The period is characterised by a marketing philosophy that may be defined as "a stronger attention on social and ethical problems in marketing."
A. production
B. revenue generation
C. promotion
D. marketing to the public
Answer:D
The period is characterised by a marketing philosophy that may be defined as "a stronger attention on social and ethical problems in marketing."
A. production B. revenue generation C. promotion D. marketing to the public
Explanation: From the 1980s to the present, the societal marketing period is marked by a greater emphasis on social and ethical issues in corporate marketing, as well as a recognition that not-for-profits can promote themselves. This period occurred amid the late twentieth century's "information revolution."