Frito Lay compnay used events for __________ before launch of its WOW brand of potato chips
A. focussed communication to target audience
B. test marketing
C. image building
D. all of the above
Answer:B
Frito Lay compnay used events for __________ before launch of its WOW brand of potato chips
A. focussed communication to target audience B. test marketing C. image building D. all of the above