content: Marcia writes from having lived the experience of marketing online to its fullest. Back in 1994 she was one of the editorial contributors to the small business bulletin board I led on the Prodigy Network. I could always count on her to keep our bulletin board community conversations lively with her witty contributions. Readers will find her writing quick to read and easy to digest.The book was revised and updated in a second edition published in 1999. There is enough new material in the second edition, that I would still recommend it as a purchase in 2003. I could not find the second edition mentioned on Amazon.com but I believe it can be still be ordered from the author's website at http://www.yudkin.com.