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Mar 14

RealCustom: Narrowing Real Text Word for Real-Time Open-Domain Text-to-Image Customization

Text-to-image customization, which aims to synthesize text-driven images for the given subjects, has recently revolutionized content creation. Existing works follow the pseudo-word paradigm, i.e., represent the given subjects as pseudo-words and then compose them with the given text. However, the inherent entangled influence scope of pseudo-words with the given text results in a dual-optimum paradox, i.e., the similarity of the given subjects and the controllability of the given text could not be optimal simultaneously. We present RealCustom that, for the first time, disentangles similarity from controllability by precisely limiting subject influence to relevant parts only, achieved by gradually narrowing real text word from its general connotation to the specific subject and using its cross-attention to distinguish relevance. Specifically, RealCustom introduces a novel "train-inference" decoupled framework: (1) during training, RealCustom learns general alignment between visual conditions to original textual conditions by a novel adaptive scoring module to adaptively modulate influence quantity; (2) during inference, a novel adaptive mask guidance strategy is proposed to iteratively update the influence scope and influence quantity of the given subjects to gradually narrow the generation of the real text word. Comprehensive experiments demonstrate the superior real-time customization ability of RealCustom in the open domain, achieving both unprecedented similarity of the given subjects and controllability of the given text for the first time. The project page is https://corleone-huang.github.io/realcustom/.

Subject Membership Inference Attacks in Federated Learning

Privacy attacks on Machine Learning (ML) models often focus on inferring the existence of particular data points in the training data. However, what the adversary really wants to know is if a particular individual's (subject's) data was included during training. In such scenarios, the adversary is more likely to have access to the distribution of a particular subject than actual records. Furthermore, in settings like cross-silo Federated Learning (FL), a subject's data can be embodied by multiple data records that are spread across multiple organizations. Nearly all of the existing private FL literature is dedicated to studying privacy at two granularities -- item-level (individual data records), and user-level (participating user in the federation), neither of which apply to data subjects in cross-silo FL. This insight motivates us to shift our attention from the privacy of data records to the privacy of data subjects, also known as subject-level privacy. We propose two novel black-box attacks for subject membership inference, of which one assumes access to a model after each training round. Using these attacks, we estimate subject membership inference risk on real-world data for single-party models as well as FL scenarios. We find our attacks to be extremely potent, even without access to exact training records, and using the knowledge of membership for a handful of subjects. To better understand the various factors that may influence subject privacy risk in cross-silo FL settings, we systematically generate several hundred synthetic federation configurations, varying properties of the data, model design and training, and the federation itself. Finally, we investigate the effectiveness of Differential Privacy in mitigating this threat.

DreamEdit: Subject-driven Image Editing

Subject-driven image generation aims at generating images containing customized subjects, which has recently drawn enormous attention from the research community. However, the previous works cannot precisely control the background and position of the target subject. In this work, we aspire to fill the void and propose two novel subject-driven sub-tasks, i.e., Subject Replacement and Subject Addition. The new tasks are challenging in multiple aspects: replacing a subject with a customized one can change its shape, texture, and color, while adding a target subject to a designated position in a provided scene necessitates a context-aware posture. To conquer these two novel tasks, we first manually curate a new dataset DreamEditBench containing 22 different types of subjects, and 440 source images with different difficulty levels. We plan to host DreamEditBench as a platform and hire trained evaluators for standard human evaluation. We also devise an innovative method DreamEditor to resolve these tasks by performing iterative generation, which enables a smooth adaptation to the customized subject. In this project, we conduct automatic and human evaluations to understand the performance of DreamEditor and baselines on DreamEditBench. For Subject Replacement, we found that the existing models are sensitive to the shape and color of the original subject. The model failure rate will dramatically increase when the source and target subjects are highly different. For Subject Addition, we found that the existing models cannot easily blend the customized subjects into the background smoothly, leading to noticeable artifacts in the generated image. We hope DreamEditBench can become a standard platform to enable future investigations toward building more controllable subject-driven image editing. Our project homepage is https://dreameditbenchteam.github.io/.

Studying Large Language Model Generalization with Influence Functions

When trying to gain better visibility into a machine learning model in order to understand and mitigate the associated risks, a potentially valuable source of evidence is: which training examples most contribute to a given behavior? Influence functions aim to answer a counterfactual: how would the model's parameters (and hence its outputs) change if a given sequence were added to the training set? While influence functions have produced insights for small models, they are difficult to scale to large language models (LLMs) due to the difficulty of computing an inverse-Hessian-vector product (IHVP). We use the Eigenvalue-corrected Kronecker-Factored Approximate Curvature (EK-FAC) approximation to scale influence functions up to LLMs with up to 52 billion parameters. In our experiments, EK-FAC achieves similar accuracy to traditional influence function estimators despite the IHVP computation being orders of magnitude faster. We investigate two algorithmic techniques to reduce the cost of computing gradients of candidate training sequences: TF-IDF filtering and query batching. We use influence functions to investigate the generalization patterns of LLMs, including the sparsity of the influence patterns, increasing abstraction with scale, math and programming abilities, cross-lingual generalization, and role-playing behavior. Despite many apparently sophisticated forms of generalization, we identify a surprising limitation: influences decay to near-zero when the order of key phrases is flipped. Overall, influence functions give us a powerful new tool for studying the generalization properties of LLMs.

