content: I am an educator and bought this video to help get my 2 1/2 year old interested in learning her letters. She loves to music and enjoys singing,so I thought I would buy it for long car rides. Within two weeks she knows all her letters and their sounds. I have corrected her on the L and R since they are not correct, but her interest is now high and she asks about letters all the time and when I ask her the sound they make, she tells me. She is also making good transfer of her new learning. If I ask her what letter does dog or wagon begin with and I slow down the first letter sound, she can tell the correct letter. I would highly recommend this as a tool, but encourage parents to work with their child also so they learn both upper and lower case letters and say the sounds correctly.