My Beautiful Dark Twisted Fantasy, West's fifth studio album, was released in November 2010 to rave reviews from critics, many of whom described it as his best work that solidified his comeback. In stark contrast to his previous effort, which featured a minimalist sound, Dark Fantasy adopts a maximalist philosophy and deals with themes of celebrity and excess. The record included the international hit "All of the Lights", and Billboard hits "Power", "Monster", and "Runaway", the latter of which accompanied a 35-minute film of the same name. During this time, West initiated the free music program GOOD Fridays through his website, offering a free download of previously unreleased songs each Friday, a portion of which were included on the album. This promotion ran from August 20 - December 17, 2010. Dark Fantasy went on to go platinum in the United States, but its omission as a contender for Album of the Year at the 54th Grammy Awards was viewed as a "snub" by several media outlets.