American Idol was nominated for the Emmy's Outstanding Reality Competition Program for nine years but never won. Director Bruce Gower won a Primetime Emmy Award for Outstanding Directing For A Variety, Music Or Comedy Series in 2009, and the show won a Creative Arts Emmys each in 2007 and 2008, three in 2009, and two in 2011, as well as a Governor's Award in 2007 for its Idol Gives Back edition. It won the People's Choice Award, which honors the popular culture of the previous year as voted by the public, for favorite competition/reality show in 2005, 2006, 2007, 2010, 2011 and 2012. It won the first Critics' Choice Television Award in 2011 for Best Reality Competition.