Following the Távora affair, the new Count of Oeiras knew no opposition. Made "Marquis of Pombal" in 1770, he effectively ruled Portugal until Joseph I's death in 1779. However, historians also argue that Pombal’s "enlightenment," while far-reaching, was primarily a mechanism for enhancing autocracy at the expense of individual liberty and especially an apparatus for crushing opposition, suppressing criticism, and furthering colonial economic exploitation as well as intensifying book censorship and consolidating personal control and profit.