content: I bought this dryer on October 15, received it on October 23 and on November 9 the plug started to overheat and burn after 5 minutes of use. The settings at which the plug started to smoke were: medium speed and hot temperature. Also, I did not use it daily... as you can see nothing too harsh or unexpected for a hair dryer. I am returning it to Amazon ASAP and hope I can get my money back. I don't want a replacement... one bad experience is enough for me. Just as a hint if you are thinking of buying a Vidal Sassoon dryer: If their products have so many negative reviews and unsatisfied costumers it is not a coincidence, obviously the Vidal Sasson brand has serious quality management issues. I thought about this, but went an bought this dryer any way. I was a sucker for the price and free shipping I should have just gone with my initial mistrust and bought something else. I hope this does not happen to you.