content: I love this mascara! I have used it for several years and when I try other mascaras, I am never happy with them and I always come back to this one. I don't like waterproof mascara because it is so hard to get off and I feel like I pull eyelashes out when I try to get it off. This if perfect; it is truly a thickening mascara and makes your eyelashes look great! And it doesn't have to be black; even the brown looks great! I like that it's also hypoallergenic and that it conditions my lashes with aloe and vitamin B5. And even with the shipping the cost was less than if I bought it in a store...and it's delivered right to my door!