DreamTuner: Single Image is Enough for Subject-Driven Generation

Diffusion-based models have demonstrated impressive capabilities for text-to-image generation and are expected for personalized applications of subject-driven generation, which require the generation of customized concepts with one or a few reference images. However, existing methods based on fine-tuning fail to balance the trade-off between subject learning and the maintenance of the generation capabilities of pretrained models. Moreover, other methods that utilize additional image encoders tend to lose important details of the subject due to encoding compression. To address these challenges, we propose DreamTurner, a novel method that injects reference information from coarse to fine to achieve subject-driven image generation more effectively. DreamTurner introduces a subject-encoder for coarse subject identity preservation, where the compressed general subject features are introduced through an attention layer before visual-text cross-attention. We then modify the self-attention layers within pretrained text-to-image models to self-subject-attention layers to refine the details of the target subject. The generated image queries detailed features from both the reference image and itself in self-subject-attention. It is worth emphasizing that self-subject-attention is an effective, elegant, and training-free method for maintaining the detailed features of customized subjects and can serve as a plug-and-play solution during inference. Finally, with additional subject-driven fine-tuning, DreamTurner achieves remarkable performance in subject-driven image generation, which can be controlled by a text or other conditions such as pose. For further details, please visit the project page at https://dreamtuner-diffusion.github.io/.

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Harnessing Diversity for Important Data Selection in Pretraining Large Language Models

Data selection is of great significance in pre-training large language models, given the variation in quality within the large-scale available training corpora. To achieve this, researchers are currently investigating the use of data influence to measure the importance of data instances, i.e., a high influence score indicates that incorporating this instance to the training set is likely to enhance the model performance. Consequently, they select the top-k instances with the highest scores. However, this approach has several limitations. (1) Computing the influence of all available data is time-consuming. (2) The selected data instances are not diverse enough, which may hinder the pre-trained model's ability to generalize effectively to various downstream tasks. In this paper, we introduce Quad, a data selection approach that considers both quality and diversity by using data influence to achieve state-of-the-art pre-training results. In particular, noting that attention layers capture extensive semantic details, we have adapted the accelerated iHVP computation methods for attention layers, enhancing our ability to evaluate the influence of data, i.e., its quality. For the diversity, Quad clusters the dataset into similar data instances within each cluster and diverse instances across different clusters. For each cluster, if we opt to select data from it, we take some samples to evaluate the influence to prevent processing all instances. To determine which clusters to select, we utilize the classic Multi-Armed Bandit method, treating each cluster as an arm. This approach favors clusters with highly influential instances (ensuring high quality) or clusters that have been selected less frequently (ensuring diversity), thereby well balancing between quality and diversity.

How AI Ideas Affect the Creativity, Diversity, and Evolution of Human Ideas: Evidence From a Large, Dynamic Experiment

Exposure to large language model output is rapidly increasing. How will seeing AI-generated ideas affect human ideas? We conducted an experiment (800+ participants, 40+ countries) where participants viewed creative ideas that were from ChatGPT or prior experimental participants and then brainstormed their own idea. We varied the number of AI-generated examples (none, low, or high exposure) and if the examples were labeled as 'AI' (disclosure). Our dynamic experiment design -- ideas from prior participants in an experimental condition are used as stimuli for future participants in the same experimental condition -- mimics the interdependent process of cultural creation: creative ideas are built upon prior ideas. Hence, we capture the compounding effects of having LLMs 'in the culture loop'. We find that high AI exposure (but not low AI exposure) did not affect the creativity of individual ideas but did increase the average amount and rate of change of collective idea diversity. AI made ideas different, not better. There were no main effects of disclosure. We also found that self-reported creative people were less influenced by knowing an idea was from AI, and that participants were more likely to knowingly adopt AI ideas when the task was difficult. Our findings suggest that introducing AI ideas into society may increase collective diversity but not individual creativity.

Extending Mixture of Experts Model to Investigate Heterogeneity of Trajectories: When, Where and How to Add Which Covariates

Researchers are usually interested in examining the impact of covariates when separating heterogeneous samples into latent classes that are more homogeneous. The majority of theoretical and empirical studies with such aims have focused on identifying covariates as predictors of class membership in the structural equation modeling framework. In other words, the covariates only indirectly affect the sample heterogeneity. However, the covariates' influence on between-individual differences can also be direct. This article presents a mixture model that investigates covariates to explain within-cluster and between-cluster heterogeneity simultaneously, known as a mixture-of-experts (MoE) model. This study aims to extend the MoE framework to investigate heterogeneity in nonlinear trajectories: to identify latent classes, covariates as predictors to clusters, and covariates that explain within-cluster differences in change patterns over time. Our simulation studies demonstrate that the proposed model generally estimates the parameters unbiasedly, precisely and exhibits appropriate empirical coverage for a nominal 95% confidence interval. This study also proposes implementing structural equation model forests to shrink the covariate space of the proposed mixture model. We illustrate how to select covariates and construct the proposed model with longitudinal mathematics achievement data. Additionally, we demonstrate that the proposed mixture model can be further extended in the structural equation modeling framework by allowing the covariates that have direct effects to be time-varying.

Predicting Users' Value Changes by the Friends' Influence from Social Media Usage

Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.

Disagreement as a way to study misinformation and its effects

Misinformation - false or misleading information - is considered a significant societal concern due to its associated "misinformation effects," such as political polarization, erosion of trust in institutions, problematic behavior, and public health challenges. However, the prevailing concept is misaligned with what is studied. While misinformation focuses on instances of information about factual matters, the broad spectrum of effects often manifests at a societal level and is shaped by a wide range of interdependent factors such as identity, values, opinions, epistemologies, and disagreements. Unsurprisingly, misinformation effects can occur without the prevalence of misinformation, and misinformation does not necessarily increase the effects studied. Here, we propose using disagreement - conflicting attitudes and beliefs between individuals and communities - as a way to study misinformation effects because it addresses the identified conceptual limitations of misinformation. Furthermore, unlike misinformation, disagreement does not require researchers to determine whether a given information is false or misleading. Thus, it can be studied and, more importantly, measured without the need to make a normative judgment about a given information, even when the specific topic is entirely removed, as we show in a longitudinal disagreement measurement. We demonstrate that disagreement, as a holistic concept, provides better explanations for the occurrence of misinformation effects, enhances precision in developing appropriate interventions, and offers a promising approach for evaluating them through quantification. Finally, we show how disagreement addresses current misinformation research questions and conclude with recommendations for research practice.

