content: This place scores high with me because you can customize any pizza you like.  That's hard to find at many pizza joints.  You get a cool vibe inside the restaurant as well as the whole shopping area around it.  I really suggest getting a pizza and sitting on the patio outside in the courtyard.  While sitting outside in the courtyard it always gives me a feeling like I'm outside the Phoenix metro and in an area with culture.  I guess this is the real reason I come here, the pizza is great with the versatility, but only 4 stars in my book as regards with the taste and ingredients.