content: With all due respect to Mr. Damer, this book is basically an introduction to what Avatars and Virtual Communities are. Mr. Damer provides a guided tour of several online communities. One or more of thewe worlds no longer exist. This is another example of web-time and how difficult it is to publish a book with a technology topic. I found the book very basic. Visit his web site to learn all you need to know and be introduced to the awesome online worlds. . . and save some money.