In 2002, IBM acquired PwC consulting. In 2003 it initiated a project to redefine company values. Using its Jam technology, it hosted a three-day Internet-based online discussion of key business issues with 50,000 employees. Results were data mined with sophisticated text analysis software (eClassifier) for common themes. Three emerged, expressed as: "Dedication to every client's success", "Innovation that matters—for our company and for the world", and "Trust and personal responsibility in all relationships". Another three-day Jam took place in 2004, with 52,000 employees discussing ways to implement company values in practice.