CREATE TABLE table_10333757_1 (format VARCHAR2, branding VARCHAR2)

What is the Format for Branding of 1290 wkbk w281au 104.1?
SELECT format FROM table_10333757_1 WHERE branding = "1290 WKBK W281AU 104.1"
SELECT "format" FROM "table_10333757_1" WHERE "1290 WKBK W281AU 104.1" = "branding"