In May 2013, the club launched a new crest to improve the reproducibility of the design in print and broadcast media, particularly on a small scale. Critics[who?] suggested that it was external pressure from sports manufacturers Nike, Inc. that evoked the redesign as the number of colours has been reduced and the radial effect have been removed, making the kit more cost efficient to reproduce.[citation needed] The redesign was poorly received by supporters, with a poll on an Everton fan site registering a 91% negative response to the crest. A protest petition reached over 22,000 signatures before the club offered an apology and announced a new crest would be created for the 2014–15 season with an emphasis on fan consultation. Shortly afterwards, the Head of Marketing left the club.