content: I really love this place in Madison. When I moved here from Spokane, Icon left a great impression on me. I had a great time the first time I went there and they were even playing one of my favorite movies (The Thin Man) at the bar. It became a go to celebration place for me and so I am willing to overlook some of Icon's faults. First off, this place is not cheap, especially if you get wine. But they have an excellent wine selection and for those with more pedestrian tastes in alcohol (myself included), they have beer too. Not everything on the menu is of the same caliber. Some menu choices are excellent (ex. braised short ribs) while others may miss their mark. Because this is a tapas bar, take a friend and plan to share multiple dishes. The size of the serving tends to be smaller and so it's better to split three or so dishes with another person. For the first dish, I enjoy one of their flatbread selections. Second course? I almost always default to braised short ribs (those are amazing). For desert, I like the tres leches. This is a nice place for a treat with a good ambiance. Or you could just have a drink at the bar.