content: Big plus: the baggage claim is RIGHT next to the rental car stations. WELL DONE MADISON. \n\nBig minus: you have to walk to a giant, hard-to-navigate parking lot to find your car/rental company. Recall that 6 months out of the year the weather can be COLD.\n\nEdge: friendly staff. Even though they sneak a cig on the walk from the desk to the lot. Gotta keep it real.