@TAN_HO_ENG (TAN_HO_ENG) posted a new topic, subject "How to obtain Amazon's approval to sell Batelai Branded products". It read:

   Dear All,
    
    I was asked by Amazon Seller Centre support to provide the Manufacturer's invoices to prove the ordering of my private branding products. I have also provided manufacturer's certification as their consent to sell their manufactured products for my private branding product. I have provided the following documents'
    
      1. Manufacturerinvoives to prove the ordering of products
      2. Manufacturer's certification to allow the selling of my private branding products manufactured by them.
      3. Invoices of orders and receipts payment between me and my sourcing agent with details of sourcing agent company and their manager and staff contacts and emails for verification chek when necessary.
    
    
    
    However, the Amazon seller support system keeps replying to the below standard message:
    
    "We have reviewed your account and determined that you are not eligible to sell Patelai products. We evaluated the information you provided, however, it did not pass our review.
    
    We apologize for any inconvenience that our decision has caused you. We took this course of action to ensure the mutual success of our sellers and buyers on our site."
    
    Not indiction or specifying what should be the correct documents and paperwork to approval, my seller of Patelai branded products,
    
    I would like to seek your advice and assistance on how I can resolve such an issue and what documents are required for Amazon Seller Centre approval.
    
    Your advice and assistance on the above matter are greatly appreciated. Thank you.
    
    Elton

To which @Powered_by_Amazon (Powered_By_Amazon) replied

    Gates can require certain sales metrics as well as documentation. Of course if Amazon does not need more sellers of a certain brand they can chose not to approve any new selling applications as well.

To which @Powered_by_Amazon (Powered_By_Amazon) replied

    TAN_HO_ENG:
    
    > We evaluated the information you provided, however, it did not pass our review.
    
    Of course this is a thing too. You didnt send in a pro forma invoice did you?

To which @Medic replied

    Here are some guidelines/requirements for invoice submissions:
    
      * A physical copy may have a better chance of being accepted (your supplier should be able to provide a paper invoice with your order without any trouble). You will need to take a picture or scan it and send in PDF for best results
      * Recent (within the last 90 - 180 days)
      * Invoice shows payment terms
      * Complete, clear information about the supplier (including business name, address, phone number, email, and website) and should be easy to locate on the invoice
      * The exact same information about your business as it is listed in your Amazon account (including business name, address, phone number, email, and website)
      * Clear information about the product ordered (including the name and quantity)
      * At least a quantity of 10 of the item ordered (a qty of 30 is better)
      * The ASIN (UPS/EAN) noted clearly (either handwritten or typed - preferably handwritten) next to the product name
    
    
    
    Seller metrics and selling history is also taken into account, new sellers often need to establish a good track record first before applying for products that require approval.

To which @TAN_HO_ENG (TAN_HO_ENG) replied

    Thanks for your comments. But I was told by seller centre support not to send pro forma invoices as they are only considered as draft invoices without confirmation, hence, only invoice are recognised by Amazon. Not sure if you have encountered such an experience? Thanks for your sharing. Much appreciated.

Then @Powered_by_Amazon (Powered_By_Amazon) said

    We have been on Amazon for almost two years now and at the beginning of that time we had many experiances similiar to yours.
    
    We have found the best way to receive permission to sell in a category or brand is to source from the manufacturer or manufacturer's authorized distributor and have brand permission to use the brands Intellectual Property.
    
    AND
    
    Slowly grow from month to month adding more products, listings, variations, brands and categories. This steady growth will establish sales metrics and these metrics combined with the above documentation will open most gates.
    
    Oh and yeah…no pro forma invoices

After which, @TAN_HO_ENG (TAN_HO_ENG) added

    Thanks for your prompt reply and sharing. Much appreciated.
    
    Yes, I did obtain the authorization letter and cerificate from Manufacturer to sell their products as my private branding products. However, still get the same rejected message reply from Amazon seller centre support.
    
    I really running out of idea how i can resolve this issue as not much such cases were mentioned in Amazon's forum and suuport topics.
    
    Should I try pro forma invoice instead? Thanks

To which @Powered_by_Amazon (Powered_By_Amazon) replied

    TAN_HO_ENG:
    
    > Should I try pro forma invoice instead?
    
    No this will not have the desired outcome. Have you sent the “Commercial Invoice”?

