RESULTS	Respondents who chose the most expensive test focused on the increased benefit ( without directly acknowledging the additional cost ) ( 39 % ) , a general belief that life is more important than money ( 22 % ) , the significance of cancer risk for the patient in the scenario ( 20 % ) , the belief that the benefit of the test was worth the additional cost ( 8 % ) , and personal anecdotes/preferences ( 6 % ) .\