Beginning with the advent of beat match DJing, in which Bronx DJs (Disc Jockeys) including Grandmaster Flash, Afrika Bambaataa and DJ Kool Herc extended the breaks of funk records, a major new musical genre emerged that sought to isolate the percussion breaks of hit funk, disco and soul songs. As hip hop's popularity grew, performers began speaking ("rapping") in sync with the beats, and became known as MCs or emcees. The Herculoids, made up of Herc, Coke La Rock, and DJ Clark Kent, were the earliest to gain major fame. The Bronx is referred to in hip-hop slang as "The Boogie Down Bronx", or just "The Boogie Down". This was hip-hop pioneer KRS-One's inspiration for his thought provoking group BDP, or Boogie Down Productions, which included DJ Scott La Rock. Newer hip hop artists from the Bronx include Big Pun, Lord Toriq and Peter Gunz, Camp Lo, Swizz Beatz, Drag-On, Fat Joe, Terror Squad and Corey Gunz.