Walt Disney and his brother Roy contacted Goldenson at the end of 1953 for ABC to agree to finance part of the Disneyland project in exchange for producing a television program for the network. Walt wanted ABC to invest $500,000 and accrued a guarantee of $4.5 million in additional loans, a third of the budget intended for the park. Around 1954, ABC agreed to finance Disneyland in exchange for the right to broadcast a new Sunday night program, Disneyland, which debuted on the network on October 27, 1954 as the first of many anthology television programs that Disney would broadcast over the course of the next 50 years.