Due to pressure from film studios wanting to increase their production, as the major networks began airing theatrically released films, ABC joined CBS and NBC in broadcasting films on Sunday nights in 1962, with the launch of the ABC Sunday Night Movie, which debuted a year behind its competitors and was initially presented in black-and-white. Despite a significant increase in viewership (with its audience share having increased to 33% from the 15% share it had in 1953), ABC remained in third place; the company had a total revenue of $15.5 million, a third of the revenue pulled in by CBS at the same period. To catch up, ABC followed up The Flintstones with another animated series from Hanna-Barbera, The Jetsons, which debuted on September 23, 1962 as the first television series to be broadcast in color on the network. On April 1, 1963, ABC debuted the soap opera General Hospital, which would go on to become the television network's long-running entertainment program. That year also saw the premiere of The Fugitive (on September 17), a drama series centering on a man on the run after being accused of committing a murder he did not commit.