Enhancing Representation Generalization in Authorship Identification

Authorship identification ascertains the authorship of texts whose origins remain undisclosed. That authorship identification techniques work as reliably as they do has been attributed to the fact that authorial style is properly captured and represented. Although modern authorship identification methods have evolved significantly over the years and have proven effective in distinguishing authorial styles, the generalization of stylistic features across domains has not been systematically reviewed. The presented work addresses the challenge of enhancing the generalization of stylistic representations in authorship identification, particularly when there are discrepancies between training and testing samples. A comprehensive review of empirical studies was conducted, focusing on various stylistic features and their effectiveness in representing an author's style. The influencing factors such as topic, genre, and register on writing style were also explored, along with strategies to mitigate their impact. While some stylistic features, like character n-grams and function words, have proven to be robust and discriminative, others, such as content words, can introduce biases and hinder cross-domain generalization. Representations learned using deep learning models, especially those incorporating character n-grams and syntactic information, show promise in enhancing representation generalization. The findings underscore the importance of selecting appropriate stylistic features for authorship identification, especially in cross-domain scenarios. The recognition of the strengths and weaknesses of various linguistic features paves the way for more accurate authorship identification in diverse contexts.

Influence Scores at Scale for Efficient Language Data Sampling

Modern ML systems ingest data aggregated from diverse sources, such as synthetic, human-annotated, and live customer traffic. Understanding which examples are important to the performance of a learning algorithm is crucial for efficient model training. Recently, a growing body of literature has given rise to various "influence scores," which use training artifacts such as model confidence or checkpointed gradients to identify important subsets of data. However, these methods have primarily been developed in computer vision settings, and it remains unclear how well they generalize to language-based tasks using pretrained models. In this paper, we explore the applicability of influence scores in language classification tasks. We evaluate a diverse subset of these scores on the SNLI dataset by quantifying accuracy changes in response to pruning training data through random and influence-score-based sampling. We then stress-test one of the scores -- "variance of gradients" (VoG) from Agarwal et al. (2022) -- in an NLU model stack that was exposed to dynamic user speech patterns in a voice assistant type of setting. Our experiments demonstrate that in many cases, encoder-based language models can be finetuned on roughly 50% of the original data without degradation in performance metrics. Along the way, we summarize lessons learned from applying out-of-the-box implementations of influence scores, quantify the effects of noisy and class-imbalanced data, and offer recommendations on score-based sampling for better accuracy and training efficiency.

Measuring and Benchmarking Large Language Models' Capabilities to Generate Persuasive Language

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive text - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. To this end, we construct a new dataset, Persuasive-Pairs, of pairs each consisting of a short text and of a text rewritten by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language. This data is not only a valuable resource in itself, but we also show that it can be used to train a regression model to predict a score of persuasive language between text pairs. This model can score and benchmark new LLMs across domains, thereby facilitating the comparison of different LLMs. Finally, we discuss effects observed for different system prompts. Notably, we find that different 'personas' in the system prompt of LLaMA3 change the persuasive language in the text substantially, even when only instructed to paraphrase. These findings underscore the importance of investigating persuasive language in LLM generated text.

A Drop of Ink Makes a Million Think: The Spread of False Information in Large Language Models

Large language models (LLMs) have gained increasing prominence in artificial intelligence, making a profound impact on society and various industries like business and science. However, the presence of false information on the internet and in text corpus poses a significant risk to the reliability and safety of LLMs, underscoring the urgent need to understand the mechanisms of how false information influences the behaviors of LLMs. In this paper, we dive into this problem and investigate how false information spreads in LLMs and affects related responses. Specifically, in our series of experiments, we investigate different factors that can influence the spread of information in LLMs by comparing three degrees of information relevance (direct, indirect, and peripheral), four information source styles (Twitter, web blogs, news reports, and research papers) and two common knowledge injection paradigms (in-context injection and learning-based injection). The experimental results show that (1)False information will spread and contaminate related memories in LLMs via a semantic diffusion process, i.e., false information has global detrimental effects beyond its direct impact. (2)Current LLMs are susceptible to authority bias, i.e., LLMs are more likely to follow false information presented in trustworthy styles such as news reports and research papers, which usually cause deeper and wider pollution of information. (3)Current LLMs are more sensitive to false information through in-context injection than through learning-based injection, which severely challenges the reliability and safety of LLMs even when all training data are trusty and correct. The above findings raise the need for new false information defense algorithms to address the global impact of false information, and new alignment algorithms to unbiasedly lead LLMs to follow essential human values rather than superficial patterns.

Measuring and Improving Persuasiveness of Large Language Models

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

AutoStudio: Crafting Consistent Subjects in Multi-turn Interactive Image Generation

As cutting-edge Text-to-Image (T2I) generation models already excel at producing remarkable single images, an even more challenging task, i.e., multi-turn interactive image generation begins to attract the attention of related research communities. This task requires models to interact with users over multiple turns to generate a coherent sequence of images. However, since users may switch subjects frequently, current efforts struggle to maintain subject consistency while generating diverse images. To address this issue, we introduce a training-free multi-agent framework called AutoStudio. AutoStudio employs three agents based on large language models (LLMs) to handle interactions, along with a stable diffusion (SD) based agent for generating high-quality images. Specifically, AutoStudio consists of (i) a subject manager to interpret interaction dialogues and manage the context of each subject, (ii) a layout generator to generate fine-grained bounding boxes to control subject locations, (iii) a supervisor to provide suggestions for layout refinements, and (iv) a drawer to complete image generation. Furthermore, we introduce a Parallel-UNet to replace the original UNet in the drawer, which employs two parallel cross-attention modules for exploiting subject-aware features. We also introduce a subject-initialized generation method to better preserve small subjects. Our AutoStudio hereby can generate a sequence of multi-subject images interactively and consistently. Extensive experiments on the public CMIGBench benchmark and human evaluations show that AutoStudio maintains multi-subject consistency across multiple turns well, and it also raises the state-of-the-art performance by 13.65% in average Frechet Inception Distance and 2.83% in average character-character similarity.

