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### Week 3 Additional Reading: https://www.dropbox.com/scl/fi/pile8auga8sux1c7eb00y/Berry-Chapter-1.pdf?rlkey=ioba8cbfie5cc2bxj8p6owqgz&e=1 https://www.dropbox.com/scl/fi/nacqj76um27pc0ree2q0c/DM-in-Business.pdf?rlkey=py6t5uffbpy5fx82v7ofsnlxl&e=1 https://b-tierney.com/wp-content/uploads/2018/07/CRISPDM.pdf |