content: Rather pretentious comedy featuring Mel Gibson, who, despite all the emasculation, is in bumpy, toothy, silly-little-boy mode. What women want, indeed! He's a Don Juan in the advertising world, who gets zapped by his blow-dryer while drinking some interesting-looking Cabernet. The result? He's given the ability to read women's thoughts. This is distressing, at first. Regressive, too: according to the writers (all women), these Turn-Of-The-Millennium-I'm-Every-Woman women primarily want to feast their eyes on Mel's tooshy. Hear me ROAR! Well, our hero soon learns to use his newfound Superpowers for his own profit, but then . . . ah, but then, the movie suddenly gets very serious. Most of the second act is dull. The movie finally wears out its welcome starting with about the last 15 minutes. Rent only if you want to annoy your boyfriend . . . which is REALLY What Women Want! (Kidding, kidding -- sheesh)