Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and logos. My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it. Haskins, Pamela (Autumn 1996). "Saul, Can You Make Me a Title? Interview with Saul Bass". Film Quarterly. pp. 12–13. Design is thinking made visible. Kirkham, Pat & Jennifer Bass (2011) Saul Bass: A Life in Film & Design. London: Laurence King There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good. "Art Directors Club biography & images of work". adcglobal.org. Retrieved 2011-04-02. Symbolize and summarize. Saul Bass. Saul Bass | RIT Graphic Design Archive. Library.rit.edu. Retrieved on 2012-06-06. Wikipedia has an article about: Saul Bass
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