content: I bought this cleanser/make-up remover on a whim and am really glad I did! I am currently using non-waterproof mascara, and I find that this cleanser removes even "date night" make-up, including the mascara (I do make a point of spending extra time massaging the cleanser over my closed lids and lashes). It also leaves my skin feeling very clean. I can imagine using this in the shower when I want to take off the day's make-up and start fresh for an evening event ... there wouldn't be any eye-make-up-remover residue to cause my mascara to run! It saves time, too, because you can skip the make-up remover step.I am 43 years old and have oily, blemish-prone skin. I can imagine that someone with drier skin might want a creamier cleanser, but, for me, this stuff works great!