content: I only go to Ulta when I have to, and always leave mad.  Yes, they're the only place close by that has the better cosmetic brands.  And you don't have the hassle of a big mall.  And the floor staff does sincerely want to help you.  \n\nHowever, the merchandise is laid out so haphazardly I hardly ever can find what I came in for.  And neither can the salesperson who inevitably gets enlisted to help me.  So the salesperson tries to steer me toward an alternate product that's nothing like what I asked for because she really isn't all that knowledgeable about the products.  The one time I took their salesperson's advice I sorely regretted it, so I usually just end up shooing them off after a while.  \n\nThen there's checkout.  Awwwww jeez.  Wait in line forever listening to the inane chatter going on ahead of me.  Then the, \""do you have your Ulta card, I can look it up for you, would you like one, where should we send your free magazines\"".  Hey lady, I just want to buy some make up, not join a country club.  Just ring me up and get me out of this madhouse.