 help them identify and clear those out first. Then from there, you can focus your content on teaching your audience what to do instead, and why they should do it your way. Notice, I didn't say how you're not teaching them how to do anything. You don't go from teaching them, hey, this is the mistake you're making in the gym that's causing you not to get the result. So let me show you how to squat better, so that you can get the result you want.
No, all we want to teach them is what they should be doing, why they should be doing it differently, how it will bring about the result that they want, when they do it differently. And the how remains behind a paywall. If they want your help to do what you're telling them they need to do. Well, that's what they pay you for. So it's time to step into the position of authority in your online business and to be the expert to be the guide that your people need. What are your people doing or not doing that's causing the problem? And what do they need to be doing? instead? It is that simple. You can apply this to all of your email marketing. Also, why is it important that they do it your way, and not another way. This is how you differentiate yourself. What will happen if they continue making these mistakes, this shows them the consequence of continuing to take the action that they're taking, or taking no action at all, which helps to intensify the pain they're feeling and create more desire and demand for what you offer.
And when you shift your email marketing to being problem focused and not solution focused, you will sell more, you will see more engagement, you'll get the results that you want from your community and see growth both of your audience and and your online business. So that is my challenge to you today. I want you to look back at recent content that you've created. And I want you to pick a piece of content, where you have focused on your solution, for example, why you need confidence and what will happen when you have it, or why working out is good for you or the benefits of eating healthy, or the things you'll get whenever you get your finances in order, or how awesome it'll be when you're booked and paid as a speaker, or how great a podcast will be for your online business. Right. All those things are solution focused. So I want you to go back and look at your content. And pick a piece where you have focused on the solution that you're offering. And reverse it. Identify the problem that your ideal customer is experiencing what is the result that they're trying to bring about if they want more leads, if more leads is the result, the problem right now is that they don't have enough leads. You see how that works. And then from there, you're going to identify the actions that they're taking right now or not taking to try to bring about the result, but that it's the wrong approach. It's the wrong action to be taken. And you're going to call their attention and awareness to it. Then I want you to create a piece of content that educates them on what this action is why it's a mistake, and show them how it contributes to the problem. And this is really important. Please do not forget to do this. You're also going to need to validate that it's normal, that they're experiencing this.
You can tell them lots of people are experiencing this. And it's normal to feel this way. It's a logical action step to take, right? But here's why you need to change it and you're going to show them the cost of not fixing it, and teach them what to do instead, not how, but what. So let's say again, you're in fitness. And let's say that one of the reasons your person is not getting results in the gym, is because they aren't resting a proper amount of time in between their sets. Maybe it's something they've tried, maybe it's something they haven't given any thought to be you're going to call their attention to why they're not getting the result. And then it has nothing to do necessarily with the exercises that they're doing. But more to do with the amount of rest they're giving themselves in between the exercises. And you're going to teach them that when they start to calculate their rest intervals correctly. Well, guess what? They're going to start seeing more progress.
You're not teaching them how to calculate the rest interval. You're just telling them what's going to happen when they stop making this mistake and when they start doing it this way instead. Does that make sense? All right, if you're with me, and if you want to see some examples of this in action, go to my Instagram page. Scroll back a little bit and look at any of my talking head videos, not the trending ones. I've done quite a few more trending ones lately. We've been testing out some different content ideas, but the talking head video is just me talking to you on the camera. This is exactly what I'm doing. Notice what I'm talking about, and how I'm talking about it, and how I'm calling your attention to the problem and telling you what we need to do instead. And while you're there on Instagram, if you are not following me already, I would love to connect with you.
I was just reviewing our core values this week. With our team we're planning at the time of this recording, it's the end of 2022, we're going into the year 2023. And we were just planning out our entire year, our vision, our quarterly goals, etc, etc. And so we were reviewing our values. And one of my all time top values is connection. So when I say that, I mean it. I want to connect with you. I want you to send me a DM. And let me know, what was the biggest takeaway you got from this episode? What jumped out at you? What caused you to think about something differently? Did I help to shift your perspective on anything? If so, I would love to hear it. Now coming up next week on the show, we're going to talk about how to stop overthinking. Yes, my friend from your content to whether or not you should join that program, to what to say in your next email to what online business strategy you should try next. Everything because like I mentioned at the time of this recording, we are headed into a new year. And if you want to grow your online online business next year, you have to more fully step into your role as the visionary leader of that business. And next week's episode is dedicated to helping you do just that. So I will see you back here next Tuesday. And until then, go live your EffortLESS Life®.Haha yeah biochem was easily my least favorite subject, maybe only second to embryology. I did a full read through of first aid, pathoma, and sketchy in prededicated, being sure to make flash cards of facts i didn't know. I personally found making my own flash cards was actually more useful than using someone else's, but regardless I wanted to be comfortable in everything by dedicated. I basically wanted to feel like by the time actually dedicated started, I would know exactly what I didn't know. First aid gives you all the biochem you need, take a week and force yourself to turn it into your strongest subject# ---
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# Add the Pandas dependency.
import pandas as pd
import os

# Files to load
school_data_to_load = os.path.join("Resources", "schools_complete.csv")
student_data_to_load = os.path.join("Resources", "students_complete.csv")

# Read the school data file and store it in a Pandas DataFrame.
school_data_df = pd.read_csv(school_data_to_load)
school_data_df

# Read the student data file and store it in a Pandas DataFrame.
student_data_df = pd.read_csv(student_data_to_load)
student_data_df.head()

school_data_df.count()

student_data_df.count()

student_data_df.isnull().sum()

# +
# Files to load
file_to_load = "Resources/missing_grades.csv"

# Read the CSV into a DataFrame
missing_grade_df = pd.read_csv(file_to_load)
missing_grade_df
# -

missing_grade_df.fillna(85)

school_data_df.dtypes

school_data_df["budget"].dtype

# Determine data types for the student DataFrame.
student_data_df.dtypes


Sleepy Time Gal. B2. El Condor Pasa. Other (Cassette 1): Vol. 1 BC-106-AB. Other (Cassette 2): Vol. 2 BC-106-CD. Other Versions (2 of 2) View All. Cat.
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