content: I have been looking for something to hold in my stomach that wasn't elastic based. Found this item and have to say I am pretty pleased. The hooks do take a while, but once they are all done, the waist cincher does what it says it will do. The only negative thing is what a lot of the other reviews complain about. It does tend to cause back fat to appear more prominent by your underarms. So I can't wear this with a top that is clingy. Can only wear with looser fitting shirts. Oh well, nothing is perfect.