content: We bought this rice cooker because everyone raved about it, but no one seems to have mentioned it's one huge drawback: it takes FOREVER. I tried to make two cups of brown rice this evening. After 75 minutes the water was just beginning to boil. As a working mom, I do not have 2 hours to make rice every evening. Yes, I suppose I could get in the habit of setting up my rice in the morning and setting the timer. But this requires a level of menu commitment I don't presently have. Or, I could go back to our old one-button cheapo machine that cooked white rice in 15 minutes, brown in 30. My husband is Asian, but I'm not. He may like the rice better from this machine, but I'm cooking it and I'm fed up.