I contend that whoever is ultimately responsible for creating/approving the trailer for this movie has completely blundered. NO ONE I know wanted to see this movie based on the previews, and EVERYONE who actually saw it (that I know) absolutely loved it... The advertising campaign is disgrace/disaster/blunder.<br /><br />Opened at #4 behind...<br /><br />#1-Rush Hour, which I have not seen, average IMDb score of 7.4.<br /><br />#2-The Bourn Ultimatum, which I have seen, awesome movie but 3rd week out, average IMDb score of 8.7 (deserving I would say).<br /><br />#3-The Simpsons Movie, which I have seen, okay movie but 4th week out, average IMDb score of 8.1 (a bit high in my opinion).<br /><br />#4-Stardust, average IMDb score of 8.4 (lower then Bourn, but that's been our for 3 weeks).<br /><br />Whether it was poor scheduling or poor advertising I think that the powers that be behind this movie screwed up big time! This should have been advertised as an amazing movie that happens to be a fantasy/fairytale and not advertised as just another fairytale Too bad :( Anyway- Now that I have very pointlessly ranted on-and-on... Awesome movie, go see it!