The Samoan government has called for deregulation of the financial sector, encouragement of investment, and continued fiscal discipline.[citation needed] Observers point to the flexibility of the labour market as a basic strength for future economic advances.[citation needed] The sector has been helped enormously by major capital investment in hotel infrastructure, political instability in neighbouring Pacific countries, and the 2005 launch of Virgin Samoa a joint-venture between the government and Virgin Australia (then Virgin Blue).