The 1960s was a significant decade for Iranian cinema, with 25 commercial films produced annually on average throughout the early 60s, increasing to 65 by the end of the decade. The majority of production focused on melodrama and thrillers. With the screening of the films Kaiser and The Cow, directed by Masoud Kimiai and Dariush Mehrjui respectively in 1969, alternative films established their status in the film industry. Attempts to organize a film festival that had begun in 1954 within the framework of the Golrizan Festival, bore fruits in the form of the Sepas Festival in 1969. The endeavors also resulted in the formation of the Tehran World Festival in 1973.