As one of the oldest parts of town, Central Tucson is anchored by the Broadway Village shopping center designed by local architect Josias Joesler at the intersection of Broadway Boulevard and Country Club Road. The 4th Avenue Shopping District between downtown and the University and the Lost Barrio just East of downtown, also have many unique and popular stores. Local retail business in Central Tucson is densely concentrated along Fourth Avenue and the Main Gate Square on University Boulevard near the UA campus. The El Con Mall is also located in the eastern part of midtown.