content: We bought this mixer to replace an old Kitchenaid that finally died after 17 years.We both love this mixer. The larger bowl volume and wider width of the bowl make it much easier to add ingredients while mixing. The slow start up also is a great feature that helps keeps ingredients in the bowl and not all over the kitchen. The power is great when using the attachments.Cons. The only real con is that it doesn't handle smaller batches as well because of the bigger bowl. We have purchased an "aftermarket" beater that has spatula edge to see if this helps.I would recomend this to any serious cooks or bakers. If you are an occasional home cook I would suggest a smaler model.