content: I've been using indoor tanning lotions, pretty consistently, for about 10 years and Swedish Beauty has always been my very favorite brand. I've tried numerous lotions of theirs and Chocolate Indulgence is by far my least favorite. It's thicker than most and the smell is terrible! You definitely don't want to use this unless you can shower right away - in addition to smelling bad, the smell seems to get worse after tanning. I go to an awesome salon and with their beds normally see a difference in my tan the day of my tanning session - not with this lotion. The only use I can see for this product is maybe as a pre-tan moisturizer if your skin is very dry. I have had much better results tanning using lotions without bronzers from SB. My current favorites from SB are Priceless and Bronze Beauty - pretty much the same lotion but Priceless is from their blush line. Both of those work great!!