@TAN_HO_ENG (TAN_HO_ENG) replied

    Yes, I have provided Seller Centre support with invoices on payment receipts from manufacturer, sourcing agent and my receipts will sourcing agent company and manager's names, website, email address and contat numbers etc.

To which @TAN_HO_ENG (TAN_HO_ENG) replied

    Hi Medic,
    
    Thanks for your sharing. Much appreciated your sharing. May I ask why replies from Amazon seller support only mentioned application not accepted but don't specify or indicate what is required for the completed submission? Thanks
    
    I have completed the majority of the points you have shared below. In fact, these are the guidelines mentioned by the Amazon seller support team for my submission.
    
    *A physical copy may have a better chance of being accepted (your supplier should be able to provide a paper invoice with your order without any trouble). You will need to take a picture or scan it and send in PDF for best results - (Provided scanned PDF invoices to seller support for review but rejected)
    
      * Recent (within the last 90 - 180 days) - (Yes, my invoices are within the period mentioned)
    
      * Invoice shows payment terms
    
      * Complete, clear information about the supplier (including business name, address, phone number, email, and website) and should be easy to locate on the invoice - Yes, information of manufacturer and sourcing agents' information is provided.
    
      * The exact same information about your business as it is listed in your Amazon account (including business name, address, phone number, email, and website) - (Yes, I have provided my information to Amazon)
    
      * Clear information about the product ordered (including the name and quantity) - (Yes, invoices with specifying products ordered with name and quantity.)
    
      * At least a quantity of 10 of the item ordered (a qty of 30 is better)- (Yes, I have qty of 300 units)
    
      * The ASIN (UPS/EAN) noted clearly (either handwritten or typed - preferably handwritten) next to the product name - (Amazon approved my GTIN exception and already assign FNSKU to my products.)
    
    
    
    
    Seller metrics and selling history are also taken into account, new sellers often need to establish a good track record first before applying for products that require approval. ( This is my first batch of products to kick start my seller account, hence, no selling history yet.)

So @This-N-That (selling here and there) replied

    There is a seller " Patelai " that is already selling Patelai branded items on Amazon . Is that you ?  
    Are you buying generic items and trying to list them on a Patelai branded listing ?

After which, @TAN_HO_ENG (TAN_HO_ENG) added

    Yes, my products are common items selling in Amazon but with my own private label logo and name printed on packaging and products. Thanks

@This-N-That (selling here and there) replied

    Are you Patelai ?

After which, @TAN_HO_ENG (TAN_HO_ENG) added

    I am applying to sell my private label products under Patelai branding.

To which @This-N-That (selling here and there) replied

    So you are not Patelai ?

So @TAN_HO_ENG (TAN_HO_ENG) replied

    I am not Patelai

@This-N-That (selling here and there) replied

    Then you can not sell your private label generic item under someone else's ( Patelai ) brand .

After which, @TAN_HO_ENG (TAN_HO_ENG) added

    Oh… do you mean I can't private label a common product and sell it under my private label brand?
    
    So what is the best way to resolve my situation now?
    
    I have already private labeled and packed all my products ready for shipment and pending Amazon's approval for my Patelai branding to issue carton labels for shipment etc.
    
    Much appreciated your advice and recommendation and possible solution to resolve my situation. Thank you.

So @This-N-That (selling here and there) replied

    TAN_HO_ENG:
    
    > Oh… do you mean I can't private label a common product and sell it under my private label brand?
    
    Yes you can private label under your brand , TAN HO ENG
    
    You can not private label under someone else's brand , Patelai .

@TAN_HO_ENG (TAN_HO_ENG) replied

    Yes, I private label in my own name and not other people's names, hence, all invoices indicated to allow my private label name to sell the products by both manufacturer and sourcing agent with their authorized letter and certificates.
    
    Unfortunately, Amazon Seller support is still rejected without explaining why. Their email reply just indicated that the application was rejected. Didn't specify why and what is needed.

So @This-N-That (selling here and there) replied

    TAN_HO_ENG:
    
    > "We have reviewed your account and determined that you are not eligible to sell Patelai products. We evaluated the information you provided, however, it did not pass our review.
    
    Are you applying to sell Patelai branded products or not ?

@TAN_HO_ENG (TAN_HO_ENG) replied

    Maybe May I should ask what is the best way to get Amazon approval to sell my private label products?
    
    My understanding of Patelai branding application is required for common products with private label, hence, applying under this category. Appreciate your sharing and elaboration. Thanks

@This-N-That (selling here and there) replied

    No , you only need to apply to sell Patelia branded products if you are listing Patelai branded products .
    
