question: what is the average expenditure for shoppers who purchased digital goods and services?
table.cells: types of digital goods or services online shoppers average expenditure
table.cells: at least one purchase of digital goods or services 66.6 346
table.cells: video downloads or streaming subscriptions 35.4 126
table.cells: music downloads or streaming subscriptions 33.9 95
table.cells: online gaming, gaming applications, game downloads or in-game purchases 18.3 253
table.cells: other applications, software or online subscriptions 17.6 134
table.cells: e-books, audio books or podcast books 17.1 83
table.cells: online data-storage services 16.0 59
table.cells: other digital goods or services ordered over the internet 10.4 304
table.cells: digital gift cards purchased online, for online redemption 9.3 137
table.cells: online newspapers or magazines 7.3 85
table.cells: video or audio podcasts, excluding podcast books 5.0 22
table.cells: online gambling 2.1 385