content: first of all, you need to buy good batteries for this camera. I bought a 100-pack of cheapies and they don't last but a few hours- if they work. Good batteries like energizer will last you a few weeks. I own a Mac and the pictures transfer easily onto iphoto. the 4x optical zoom is a nice improvement from our other 3x zoom on our sony. I was able to buy a 2GB memory card for $20(sandisk) from here also. There are also high speed cards available. I'm already satisfied with the standard one. I don't do a lot of "quick" shots anyways.Only one drawback. The video doesn't show up on my imovie. maybe I need more experimenting. I just assumed it would be as easy as the pictures.Overall, I am surprisingly satisfied with this canon product. Especially after being a sony fan for years.