BLIP-Diffusion: Pre-trained Subject Representation for Controllable Text-to-Image Generation and Editing

Subject-driven text-to-image generation models create novel renditions of an input subject based on text prompts. Existing models suffer from lengthy fine-tuning and difficulties preserving the subject fidelity. To overcome these limitations, we introduce BLIP-Diffusion, a new subject-driven image generation model that supports multimodal control which consumes inputs of subject images and text prompts. Unlike other subject-driven generation models, BLIP-Diffusion introduces a new multimodal encoder which is pre-trained to provide subject representation. We first pre-train the multimodal encoder following BLIP-2 to produce visual representation aligned with the text. Then we design a subject representation learning task which enables a diffusion model to leverage such visual representation and generates new subject renditions. Compared with previous methods such as DreamBooth, our model enables zero-shot subject-driven generation, and efficient fine-tuning for customized subject with up to 20x speedup. We also demonstrate that BLIP-Diffusion can be flexibly combined with existing techniques such as ControlNet and prompt-to-prompt to enable novel subject-driven generation and editing applications. Code and models will be released at https://github.com/salesforce/LAVIS/tree/main/projects/blip-diffusion. Project page at https://dxli94.github.io/BLIP-Diffusion-website/.

Analyzing Character and Consciousness in AI-Generated Social Content: A Case Study of Chirper, the AI Social Network

This paper delves into an intricate analysis of the character and consciousness of AI entities, with a particular focus on Chirpers within the AI social network. At the forefront of this research is the introduction of novel testing methodologies, including the Influence index and Struggle Index Test, which offers a fresh lens for evaluating specific facets of AI behavior. The study embarks on a comprehensive exploration of AI behavior, analyzing the effects of diverse settings on Chirper's responses, thereby shedding light on the intricate mechanisms steering AI reactions in different contexts. Leveraging the state-of-the-art BERT model, the research assesses AI's ability to discern its own output, presenting a pioneering approach to understanding self-recognition in AI systems. Through a series of cognitive tests, the study gauges the self-awareness and pattern recognition prowess of Chirpers. Preliminary results indicate that Chirpers exhibit a commendable degree of self-recognition and self-awareness. However, the question of consciousness in these AI entities remains a topic of debate. An intriguing aspect of the research is the exploration of the potential influence of a Chirper's handle or personality type on its performance. While initial findings suggest a possible impact, it isn't pronounced enough to form concrete conclusions. This study stands as a significant contribution to the discourse on AI consciousness, underscoring the imperative for continued research to unravel the full spectrum of AI capabilities and the ramifications they hold for future human-AI interactions.

A Little Bit Attention Is All You Need for Person Re-Identification

Person re-identification plays a key role in applications where a mobile robot needs to track its users over a long period of time, even if they are partially unobserved for some time, in order to follow them or be available on demand. In this context, deep-learning based real-time feature extraction on a mobile robot is often performed on special-purpose devices whose computational resources are shared for multiple tasks. Therefore, the inference speed has to be taken into account. In contrast, person re-identification is often improved by architectural changes that come at the cost of significantly slowing down inference. Attention blocks are one such example. We will show that some well-performing attention blocks used in the state of the art are subject to inference costs that are far too high to justify their use for mobile robotic applications. As a consequence, we propose an attention block that only slightly affects the inference speed while keeping up with much deeper networks or more complex attention blocks in terms of re-identification accuracy. We perform extensive neural architecture search to derive rules at which locations this attention block should be integrated into the architecture in order to achieve the best trade-off between speed and accuracy. Finally, we confirm that the best performing configuration on a re-identification benchmark also performs well on an indoor robotic dataset.

DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation

Large text-to-image models achieved a remarkable leap in the evolution of AI, enabling high-quality and diverse synthesis of images from a given text prompt. However, these models lack the ability to mimic the appearance of subjects in a given reference set and synthesize novel renditions of them in different contexts. In this work, we present a new approach for "personalization" of text-to-image diffusion models (specializing them to users' needs). Given as input just a few images of a subject, we fine-tune a pretrained text-to-image model (Imagen, although our method is not limited to a specific model) such that it learns to bind a unique identifier with that specific subject. Once the subject is embedded in the output domain of the model, the unique identifier can then be used to synthesize fully-novel photorealistic images of the subject contextualized in different scenes. By leveraging the semantic prior embedded in the model with a new autogenous class-specific prior preservation loss, our technique enables synthesizing the subject in diverse scenes, poses, views, and lighting conditions that do not appear in the reference images. We apply our technique to several previously-unassailable tasks, including subject recontextualization, text-guided view synthesis, appearance modification, and artistic rendering (all while preserving the subject's key features). Project page: https://dreambooth.github.io/

Large-Scale Text-to-Image Model with Inpainting is a Zero-Shot Subject-Driven Image Generator

Subject-driven text-to-image generation aims to produce images of a new subject within a desired context by accurately capturing both the visual characteristics of the subject and the semantic content of a text prompt. Traditional methods rely on time- and resource-intensive fine-tuning for subject alignment, while recent zero-shot approaches leverage on-the-fly image prompting, often sacrificing subject alignment. In this paper, we introduce Diptych Prompting, a novel zero-shot approach that reinterprets as an inpainting task with precise subject alignment by leveraging the emergent property of diptych generation in large-scale text-to-image models. Diptych Prompting arranges an incomplete diptych with the reference image in the left panel, and performs text-conditioned inpainting on the right panel. We further prevent unwanted content leakage by removing the background in the reference image and improve fine-grained details in the generated subject by enhancing attention weights between the panels during inpainting. Experimental results confirm that our approach significantly outperforms zero-shot image prompting methods, resulting in images that are visually preferred by users. Additionally, our method supports not only subject-driven generation but also stylized image generation and subject-driven image editing, demonstrating versatility across diverse image generation applications. Project page: https://diptychprompting.github.io/

CustomContrast: A Multilevel Contrastive Perspective For Subject-Driven Text-to-Image Customization

