content: Unfortunately it isn't a book that'll help us understand how to set up and run a business sucessfully. Let alone the book or any media business, all that carry a huge ammount of sheer luck or "right place at the right time" in its record of achievements. Mr. Epstein shows the way through a business in which projections and assurance simply don't exist. It is the true business of risk and good sense. It won't show you how to succeed but again no book will. But it will entertain you an awful lot and hopefully make you want to be part in this great and demanding profession.