content: the minute i watched this movie with my 3 year old daughter and heard her point and yell, "ponyo fishy!" i was hooked. i don't mind watching this show over and over and over again. the characters are polite (which isn't always the norm for animated movies or other movies with children in lead roles), the story is wonderful, and it was easy to suspend belief and just enjoy the story. i had to buy the set with the plush toy as i've not been able to find any online or in stores. ponyo is my daughter's favorite movie (we have an hour commute every morning and every evening) and is also her favorite toy. yeah ponyo!