content: Hmmm...Im not sure what all the rave reviews are about...\nMy husband & I went to Vegas after he returned from a 9 month deployment.  Before our trip, I went online and searched for all the must-do & bargain deals that Vegas offered.  Luv-It Frozen Custard was recommended.  I'd have to say that even before our trip began, I was more looking forward to going to this place than going anywhere else because I LOVE frozen treats.  We couldn't go during the first two days but on the third, when my husband found out that there was a Star Trek convention at the Hilton Hotel, I waved goodbye to him and eagerly made my way to this place.  In my mind, I was going to get Cold Stones portion of the most savory custard and I wasn't going to have to share any of it with my husband...\nWell, when I rounded the corner to this place, I knew I might be in for a let down...just the ambiance of the surrounding neighborhood.  I actually missed the store and had to turn around.  \nWhen I finally got to the parking area, I was surprised because I thought it was a shop that I would be able to walk in to, see the various custards, and pick the one that I wanted.  Instead, I was faced with just a guy hanging his head out the window, asking me what I would like.  \nI ended up getting chocolate chip.  I was unimpressed.  I thought it would come in a cone but he gave me a scoop of it in a styrofoam cup.   The portions were so tiny!  The size...not what I imagined.  The taste...also not what I imagined.  It was like eating soft ice cream.  The price...EQUALLY unimpressive.  How can you call a scoop of ice cream for about $5(?) cheap?  \nI tell you, this place IS NOT a hidden gem.  It may be hidden but it's no gem.  You'll be better off getting your frozen treat from somewhere else like Jean Philippe Patisserie at Bellagio.  You're spending about the same amount of money for more gelato, and you'll get to enjoy it at the Bellagio!  (((I love Bellagio...)))\nAfter the convention, my husband asked me if I wanted to go to Luv-It's now, not knowing that I went without him...I said NO! \nI'm telling you, save your money!  It's just not worth it!