In August 2012, the AFL announced a new project into China, known as the China American Football League. The CAFL project is headed up by ESPN NFL analyst and Philadelphia Soul majority owner president Ron Jaworski. The plans were to establish a six-team league that would play a 10-week schedule that was slated to start in October 2014. The AFL coaches and trainers will travel to China to help teach the rules of the sport to squads made up of Chinese and American players with the goal of starting an official Chinese arena league. Ganlan Media International were given exclusive rights to the new Chinese league.