CREATE TABLE table_72854 ("Episode" TEXT, "Broadcast date" TEXT, "Run time" TEXT, "Viewers  ( in millions ) " TEXT, "Archive" TEXT)

What episode aired on 11july1964?
SELECT "Episode" FROM table_72854 WHERE "Broadcast date" = '11July1964'
SELECT "Episode" FROM "table_72854" WHERE "Broadcast date" = '11July1964'