A resurgence came in the late 19th century, with the Scramble for Africa and major additions in Asia and the Middle East. The British spirit of imperialism was expressed by Joseph Chamberlain and Lord Rosebury, and implemented in Africa by Cecil Rhodes. The pseudo-sciences of Social Darwinism and theories of race formed an ideological underpinning during this time. Other influential spokesmen included Lord Cromer, Lord Curzon, General Kitchner, Lord Milner, and the writer Rudyard Kipling. The British Empire was the largest Empire that the world has ever seen both in terms of landmass and population. Its power, both military and economic, remained unmatched.