In blunt summary (I'm running out of time), perhaps asking us (the unwashed masses) to shell out 20 bucks a year for the privilege of staring longer at this stinkin' monitor for an hour or two more a week, when we'd rather bail outta this rotten sweatshop before the sun goes down, won't be as appealing an expenditure for our meager discretionary income as say, three pitchers of beer or a couple of baseball game tickets.