 also partnering with Nina West for a song about the meaning of Pride Month and its flag colors.
- McDonalds creating rainbow boxes for its fries – and (importantly) acting as an official sponsor of Pride Month.
- Lego’s Everyone is Awesome Pride Month set that celebrates diversity beyond LGBTQIA+
- And then LGBTQIA+ supportive programming on Spotify and Hulu
But how can any brands sort out the best mix of marketing to consistently speak to social justice issues that truly matter to a specific audience? And is it really something to pick and choose?
Consumers have trust issues and a brand that hops on every cause, as it is trending, but does little else the rest of the year, is now being noticed. And facing a good bit of backlash. So, if your marketing can handle adopting everything at once, that’s great – but many brands will need to make meaningful, targeted change over a period of time. And this is where understanding your audience and its values helps you prioritize where to start – and how to proceed.
Ongoing, authentic campaigns that demonstrate genuine understanding of consumer concerns do not materialize overnight. Brands need to understand who is talking by investigating a variety of demographic and psychographic intelligence. And that could include ethnicity, which we see in our infographic above.
Although Caucasians make up the majority of the Pride Month posts, when compared against the general population on Twitter, we see Hispanic and Asian online participants over-indexing in the Pride Month topic. This makes sense as the LatinX group is super active online. Could this matter to your marketing? Quite possibly. It’s good intel to have either way.
And then understanding audience interests will help you launch relevant user-generated campaigns that have a much better chance of attracting your target consumer. Though, if you partner with the right influencer, you can give whatever cause-based marketing a definite boost. Although the top-level celebrities we share above, and Nina West, are likely out of your league for a one-off ad, there are a variety of others participating in niche categories eager to partner with you. Perhaps you’ll find a Asian influencer to create a TikTok about your brand, for example?
@prideMeet Emma (@emmalee_6, pronouns she/her). So…what advice would you give to your younger closeted self? ##lgbt ##pride ##foryourpride♬ Lofi nostalgic old music box(833007) – NARU
Knowing who a specific influencer is and the super relevant interests they talk about – and that their audience loves them for – is important, as is vetting an influencer’s engagement stats. A robust social analytics tool will help you with that – we know a place. Reach out for a demo and we’ll show you how to connect meaningfully with your audience this month and every month moving forward!<reponame>chinaphpcoder/tools
<?php
namespace App\Http\Controllers;
use Illuminate\Http\Request;

class HomeController extends Controller{

    /**
     * 首页
     */
    public function index() {

        $this->view_data['meta_title'] = '首页';
        return view('home.index', $this->view_data);
    }
}
Retirement Tip of the Week: If you haven’t checked the allocation of your investments recently, do so now to make sure that the makeup of your portfolio will keep you on track for your goals. If your portfolio breakdown is off, it’s time to rebalance.
It’s natural for asset allocations, which is how a portfolio is invested among various types of investments, to shift during market volatility—suddenly, what was once a 60/40 portfolio divided between stocks and bonds could be 50/50 or 70/30. Asset allocation is an important factor in getting a person to their goals, and the wrong mix could set savers back.
Rebalancing is important any year, especially after a year like 2022, when investors have faced unnerving news around volatility, inflation, and interest.
But keep in mind that these portfolios are meant to be long-term, and should have been invested in a way that will weather the ups and downs of the market for long-term goals, said Matthew Gelfand, a certified financial planner and executive director of Tricolor Capital Advisors.
Investors with target-date funds have portfolios that are automatically rebalanced, since those investments are tied to an estimated retirement year (such as 2055, or 2060) and therefore tick more conservatively as the years go on. Clients of financial planners may also have someone who is already checking accounts and periodically rebalancing portfolios. Employer-sponsored retirement plans, like a 401(k), might also have features that include automatically rebalancing, such as on an annual or quarterly basis.
Still, it never hurts to check. And it’s good practice to schedule that portfolio check-up yourself. The new year is a great time to do it, said William Parrott, a certified financial planner and chief executive officer at Parrott Wealth Management. “January is an excellent time to rebalance investment accounts because all the dividends and capital gains have been credited to the account,” he said. Other experts say that checkup could even be performed semi-annually, or quarterly.
There’s a stark difference between rebalancing and active investing, so if you’re changing your portfolio too much, you’re “speculating, not investing,” said Larry Luxenberg, a certified financial planner and principal at Lexington Avenue Capital Management.
Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. South Davidson High School -  South Davidson High (SDHS) is located near Denton North Carolina. Mike Lawson is the principal. South's points of pride are: Meeting Acceptable Yearly Progress (AYP) under Federal No Child Left Behind Act for 2003–2004 2004–2005 and 2005-2006. They have been nicknamed the Wildcats. They are adjoined to South Davidson Middle School.
Educational InstitutionTHE Chinese lunar year may consider this the Year of the Goat, but for the Aquino administration this might as well be the Year of the Scapegoat. Any attempt to lay the blame on President BS Aquino The Last will certainly get his goat, and nobody in his inner core wants that.
On second thought, it should be Years of the Scapegoat for since June 30, 2010, the administration has always pinned the responsibility on persons other than the President or his cohorts. Former Presidents Marcos and Arroyo, the weather, world economy and now, canned Special Action Force chief Gen. Getulio Napenas are Exhibits “A” of this propensity to point fingers at others, to find scapegoats for anything amiss during the current administration.
The followers of President BS Aquino The Last may consider him lily white (or is it “as pure as the vestal virgins?”) who could do nothing wrong. Or, if they do believe that he had committed a big blunder, they go to any extent just so the wrong things won’t be attributed to him.
During their days as cadets, the present top military officers were the epitome of honesty.
Now, they’re most willing to lie, to lose their credibility, just to keep their commander-in-chief from getting any flak from the Mamasapano Massacre. Why, I wouldn’t be surprised if they’ll confess that they killed Andres Bonifacio should BS Aquino The Last order them to say so.
The defenders of the faith still have to say something coherent on why the President has refused to give full details on his involvement in and knowledge of the Mamasapano incident. They decry “rumors” about the truth but ignore the fact that the truth could have been bared if only the President hasn’t been reluctant to dwell into details.
I must concede the apologists of Malacañang are quite creative at making a spin on any issue against their idol. They brand those who want stronger action against the MILF as “pro-war” or “anti-Muslim.” To their mind, one can’t seek justice and still be pro-peace. They criticize those who shout against the atrocity for being “emotional,” as if to be against ghastly deeds were a sin. They say those who seek a review of the Bangsamoro Basic Law are against peace in Mindanao, as if one can’t be against the BBL and for peace at the same time.
The followers of the Malacañang tenant are even turning the tables on the family of the massacre victims who accuse him of doing nothing to help the SAF heroes. These Yellowtards are saying the family members shouldn’t feel so bad because they know their kin were soldiers who could die any moment in performing their duties. These Aquino diehards even accuse the relatives of trying to gain media mileage by airing their complaints.
To Malacañang, their friends in the Moro Islamic Liberation Front (MILF) are not to blame for the massacre. The SAF commandos asked for it–deserved to die and treated brutally– for invading MILF “territory” without coordination in trying to arrest Marwan. But hey, hasn’t