content: I have seen fancier watch winders made from elegant wood and perhaps of finer craftsmanship which are offered at costs for a double winder (which this is) starting at multiples of the cost of this product. I have had the item for two weeks and it is a fantastic value. It offers settings to wind both clockwise and counter-clockwise and an on/off switch which I shut off at night.It also winds for one hour and rests for three. A whole lot of features and great bang for the buck!! I keep it in an unobtrusive place and it is surprsingly quiet. The vendor (AA Store) provided outstanding service and I am hard-pressed to imagine any buyer of this winder not being delighted with it. Even the finest timepiece (I only own a watch) would not object to a home in this winder...perhaps not elegant, but certainly functional and cost-efficient.