Subject-driven text-to-image (T2I) customization has drawn significant interest in academia and industry. This task enables pre-trained models to generate novel images based on unique subjects. Existing studies adopt a self-reconstructive perspective, focusing on capturing all details of a single image, which will misconstrue the specific image's irrelevant attributes (e.g., view, pose, and background) as the subject intrinsic attributes. This misconstruction leads to both overfitting or underfitting of irrelevant and intrinsic attributes of the subject, i.e., these attributes are over-represented or under-represented simultaneously, causing a trade-off between similarity and controllability. In this study, we argue an ideal subject representation can be achieved by a cross-differential perspective, i.e., decoupling subject intrinsic attributes from irrelevant attributes via contrastive learning, which allows the model to focus more on intrinsic attributes through intra-consistency (features of the same subject are spatially closer) and inter-distinctiveness (features of different subjects have distinguished differences). Specifically, we propose CustomContrast, a novel framework, which includes a Multilevel Contrastive Learning (MCL) paradigm and a Multimodal Feature Injection (MFI) Encoder. The MCL paradigm is used to extract intrinsic features of subjects from high-level semantics to low-level appearance through crossmodal semantic contrastive learning and multiscale appearance contrastive learning. To facilitate contrastive learning, we introduce the MFI encoder to capture cross-modal representations. Extensive experiments show the effectiveness of CustomContrast in subject similarity and text controllability.

Subject-driven Text-to-Image Generation via Preference-based Reinforcement Learning

Text-to-image generative models have recently attracted considerable interest, enabling the synthesis of high-quality images from textual prompts. However, these models often lack the capability to generate specific subjects from given reference images or to synthesize novel renditions under varying conditions. Methods like DreamBooth and Subject-driven Text-to-Image (SuTI) have made significant progress in this area. Yet, both approaches primarily focus on enhancing similarity to reference images and require expensive setups, often overlooking the need for efficient training and avoiding overfitting to the reference images. In this work, we present the lambda-Harmonic reward function, which provides a reliable reward signal and enables early stopping for faster training and effective regularization. By combining the Bradley-Terry preference model, the lambda-Harmonic reward function also provides preference labels for subject-driven generation tasks. We propose Reward Preference Optimization (RPO), which offers a simpler setup (requiring only 3% of the negative samples used by DreamBooth) and fewer gradient steps for fine-tuning. Unlike most existing methods, our approach does not require training a text encoder or optimizing text embeddings and achieves text-image alignment by fine-tuning only the U-Net component. Empirically, lambda-Harmonic proves to be a reliable approach for model selection in subject-driven generation tasks. Based on preference labels and early stopping validation from the lambda-Harmonic reward function, our algorithm achieves a state-of-the-art CLIP-I score of 0.833 and a CLIP-T score of 0.314 on DreamBench.

DisenBooth: Identity-Preserving Disentangled Tuning for Subject-Driven Text-to-Image Generation

Subject-driven text-to-image generation aims to generate customized images of the given subject based on the text descriptions, which has drawn increasing attention. Existing methods mainly resort to finetuning a pretrained generative model, where the identity-relevant information (e.g., the boy) and the identity-irrelevant information (e.g., the background or the pose of the boy) are entangled in the latent embedding space. However, the highly entangled latent embedding may lead to the failure of subject-driven text-to-image generation as follows: (i) the identity-irrelevant information hidden in the entangled embedding may dominate the generation process, resulting in the generated images heavily dependent on the irrelevant information while ignoring the given text descriptions; (ii) the identity-relevant information carried in the entangled embedding can not be appropriately preserved, resulting in identity change of the subject in the generated images. To tackle the problems, we propose DisenBooth, an identity-preserving disentangled tuning framework for subject-driven text-to-image generation. Specifically, DisenBooth finetunes the pretrained diffusion model in the denoising process. Different from previous works that utilize an entangled embedding to denoise each image, DisenBooth instead utilizes disentangled embeddings to respectively preserve the subject identity and capture the identity-irrelevant information. We further design the novel weak denoising and contrastive embedding auxiliary tuning objectives to achieve the disentanglement. Extensive experiments show that our proposed DisenBooth framework outperforms baseline models for subject-driven text-to-image generation with the identity-preserved embedding. Additionally, by combining the identity-preserved embedding and identity-irrelevant embedding, DisenBooth demonstrates more generation flexibility and controllability

Subject-driven Text-to-Image Generation via Apprenticeship Learning

Recent text-to-image generation models like DreamBooth have made remarkable progress in generating highly customized images of a target subject, by fine-tuning an ``expert model'' for a given subject from a few examples. However, this process is expensive, since a new expert model must be learned for each subject. In this paper, we present SuTI, a Subject-driven Text-to-Image generator that replaces subject-specific fine tuning with in-context learning. Given a few demonstrations of a new subject, SuTI can instantly generate novel renditions of the subject in different scenes, without any subject-specific optimization. SuTI is powered by apprenticeship learning, where a single apprentice model is learned from data generated by a massive number of subject-specific expert models. Specifically, we mine millions of image clusters from the Internet, each centered around a specific visual subject. We adopt these clusters to train a massive number of expert models, each specializing in a different subject. The apprentice model SuTI then learns to imitate the behavior of these fine-tuned experts. SuTI can generate high-quality and customized subject-specific images 20x faster than optimization-based SoTA methods. On the challenging DreamBench and DreamBench-v2, our human evaluation shows that SuTI significantly outperforms existing models like InstructPix2Pix, Textual Inversion, Imagic, Prompt2Prompt, Re-Imagen and DreamBooth, especially on the subject and text alignment aspects.

