The precise text of an ad (except the word Chinese, as in Grauman's Chinese, at the end, should appear in caps but IMDb's racially sensitive formatting won't let it), as published in the Los Angeles Times of October 2nd 1930, reads as follows (with " / " denoting the break between each line in the ad):<br /><br />GALA WORLD PREMIERE / Tonight / 8:30 PROMPTLY / TONIGHT all Hollywood and Los Angeles boulevards become THE BIG TRAIL to Grauman's Chinese Theatre...the rendezvous of all that is beautiful and brilliant...the gathering place of stars...celebrities...the great and the famous!<br /><br />Thousands will fill every seat...many thousands will line Hollywood Boulevard to watch the gala festivities attending this world premiere!<br /><br />Tonight all Southern California pays homage to the great American Epic, which faithfully depicts the thrilling, soul-stirring romance of the American Pioneers..who won the West and left us a heritage of Peace..Liberty..and Happiness.<br /><br />Raoul Walsh's / The BIG / TRAIL / Story by HAL G. EVARTS / FOX MOVIETONE PRODUCTION / SHOWN ENTIRELY IN / GRANDEUR / Cast of 20,000 featuring / JOHN WAYNE MARGUERITE CHURCHILL / EL BRENDEL / Tully Marshall Tyrone Power / David Rollins / Frederick Burton, Charles Stevens, Russ Powell, Louise Carter / William V. Mong, Dodo Newton, Ward Bond, Marcia Harris / Marjorie Leet, Emelie Emerson, Fran Rainboth / Andy Shufford, Helen Parrish / Production Manager Archibald Buchanan / Settings by Harold Miles, Fred Serren / Chief Grandeur Cameraman Arthur Edeson / Sound Engineer George Leverett / Chief Film Cutter Jack Dennis / ADDED FEATURE: / Fox Movietone News Exclusive Interview with / GEORGE BERNARD SHAW / Direction Carli Elinor / GRAUMAN'S / Chinese / Direction of Fox West Coast Theatres / Twice Daily Thereafter / 2:30 --- 8:30 P.M.