Midtown Raleigh is a residential and commercial area just North of the I-440 Beltline and is part of North Raleigh. It is roughly framed by Glenwood/Creedmoor Road to the West, Wake Forest Road to the East, and Millbrook Road to the North. It includes shopping centers such as North Hills and Crabtree Valley Mall. It also includes North Hills Park and part of the Raleigh Greenway System. The term was coined by the Greater Raleigh Chamber of Commerce, developer John Kane and planning director Mitchell Silver. The News & Observer newspaper started using the term for marketing purposes only. The Midtown Raleigh Alliance was founded on July 25, 2011 as a way for community leaders to promote the area.