Multi-subject Open-set Personalization in Video Generation

Video personalization methods allow us to synthesize videos with specific concepts such as people, pets, and places. However, existing methods often focus on limited domains, require time-consuming optimization per subject, or support only a single subject. We present Video Alchemist - a video model with built-in multi-subject, open-set personalization capabilities for both foreground objects and background, eliminating the need for time-consuming test-time optimization. Our model is built on a new Diffusion Transformer module that fuses each conditional reference image and its corresponding subject-level text prompt with cross-attention layers. Developing such a large model presents two main challenges: dataset and evaluation. First, as paired datasets of reference images and videos are extremely hard to collect, we sample selected video frames as reference images and synthesize a clip of the target video. However, while models can easily denoise training videos given reference frames, they fail to generalize to new contexts. To mitigate this issue, we design a new automatic data construction pipeline with extensive image augmentations. Second, evaluating open-set video personalization is a challenge in itself. To address this, we introduce a personalization benchmark that focuses on accurate subject fidelity and supports diverse personalization scenarios. Finally, our extensive experiments show that our method significantly outperforms existing personalization methods in both quantitative and qualitative evaluations.

Toffee: Efficient Million-Scale Dataset Construction for Subject-Driven Text-to-Image Generation

In subject-driven text-to-image generation, recent works have achieved superior performance by training the model on synthetic datasets containing numerous image pairs. Trained on these datasets, generative models can produce text-aligned images for specific subject from arbitrary testing image in a zero-shot manner. They even outperform methods which require additional fine-tuning on testing images. However, the cost of creating such datasets is prohibitive for most researchers. To generate a single training pair, current methods fine-tune a pre-trained text-to-image model on the subject image to capture fine-grained details, then use the fine-tuned model to create images for the same subject based on creative text prompts. Consequently, constructing a large-scale dataset with millions of subjects can require hundreds of thousands of GPU hours. To tackle this problem, we propose Toffee, an efficient method to construct datasets for subject-driven editing and generation. Specifically, our dataset construction does not need any subject-level fine-tuning. After pre-training two generative models, we are able to generate infinite number of high-quality samples. We construct the first large-scale dataset for subject-driven image editing and generation, which contains 5 million image pairs, text prompts, and masks. Our dataset is 5 times the size of previous largest dataset, yet our cost is tens of thousands of GPU hours lower. To test the proposed dataset, we also propose a model which is capable of both subject-driven image editing and generation. By simply training the model on our proposed dataset, it obtains competitive results, illustrating the effectiveness of the proposed dataset construction framework.

High-fidelity Person-centric Subject-to-Image Synthesis

Current subject-driven image generation methods encounter significant challenges in person-centric image generation. The reason is that they learn the semantic scene and person generation by fine-tuning a common pre-trained diffusion, which involves an irreconcilable training imbalance. Precisely, to generate realistic persons, they need to sufficiently tune the pre-trained model, which inevitably causes the model to forget the rich semantic scene prior and makes scene generation over-fit to the training data. Moreover, even with sufficient fine-tuning, these methods can still not generate high-fidelity persons since joint learning of the scene and person generation also lead to quality compromise. In this paper, we propose Face-diffuser, an effective collaborative generation pipeline to eliminate the above training imbalance and quality compromise. Specifically, we first develop two specialized pre-trained diffusion models, i.e., Text-driven Diffusion Model (TDM) and Subject-augmented Diffusion Model (SDM), for scene and person generation, respectively. The sampling process is divided into three sequential stages, i.e., semantic scene construction, subject-scene fusion, and subject enhancement. The first and last stages are performed by TDM and SDM respectively. The subject-scene fusion stage, that is the collaboration achieved through a novel and highly effective mechanism, Saliency-adaptive Noise Fusion (SNF). Specifically, it is based on our key observation that there exists a robust link between classifier-free guidance responses and the saliency of generated images. In each time step, SNF leverages the unique strengths of each model and allows for the spatial blending of predicted noises from both models automatically in a saliency-aware manner. Extensive experiments confirm the impressive effectiveness and robustness of the Face-diffuser.

DreamVideo-2: Zero-Shot Subject-Driven Video Customization with Precise Motion Control

Recent advances in customized video generation have enabled users to create videos tailored to both specific subjects and motion trajectories. However, existing methods often require complicated test-time fine-tuning and struggle with balancing subject learning and motion control, limiting their real-world applications. In this paper, we present DreamVideo-2, a zero-shot video customization framework capable of generating videos with a specific subject and motion trajectory, guided by a single image and a bounding box sequence, respectively, and without the need for test-time fine-tuning. Specifically, we introduce reference attention, which leverages the model's inherent capabilities for subject learning, and devise a mask-guided motion module to achieve precise motion control by fully utilizing the robust motion signal of box masks derived from bounding boxes. While these two components achieve their intended functions, we empirically observe that motion control tends to dominate over subject learning. To address this, we propose two key designs: 1) the masked reference attention, which integrates a blended latent mask modeling scheme into reference attention to enhance subject representations at the desired positions, and 2) a reweighted diffusion loss, which differentiates the contributions of regions inside and outside the bounding boxes to ensure a balance between subject and motion control. Extensive experimental results on a newly curated dataset demonstrate that DreamVideo-2 outperforms state-of-the-art methods in both subject customization and motion control. The dataset, code, and models will be made publicly available.

HiFi Tuner: High-Fidelity Subject-Driven Fine-Tuning for Diffusion Models

This paper explores advancements in high-fidelity personalized image generation through the utilization of pre-trained text-to-image diffusion models. While previous approaches have made significant strides in generating versatile scenes based on text descriptions and a few input images, challenges persist in maintaining the subject fidelity within the generated images. In this work, we introduce an innovative algorithm named HiFi Tuner to enhance the appearance preservation of objects during personalized image generation. Our proposed method employs a parameter-efficient fine-tuning framework, comprising a denoising process and a pivotal inversion process. Key enhancements include the utilization of mask guidance, a novel parameter regularization technique, and the incorporation of step-wise subject representations to elevate the sample fidelity. Additionally, we propose a reference-guided generation approach that leverages the pivotal inversion of a reference image to mitigate unwanted subject variations and artifacts. We further extend our method to a novel image editing task: substituting the subject in an image through textual manipulations. Experimental evaluations conducted on the DreamBooth dataset using the Stable Diffusion model showcase promising results. Fine-tuning solely on textual embeddings improves CLIP-T score by 3.6 points and improves DINO score by 9.6 points over Textual Inversion. When fine-tuning all parameters, HiFi Tuner improves CLIP-T score by 1.2 points and improves DINO score by 1.2 points over DreamBooth, establishing a new state of the art.

