content: My son got it in his head that he had to have a "Coolie" Asian style hat to keep cool. He's 11 years old, so kind of odd for his age. I convinced him to buy this Chillba hat instead of the traditional straw woven hat. I was afraid the straw would fall apart too soon for the asking prices. I figured if his interest passed then at least I could wear it for gardening! It is cooler than hats that rest directly on your head and works very well keeping the sun out of eyes and has a wide brim for shade. I felt it was worth the money since it is washable and a nice sturdy cloth material.