content: I've been to La Fitness, Pure Fitness, and Bally's. I prefer 24 Hour Fitness to all of those. For one, it doesn't stink like sweaty balls when you walk in, this location is open 24 hours even on the weekends, and I hardly ever have to wait for my favorite machines. They keep the place fairly clean  although some of the machines (especially the ab blaster) could use some TLC. It's fun to people watch and there are some really sexy men that work out there, even more of an incentive.