    Are you trying to list your item on an existing listing ?

Then @TAN_HO_ENG (TAN_HO_ENG) said

    Yes, I am trying to list my product under the existing list but my own private label.
    
    Or … would it be better to list my first batch of products under “New product”?
    
    Your advice is greatly appreciated.

So @This-N-That (selling here and there) replied

    What did you use as a brand name for you product ?

@TAN_HO_ENG (TAN_HO_ENG) replied

    Done my research and no one is using “HeTan” as their brand name.

Then @This-N-That (selling here and there) said

    You can not sell " He Tan " brand on a Patelai branded listing . You must create your own listing using " He Tan " as a brand .

So @TAN_HO_ENG (TAN_HO_ENG) replied

    Thanks. In that case, I must select new listing instead of exiting list?
    
    So for new listing product, what do i need to apply for my private label produts before Amazon can issue me the carton label for shippping?
    
    Amazon has already approved my GTIN exception which I am not required to use UPC etc.
    
    Thanks

To which @This-N-That (selling here and there) replied

    TAN_HO_ENG:
    
    > what do i need to apply for my private label produts before Amazon can issue me the carton label for shippping?
    
    That could depend on the product and the category .

So @TAN_HO_ENG (TAN_HO_ENG) replied

    Logically speaking for new seller we shoud only consider brand registry option when we are certain that the product works, hence, we will only do brand registry for the product that performance well in the sales target.
    
    I have seen some products with N/A with no brand name just to get pass the branding issue and start selling their products.
    
    But I am not sure if this is the long term solution to product branding in Amazon etc. Request for your advices please.

So @This-N-That (selling here and there) replied

    You need to spend some time in seller university to understand what you need to do and then decide how you want to sell your item .

To which @Ember_Amazon (Ember_Amazon) replied

    Hello TAN_HO_ENG,
    
    I understand your concern is regarding the listings, you would require to provide invoices or letter of authorization from the Manufacturer to sell their products.
    
    If you have approval from Patelai (manufacturer) you would be allowed to sell their products only. If in case any other products are sold on their brand name then it would violate one of the Amazon's policy. Please click here  for your better understanding on the policy.
    
    If you want to sell your own brand listings then please provide the same information to the team and they shall check and update you further on this.
    
    I would request you to contact seller support  for better assistance on the approved documents.
    
    I hope this helps.
    
    Thanks,  
    Ember.

After which, @Lake (Lake) added

    I have not read all of this thread but I have read enough to believe there is utter confusion about your application for approval.
    
    I cannot tell what form of approval you are seeking.
    
    Brand approval to sell Patelai products would not approve your Private Label.
    
    Category approval would not approve your private label.
    
    If you have invoices for your private label, you will need relevant safety approvals, Brand Registry or a brand exception and category approvals.

Then @TAN_HO_ENG (TAN_HO_ENG) said

    Noted. Thanks for your sharing. Much appreciated.

To which @TAN_HO_ENG (TAN_HO_ENG) replied

    Thanks for your sharing Ember. I have just contacted seller support for their assistance. Much appreciated

So @TAN_HO_ENG (TAN_HO_ENG) replied

    Thanks for your sharing Lake. I shall look into Brand exception approval for a start. As this is my first time selling on Amazon, hence, I may have got the wrong application for my private label products. Much appreciated your comments.

So @system (system) replied

    This topic was automatically closed 180 days after the last reply. New replies are no longer allowed.


{'source': 'discourse', 'url': 'https://sellercentral.amazon.com/forums/t/how-to-obtain-amazons-approval-to-sell-batelai-branded-products/938408', 'title': "How to obtain Amazon's approval to sell Batelai Branded products", 'views': 1281, 'has_accepted_answer': False, 'word_count': 2116, 'like_count': 29, 'reply_count': 26, 'participant_count': 7, 'posts': 37, 'tags': '', 'author': '@TAN_HO_ENG (TAN_HO_ENG)', 'participants': '@TAN_HO_ENG (TAN_HO_ENG), @Powered_by_Amazon (Powered_By_Amazon), @Medic, @This-N-That (selling here and there), @Ember_Amazon (Ember_Amazon), @Lake (Lake), @system (system)', 'image_url': '', 'created_at': '2021-12-05T13:50:18.627Z', 'last_posted_at': '2022-06-04T04:36:50.068Z'}