content: I try everything new, hoping to find something that will show me some results right away and give me back the glow in my skin that seems to wither away as time passes (and I'm only 36!) --Anyway, when I read about rice bran, I thought why not - this brand contains a lot of rice bran - it's like the 2nd ingredient in everything after water, and there is nothing else in it I couldn't pronounce. The stuff smells great, and goes on non-greasy, especially the face cream it's like my face is so thirsty for it that it just sucks it all in. The TrueRenu store gives you cute little pahmplets with details on all the ingredients, and insturctions (the packages are written in Japanese so you need to read their instructions) - and I even got a free gift of green tea - yum!