content: Like others have said, you basically pay for a full magazine and get what amounts to 1/3 a magazine, 1/3 gear review, and 1/3 ads, which is at least 1/3 less magazine than the typical periodical. I was VERY disappointed with this magazine. I thought I had finally discovered the perfect outdoor/hiking magazine and was extremely unhappy when all I really found was 3 "regional" hikes that aren't really all that close to me, and a bunch of reviews on high end gear that I don't need and will never buy.Thumbs down