content: -I ordered a whole milk latte.-\n\nNew Lux is what some argue is a 3rd wave coffee shop. That's code for \""we are a restaurant that serves coffee\"". And it shows, just as it has in every shop I've been to that tried it.\n\nCoffee: \nThe roasting method is half science and half magic. It's like the creationism of roasting. You stop roasting when it feels right. This causes quite a bit of variation from one visit to another.\n\nBaristas:\nThe staff here are as cool as any of your friendly neighborhood hipsters. They usually remember my name and they do enough volume in a shift to get good and practiced making latte art. \nThe grind is pre-ground which oxidizes the coffee before it is brewed.\nThe tamp appears to vary by the body weight of the barista.\nThe pull seems weird with a bunch of gauges that seem placed there for show as none of the staff seem to pay any attention to the contraption. \nMilk steaming here is near perfection, with fancy pants latte art and proper cappuccinos. \n\nTasting:\nThe temperature of the coffee is perfect, as this is a component mainly of milk steaming skills.\nThe pull today however, was far to the bitter side making my latte taste more like an IPA than a sweetly balanced coffee.\nThe staff is more than friendly and when the drinks are delivered they call out your name and drink. It's presented in proper china and with efficient but respectful flair. \n\nShop: \nI love people watching here, somehow this is the go to place for scenesters and the beautiful people of Phoenix. It's like that club you go to that only lets models in. \nNew Lux suffers from some of the same problems as Old Lux; seating is akin to taking up residence in a sardine can (but there is a lot more of it now!). The baristas are either hard of hearing or just prefer that no one can talk over the music, I usually just put my headphones in as earplugs so I can think.\nTheir internet is still free and is vastly superior to the wifi they had at the old Lux. \nThe drink prices are fair and what you'd expect at any specialty coffee shop, the pastries can get a little expensive. Credit cards are welcomed and the loyalty card gets every 11th coffee for free.\n\nJeff is much more focused on the bar at this public house, which I'd recommend Lux for far more than for coffee.