The Australian state of New South Wales (NSW) launched its latest anti-cannabis campaign in Sydney today. The campaign, which specifically targets 14 to 19 year-olds aims to reduce the number of young people experimenting with the drug. The advertisements follow a tightening of cannabis laws in NSW last year. The campaign, which NSW Health has cost at AUD$600,000 will use a variety of print ads placed at bus stops and in youth magazines in addition to  advertisements on websites such as MySpace and MSN. Print ads use a tag line saying "Pot. It mightn't kill you, but it could turn you into a dickhead".
the australian state of new south wales nsw launched its latest anti cannabis campaign in sydney today the campaign which specifically targets 14 to 19 year olds aims to reduce the number of young people experimenting with the drug the advertisements follow a tightening of cannabis laws in nsw last year the campaign which nsw health has cost at aud 600 000 will use a variety of print ads placed at bus stops and in youth magazines in addition to advertisements on websites such as myspace and msn print ads use a tag line saying pot it mightn t kill you but it could turn you into a dickhead