The Australian state of New South Wales (NSW) launched its latest anti-cannabis campaign in Sydney today. The campaign, which specifically targets 14 to 19 year-olds aims to reduce the number of young people experimenting with the drug. The advertisements follow a tightening of cannabis laws in NSW last year. The campaign, which NSW Health has cost at AUD$600,000 will use a variety of print ads placed at bus stops and in youth magazines in addition to  advertisements on websites such as MySpace and MSN. Print ads use a tag line saying "Pot. It mightn't kill you, but it could turn you into a dickhead".