iii) establishment of marketing tie ups with potential buyers for marketing of rural produce, (iv) organization of zone wise buyers and sellers meet in collaboration with national & state level buyers from different sectors such as retail houses, traders, exporters & corporate houses for marketing of rural products, strengthening of the existing incubation centres for imparting training on entrepreneurship and providing infrastructure support & facilitation of marketing of the rural produce, development of a robust business plan, establishment of bank/credit linkage and provisioning of working capital. It is intended at providing livelihood promotion, marketing support, product development & promotion, branding of PGs, opening up of sales outlets, online marketing of the rural produce on the digital platform, orientation programme on marketing & livelihood promotion, strengthening of existing business incubation centres, exposure visit of PGs and WSHGs inside & outside the state on marketing & livelihood activities.
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GOV. SCHEME Marketing Assistance Scheme
TANSIDCO started Marketing Assistance Scheme during the year 1978 for assisting Small Enterprises to market their quality products to Government Departments / Government Undertakings at reasonable price with the products manufactured by Small Enterprises, Buyer – Seller. +The Small Enterprises having permanent Entrepreneur Memorandum can register with the concerned Branch Office of TANSIDCO for their products under Marketing Assistance Scheme by paying Rs.200/- as registration fee. +The form for registration under this scheme can be downloaded from TANSIDCO website. It can also be obtained from TANSIDCO Corporate office and Branch Offices @ free of cost. +Under this Scheme, TANSIDCO obtains Tender documents from the Government Departments / Undertakings which float tenders for purchase of their various requirements. TANSIDCO obtains rates from all the Small Enterprises registered under MAS for the specified products and quotes the rates on behalf of Small Enterprises. If orders are received, the same are distributed to the registered Small Enterprises according to their capacities.
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GOV. SCHEME Assistance in Marketing
All IT units shall be entitled to receive 50% subsidy on stall rentals for participating in designated National/International exhibitions/events, etc., subject to a maximum limit of Rs.2 lakhs for international and Rs.1 lakh for national events. Incentive shall be available to a unit once in a financial year, calculated separately for domestic & international event. For industry associations, the application for availing marketing assistance shall be submitted. Industry associations will be entitled to receive upto 50% of stall rent for participation in international trade fairs as Madhya Pradesh pavilion outside India subject to a ceiling of Rs.10 lakhs. Minimum five industrial units participation will be necessary as part of group to avail this assistance. Assistance shall be reimbursement and the association shall have to apply within three months from the date of such participation.
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GOV. SCHEME Marketing and Export Promotion Scheme
The scheme aim to provide following assistance to the handloom co-operative societies, Hantex and Hanveev to develop market of handloom products and promote handloom products. +- Export Incentive @ 20% of the exports turn over subject to a maximum of Rs. 20.00 lakh - Conducting 400 exhibitions each by Hantex/Hanveev - Conducting 300 exhibitions by PHWCS - Conducting ‘Regional Handloom Expos’ by the Directorate during festival periods, conducting - Buyer Seller meets, andto meet additional expenses if any for expos organized under Government of India assistance - Assistance to Hantex/Hanveev/PHWCS to participate innational and international fairs/Exhibition - Assistance is given for making Exquisite Handloom Products and giving award - Assistance to set up showroom by handloom Clusters/societies for marketing handloom products - Assistance to make linkage with major buyer and retailers with Handloom societies, Hantex, Hanveev and individual weavers
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GOV. SCHEME Preferential Purchase Scheme Purchase of Products manufactured by local SSI Units through SSI Units through Rate Contract
This Corporation has a Preferential Purchase Scheme called RC-PPS Scheme. The salient feature of this Scheme is that, the products manufactured by MSME Units in Goa, are procured under the Rate Contract by this Corporation and are supplied to the Govt. Departments of Govt. of Goa. The rates at which these items are to be procured are specified in the scheme. The Scheme was initially introduced by the Govt. vide Order dated 11.11.1998. This Scheme has been notified to ensure purchase of locally manufactured products by Government departments, institutions, undertakings, autonomous bodies. This scheme is notified by the Industries Department and operated by Goa Handicrafts, Rural and Small Scale Industries Development Corporation Limited. The items enlisted are as under 1. RCC Products. 2. Chemicals 3. Furniture 4. Printing 5. Solid and Liquid waste management equipment 6. Plastic extruded products. 7. Fabricated items 8. Printing and Stationary
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GOV. SCHEME Assistance to Organizers for organizing industrial Exhibitions in Gujarat
