content: When I bought the product I was under the impression (mistakenly) that this somehow winds up and down (maybe with a spring or something). The product clears up any tangled cords by storing them in the little white container. However I found the term wind up (assuming it also winds down) misleading. It is almost impossible to 'wind down' or for that matter wind up without opening it and redoing the winding. As mentioned it does an ample job of getting some of the long cords out of the way.