In 1965, the corporate entity, American Broadcasting-Paramount Theatres, was renamed as the American Broadcasting Companies,  while its cinema division became ABC Theatres;[citation needed] its recording division was renamed ABC Records in 1966. In December of that year, the ABC television network premiered The Dating Game, a pioneer series in its genre, which was a reworking of the blind date concept in which a suitor selected one of three contestants sight unseen based on the answers to selected questions. This was followed up in July 1966 by The Newlywed Game, featuring three recently married couples who guessed the responses to their partner's questions (some of which were fairly risque). As ABC began to outgrow its facilities at 7 West 66th Street, Goldenson found a new headquarters for ABC in a 44 story building located at 1330 Avenue of the Americas in Manhattan, at the corner of 54th Street (now occupied by The Financial Times's New York office). This operation allowed for the conversion of the premises at 66th Street into production facilities for television and radio programs.