content: Do not bring your fine watch to this establishment.  I was selling a a real rolex, so buyer wanted to bring it here to get authenticated.  This jeweler said it was not a real rolex and buyer did not want to go to any other jeweler and I lost the sale.  Since then I have brought the watch to two pawn shops and another jeweler in Scottsdale and each have said the watch is authentic and that rolex is the easiest to determine.  If this jeweler does not know a real rolex they have no business claiming they are an experienced jeweler!