content: I am usually receptive to this type of book given that I am a vegetarian with vegan tendencies. However this book depresses me. The author throws meaningless barbs at everything in his path. No new information is found in the book that cannot be found better presented elsewhere. Indeed some of the information is wrong or dated. In addition, the author also has numerous annoying attempts to use cute neologisms. I am slogging through this slender volume due to a misguided work ethic but I am hardly enjoying the ride. Yuk.