content: Three words...BUY A BOPPY! Its not just for breastfeeding moms, though I can definately see how it would be a great asset for those who choose to breastfeed.I've used it during feedings, to take some strain off my arm (because baby can get heavy to hold in an upright position that is best for bottle feeding.) I've also used it to prop my baby up in a sitting position and she loves it! She looks so comfortable, I almost wish they made adult size boppys :-) I have also put it around my waist (and yes, it does bring back prego memories!) and layed the baby in it so she can snuggle close to me while my hands are free to do other things (read, change the channel, etc.) A great buy for every parent!