In June 1989, Nintendo of America's vice president of marketing Peter Main, said that the Famicom was present in 37% of Japan's households. By 1990, 30% of American households owned the NES, compared to 23% for all personal computers. By 1990, the NES had outsold all previously released consoles worldwide.[better source needed] The slogan for this brand was It can't be beaten. In Europe and South America, however, the NES was outsold by Sega's Master System, while the Nintendo Entertainment System was not available in the Soviet Union.