The loss of viewers continued into season 12, which saw the show hitting a number of series low in the 18-49 demo. The finale had 7.2 million fewer viewers than the previous season, and saw a drop of 44% in the 18-49 demo. The season viewers averaged at 13.3 million, a drop of 24% from the previous season. The thirteenth season suffered a huge decline in the 18–49 demographic, a drop of 28% from the twelfth season, and American Idol lost its Top 10 position in the Nielsen ratings by the end of the 2013–14 television season for the first time since its entry to the rankings in 2003 as a result, although the entire series to date had not yet been dropped from the Nielsen Top 30 rankings since its inception in 2002.