content: The book is not bad. The most valuable sections of this book include topics of Structure-Process-Outcome (sometimes), cognitive learning, values, culture, goals, working with tools, and communication. The diagrams and tables in this book are almost not helpful at all; sometimes you wonder if diagrams like figure 1-3 on page 23 is downright necessary to have there. I felt like parts four and five of the book really dragged on unnecessarily, especially the chapter on organizational engineering. It seemed as if the book completely broke down and lost it after page 300. I think that Hoemann had a lot of potential in this book when I first saw it, and I was let down. Another nice thing would be for him to drop the plethora of coined-terms. Overall, there is some really nice thoughts in here, but there is a lot of unnecessary things that you have to thumb through.