In the 1910s, New York–based filmmakers were attracted to Jacksonville's warm climate, exotic locations, excellent rail access, and cheap labor. Over the course of the decade, more than 30 silent film studios were established, earning Jacksonville the title of "Winter Film Capital of the World". However, the emergence of Hollywood as a major film production center ended the city's film industry. One converted movie studio site, Norman Studios, remains in Arlington; It has been converted to the Jacksonville Silent Film Museum at Norman Studios.