Originating as a popular form of entertainment in 19th-century Europe and later as a sideshow exhibition in North American traveling carnivals and vaudeville halls, professional wrestling grew into a standalone genre of entertainment with many diverse variations in cultures around the globe, and is now considered a multimillion-dollar entertainment industry. While it has greatly declined in Europe, in North America it has experienced several different periods of prominent cultural popularity during its century and a half of existence. The advent of television gave professional wrestling a new outlet, and wrestling (along with boxing) was instrumental in making pay-per-view a viable method of content delivery.