Assistance will be provided @60% of bill of electricity consumption during the exhibition period including electricity consumption during preparation period. +Total assistance from state government and the Government of India should not exceed more than 75% of the total expenditure incurred for exhibition
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GOV. SCHEME ODOP Marketing Development Assistance (MDA) Scheme
The state government, in association with the state's Ministry of Micro, Small and Medium Enterprises, its Public Sector Undertaking National Small Industries Corporation (NSIC), has provided marketing assistance to Micro and Small Enterprises under the Marketing Assistance Scheme. The 'One District One Product Marketing Promotion' scheme was started with the objective of providing better marketing and fair prices to the handicraftsmen, weavers and artisans for sale. Under this, 75 percent of the stall charge (maximum Rs 50 thousand) is provided for participating in the fair-exhibitions in the state and 75 percent of the cost of freight (maximum 75 hundred rupees) and trains for the movement of one person is provided. There is a provision to pay the fare of third AC or AC bus.
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GOV. SCHEME Strengthening of Silk Reeling Unit
Objectives:- Marketing Support to Sericulture farmers for their products (Reeling Cocoons) +Pattern of assistance:- Purchase of the products at government-approved rate for value +addition.
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GOV. SCHEME BIPONI
The objective of the scheme is to support the Micro & Small enterprises to participate in different trade fairs and events within the state, in the country, and abroad for marketing their products and also getting exposure. + +(A) Marketing Promotion within the State: +1. General Manager, District Industries & Commerce Centre will identify important events/exhibition held within the district where large numbers of visitors gather. Some important events are Rash Mohotsav at Nalbari, Annual event of Asom Sahitya Sabha, Annual event of Bodo Sahitya Sabha, Annual Ambubashi mela at Kamkhya, Doul Utsav at Barpeta, Doul Utsav at Batradava, Asokastomi mela at Dhubri, Annual event of Srimanta Sankar Sangha, Sivaratri mela at Sivasagar, Dihing Patkai Utsav at Jagun, Dibru-Saikhowa Utsav at Tinsukia, etc. This list is only suggestive, but not exhaustive. +2. 100 (One hundred) numbers of participants covering all the districts will be selected for participation in the identified events/exhibitions. +3. Concerned General Manager, District Industries & Commerce Centres will arrange the stalls in collaboration with the organizers of the event. There will be a maximum ceiling of Rs. 5000.00 (Rupees Five Thousand) per entrepreneur towards stall rent, which will be paid directly to the organizers by Cheque. In case of participants from other districts, a fixed lump sum grant of Rs. 500.00 (Rupees Five Hundred) per day for the actual fair/exhibition period will be provided to meet the Travelling, Food & Lodging expenses etc. +4. General Manager, District Industries & Commerce Centre can sponsor the participants to other districts also. District-wise targets will be decided by the Commissioner, Industries & Commerce preferably on the basis of population data. + +(B) Marketing Promotion outside the state: +1. A list of National Level Exhibitions to be held outside the State like Suraj Kund Mela, Dilli Hat, India International Gift Fair, etc. will be prepared by the Commissioner, Industries & Commerce. +2. Applications will be invited through New Paper advertisement from interested participants for participation in identified trade fairs. +3. Participants for these fairs will be selected depending upon their Quality of Products, performance in the Fairs/exhibition held within the State etc. +4. Selected participants will be reimbursed 50% of the stall rent subject to a ceiling of Rs. 10000.00 ( Rupees Ten Thousand) only and actual Sleeper Class to & fro Railway fair for 2(two) persons per unit along with Rs. 300.00 (Rupees three hundred) per person per day for the actual fair period towards food & lodging expenses. +5. In case, the number of participants in a single fair is more than 10(ten), an officer from the department may accompany the participants and the TA & DA of the officer will be borne from the scheme. + +(C) Marketing Promotion outside the Country : +1. For promotion of “ Brand Assam”, a basket of products will be identified for marketing promotion outside the country. +2. A list of International Fairs/exhibitions, suitable for marketing promotion of the identified product basket, will be prepared by the Commissioner, Industries & Commerce. +3. Applications will be invited through New Paper advertisement from interested enterprises manufacturing the identified products for participation in identified trade fairs. +4. Participants for these fairs will be selected depending upon their Quality of Products, performance in the Fairs/exhibition held within & outside the State etc. +5. Selected participants will be provided free stall space on sharing basis and actual Economy Class Air fair for 1(One) persons per unit along with Rs. 1000.00 (Rupees One thousand) per person per day for the actual fair period towards food & lodging expenses. +6. The TA & DA of departmental officers if accompanying the participants will be borne +from the scheme.
