 complicate matters, I had an older sister...
Once you have made your mind up that you want to sell into the education sector, you are going to need a really good strategy to get those teachers listening and engaging with your product or service. Your strategy for advertising to teachers will depend on a lot of factors, such as your product, your budget, your expected margins, your competition, and how important schools are to your marketing mix. Whatever your circumstances, getting your strategy right is both important and relatively simple. Let's take a look at the best and most proven methods of advertising to teachers to get a great ROI.
1. Email - OK so emailing teachers is not the cheapest way to go about approaching them, but it is certainly very effective if done right. Typical open rates on school email campaigns will range from 8 - 15%, so you are going to need to email quite a few of them to get a decent return on your investment. The best email campaigns typically consist of 3 - 6 messages over a 3 - 4 month period,...
Second language skills are best learned if speaking is a major component of the learning process, in fact it is essential, but learning a language in countries where that language is not universally spoken can be problematic. This is because the language instructors are not sufficiently versed in speaking that particular second language to teach it. Students, whether in a school setting or in a language training centre often learn to read and write, but they don't speak enough to be able to get a good grasp of the language to be proficient in both oral and written communication. In some settings, the teacher doesn't know the language well enough so resorts to teaching the second language while using the native language. In other cases, the new language is so badly pronounced that the student walks away speaking a 'dialect' that only folks from that particular country can understand. It would not meet international standards.
Some educationalists believe that a grammatical approach to...
Teaching, unlike most professions, has very little downtime. Through their eight hour shift, they are primarily in front of their audience, i.e., students, the entire time. In comparison, another profession that covers information for an audience is a television journalist (I am referring to the profession of researching, writing, and reporting-not the profession of just reading teleprompter scripts someone else has prepared), but instead of being broadcast on the television for their entire shift, they are usually being broadcast for only about 30 minutes. For the remaining seven and a half hours of their workday, they are making their preparations. In comparison, for teachers, these preparations are worked on outside of their eight hour shift-that is, on nights, weekends, and holidays. It’s during these times that teachers are developing curriculum, creating instruction, and grading student work. While they are physically with their students, similar to a...
Most children start reading around the age of four although some are ready at three. Children quickly become fascinated and excited with the idea of being able to read. However, they can also feel nervous and intimidated. Our job as teachers is to harness the children’s interest and excitement.
Children need to recognise, understand and produce the spoken word before the written form can be introduced. They need clear consistent models from the teacher, drilling, chants, songs, responding to simple questions which will allow them to make meaningful links to the sound system of English. Learning sounds and letters without understanding any words is a purely mechanical and potentially off-putting experience for them.
Phonics is the association of sounds and letters. It provides the building blocks to be able to decipher previously unseen written words. Once learners are comfortable...
As elementary teachers close their classroom doors with their students inside, they experience this false sense of autonomy that speaks to them within their deep inner voice that whispers whatever they do, whatever they say, or whatever attitude they display through their nonverbal communication, ultimately, they will not be held accountable, because after all, they are the adults, and their classrooms are filled with children, who are easily fooled, easily deceived, and easily influenced. Elementary children lack the social knowledge that comes from experiences over time that adults have acquired for the sake of discerning or perceiving the true, underlying messages and intentions that teachers have which are so easily covered up with a fake smile, or false flattery. Teachers know this, so therefore, hold the potential to be emotionally abusive to their students and think that they can get away with it. But, in reality, they won’t: God will hold them...
When instructional coaches are initially entrusted with the responsibility of supporting the needs of teachers through a teacher-centered, student-centered, or combination of both models, they often feel like a fish out of water. Whether they transition from the role of a classroom teacher to a coach or whether they are hired from outside of the school district, they often find themselves wondering where to start on this adventure we call coaching. Instructional coaches are generally equipped with a specialized knowledge regarding a content area or several content areas, however, their knowledge is not the pre-determining factor as to how successful they will be, but instead their ability to build relationships is the key.
Theodore Roosevelt was once quoted as having said: "People don't care how much you know until they know how much you care". The most effective coaches are the ones who not only demonstrate care relative to their position or about their specialized knowledge, but...Badhai Ho turns 2: Ayushmann speaks of the normalization of taboo...
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Those who know the dgs team well, know that we go by our initials most of the time. LG is Leslie Galbreath, Chief Executive Officer. I’m RB, Rebecca Boyle, Executive Assistant to the CEO. Initials make for fast communication, especially when you’re referring to the same people’s names about a million times a day. And it soon becomes habit. You even begin to think in terms of and call people by their initials instead of their names.
Recently, LG was on vacation and I’ve spent some time reflecting on what goes into a week without her here at dgs from my point of view. As you’d guess based on our job titles, LG and I have a very close working relationship. As LG’s assistant, my job calls for a variety of different types of work each day–work that supports LG, work that supports our clients and work that supports our agency as a whole. When LG is out of the office, I step in to handle a number of things that she’d usually handle if she were here. Some are expected, some are things that you just can’t plan for.
I may review work on behalf of LG and send it to a client without her seeing it, I may create a solution to a client’s challenge without her feedback or I may even manage an urgent project from start to finish. Sometimes I know I’ve got it, sometimes something takes me a bit out of my comfort zone. That’s where a combination of past experience, judgement, advice from my coworkers, that gut feeling of “am I comfortable with this?” and self-confidence comes in.
While there are sometimes moments of feeling a little in over my head, I start with the most important thing, then move to the next most important thing and work my way down the line. There are always a bunch of things that I’d love to do that temporarily get put aside.
At the end of the week, there’s exhaustion (especially if it’s been a crazy week at home too) but there’s also a sense of accomplishment knowing that I’ve done my best and that I’ve helped the dgs team do their best. I love being able to check all of the important things off the to-do list. It makes me feel good knowing that I can hold down the fort for a little while so that LG can get some well-deserved rest. I definitely couldn’t do it on my own, but I have a strong team of dgs friends around me. There are times when all of us step up to do things that we wouldn’t normally do. That’s what makes us a team and that’s what makes us successful. But, I always look forward to when LG comes back. I miss her when she’s gone.Which player on each Top 25 team might be coaching someday?
Here are the candidates from Clemson to Army, with LSU