Benefit segmentation is based on the benefits offered by events in terms of ______ and __________
A. Revenue and Reach
B. Reach and Interaction
C. Revenue and Interaction
D. Reach and Revenue
Answer:C
Benefit segmentation is based on the benefits offered by events in terms of ______ and __________
A. Revenue and Reach B. Reach and Interaction C. Revenue and Interaction D. Reach and Revenue