Why/When did it become socially unacceptable for women to be hairy?

Who should I blame for having to shave/wax/pluck all the friggin time?
It's been a gradual process, starting with young girls being introduced to shaving products early in life [1]. They are taught, through the media or familial behavior, that their body hair is something to be self-conscious about [1]. In more modern times, it was razor manufacturer Gillette that realized selling their products to women could double their sales overnight [2]. The marketing departments stepped in, and by the early 1900s women were being told that hair in certain places on their body made them undesirable and unappealing [2]. Women have been victimized by nonsensical social standards for centuries [2]. Nowadays, it seems like the reasons for removing body hair are more cosmetic, and the pressures particularly on women to remove their hair came much more recently [3].
This phenomenon can be traced back to the late 1800s, when women on both sides of the Atlantic began to make hair removal an integral part of their beauty routines [3]. Initially, the focus was on legs, armpits, and brows [1]. The idea of a woman shaving her private parts was simply unheard of until the invention of the bikini in 1946 [1]. Since then, women have felt that excess pubic hair was simply unacceptable [1, 5]. From the mid-1990s onward, the trend toward total hair removal became popularized by celebrities flaunting their love for it and shows depicting this treatment [2, 5]. Smooth skin has come to be seen as a marker of femininity, and female body hair is generally considered disgusting [5].