In 2008, the BBC reported that the company Primark was using child labor in the manufacture of clothing. In particular, a £4 hand-embroidered shirt was the starting point of a documentary produced by BBC's Panorama programme. The programme asks consumers to ask themselves, "Why am I only paying £4 for a hand embroidered top? This item looks handmade. Who made it for such little cost?", in addition to exposing the violent side of the child labour industry in countries where child exploitation is prevalent.