content: Hand's down this place is my favorite store in Phoenix.  Actually, it's my favorite store in Arizona.  I would be hard pressed to find a place cooler than this that caters so exactly to my every need and desire as a baker.\n\nI first came here when I was searching for a place to find cupcake liners in bulk.  I had just received an order from the school I work at to do cupcakes for their homecoming.  400 of them to be exact.  Ordering liners online would prove to be too pricey as would buying out every store's stock.  Somehow, even though I have driven by many many times, I did not even know this existed.  Now I certainly do.\n\nInside you will find a menagerie of things to delight everyone from the amateur baker to the professional pastry chef.  You will see rows of sprinkles, hundreds of cookie cutters, a rainbow of food coloring, dozens of specialty cake pans, and cake toppers galore.  I have never gone here and walked out unsatisfied.  I always find what I need.  \n\nIf I could walk around this place with a plate of bacon from Matt's, I would seriously think I had died and gone to heaven.  If you are ever in need of anything related to cakes and cake decorating, give this place a shot.  You will never consult a big box craft store for your needs ever again.