In 1970, ABC debuted Monday Night Football as part of its Monday prime time schedule; the program became a hit for the network and served as the National Football League (NFL)'s premier game of the week until 2006, when Sunday Night Football, which moved to NBC that year as part of a broadcast deal that in turn saw MNF move to ESPN, took over as the league's marquee game. According to Goldenson, Monday Night Football helped earn ABC regularly score an audience share of 15%–16%; ABC Sports managed the budget for the Monday night time slot to reallocate the weekly budget for ABC's prime time schedule to just six days, as opposed to seven on competing networks. 1970 also saw the premieres of several soap operas including the long-running All My Children, which ran on the network for 41 years.