content: We got this to support our arms while bottle feeding (though it seems to be known for breastfeeding-it is helpful to us bottle feeders as well.) The unique shape is great because it can be turned to be comfortable for different sized people and different height chairs. Also, our 2 week old loves to lie in it. It keeps him snuggled and supported and it gives our arms a break now and then! :) The pillow is so soft that sometimes when I snuggle with him in it that both of us take a little nap! It is a bit pricy (that's why it's 4 stars and not 5), but it makes a great gift!