content: I liked this book. I can't say I loved it (hence, the 4 stars), but I really liked it. Crafty, clever, and every bit of life should have a soundtrack.He knows his pop culture and he has a way of reminding you of what you thought you knew but had 'mis'-forgotten. Clever material ranging from Zach Morris to Pam Anderson to Billy Joel. A quick read and the kind of read that actually provides interesting resources for how to look at what only appears to be the benign things that constitute this culture. Good stuff.