content: The way most outlets are installed on the wall, the cord sticks to the side, rather unsightly, rather than going straight down (or up). There is no way to lay the cord neatly; I purchased this to plug my phones on my kitchen counter and the lateral sticking cord looks unsightly; I consider this a design flaw. Probably the best option would have been to have the plug rotate freely so the cord can be arranged neatly regardless of the position of the plug/outlet/cord (albeit for a higher price).