@YOUR_MAGICAL_CO (YOUR_MAGICAL_CO) posted a new topic, subject "Brand". It read:

   Hello Sellers,
    
    I have a small business, I sell candles, I bought the plain candle and I label them and hand finished and add sent, I do not have a brand trade mark will I be able to sell on Amazon

To which @Lake (Lake) replied

    You will have great difficulty and if things progress down the path they are following will probably not be able to succeed in doing so.

So @YOUR_MAGICAL_CO (YOUR_MAGICAL_CO) replied

    Will it be easier listing my products as an individual seller?

Then @Lake (Lake) said

    No. Your odds of not getting some approval to sell your product are lower.
    
    You are effectively limited to items sold as generic if you have no brand. And generic products can be sold by any seller who has a product which looks the same and agrees with the content of the listing.
    
    You will never have a product with reviews which reflect your product, and have no path to replacing your product with a branded product.

To which @YOUR_MAGICAL_CO (YOUR_MAGICAL_CO) replied

    I thought it would be easier.  Thank you.

So @BlueJack_Labs (BlueJack_Labs) replied

    So if I'm listing my first product and I don't have a trademarked brand then we are basically headed for disaster? In short, are you saying we need to shell out the cash to brand our company name so Amazon will accept it?

@Matt6924 (Matt) replied

    I am a newer seller but I decided that a trademarked brand was a must for me before I ever listed a product for sale. It provides you with security and opens the door to important marketing tools.

Then @BlueJack_Labs (BlueJack_Labs) said

    what were your costs approximately and how long did it take?

@Matt6924 (Matt) replied

    BlueJack_LabsI went on Upwork and found someone to file the trademark for 100 bucks plus whatever the fee is to the USPTO. After you file it takes about 45 days to get your serial number which you can use to apply to Amazon Brand Registry. To actually get your mark approved is a long process and can take up to a year depending on how complex your mark is, any issues you have, and how busy the examiners are at the USPTO. I would urge you to make a very unique mark so it won't be challenged/suspended and have the person doing your mark search thoroughly for any possible infringement. Nothing about FBA is fast whether it be getting your mark or getting reviews. I do believe that doing everything correct and within Amazons TOS/guidelines is the only way to be successful long term.

@system (system) replied

    This topic was automatically closed 180 days after the last reply. New replies are no longer allowed.


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