content: While the first few chapters of the book are entertaining and informatative, the remaining chapters seem to merely add detail to what was already said.Because the book is not structured chronologically, you are forced to jump back and forth through some 75 years worth of events. In some cases, this forces you to revisit the same events in several different chapters. This makes it very difficult to place events in context. Also, the chapters didn't seem to carry equal weight.The book is very well researched and reported. However, it tries too hard to be objective. For every positive thing that the author says about Bernays, there is a negative thing to counter it. After completing the book, I am left with no opinion about the man and I'm unsure of what exactly he did accomplish.