In July 1968, ABC Radio launched a special programming project for its FM stations, which was spearheaded by Allen Shaw, a former program manager at WCFL in Chicago who was approached by ABC Radio president Harold L. Neal to develop a format to compete with the new progressive rock and DJ-helmed stations. The new concept called "LOVE Radio", which featured a limited selection of music genres, was launched on ABC's seven owned-and-operated FM stations in late November 1968; the concept replaced nearly all of the programming provided by these stations; however, several affiliates (such as KXYZ) retained the majority of their content. In August 1970, Shaw announced that ABC FM's music choice policy should be reviewed to allow listeners access to many styles of music.