content: Honestly, I might go broke if I lived within the general vicinity of this mecca of grocery stores.... This is the creme de le creme of Fry's, hands down the best single grocery store in all of Metro Phoenix.\n\n~What To Do~\nWay too much. First you can shop for pretty much any specific grocery need you can think of. They have a Coldstone inside....yes, Coldstone. They have a coffee shop, a car rental counter, a valet.... they also have a cigar/wine bar which specializes in wine flights...and a top flight sushi station. *gasps for breath*\n\n~The Good~\nOh, there is so much good. This place is stocked to the gills with extras that we can only dream of at other locations. Their specialty bread area, with artisan breads is surprising. The wine bar looks nice, although I haven't personally tried it myself. Its hard to explain this spot, other than it is a Fry's on steroids. The food is a bit nicer, and each aisle or section has different higher end items that you just don't see elsewhere. This is Fry's answer to Whole Foods and Sprouts, yet at a Costco size level. You simply must go... like Nike, Just Do It.\n\n~The Bad~\nWELL..... If you need a scooter, your battery might run out trying to see everything (I'm sorry about that God, that was my bad). If you loathe walking, in other words, then do not go here... All joking aside, the only negative I see is the location. It serious just plays directly to its clientele, upper class Scottsdalians (or w/e you call them, haha). People like myself in Central Phoenix and he surrounding cities are left in the dust, and its completely out of the question thinking about driving to shop here. Ha ha, no way. That's my biggest issue, just simply the fact that they placed this so far away from the other cities... meh..\n\n~The Down Low~\nDespite the location issue, this place is too great to lose even a half a star. There is too much good stuff.  5 stars for the typical good service, large selection, additional never-before-seen amenities, and the comparability of service to that of higher-end grocery chains. This place steps its game way up. Scottsdale, you are lucky!!!!!!!!