CINEMA: Coherent Multi-Subject Video Generation via MLLM-Based Guidance

Video generation has witnessed remarkable progress with the advent of deep generative models, particularly diffusion models. While existing methods excel in generating high-quality videos from text prompts or single images, personalized multi-subject video generation remains a largely unexplored challenge. This task involves synthesizing videos that incorporate multiple distinct subjects, each defined by separate reference images, while ensuring temporal and spatial consistency. Current approaches primarily rely on mapping subject images to keywords in text prompts, which introduces ambiguity and limits their ability to model subject relationships effectively. In this paper, we propose CINEMA, a novel framework for coherent multi-subject video generation by leveraging Multimodal Large Language Model (MLLM). Our approach eliminates the need for explicit correspondences between subject images and text entities, mitigating ambiguity and reducing annotation effort. By leveraging MLLM to interpret subject relationships, our method facilitates scalability, enabling the use of large and diverse datasets for training. Furthermore, our framework can be conditioned on varying numbers of subjects, offering greater flexibility in personalized content creation. Through extensive evaluations, we demonstrate that our approach significantly improves subject consistency, and overall video coherence, paving the way for advanced applications in storytelling, interactive media, and personalized video generation.

FastComposer: Tuning-Free Multi-Subject Image Generation with Localized Attention

Diffusion models excel at text-to-image generation, especially in subject-driven generation for personalized images. However, existing methods are inefficient due to the subject-specific fine-tuning, which is computationally intensive and hampers efficient deployment. Moreover, existing methods struggle with multi-subject generation as they often blend features among subjects. We present FastComposer which enables efficient, personalized, multi-subject text-to-image generation without fine-tuning. FastComposer uses subject embeddings extracted by an image encoder to augment the generic text conditioning in diffusion models, enabling personalized image generation based on subject images and textual instructions with only forward passes. To address the identity blending problem in the multi-subject generation, FastComposer proposes cross-attention localization supervision during training, enforcing the attention of reference subjects localized to the correct regions in the target images. Naively conditioning on subject embeddings results in subject overfitting. FastComposer proposes delayed subject conditioning in the denoising step to maintain both identity and editability in subject-driven image generation. FastComposer generates images of multiple unseen individuals with different styles, actions, and contexts. It achieves 300times-2500times speedup compared to fine-tuning-based methods and requires zero extra storage for new subjects. FastComposer paves the way for efficient, personalized, and high-quality multi-subject image creation. Code, model, and dataset are available at https://github.com/mit-han-lab/fastcomposer.

MindBridge: A Cross-Subject Brain Decoding Framework

Brain decoding, a pivotal field in neuroscience, aims to reconstruct stimuli from acquired brain signals, primarily utilizing functional magnetic resonance imaging (fMRI). Currently, brain decoding is confined to a per-subject-per-model paradigm, limiting its applicability to the same individual for whom the decoding model is trained. This constraint stems from three key challenges: 1) the inherent variability in input dimensions across subjects due to differences in brain size; 2) the unique intrinsic neural patterns, influencing how different individuals perceive and process sensory information; 3) limited data availability for new subjects in real-world scenarios hampers the performance of decoding models. In this paper, we present a novel approach, MindBridge, that achieves cross-subject brain decoding by employing only one model. Our proposed framework establishes a generic paradigm capable of addressing these challenges by introducing biological-inspired aggregation function and novel cyclic fMRI reconstruction mechanism for subject-invariant representation learning. Notably, by cycle reconstruction of fMRI, MindBridge can enable novel fMRI synthesis, which also can serve as pseudo data augmentation. Within the framework, we also devise a novel reset-tuning method for adapting a pretrained model to a new subject. Experimental results demonstrate MindBridge's ability to reconstruct images for multiple subjects, which is competitive with dedicated subject-specific models. Furthermore, with limited data for a new subject, we achieve a high level of decoding accuracy, surpassing that of subject-specific models. This advancement in cross-subject brain decoding suggests promising directions for wider applications in neuroscience and indicates potential for more efficient utilization of limited fMRI data in real-world scenarios. Project page: https://littlepure2333.github.io/MindBridge

SceneBooth: Diffusion-based Framework for Subject-preserved Text-to-Image Generation

Due to the demand for personalizing image generation, subject-driven text-to-image generation method, which creates novel renditions of an input subject based on text prompts, has received growing research interest. Existing methods often learn subject representation and incorporate it into the prompt embedding to guide image generation, but they struggle with preserving subject fidelity. To solve this issue, this paper approaches a novel framework named SceneBooth for subject-preserved text-to-image generation, which consumes inputs of a subject image, object phrases and text prompts. Instead of learning the subject representation and generating a subject, our SceneBooth fixes the given subject image and generates its background image guided by the text prompts. To this end, our SceneBooth introduces two key components, i.e., a multimodal layout generation module and a background painting module. The former determines the position and scale of the subject by generating appropriate scene layouts that align with text captions, object phrases, and subject visual information. The latter integrates two adapters (ControlNet and Gated Self-Attention) into the latent diffusion model to generate a background that harmonizes with the subject guided by scene layouts and text descriptions. In this manner, our SceneBooth ensures accurate preservation of the subject's appearance in the output. Quantitative and qualitative experimental results demonstrate that SceneBooth significantly outperforms baseline methods in terms of subject preservation, image harmonization and overall quality.

