In 1963, Ralph J. Roberts in conjunction with his two business partners, Daniel Aaron and Julian A. Brodsky, purchased American Cable Systems as a corporate spin-off from its parent, Jerrold Electronics, for US $500,000. At the time, American Cable was a small cable operator in Tupelo, Mississippi, with five channels and 12,000 customers. Storecast Corporation of America, a product placement supermarket specialist marketing firm, was purchased by American Cable in 1965. With Storecast being a Muzak client, American Cable purchased its first Muzak franchise of many in Orlando, Florida.