content: I love Dillards, this location at PV Mall is smaller than the one I usually go to, but it does a decent job still putting out labels in their tiny Contemporary section , just in limited styles and quantities. The shoe department here, as previous reviewers have mentioned, is pretty awesome. This Dillards has a MAC makeup counter which is rad and today I noticed they have a  \""The Edge\"" beauty section. I was immediately attracted to the Too Faced brand displayed on the wall and noticed they also have Studio Gear, Murad, and some Philosophy products as well. This new addition is a big plus as I am always going between Ulta (which is across the street) and here for MAC products. Now I have the brands that I love all in one department store! Go Dillards! The children's and men's departments are rather large and of course they have a junior's and women's section.