During Andrés López Obrador's administration a political slogan was introduced: la Ciudad de la Esperanza ("The City of Hope"). This motto was quickly adopted as a city nickname, but has faded since the new motto Capital en Movimiento ("Capital in Movement") was adopted by the administration headed by Marcelo Ebrard, though the latter is not treated as often as a nickname in media. Since 2013, to refer to the City particularly in relation to government campaigns, the abbreviation CDMX has been used (from Ciudad de México).