content: NOT a gloss. Not for Barbie. This is grown up stuff. I have it in both Indian Red and Sayonara. Sayonara is a very nice true pink- a bit of brown in it that prevent it from looking like a 12 year old and best of all- no glitter or frost. Indian Red is what it sounds like, a dark, earthy red, deep enough to warrant some guts to pull it off.These stains aren't as long wearing as some products, but they are so light- so heavily pigmented, they allow for control. Meaning, you can have a light or heavy hand with them- and even put them over or under other products easily.