content: I am finishing chapter 6 and I am truly enjoying it. It is quite straight forward, clear and a well supported book. it does a great work clearly stating facts and concepts that as professional Hispanic Marketer I know, empirically; clarifying end defining intrinsic concepts while providing research bases to back up the naturally obtained knowledge.The book should be a great tool to educate anyone who gets involved in Hispanic mktg, regardless of degree of expertise; but particularly those of non-Hispanic background. For professional Hispanic marketers it makes a very good work establishing common bases of knowledge and standardizing conceptual language.I am particularly enjoying the cases which are an excellent source of shared knowledge. The more I read these cases the more I want to study more of them. I am eager to be exposed to more updated ones and would love to be able to get more details on them.