content: Caveat is I usually don't read this kind of fluff, but I enjoy it when it's good. The premise of the book set forth in the first 2 chapters is interesting and inspiring - simplicity and power equals beauty - an objective concept when applied to machines. In Chapter 3 Gelertner digresses to a lenghty and naive discussion of the Apple desktop suggesting the reason that Microsoft won is that Americans don't recognize beauty until they are beat over the head with it. He continues to ramble with some unformed ravings on interface and computer cabinet design and peters out from there. Book design and illustrations are appalling considering the subject of the book. Reminds me of the papers I used to write in college on the night before they were due.