content: We ended up here because of attending the Phoenix Film Festival.  Wanting something light before sitting through a movie sushi seemed to be the logical choice.  We chose Pure for the proximity to the festival and the Yelp reviews.  All I can say is \""what in the world are people thinking\"".  I know we are spoiled by having Hana and Nobu in our backyard.  This place is not quality sushi, it is not a quality restaurant.  I recognize how \""lucky\"" we were to be seated at 6:15 on a Friday night.  We were ok with the hustle of the food since we were on our way someplace.  I take exception to the quality of the fish.  First we ordered a dragon roll which was served on a very warm plate.  Cold sushi, warm plate = not good.  My sashimi was poor quality being soggy and tasteless.  Frozen too long, thawed or stored incorrectly?  Not sure, tasted like sponge.  We did have a misorder which we will take full responsibility for ordering some faux, convoluted lobster roll.   Then our table was cleared and our final plate came out to which my husband and I forgot we ordered and apparently the waitress did also.  We took it to go.  Because my stomach is not feeling well today I doubt it will get eaten.  Note to host, hostesses, since we were seated next to the host/hostess stand we do not wish to here about your sex life and how you took advantage and humiliated some woman you were dating.  I expect that from a 18 year old at Fridays not a 40 something anywhere.   Tonight we are going to Hana or Nobu and repent for even thinking we could obtain the quality and ambience at Pure B.S.