Institutional advertising is:
A. Aimed only at people in institutions
B. Run only by institutions
C. Designed to promote a type of product rather than a particular brand.
D. Designed simply to show that the firm is a good place to do business.
Answer:D
Institutional advertising is:
A. Aimed only at people in institutions B. Run only by institutions C. Designed to promote a type of product rather than a particular brand. D. Designed simply to show that the firm is a good place to do business.