content: I bought this for my one year old grand daughter. So far she just wants to dump out the box and slap the shapes around or put them in her mouth. When she goes home for the evening I put them back in the box, put the lid on and place them on her book shelf. It is the first thing she goes to when she goes into her room. I am sure in another month or two we will be able to move up to matching shapes. I do wish that the lid snapped on a little tighter but for the money, I cannot complain. She still gets a lot of enjoyment and the toy is extremely durable.