In 1922, Benito Mussolini's rise to power in Italy brought profound changes to the colonial government in Italian Eritrea. After il Duce declared the birth of the Italian Empire in May 1936, Italian Eritrea (enlarged with northern Ethiopia's regions) and Italian Somaliland were merged with the just conquered Ethiopia in the new Italian East Africa (Africa Orientale Italiana) administrative territory. This Fascist period was characterized by imperial expansion in the name of a "new Roman Empire". Eritrea was chosen by the Italian government to be the industrial center of Italian East Africa.