On June 4, 2014, the NFL announced that the practice of branding Super Bowl games with Roman numerals, a practice established at Super Bowl V, would be temporarily suspended, and that the game would be named using Arabic numerals as Super Bowl 50 as opposed to Super Bowl L. The use of Roman numerals will be reinstated for Super Bowl LI. Jaime Weston, the league's vice president of brand and creative, explained that a primary reason for the change was the difficulty of designing an aesthetically pleasing logo with the letter "L" using the standardized logo template introduced at Super Bowl XLV. The logo also deviates from the template by featuring large numerals, colored in gold, behind the Vince Lombardi Trophy, instead of underneath and in silver as in the standard logo.