content: Adequate as a required text. Would only buy it because it is required. The saving grace is that the title does say it is a preface to marketing management. It is not a primer on marketing management, but a preface to such a text.The index is woefully inadequate.The book does give an overview of some basic marketing activities. Some definitions and examples could be presented more clearly and consistently.I will be selling this book after the class that required it.