The front page caused outrage in Liverpool, where the paper lost more than three-quarters of its estimated 55,000 daily sales and still sells poorly in the city more than 25 years later (around 12,000). It is unavailable in many parts of the city, as many newsagents refuse to stock it. It was revealed in a documentary called Alexei Sayle's Liverpool, aired in September 2008, that many Liverpudlians will not even take the newspaper for free, and those who do may simply burn or tear it up. Liverpudlians refer to the paper as 'The Scum' with campaigners believing it handicapped their fight for justice.