In May 2013, Microsoft launched a new television campaign for Windows 8 illustrating the capabilities and pricing of Windows 8 tablets in comparison to the iPad, which featured the voice of Siri remarking on the iPad's limitations in a parody of Apple's "Get a Mac" advertisements. On June 12, 2013 during game 1 of the 2013 Stanley Cup Finals, Microsoft premiered the first ad in its "Windows Everywhere" campaign, which promoted Windows 8, Windows Phone 8, and the company's suite of online services as an interconnected platform.