content: It's hhhuuuuggggeeee (that's what she said).\n\nYep, that is just what I said. This place is ginormous and yet it is always so organized that I can find what I am looking for, grab it, and skedaddle before I find something that I wasn't looking for and purchase it anyway (ugh, dang XX chromosones).\n\nAnyway, aisles are broken down by colors, gender, and themes. You can find anything and everything you could possibly need or didn't even know you needed for a party or event including: invitations, balloons, napkins, table cloths, straws, table ware, party favors (they have a candle aisle ), tiki torches, etc. Of course, Halloween time is ridiculously fun here, but they have these costumes year round which is great for those awesome theme parties you may encounter November - September. Need  a fog machine? They have one. How about a gallon of fake blood or liquid latex because you need to go balls to the wall for Halloween? Boom, done, Party City has it and their prices are pretty competitive!