American Idol premiered in June 2002 and became the surprise summer hit show of 2002. The first show drew 9.9 million viewers, giving Fox the best viewing figure for the 8.30 pm spot in over a year. The audience steadily grew, and by finale night, the audience had averaged 23 million, with more than 40 million watching some part of that show. That episode was placed third amongst all age groups, but more importantly it led in the 18–49 demographic, the age group most valued by advertisers.