content: The customer service is horrible, I've been to this Ulta for years now and even though they have a turn around with different employees the customer service hasn't changed. I only keep going because its close to me and they have the best quality cotton rounds to remove makeup. The reward points used to be great but now after they changed I'm spending the same money for nothing. Also, they wouldn't carry over my old points. This store could be so much better, its in a great location and has potential but it lacks the most important feature which is customer service.