Madonna's seventh studio album, Ray of Light, (1998) reflected a change in her image. She collaborated with electronica producer William Orbit and wanted to create a sound that could blend dance music with pop and British rock. American music critic Ann Powers explained that what Madonna searched for with Orbit "was a kind of a lushness that she wanted for this record. Techno and rave was happening in the 90's and had a lot of different forms. There was very experimental, more hard stuff like Aphex Twin. There was party stuff like Fatboy Slim. That's not what Madonna wanted for this. She wanted something more like a singer-songwriter, really. And William Orbit provided her with that."