All England matches are broadcast with full commentary on BBC Radio 5 Live. From the 2008–09 season until the 2017–18 season, England's home and away qualifiers, and friendlies both home and away are broadcast live on ITV (often with the exception of STV, the ITV affiliate in central and northern Scotland). England's away qualifiers for the 2010 World Cup were shown on Setanta Sports until that company's collapse. As a result of Setanta Sports's demise, England's World Cup qualifier in Ukraine on 10 October 2009 was shown in the United Kingdom on a pay-per-view basis via the internet only. This one-off event was the first time an England game had been screened in such a way. The number of subscribers, paying between £4.99 and £11.99 each, was estimated at between 250,000 and 300,000 and the total number of viewers at around 500,000.