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GOV. SCHEME Setting of Primary Processing Centres/Collection Centres
The Governor of Haryana has formulated a scheme for grant-in-aid for the setting up of Primary Processing Centres(PPCs)/Collection Centres(CCs) in the rural areas of the State. + +The objective of the scheme is the creation of effective backward linkages and empowerment of farmers. This can be achieved by value addition of produce, providing processing and preservation facilities at the village level to help the farmers to enhance the shelf life of perishable produce resulting in better remunerative prices for their agricultural produce. + +Applicants seeking financial assistance are required to submit their applications in the prescribed format (Annexure–A) to the Director-General, Industries & Commerce +within a period of 6 months from the sanction of term loan by the banks/ financial institutions
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GOV. SCHEME Market Development Assistance to MSME manufacturing sector participation in the exhibition
The following assistance is provided to MSME manufacturing sector particip[ation in exhibitions- State Level exhibition- assistance @75% of rent paid or maximum upto Rs. 50,000 whichever is less +National Level exhibition- assistance @75% of rent paid or maximum upto Rs. 1 lakh, whichever is less +International National Level exhibition (Inside India)- assistance @75% of rent paid or Rs.2 lakhs, whichever is less +International National Level exhibition (outside India)- assistance @60% of rent paid or Rs.5 lakhs, whichever is less
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Knowledge Bank (15)
GOV. SCHEME Google My Business Listing Training Program
· Understand how Google My Business works +· Learn the steps to create the Google My Business Listing Page +· Create a basic website of the business using Google My Business +· Get the business pinned on Google Maps
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GOV. SCHEME Step by Step Process for Rebranding in 2021
It’s not uncommon for businesses to have started with certain branding designs which stopped working down the road. Whether it's your logo variations or brand values, your branding defines your identity ..
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GOV. SCHEME How to Create Customer Journey Maps in 2021
Customer journey maps are alternatively referred to as buyer personas or user journeys. They define the curation of a visual representation in order to depict a customer’s experiences with a brand, across a variety of touchpoints.
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GOV. SCHEME Marketing Plan Assessment Checklist
“Marketing Plan Assessment” is a set of questions based on seven key components of a marketing plan, which are Customer Segmentation, Competition Analysis, Product Positioning, Pricing, Promotion, Place of Business, Packaging/Marketing Collateral.
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GOV. SCHEME Social Media Marketing Checklist
In a nutshell, Social Media Marketing means marketing on social networks or the promotion of goods and services through digital media. It could be Facebook, Instagram, Twitter, Linkedin or Youtube.
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GOV. SCHEME Marketing Plan Assessment Tool
The tool will help the entrepreneur understand the seven basic components of marketing & check if their marketing plan is delivering the expected result. +
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GOV. SCHEME dePreneur Listing
Get listed on our website and enjoy access to a wider consumer base across the country. dePreneur Listing service lets you receive enquiries from your target market
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