from dotenv import load_dotenv import streamlit as st import os import google.generativeai as genai import random # Cargar las variables de entorno load_dotenv() # Configurar la API de Google genai.configure(api_key=os.getenv("GOOGLE_API_KEY")) # Función para obtener una llamada a la acción de manera probabilística def get_random_call_to_action(): actions = ["Directo", "Sutil", "Indirecto"] probabilities = [0.34, 0.33, 0.33] return random.choices(actions, probabilities)[0] # Crear la instrucción para la llamada a la acción según la opción seleccionada def get_call_to_action_instruction(action_call): if action_call == "Directo": return "Incorporate a clear and direct call to action that motivates the reader to act immediately. The call should be compelling and highlight the urgency of taking action." elif action_call == "Sutil": return "Suggest a call to action subtly, hinting at the benefits of acting without being too obvious. The reader should feel like they are making the decision on their own." elif action_call == "Indirecto": return "Present a call to action indirectly, creating a scenario where the reader can see the action as a natural solution to their problems without naming it explicitly." return "" # System Prompt - Instrucción en inglés para el modelo system_instruction = """ You are a world-class copywriter, expert in creating benefits that connect symptoms with problems. You deeply understand the emotions, desires, and challenges of a specific audience, allowing you to design personalized marketing strategies that resonate and motivate action. You know how to use proven structures to attract your target audience, generating interest and creating a powerful connection. Generate unusual, creative, and fascinating bullets that capture readers' attention about the product. Respond in Spanish and use a numbered list format. Important: Only answer bullets, never include explanations or categories, like this: 'La leyenda del padre soltero: Dice que nunca hay tiempo suficiente. El yoga te enseña a usar mejor el tiempo que tienes, incluso cuando te parece imposible.'. """ # Función para obtener una cantidad de bullets def get_gemini_response_bullets(target_audience, num_bullets, creativity): action_call = get_random_call_to_action() # Obtener la llamada a la acción aleatoria call_to_action_instruction = get_call_to_action_instruction(action_call) # Definir la instrucción aquí model_choice = "gemini-1.5-flash" # Modelo por defecto model = genai.GenerativeModel(model_choice) # System Prompt - Instrucción en inglés para el modelo system_instruction = """ You are a world-class copywriter, expert in creating benefits that connect symptoms with problems. You deeply understand the emotions, desires, and challenges of a specific audience, allowing you to design personalized marketing strategies that resonate and motivate action. You know how to use proven structures to attract your target audience, generating interest and creating a powerful connection. Generate unusual, creative, and fascinating bullets that subtly hint at the product without direct mention, capturing readers' attention. Respond in Spanish and use a numbered list format. Important: Never include explanations or categories, like this: 'La leyenda del padre soltero: Dice que nunca hay tiempo suficiente. El yoga te enseña a usar mejor el tiempo que tienes, incluso cuando te parece imposible.'. """ # Crear el prompt para generar bullets full_prompt = f""" {system_instruction} Your task is to create {num_bullets} benefits or bullets that connect the symptom with the problem faced by {target_audience}, increasing their desire to acquire the {product}. Infuse your responses with a creativity level of {creativity}. The bullets should be of the following types: * Good and Bad: 'The bathroom cabinet is the best place to store medicine, right? Incorrect. It's the worst. The facts are on page 10.' * The Best/The Worst: 'The best verb tense that gives your clients the feeling they've already bought from you.' * Stories: 'The story of...', 'The mysteries of...', 'The legend of...' * Trick: 'A simple system to write copy without trying to convince them to buy.' * The Truth: 'The truth that you've never been told in school, or at home, about how to make a living from music.' * Asking a Question: 'Did you know that...' * When: 'When is it a good idea to tell a girl you like her? If you don't say it at that moment, say goodbye to getting to know her intimately.' Using {mention_instruction} when you want to mention {product}. """ response = model.generate_content([full_prompt]) if response and response.parts: return response.parts[0].text else: raise ValueError("Lo siento, intenta con una combinación diferente de valores.") # Inicializar la aplicación Streamlit st.set_page_config(page_title="Generador de Bullets", layout="wide") # Centrar el título y el subtítulo st.markdown("

Generador de Bullets

", unsafe_allow_html=True) st.markdown("

Crea bullets efectivos que conecten emocionalmente con tu audiencia.

", unsafe_allow_html=True) # Añadir CSS personalizado para el botón st.markdown(""" """, unsafe_allow_html=True) # Crear dos columnas para el layout (40% y 60%) col1, col2 = st.columns([2, 3]) with col1: # Campos de entrada target_audience = st.text_input("¿Quién es tu público objetivo?") product = st.text_input("¿Qué producto tienes en mente?") # Campos de personalización sin acordeón num_bullets = st.slider("Número de Bullets", min_value=1, max_value=10, value=5) creativity = st.selectbox("Creatividad", ["Alta", "Media", "Baja"]) # Botón de enviar submit = st.button("Generar Bullets") # Mostrar los bullets generados if submit: if target_audience: try: # Obtener la respuesta del modelo generated_bullets = get_gemini_response_bullets(target_audience, num_bullets, creativity) # Sin mención del producto col2.markdown(f"""

Mira la magia:

{generated_bullets}

""", unsafe_allow_html=True) except ValueError as e: col2.error(f"Error: {str(e)}") else: col2.error("Por favor, proporciona el público objetivo y el producto.")