This means that a 5% reduction in operating voltage will more than double the life of the bulb, at the expense of reducing its light output by about 16%. This may be a very acceptable trade off for a light bulb that is in a difficult-to-access location (for example, traffic lights or fixtures hung from high ceilings). Long-life bulbs take advantage of this trade-off. Since the value of the electric power they consume is much more than the value of the lamp, general service lamps emphasize efficiency over long operating life. The objective is to minimize the cost of light, not the cost of lamps. Early bulbs had a life of up to 2500 hours, but in 1924 a cartel agreed to limit life to 1000 hours. When this was exposed in 1953, General Electric and other leading American manufacturers were banned from limiting the life.