content: Incredibly busy and crowded, but a great store still. \n\nSo I began my relationship with this Apple store location in 2007 when I bought a MacBook. They have serviced it accordingly, giving me several keyboards (when they were proven to be faulty), helping me on upgrades (including sending me elsewhere to save money), and showing me other products, like the iPhone and iPad, which I would eventually buy. \n\nThe Genius Bar is a good place to get help. I've been here several times and each time they were pretty quick and usually inexpensive. A couple of times they took longer but overall I am happy with the results. I've spent some money at this store for sure. Fixing issues with my computer, buying new devices, and getting accessories have all been things I've done at this Apple store. \n\nMy only true gripe about this location is the fact that sometimes MANY people are shopping at the same time for devices and waiting for someone in a blue shirt to \""open up\"" availability can be stressful and time consuming. On several occasions I've waited and waited only to be told that everyone is busy and they'll \""get to me when they can\"". \n\nDespite the long waits for service and for help with new devices (sometimes), I would still rate this location pretty well overall. The parking structure is covered and there is usually decent parking to be had, the employees are friendly and knowledgable, and turnaround time for service is pretty quick. Overall, I'm happy with Apple and their store on Camelback in the Biltmore.