CREATE TABLE table_43554 ("Branding" CLOB, "Callsign" CLOB, "Frequency" CLOB, "Power  ( kW ) " CLOB, "Location" CLOB)

What's the callsign of Mom's Radio 101.9 Zamboanga?
SELECT "Callsign" FROM table_43554 WHERE "Branding" = 'mom''s radio 101.9 zamboanga'
SELECT "Callsign" FROM "table_43554" WHERE "Branding" = 'mom''s radio 101.9 zamboanga'