content: I've read many reviews on this site -- some negative, some positive. I have A LOT of hair. My hair is full of texture. My hair doesn't grow down (length), it grows out (wide.) I WOULD NEVER USE A HAIR DRYER BEFORE! I couldn't unless I wanted to look like a clown. This product is the first product that allows me to dry my hair. The product does get very hot! That is what my hair needs to become straight and manageable, however. If you don't have frizzy and unruly hair, this is product was NOT made for you. I, however, must say FINALLY!!