.
However you see it, it all starts with an intent, a belief, and a willingness to change.
Environmental and cost considerations aside, does it really matter if your car is electric or based on the combustion of fuel?
Either way, it will get you across town.
Does it matter if your computer has an Intel or AMD processor in it? You can surf the web with either one.
In the grand scheme of things, it really doesn’t matter if our goals are manifested by a metaphysical law, a Divine Being, or the result of changing the way we respond to events.
As long as we get what we intended, it’s all good.
For most of my life, since the 1980s, I’ve experimented with many different methods of communicating messages to my subconscious mind.
I’ve used affirmations, visualization, decrees, mantras, affirmative prayer, directed daydreaming, ceremonial magick, wicca, and even outright begging to find out what works best.
I’ve tested hundreds of variations, combinations, and repeated tests in different situations.
And in the last 14 years, I’ve been able to include other people in my tests to find out what works for them.
The best approach turns out to be the simplest.
A simple 3-step process leads to better results than anything else you can think of.
Relax into a meditative/hypnotic trance.
Imagine what you want in vivid detail, with strong positive emotion.
Trust that what you want will happen.
Truth be told, the third step is all you need, but the first two make it a whole lot easier.
I’ve seen this process rewrite old memories and eliminate PTSD issues.
I’ve seen it eliminate lifelong guilt issues, and shift a person from a poverty mindset to an abundance mindset in just one session.
And I’ve seen it manifest events where there was no direct physical way of influencing the outcome.
Yes, miracles do happen at times!
Now, while I’d love to be able to tell you that just 5 minutes a day is enough to manifest anything you want, bigger projects need more time.
15 to 20 minutes a day will do a lot, and 30 to 60 minutes a day is probably enough for anything you’re likely to want to manifest.
How many days it takes to manifest a goal depends on various factors. From my testing and research, a few weeks is usually enough to get even major goals set in motion.
Of course, the better you get at relaxing, imagining in detail, and trusting the process, the quicker you’ll see results.
This is why my most recent products (Awaken the Avatar Within and Symbolic Solutions) are based on this process, and why my new system to be released next month will be as well.
In fact, I’ve decided to name the new system Symbolic Solutions.
Think of it as a 2.0 version.
The main difference is that there will be more information to explain how to use the process for any goal you may want to achieve, and any pre-recorded materials will be specifically to help you master the core process, so you can use it for anything you can think of.
You know you should be selling benefits over features. But you could do something even better: Outcome selling.
Learn how Mailchimp and Notion convert their visitors using this exact strategy!
That Cavendish Yellow! The massive ball of creativity that those illustrations are! The wonderful Cooper Light font! It’s so beautiful, and yet..so functional?
But I ASSURE you, it isn't (just) the aesthetic that makes me place my faith in the company. It’s not even its popularity.
Know your audience better? Increase sign-ups?
Sure, Mailchimp could go on and on about how their software works, the number of templates they provide, the factual details on how they are better than their competitor (which is all valid).
Outcome-selling sounds like a word your ex-boss would use to sound intelligent: but trust me, it’s one of the best introductions to your product.
The whole idea is: Don’t sell your product. Sell the best possible outcome that a customer can get from using your product. What can be achieved if your product is used to its potential.
The outcome of Tinder is not the 100s of people I swipe, but the possibility of meeting someone special. Please Susan, wherever you are. I’m waiting.
The outcome of Airbnb is not just finding some place to bunk at. It’s a local experience, it’s about adventure. It’s tattoos you regret later and overpriced surfing lessons.
And this is what great companies will try to sell you: not their features, not a list of benefits you receive upon using the product. NO.
Why would you need a spectacular (but believable) outcome if your product itself is spectacular?
Because outcome-selling gets them in the feelz!
Look, your website visitors are the protagonists of their stories. They want to succeed, be badass.
If you talk about how using a product can change the outcome of their ventures, their business: you connect to them on more than a logical plane.
‍You need to prove that your product will make their business a better version of itself, and help them reach what they consider to be their goal.
So show them how your survey tool is the route to ‘Reduce churn by 50% in just three months’ or ‘Improve average team intelligence by firing all employees who think HTML is an STD’: it’s all about the results you can bring to the table!
Uhh, the craft of survey creation? Am I in an art class? Who even creates surveys for the experience of it?
These point towards the real problems any company faces—not understanding users:why they convert, why they churn and what the company needs to do to improve these metrics.
Mind you: they use the words ‘visual’ and ‘fast’ to cover the features, but the emphasis is on the outcome of using the product.
Let me explain. I got into an Uber Black the other day (OK, it was an Uber Premier). The car was one of the best (mid-range) sedans available, and the music was bopping.
But the driver had never been to my destination, and his Map-sense was…sketchy at best. Come on, Mukesh.
Outcome-selling shows a highly-evolved understanding of the customer, which makes them feel you are on the same page as they are.
Be a partner!
Don’t be just another product—be a partner with equal shares in their success.
When you sell ‘Stress-free billing’ or ‘Flawless teamwork’, you’re making sure your product is embedded into your customer’s business.
Buzzwords such as collaboration, efficient teamwork litter the home-page. Do you notice how the word ‘message’ or ‘text’ is never used, although that would be the primary function of Slack?
‘Change is coming, be sure you’re prepared’. Come on guys, you can do better than that. Be specific.
Have quantifiable outcomes that people can believe. No sketchy-candle-lit-basement-and-incense business on your homepage.
Does your customer desire the outcome you’re selling, or are you blindly shooting arrows hoping it’ll land the bull’s eye?
Sometimes, customers do not want to overhaul their entire business with your product—they just want an easy way to send invoices.
Know your customer and position your outcome so that you’re on the same page as your ideal customer.
Once you have a solid outcome ready, and you have explained the path to this outcome to your customers—they ought to reach it right?
For example, I advertise a 10% increase in MRR by using my product: the product allows you to change 5 aspects of the customer's homepage. Now it is the customer’s job to make those 5 changes and reap the rewards, right?
But a section of your customers won’t. And these are customers who don’t value the reward enough to put in the effort. So why pitch your product to these people—who will not USE your product?
Don't lie: these are some of the most important metrics for your company, and outcome-selling is a step closer to it.
And you're set. Go forth, young child, with this newfound wisdom and reach thy goals.
Want to know how I use the best outcomes to double conversions for my clients?
Spam Sucks, I’ll only send you relevant stuff. Unsubsribe anytime!Unquiet on the Western Front: Mike Leach, Bronco Mendenhall, and more.
21st Century Digital Boys.
Boise State. should retire Kellen Moore's number.
We Don't Talk Anymore.
Holliday in the Sun.
Cal injury report.
New Mexico faces Aggiegeddeon in 2013.
Walker on the Wild Side.
BYU head football coach Bronco Mendenhall is named the "Worst Dressed College Football Coach" by Lost Lettermen. If you're Chip Kelly or Rich Rodriguez, you can stop laughing now, because you both made the list as well.
Recently I delivered the opening keynote at the 91st UCLA Extension Technical Management Program (TMP), a unique one-week learning experience for mid-career leaders in technology and business occurring each March and September.
This