content: I have really thick shoulder length hair. I only wash my hair twice a week and once my hair is dry and straightened, I don't need to do a thing with it. This product works really well for me as long as I have the time to spare. I takes me at least 30 or 40 minutes to dry and straighten my hair once it has been towel dried. I bought this product because I didn't want to spend the money for more expensive similar items. I think that for the price....the infiniti is well worth it.