 custom inserts can benefit your packaging.
Packaging inserts are a relatively cheap addition to your packaging.
You can weigh different options depending on your needs, but generally, packaging inserts are an affordable way to boost your unboxing experience.
While printed inserts can be a little more costly depending on the printing process you choose, plain inserts can communicate a high end feel just as well.
If you are looking to communicate with your customers but are not willing to pay the extra cost for printing, try out some promotional inserts such as thank you cards to get your message across.
These elements go a long way for a minimal price. You can opt for custom inserts even if you’ve opted for stock packaging for your business. It’s a great way to set your brand apart from competitors.
For a minimal cost you’re able to protect your products, communicate with customers and build an impactful unboxing experience.
A win-win situation for both you and your customers!
As mentioned previously, custom inserts serve a bigger purpose than just protection.
You can leverage inserts by offering small discounts for additional purchases from your brand, cross reference other product lines you offer and encourage customers to share and review your products online.
Printed inserts offer the opportunity to share vital information about your brand story, narrative and initiatives.
These are especially helpful for e-commerce businesses, who don’t necessarily use extravagant packaging for shipping their products.
Because you know what your customers have purchased, you also know what they would also like in conjunction with their initial purchase.
Cross referencing product lines not only encourages more sales, but gives your customers a better idea of what your brand offers and why they should continue to purchase from you.
Customers really value transparency and authenticity from brands, and inserts are a great way to engage with your target market in a meaningful way.
For instance, is your brand taking big steps toward sustainable initiatives? Tell them more about what you are doing and what they could do to help move toward a cleaner and greener environment.
Make it personal, engaging and interesting to really stick in your customers minds.
While email marketing has its value, it simply can’t beat a physical connection with customers.
It’s too easy for an email to get lost in an inbox, but an insert guarantees attention from the moment they unbox your products.
It‘s one of the first things customers see when they open a package, so you have the opportunity to establish a direct connection with them right off the bat.
There is a lot of marketing value in custom inserts, whether it’s adding to the experience, brand narrative or value.
Foam inserts speak for themselves. They emulate a sense of high quality and luxury. No email will be able to establish the standard of luxury your business operates in.
Your packaging has to speak for itself, with the help of inserts of course!
Your custom box inserts don’t need to be promotional at all for them to be effective.
You can use custom packaging inserts to teach customers about the product, what it’s made from, and any other important information they should know about both your brand and product.
This could also include instructions for use, tips and tricks or ingredients while also providing an added layer of protection to the contents.
Again, customers thrive to interact with brands who practice full transparency.
While it may seem mundane or harmful to your brand reputation, communicating warnings and toxic ingredients is also a very impactful way to use your custom inserts.
This way you are keeping your customers’ safety in mind and communicating any warnings with them from the get go, and customers will appreciate the thoughtfulness.
Building trust and loyalty in a world saturated with advertising isn’t easy!
Luckily, custom packaging inserts help you bypass that.
You can incorporate your messaging, values, and key brand details on your inserts, whether it’s through adding value with foam inserts or the information communicated on paper materials.
As briefly mentioned, inserts are not limited to foam inserts that hold your products; you can also add thank you cards that resonate with your customers on a more personal level.
Adding that personalization to the interior of your packaging plays a crucial role in building an impactful unboxing experience.
Beyond marketing purposes, it’s a method to show that you care about the customer and want them to get to know you better and adds to your brand reputation.
It’s a simple way to show you care and take your customers seriously as a business.
As mentioned earlier, custom packaging inserts are the perfect way to boost sales through special discounts.
You can add personal discount codes within the packaging itself, encouraging more purchases.
It drives loyalty, and customers feel more special knowing they have their own code.
You can create small, business-card discount box inserts or create larger flyers that customers can keep whenever they want to come back for a discount for their next purchase.
You can also include free samples for related products or information about new product releases.
This is not only a great way to boost sales, but to keep customers up to date with your brand’s plans. Offering them discounts and samples encourages them to check in with your brand more often and allows them to keep your products in positive sentiments.
This also heavily plays into the memorability of your brand. If you’re giving customers what they want before they even demand it, you’ll be setting yourself apart from competitors while sticking in your customers’ minds.
Custom box inserts can help a lot when it comes to boosting brand authority and value.
You can use custom inserts to promote your social media channels and get your customers more involved with your brand.
Let’s face it, most people are glued to their phones and scrolling through instagram, having a brand they can interact with online is very appealing, especially for this generation.
Creating an unboxing experience that feels unique, trendy and/or exceptional, can help your brand grow. Encouraging your customers to share their unboxing experience online allows you to reach many more potential customers.
Furthermore, you’re able to broaden your target market and reach by interacting with your customers on these platforms too!
It helps drum up interest in your product and adds additional value to make customers feel special and thought of beyond just the unboxing experience.
Now that the package is shipped, what would you ideally like customers to do?
Would you want them to leave a review on your website or follow you on social media channels and leave a comment about how they found an item?
If you’re looking to boost your digital engagement, using physical measures such as custom box inserts and cardboard box inserts can help!
You can leave information about where to leave a review, which social media channels to follow, and include a call to action to encourage more customers to leave reviews!
You could even ask customers to share photographs of them with the product or use it for social media content!
Ultimately, custom inserts can offer a lot for your packaging.
Whatever your business goals are, you can use inserts to help accomplish them.
Custom inserts a relatively low-cost addition to your packaging that can provide great gains in the short-term and the long-term.
Think about what makes your brand unique and how your custom inserts can best convey that. Custom inserts can significantly improve the unboxing experience, so it’s worth making them a part of your packaging.
Looking to discuss your box insert options? Get in contact with us today or request a quote!Knowledge Base Home Delivery What is a Dedicated IP?
A dedicated IP is a unique address that identifies the location of the IP on the web or a local network. Benchmark provides dedicated IP’s ($28.95 month) and we assign them exclusively to a single sender or company for email sending. The owner of the IP address has full control of its sending and can manage the reputation of their IP address, preventing the sender from being affected by the reputation of other senders. Aside of having control of your own reputation, a Dedicated IP allows high-speed reliable sending.
A dedicated IP does not necessarily guarantee 100% open rates. If a marketer chooses to use good sending practices such as List Verification and only sending to engaged recipients, it can enhance the advantages of getting more open rates. Failure to use good sending practices can result with being blacklisted, blocking you from sending emails from your IP.
What are good sending practices?
Sending to only engaged contacts who have opened your email and or clicked on links from your email campaign.
List Verification, can help remove all invalid email addresses from your account. Allowing you to only send to good contacts.
 Once you have built enough reputation you can begin sending at a higher pace. Benchmark sets throttling for new dedicated IP users that control how fast or how many emails can be sent out.
Email Authentication, is a way of telling ISP’s that you are who you say you are. Similar to an ID, if you are asked to show proof of identification and you don’t have a valid ID, you will not be as trusted as you would have if you had given an ID.
Permission-based list We encourage you to use a permission-based list or confirmed opted-in list. This reduces the number of bounces.
Minimal spam complaints: As the reputation depends on individual sending, the spam complaints reduces.
Valid list compilation: Benchmark strongly suggests against buying lists, avoid using lists that belong to third-parties and do not harvest email addresses.
Learn what to do if you are Blacklisted by Clicking Here.
Important: A dedicated IP can only be assigned to a private domain. Using a personal or generic ISP email address such as Gmail, Yahoo, AOL and Outlook is not permitted at Benchmark. Using a dedicated IP