Locking in customers by making it difficult for them to change to another product is referred to as.
A. Creating switching costs.
B. Creating up-selling costs.
C. Creating adoption costs.
D. Creating seek time costs.
Answer:A
Locking in customers by making it difficult for them to change to another product is referred to as.
A. Creating switching costs. B. Creating up-selling costs. C. Creating adoption costs. D. Creating seek time costs.