content: I've been buying dog food and dog hygiene/medical products here for the last six months, and I've found that the staff are really knowledgeable, and they are also low-pressure. These guys genuinely want to help you find the right product, and they don't try to up-sell or plug extra/unnecessary stuff. The store area itself can feel kind of cramped, but I'd much rather spend less time getting the right thing and support a local business than wander through the aisles of a big-box store searching for a product I may or may not need.