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| # SFIA role guidance Lead Content Designer | |
| - [SFIA Level 5: Ensure, Advise](https://sfia-online.org/en/sfia-7/responsibilities/level-5) | |
| - [Job description](https://github.com/madetech/handbook/blob/main/roles/lead_content_designer.md) | |
| ## Summary of role | |
| Lead Content Designers are expert practitioners who lead and mentor others. They work with teams and clients to meet user needs and make complex processes easy to understand. They do this by setting the direction, assuring the quality of content design delivery across teams, and ensuring content aligns to strategy and objectives. They have an important role in creating a healthy user-centred design (UCD) community and culture at Made Tech. | |
| ## Required competency for role | |
| ### Autonomy | |
| Self-initates and works with little direction of where to focus energy to design and deliver good public services with their team. Takes responsibility for the team designing the right solutions for their problems. Works to define and assign design tasks to themselves and others. | |
| ### Examples of behaviour and responsibilities | |
| _Below are examples of behaviours and responsibilities a person in this role might be expected to demonstrate. The list is provided for illustrative purposes only._ | |
| - Assess quickly what design leadership a team needs to deliver a user-centred service and fills this role without being asked to. | |
| - Assures the quality and accessibility of content design work going into software production | |
| - Shares good practice from own experience and other sources for how and why a team does activities like A/B testing, card sorts and interviews with users or low fidelity prototypes | |
| - Starts community show and tells | |
| - Develops content design guides / operating models setting out roles and responsibilities within teams and stakeholders | |
| - Works closely with designers inputting into pattern libraries and style guides. | |
| --- | |
| ### Influence | |
| Drives team towards design excellence by influencing team, stakeholders and partners. | |
| ### Examples of behaviour and responsibilities | |
| _Below are examples of behaviours and responsibilities a person in this role might be expected to demonstrate. The list is provided for illustrative purposes only._ | |
| - Creates tangible, understandable vision for a service's design and direction | |
| - Advocates key user needs with their team and client organisation must focus on to deliver a successful service. | |
| - Shows they are a role model for less senior designers and set an example for how to be professional, supportive and effective. | |
| - Successfully challenges major team decisions not informed by user research. | |
| - Designs the key stages of a services that is delivered to users. | |
| - Coaches senior content designers taking on line management for the first time and how to grow into this new responsibility | |
| - Able to explain content design best practice and the reasons for it to senior service stakeholders to successfully influence them and ensure project decisions are based on what best meets user needs | |
| - Works closely with Product Managers and Service Designers to ensure one approach is taken across client and service portfolios | |
| --- | |
| ### Complexity | |
| Leads content design with their team within a wider programme of work in multi-organisation stakeholder environments. Shows the minimum design to deliver value, that balances complex user needs, client goals and legacy process or systems. | |
| ### Examples of behaviour and responsibilities | |
| _Below are examples of behaviours and responsibilities a person in this role might be expected to demonstrate. The list is provided for illustrative purposes only._ | |
| - Can guide teams to build and create the most appropriate ways to visualise their work in context for different audiences. | |
| - Can direct the team in the creation, testing and iteration of content patterns | |
| - Understands complex user journeys and can direct solutions to meet different needs within these journeys. Brings insight and expertise in how user needs have changed over time to make sure these are still relevant and being met. | |
| - Prototypes what a minimal viable service could be, balancing complex user needs, urgent client goals and legacy systems or processes | |
| - Establishes design sprints activities and structure within a team previously not working in a agile, open or user-centred way | |
| - Breaks down silos within their team and has UCD roles and people in other disciplines working towards the same goals | |
| - Shares research with other delivery teams within the client organisation and shows the need for closely coordination between teams | |
| - Working with designer to turn a new government policy into a prototypes to test with users | |
| --- | |
| ### Knowledge | |
| Develops a deep understanding of design and policy landscape in UK public sector. | |
| ### Examples of behaviour and responsibilities | |
| _Below are examples of behaviours and responsibilities a person in this role might be expected to demonstrate. The list is provided for illustrative purposes only._ | |
| - Can fully explain the purpose and activities of each GDS phase of service delivery to a clients unfamiliar or uncomfortable with that way of working. | |
| - Gets teams to choose the suitable type of testing for hypothesis, communicating the strengths and weaknesses each type brings | |
| - Works with other leaders on team set up to ensure the team can produce good user content | |
| - Regularly seeks feedback from peers, teammates and clients. Acting on and sharing what others feel they are doing well and could improve upon. | |
| - Seeks out new design tools being used and developed by other organisations and tries them for their own and others practice. | |
| - Put in place new standards for how we content review design work across different client teams | |
| Quickly assesses the suitability of a Content Designer role for someone interviewing to join Made Tech | |
| --- | |
| ### Business Skills | |
| Demonstrates leadership. Communicates effectively, both formally and informally. | |
| ### Examples of behaviour and responsibilities | |
| _Below are examples of behaviours and responsibilities a person in this role might be expected to demonstrate. The list is provided for illustrative purposes only._ | |
| - Represents content design at Made Tech at public and internally company wide events. | |
| - Brings together content designers to do a retro about challenges felt across the discipline. Works with others to begin actioning priorities | |
| - Holds senior management to account for improving their team conditions and ways of working. | |
| - Decides how to most effectively use their time on the team to help it achieve its outcomes. Explain to teammates and stakeholders the value of using time in a certain way. | |
| - Facilitates workshop with indecisive stakeholders to achieve teams goals for the coming weeks. | |
| - Work with designer, engineers and delivery manager to ensure content quality is met on MVP live services with a client. | |
| - Advises on the achievable target for a design sprint on a live service, prioritises value for users and impact for the client organisation. | |
| - Drafts the team shape and how often it delivers for a bid proposal with a new client to do a discovery for a public service. | |
| - Highlights the risks their team shipping a live service with solutions not proven with any research or other evidence. | |