CREATE TABLE table_528 ("Branding" TEXT, "Callsign" TEXT, "Frequency" TEXT, "Power  ( kW ) " TEXT, "Location" TEXT)

What was the branding in Dagupan?
SELECT "Branding" FROM table_528 WHERE "Location" = 'Dagupan'
SELECT "Branding" FROM "table_528" WHERE "Location" = 'Dagupan'