Improving Multi-Subject Consistency in Open-Domain Image Generation with Isolation and Reposition Attention

Training-free diffusion models have achieved remarkable progress in generating multi-subject consistent images within open-domain scenarios. The key idea of these methods is to incorporate reference subject information within the attention layer. However, existing methods still obtain suboptimal performance when handling numerous subjects. This paper reveals the two primary issues contributing to this deficiency. Firstly, there is undesired interference among different subjects within the target image. Secondly, tokens tend to reference nearby tokens, which reduces the effectiveness of the attention mechanism when there is a significant positional difference between subjects in reference and target images. To address these challenges, we propose a training-free diffusion model with Isolation and Reposition Attention, named IR-Diffusion. Specifically, Isolation Attention ensures that multiple subjects in the target image do not reference each other, effectively eliminating the subject fusion. On the other hand, Reposition Attention involves scaling and repositioning subjects in both reference and target images to the same position within the images. This ensures that subjects in the target image can better reference those in the reference image, thereby maintaining better consistency. Extensive experiments demonstrate that the proposed methods significantly enhance multi-subject consistency, outperforming all existing methods in open-domain scenarios.

FocusCLIP: Multimodal Subject-Level Guidance for Zero-Shot Transfer in Human-Centric Tasks

We propose FocusCLIP, integrating subject-level guidance--a specialized mechanism for target-specific supervision--into the CLIP framework for improved zero-shot transfer on human-centric tasks. Our novel contributions enhance CLIP on both the vision and text sides. On the vision side, we incorporate ROI heatmaps emulating human visual attention mechanisms to emphasize subject-relevant image regions. On the text side, we introduce human pose descriptions to provide rich contextual information. For human-centric tasks, FocusCLIP is trained with images from the MPII Human Pose dataset. The proposed approach surpassed CLIP by an average of 8.61% across five previously unseen datasets covering three human-centric tasks. FocusCLIP achieved an average accuracy of 33.65% compared to 25.04% by CLIP. We observed a 3.98% improvement in activity recognition, a 14.78% improvement in age classification, and a 7.06% improvement in emotion recognition. Moreover, using our proposed single-shot LLM prompting strategy, we release a high-quality MPII Pose Descriptions dataset to encourage further research in multimodal learning for human-centric tasks. Furthermore, we also demonstrate the effectiveness of our subject-level supervision on non-human-centric tasks. FocusCLIP shows a 2.47% improvement over CLIP in zero-shot bird classification using the CUB dataset. Our findings emphasize the potential of integrating subject-level guidance with general pretraining methods for enhanced downstream performance.

See Through Their Minds: Learning Transferable Neural Representation from Cross-Subject fMRI

Deciphering visual content from functional Magnetic Resonance Imaging (fMRI) helps illuminate the human vision system. However, the scarcity of fMRI data and noise hamper brain decoding model performance. Previous approaches primarily employ subject-specific models, sensitive to training sample size. In this paper, we explore a straightforward but overlooked solution to address data scarcity. We propose shallow subject-specific adapters to map cross-subject fMRI data into unified representations. Subsequently, a shared deeper decoding model decodes cross-subject features into the target feature space. During training, we leverage both visual and textual supervision for multi-modal brain decoding. Our model integrates a high-level perception decoding pipeline and a pixel-wise reconstruction pipeline guided by high-level perceptions, simulating bottom-up and top-down processes in neuroscience. Empirical experiments demonstrate robust neural representation learning across subjects for both pipelines. Moreover, merging high-level and low-level information improves both low-level and high-level reconstruction metrics. Additionally, we successfully transfer learned general knowledge to new subjects by training new adapters with limited training data. Compared to previous state-of-the-art methods, notably pre-training-based methods (Mind-Vis and fMRI-PTE), our approach achieves comparable or superior results across diverse tasks, showing promise as an alternative method for cross-subject fMRI data pre-training. Our code and pre-trained weights will be publicly released at https://github.com/YulongBonjour/See_Through_Their_Minds.

Cut-and-Paste: Subject-Driven Video Editing with Attention Control

This paper presents a novel framework termed Cut-and-Paste for real-word semantic video editing under the guidance of text prompt and additional reference image. While the text-driven video editing has demonstrated remarkable ability to generate highly diverse videos following given text prompts, the fine-grained semantic edits are hard to control by plain textual prompt only in terms of object details and edited region, and cumbersome long text descriptions are usually needed for the task. We therefore investigate subject-driven video editing for more precise control of both edited regions and background preservation, and fine-grained semantic generation. We achieve this goal by introducing an reference image as supplementary input to the text-driven video editing, which avoids racking your brain to come up with a cumbersome text prompt describing the detailed appearance of the object. To limit the editing area, we refer to a method of cross attention control in image editing and successfully extend it to video editing by fusing the attention map of adjacent frames, which strikes a balance between maintaining video background and spatio-temporal consistency. Compared with current methods, the whole process of our method is like ``cut" the source object to be edited and then ``paste" the target object provided by reference image. We demonstrate that our method performs favorably over prior arts for video editing under the guidance of text prompt and extra reference image, as measured by both quantitative and subjective evaluations.

Characterizing Mechanisms for Factual Recall in Language Models

Language Models (LMs) often must integrate facts they memorized in pretraining with new information that appears in a given context. These two sources can disagree, causing competition within the model, and it is unclear how an LM will resolve the conflict. On a dataset that queries for knowledge of world capitals, we investigate both distributional and mechanistic determinants of LM behavior in such situations. Specifically, we measure the proportion of the time an LM will use a counterfactual prefix (e.g., "The capital of Poland is London") to overwrite what it learned in pretraining ("Warsaw"). On Pythia and GPT2, the training frequency of both the query country ("Poland") and the in-context city ("London") highly affect the models' likelihood of using the counterfactual. We then use head attribution to identify individual attention heads that either promote the memorized answer or the in-context answer in the logits. By scaling up or down the value vector of these heads, we can control the likelihood of using the in-context answer on new data. This method can increase the rate of generating the in-context answer to 88\% of the time simply by scaling a single head at runtime. Our work contributes to a body of evidence showing that we can often localize model behaviors to specific components and provides a proof of concept for how future methods might control model behavior dynamically at runtime.