content: My son is 14 weeks old. He started playing with this toy at about 13 weeks. So far he is in heaven with this toy. When I lay him on the floor to play he loves to bat at the toy to activate it. He loves the lights, and music, and looking at the fish. It is really neat to see him start to learn that if he moves his arm and hits the bowl it will start up again. It is very entertaining for him. I wish there were more toys like this for my infant. Since he can't sit up yet it is really hard to find stuff to occupy him and this is a definate hit with him. When I put him on his stomach it encourages him to lift his head up so he can look at the lights in the bowl. I love this toy!