content: Please oh please folks, start protesting they are charging 8 $ a box. Yes this is hard to find perhaps that is because no one is willing to pay $8 a box. the same box int he store costs an outrageous 5.25. Forever cereal companies have been making a huge profit on our desire for quick and easy breakfast but these prices have to come down and that will only happen if we demand it. I mean seriously what do you think the COGS are on this box. less than a pound of organic material plus processing, packaging, and shipping. This product does not even spend a penny on marketing so no cost there... Sell it for 3 a box and I make this a regular staple in my family.