Since the start of the 1994–95 season, the FA Cup has been sponsored. However, to protect the identity of the competition, the sponsored name has always included 'The FA Cup' in addition to the sponsor's name, unlike sponsorship deals for the League Cup where the word 'cup' is preceded by only the sponsor's name. Sponsorship deals run for four years, though – as in the case of E.ON – one-year extensions may be agreed. Emirates airline is the sponsor from 2015 to 2018, renaming the competition as 'The Emirates FA Cup', unlike previous editions, which included 'The FA Cup in association with E.ON' and 'The FA Cup with Budweiser'.