New York is a prominent location for the American entertainment industry, with many films, television series, books, and other media being set there. As of 2012, New York City was the second largest center for filmmaking and television production in the United States, producing about 200 feature films annually, employing 130,000 individuals, and generating an estimated $7.1 billion in direct expenditures, and by volume, New York is the world leader in independent film production; one-third of all American independent films are produced in New York City. The Association of Independent Commercial Producers is also based in New York. In the first five months of 2014 alone, location filming for television pilots in New York City exceeded the record production levels for all of 2013, with New York surpassing Los Angeles as the top North American city for the same distinction during the 2013/2014 cycle.