The phrase is usually used in local political debates, in polemic writing or in private conversations. It is rarely used by politicians themselves in a public context, although at certain times in Canadian history political parties have used other similarly loaded imagery. In the 1988 federal election, the Liberals asserted that the proposed Free Trade Agreement amounted to an American takeover of Canada—notably, the party ran an ad in which Progressive Conservative (PC) strategists, upon the adoption of the agreement, slowly erased the Canada-U.S. border from a desktop map of North America. Within days, however, the PCs responded with an ad which featured the border being drawn back on with a permanent marker, as an announcer intoned "Here's where we draw the line."