content: This album is the greatest achievement of Diana Ross' career. Miss Ross sings in a way that she has ever in her career. From the opening track, "No One Get's the Prize," to the title track and especially, "Once In the Morning," every vocal is a thrilling surprise. The vocals on every track show that Ross can sing the way she's always demonstrated during her live performances, but seldom on records. This record is one of Ashford and Simpson's best production, along with Gladys Knight & the Pips', "About Love." If you are a new Ross fan, this is the record the have, in all it's remastered glory. Simply, a Masterpiece!