content: We've tried this place several times in the past few years, and each time that we do, I end up kicking myself for giving it another shot.  I just do not understand the reviews raving about the sushi here!  Once again, the fish we had was of mediocre quality at best.  Maybe I'm just missing something here since it seems like the regular customers are able to command the best quality fish (or at least it certainly looked a lot better than what we had), but the fish just isn't all that fresh and the service is consistently lackluster.  We sat at the sushi bar and literally had to flag down the waitress to get our drinks refilled.  We had some Hamachi and Maguro nigiri, neither of which were impressive and a couple of rolls, one of which was the Negi Toro roll that I had to force myself to eat given the off taste it had.  We'd actually assumed that the sushi chef had forgotten about the Maguro nigiri and were ready to leave, but as soon as we flagged down the waitress, he presented the two pieces to us, nearly a half an hour after the last roll he'd served us when the place was less than half full.\n\nI find it strange to hear how many other reviews mention the number of Asian people they see eating here and somehow manage to draw the conclusion from that fact that this is a great place.  That would seem to follow the logic of visiting Europe and seeing a McDonald's filled with Americans and drawing the conclusion that McDonald's is a top-notch American restaurant.  The point here is that not everyone is discerning regardless of whether they are eating their native fare and I find it difficult to believe that this would be considered a quality sushi restaurant among discerning Japanese diners given how much better quality sushi is available in the Valley.  Our last visit to Hiro will be our last and for anyone looking to find fresh, high quality sushi in Scottsdale, I would highly recommend trying Yume at the Scottsdale Promenade.