In 2002, Queen's "Bohemian Rhapsody" was voted "the UK's favourite hit of all time" in a poll conducted by the Guinness World Records British Hit Singles Book. In 2004 the song was inducted into the Grammy Hall of Fame. Many scholars consider the "Bohemian Rhapsody" music video ground-breaking, and credit it with popularising the medium. Rock historian Paul Fowles states the song is "widely credited as the first global hit single for which an accompanying video was central to the marketing strategy". It has been hailed as launching the MTV age. Acclaimed for their stadium rock, in 2005 an industry poll ranked Queen's performance at Live Aid in 1985 as the best live act in history. In 2007, they were also voted the greatest British band in history by BBC Radio 2 listeners.