To promote The Simpsons Movie that will be released July 26, 2007, over a dozen 7-Elevens in the United States have been transformed into Kwik-E-Marts, the grocery store from the popular TV series. Most of the other 7-Eleven stores will also sell products with brands reminding of The Simpsons, such as Buzz Cola, Krustyo's cereal, squishees, and Bart Simpson's favourite comic book Radioactive Man, but not Duff Beer, Homer's favourite drink.