content: I found this book to be be repetitive, fluffy and lacking in practical suggestions. I felt like he was saying, in order order to focus on what you're doing, just focus until the task is done. He doesn't give suggestions on how to facilitate getting into the "zone" except intuitive things like being in a quiet place with your phone off. He doesn't give suggestions on how to manage workflow. The trademarked Fearsome Focus concept seemed pretty watery to me, a marketing ploy on the author/publisher's part that isn't worth its fanfare. David Allen's "Getting Things Done"Getting Things Done: The Art of Stress-Free Productivity, on the other hand, is chock-full of non-intuitive practical suggestions that could give us a chance of actually changing our habits and productivity levels.