content: I needed to rent a bike on short notice. Williamson was cheap and their bikes were in pristine condition.  That's enough to sell me on the place.\n\nI went to Madison for a bike trip to the New Glarus Brewery, about 30 miles outside of the city.  Unfortunately, the bike I was going to borrow was no longer available and I needed a plan B.  Within a half hour, Williamson had me set up with a perfectly sized road bike (my request) for $15/day, $24/2-days.\n\nMadison has an amazing, world-class set of bike trails.  Even if you're a local, you should take advantage of the great setup available: rent a top-of-the-line bike and take a spin on the smooth trails of Dane County.