content: Waiting in line to buy the new Madden every year is like waiting in line to buy a new calendar. Sure, there are enough differences to technically call it "new". There might be newer or prettier pictures but it's still just a calendar, just like the year before - same stuff only with slight changes. I know all the Maddenphiles and football fans say that there really are additions and changes that justify another $50/$60 drop. I think they tell themselves that just so they don't feel ripped off. Now that online play is a regular part of console gaming, EA should just have yearly download updates and charge $15 or so. Oh but wait, there's no money in not screwing over the consumer.