content: Bianco's is the best marketing ploy in the city, well except the Powerball. It is no wonder it consistently makes number one on the Zagat's (clearing throat, then spit) list. It should be taught as an example in Economics 101. How could seating for 30 at a time translate into a nationally famous restaurant?\n\nBefore I get to the nitty, let me make my disclaimer so all you potential flamers can chill and just move on your merry way.\nI don't wait. I want a reservation. I prefer an invitation by my host with RSVP. Bianco's is yet another example of our consumer need to suffer (see review of Los Dos) \""Seinfeld-style\"" -- if you haven't seen the Chinese restaurant episode, you've got to; you can easily satisfy your need for suffering and you don't even have to leave your couch or wander far from your clicker.\n\nI love Bianco's pizza. It truly reminds me of eating in Naples and what pizza is like from that region. I mean before their landfills filled up -- DON'T go to Naples now. There is no other place in Phoenix to taste this kind of pizza. I just wish someone could execute it better -- his wife?\n\nOh wait. I forgot; it already is the hottest restaurant in town. Why would they change a fantastically successful equation? Consumers consume. You want to find out why you have to wait 3 hours. You want to do it yourself. So does every tourist coming here to be surprised that Phoenix actually has paved roads and that we drive cars on them. They've booked their jeep tours from their suburban cookie-cutter somewhere far away, but don't realize that it's an hour drive to the desert. Yeah, you know that was you.\n\nDo I have to remind you that you have to arrive at Bianco's an hour before the restaurant even opens to wait in line to put your name on the list to then wait next door for 3 hours to get a table? You will still have to wait because large parties get to eat ahead of you. I have to wonder. Would this place be so famous if they had seating for 100-120 like most other successful dining rooms around town? Would folks still flock there to spend their ENTIRE evening waiting for a table?\n\nI'll wait and see. I've already fulfilled my duty as consumer and subjected myself to the suffering that is Bianco's. I've done it. What's next? Who's going to provide my next packaged-up roller-coaster ride? Come on. Tell me! Are we there yet? Yet?