In Denmark—a country, like Britain, with a long tradition of brewing—a number of pubs have opened which eschew "theming", and which instead focus on the business of providing carefully conditioned beer, often independent of any particular brewery or chain, in an environment which would not be unfamiliar to a British pub-goer. Some import British cask ale, rather than beer in kegs, to provide the full British real ale experience to their customers. This newly established Danish interest in British cask beer and the British pub tradition is reflected by the fact that some 56 British cask beers were available at the 2008 European Beer Festival in Copenhagen, which was attended by more than 20,000 people.