Sherman Ave is a humor website that formed in January 2011. The website often publishes content about Northwestern student life, and most of Sherman Ave's staffed writers are current Northwestern undergraduate students writing under pseudonyms. The publication is well known among students for its interviews of prominent campus figures, its "Freshman Guide", its live-tweeting coverage of football games, and its satiric campaign in autumn 2012 to end the Vanderbilt University football team's clubbing of baby seals.