CREATE TABLE table_15187735_12 (segment_a VARCHAR2, segment_b VARCHAR2)

What is Segment A where Segment B is Kevlar S Canoe?
SELECT segment_a FROM table_15187735_12 WHERE segment_b = "Kevlar s Canoe"
SELECT "segment_a" FROM "table_15187735_12" WHERE "Kevlar s Canoe" = "segment_b"