content: This DVD is not one of the better learning tools out there. The audio and visuals are overstimulating and distracting from the message, the story line is contrived and hard for little ones to follow and the characters pronounce the letters incorrectly in many cases.I can see that it might be entertaining for some kids, if they are used to fast pace animation and the unfortunate jump-cut editing pervasive in children's programming. But my 2.5-year-old was bored with it and didn't want to watch it again. He enjoys story-based programs (Curious George, Little Polar Bear, etc.) and lesson-based programs (Brainy Baby ABCs), so it's not a matter of his not being able to follow along. I think it was just too much unnecessary noise and action.