After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."