content: I bought this item thinking that it would be a wonderful thing to have in my son's crib to help him fall asleep. It takes more than 5-10 minutes though for him to in fact fall asleep. So when it turns off he just starts to cry because he hasn't figured out how to turn it on again. Also just the fact that it has to be constantly turned on defeats the purpose because it just keeps my son awake. It's cute but there have been better sleep aids in the past that are not on the market any more.