Why are some sticky things only sticky once and others can be restuck several times?
Some films can be vulcanized, or prepared, to make them stretchy and help with grip [1]. However, once the rubber on your beloved controller or camera starts to get sticky, it can be cleaned without any problems [1,2]. You can try using heat to fix the sticky paint, or simply strip the surface and start over [2].
There are two main reasons for this. The first is that decals and stickers are generally not reusable, which means you only get to apply them once [1]. The second is that some stickers age or get damaged during athletic events [2]. As the name implies, removable stickers don't leave a bunch of gunk behind, so if something is bent or creased, you can just remove and replace it [2].