content: I've had every different drip coffee maker under the sun, and they all fell short of my expectations in one way or the other. I finally decided to splurge on this model, and I couldn't be happier. My experience--unlike that of a previous reviewer--has been that it can make VERY strong coffee if so desired. I paired this with the Pro Line coffee grinder, and on a factory setting of 5.5, this makes as strong a coffee as I can imagine wanting. Also, it's dead simple to operate, makes a full 12 cup pot in under 10 minutes, and thanks to the design, cleanup is a breeze. I couldn't be happier. Oh, and it's built like a tank, so it will probably outlast me.