In 1883, salt water taffy was conceived in Atlantic City by David Bradley. The traditional story is that Bradley's shop was flooded after a major storm, soaking his taffy with salty Atlantic Ocean water. He sold some "salt water taffy" to a girl, who proudly walked down to the beach to show her friends. Bradley's mother was in the back of the store when the sale was made, and loved the name, and so salt water taffy was born.