
Indeed, Boards are concerned about cyber-risks, though they are not always as engaged as they should be, according to PwC in its key findings report from the 2015 US State of Cybercrime Survey. Thirty percent of participants say, for instance, that there is no Board engagement in this area at all, compared to 25% who report full Board of Director engagement. The report recommends that “security executives should not wait for the Board to ask questions about cyber-risks and cyber-security preparedness.” Rather, CISOs and CSOs should proactively and regularly update the Board on what’s being done to monitor and mediate against cyber risks.
How will you as an IT leader act on that advice? What will you tell your Board members that your company is doing to protect its most valuable assets, and how do you best convey that information?
One suggestion is to start by reminding them that we’re now operating in a cloud-first world. Tell them that your team is driving hard to keep business-critical applications and data that reside in on-premise, private, and hybrid clouds safe amid a growing number of points of access for hackers to attack.
Ideally, you’ll be able to communicate the following about your security arrangements:
You’ve changed strategy to address the changing threat landscape
Make it plain to your directors that the threat environment is expanding. Tell them that to combat it, you are pursuing the deployment of a comprehensive and integrated security solution.
You’ve seen past approaches fall down on multiple counts
To that end, you must explain that your concentration has been on moving beyond implementing discrete defense disciplines – perimeter defenses, log management, vulnerability management, and endpoint security – and even Defense-in-Depth layering tactics, which have fallen short.
While these approaches have value, your board needs to know that ultimately they leave your enterprise with too many disparate systems; too many alerts with too little cause and resolution information; and no protection against zero-day threats that exploit unknown computer security vulnerabilities.
Relying on point systems or Security Incident and Event Management (SIEM) solutions also results in there being too much of a focus on how something bad happened, versus a proactive approach that involves understanding how current activity means that something bad is about to happen.
Your current plan emphasizes total, integrated security
Highlight the fact that your efforts instead now veer towards a holistic and adaptive security solution that can complement existing security deployments so that ROI isn’t sacrificed.
What matters today is a multi-layered security architecture that takes a “predict, detect, and neutralize” stance spanning premise-based, cloud and hybrid network environments.
Such an architecture should include:
- Real-time analytics
- Continuous expert monitoring
- Perimeter/interior protection
- Peer-level information sharing
- Operational ease of use
A modern, agile security architecture must include the ability to automatically recognize patterns in network behavior that let you find threats before they occur – a capability that can be enabled by adaptive behavior analysis and machine learning.
Experts suggest that your dialogues with the Board should be framed in the context of risk, which as businesspeople they’re primed to understand. So consider including in your presentation statistics that illustrate that risk and its cost, such as:
- The total number of security incidents detected by respondents to PwC’s The Global State of Information Security Survey 2015 climbed to 42.8 mil`lion, an increase of 48% from 2013.
- Data breaches continue to pack bigger wallops. Over the past year, the cost of data breaches due to malicious or criminal attacks has increased from an average of $159 to $174 per record, according to The Ponemon Institute 2015 Cost of Data Breach Study: Global Analysis.
Then, help them understand how your revised approach to security is working in terms of defeating those risks. You can do that best by showcasing key performance indicators – such as the number of security attacks identified and repelled, the elapsed time from incident identification to remediation, control cost/effectiveness ratio – that help them quickly grasp the significant impact of your work and measure its success over time.
Given what’s at stake, it’s never been more critical for directors – and your company’s investors – to stay plugged into cyber-security threats and what you’re doing to address them. Considering the ease of access that hackers have to tools to do their dirty work – not to mention the criminal enterprise or state sponsorship behind so many attacks – this problem isn’t going away anytime soon.Which email marketing message performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?
Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you...
What else can I test… to increase email clickthrough rate?
Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.
I recently spent a day and a half in Munich, Germany, taking part in the MarketingSherpa Email Summit and leading an optimization workshop. Two of the most popular topics of the event were multi-language campaigns and relevant content.
Our recent web clinic showed how a handful of minor changes to email capture pages increased sign ups by 49% and optimizing email body copy achieved gains of 54% and 57%.
Do you still need our help?
2D code: The next big pull for viral marketing campaigns?
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Welcome to my latest offline marketing report. In this report I’m
going to show you why the hottest offline targets are ‘New
Businesses’ wherever you’re located.
I’ll also show you how to find them, how to approach them and
how you can set this up as an on-going practically automaticcoldleadz review. And I’ll also cover some of the pitfalls to avoid while
doing this method. So, let’s get started!
First, I want to quickly quote Perry Marshall, an extraordinarily
successful internet marketer here in Chicago…."It's very important to recognize the coldleadz review between a principle and a
technique. A technique is a "trick" that you use to get something done,
something that works in a very specific situation.A principle, however, is something that's universally true, something that
transcends any particular company or circumstance. Today we're going to
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information will be just as true 20 years from now as it is today. Businesses
are failing today because they are ignoring principles and trying to replace
them with techniques." There are no doubt other ways to reach these businesses at the
‘Golden Moment’, but first, you have to recognize the unique
power of targeting these types of coldleadz review.
All the years I’ve been developing client’s businesses, I’ve come
to notice something that you should know: Maybe that’s obvious, but make sure you connect to the
importance of that statement. These people did not arrive at the
moment of ‘Grand Opening’ by accident. It was part of a major
plan, I can assure you.
These folks no doubt