content: Yelpers, why so mean to the iconic M&M's. I particularly relate to the Yellow one, he's a little chubby, a little dumb, and if one of the M&M's were an alcoholic, I'm pretty sure it would be him. The store itself is a tourist trap and that seems to be the problem people have with it. Isn't Vegas a tourist trap? Isn't Vegas full of high prices? Nevertheless, M&M's World consists of 4 levels of M&M's utopia with tons and tons of merchandise to be pushed, from toys to clothing and of course candy. I particularly like the history of the candy as you go from level to level on the escalator. I believe there's even a theater that screens a M&M's documentary, but I'm always pressed for time. I bumped it down one star for the touristy prices. A must go for children..and adults.