content: The premise of this book, written by an ad agency exec, is that corporate clients are clueless morons who just don't realize what geniuses their ad agency guys are. Marconi's answer to "Getting The Best From Your Ad Agency"? Throw a lot of money their way, question nothing, and worship the results. The book is poorly edited with numerous typos, sequencing errors, etc. It also contains outrageous amounts of filler material - a 3 and 1/2 page list of celebrity endorsers and their products, 7 pages of ad slogans going back decades - as well as self-serving examples of "successful" vs. "unsuccessful" ad campaigns (hmm, let me guess whose Chicago based ad agency produced the much lauded campaign for the Chicago Board of Trade.) Waste no time, effort or money tracking this one down.