The cocoa industry was accused of profiting from child slavery and trafficking. The European Cocoa Association dismissed these accusations as "false and excessive" and the industry said the reports were not representative of all areas. Later the industry acknowledged the working conditions for children were unsatisfactory and children's rights were sometimes violated and acknowledged the claims could not be ignored. In a BBC interview, the ambassador for Ivory Coast to the United Kingdom called these reports of widespread use of slave child labour by 700,000 cocoa farmers as absurd and inaccurate.