content: I bought this mixer to make sourdough bread, I typically make bread in a food processor, but sourdough yeast quickly dies in high heat so I bought this. It's perfect, my bread comes out soft on the inside, crusty on the outside, I can't ask for more. Make sure to knead your bread on setting 4, I tried setting 2 as the manual says but all it does is swirl the dough around not doing much. It's great for cookies and cakes too, I'm not much of a baker but I hope to be because now I have no excuse.I also got my rebate back in about a month. I got the magazine rebate of $14.95 as well.