content: I don't mind others being against this book -- they're just less competition for those of us who understand the corporate unconscious. I read this book AFTER becoming successful by doing the things this book recommends. Lucky me. Then, when my company changed to a casual wear policy and I changed my look, my whole life changed. I went from unquestioning respect to constant challenges to my expertise and to colleagues actually acting surprised at my level of skill, when I had worked so hard to build a reputation. Now that I've gone back to serious dress, albeit with only a little casual influence, I have my respect back. And I'm not going to give it up again!