content: At my old house, I had a wrap organizer that stuck to the wall with tape? putty? well, it didn't screw it and it just stuck to the wall. I really liked it but I had to leave it. At my new house, I figured I would get a wrap organizer that screws in so I could take it when I move again. Well, it just keeps falling. I even bought double-sided tape and that doesn't work either. There's so many positive reviews for this screw-in wrap organizer I wonder if I'm doing something wrong. Regardless, I'm going to get another organizer that sticks to the wall. I love having the different wraps out of the cupboard and off the counter.