content: My daughter has had this toy since she was about six months old and loves it! She loves taking the lid off, pulling all the shapes out, carrying them around the livingroom and watching mommy play hide-n-seek with the blocks as mommy tries to collect them all to refill the bucket so she can do it all again. She's about a year now, and starting to grasp the concept of the different shapes going in the proper holes, but still has a lot more fun chewing on (and hiding) them.The bucket and shapes are very durable, but the sticker/label on the outside started peeling from the first week we had it. I soaked it off, and now we use it as a bath toy as well. Still, would have been nice if the label had stayed put for longer than a week...