content: This is my REI of  choice in the Valley.  Mostly due to its proximity.  But I have been coming to this location since I lived in the wilds of Northern AZ and would make my way into the valley on the occasional escape to socialize.  REI was my decompression chamber of sorts  before I hit the mall and then hit the town....\nFour years later I am back in AZ and actually living in Phoenix and this REI is my goto place to look for everything from quality outdoor gear or practictical quality clothing.