content: This is your basic Ulta- not the big one with every bell and whistle.  BUT-- they are in the neighborhood and there's a lot to be said for convenience.\n\nThe employees are friendly, and generally leave you alone.  If you need help, however, they are genuinely helpful.  \n\nIt's clean and well organized.  If I need a last minute \""emergency\"" gift (translate: teenage girl birthday)... I can count on getting something that will be a hit.  \n\nPlus:  LOTS of sample size / mini items, great nail care selection, almost always have my salon haircare products.