content: i will never understand this place.  the ice cream is horrible and yet there is a ready supply of college kids waiting to eat it.  the gimmick of watching someone add the bling to your ice cream seems to overshadow the actual taste of the end result.  i guess if you add enough accessories nobody will notice that the binding agent is worse than generic ice cream served in the dormitory cafeterias.  oh, i just figured it out, i get it now.