Shoshana Zuboff (born 18 November 1951) is an American author, Harvard professor, social psychologist, philosopher, and scholar. During the last two decades, the leading surveillance capitalists—Google, later followed by Facebook, Amazon and Microsoft—helped to drive this societal transformation while simultaneously ensuring their ascendance to the pinnacle of the epistemic hierarchy. They operated in the shadows to amass huge knowledge monopolies by taking without asking, a maneuver that every child recognizes as theft. Surveillance capitalism begins by unilaterally staking a claim to private human experience as free raw material for translation into behavioral data. Our lives are rendered as data flows.... as quoted from Malhotra, R. (2021). Introduction We celebrated the new digital services as free, but now we see that the surveillance capitalists behind those services regard us as the free commodity. We thought that we search Google, but now we understand that Google searches us. We assumed that we use social media to connect, but we learned that connection is how social media uses us. ...We’ve begun to understand that “privacy” policies are actually surveillance policies.... The Financial Times reported that a Microsoft facial recognition training database of 10 million images plucked from the internet without anyone’s knowledge and supposedly limited to academic research was employed by companies like IBM and state agencies that included the United States and Chinese military.... ....Privacy is not private, because the effectiveness of these and other private or public surveillance and control systems depends upon the pieces of ourselves that we give up—or that are secretly stolen from us. as quoted from Malhotra, R. (2021). Introduction Automated machine processes not only know our behavior but also shape our behavior at scale. With this reorientation from knowledge to power, it is no longer enough to automate information flows about us; the goal is to automate us. ... Just as industrial society was imagined as a well-functioning machine, Instrumentarian society is imagined as a human simulation of machine learning systems: a confluent hive mind in which each element learns and operates in concert with every other element. In the model of machine confluence, the “freedom” of each individual machine is subordinated to the knowledge of the system as a whole. Instrumentarian power is to organize, herd, and tune society to achieve a similar social confluence, in which group pressure and computational certainty replace politics and democracy. as quoted from Malhotra, R. (2021). New Delhi : Rupa, 2021. chapter 1 Wikipedia has an article about: Shoshana Zuboff
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