CREATE TABLE table_72854 ("Episode" CLOB, "Broadcast date" CLOB, "Run time" CLOB, "Viewers  ( in millions ) " CLOB, "Archive" CLOB)

What episode aired on 11july1964?
SELECT "Episode" FROM table_72854 WHERE "Broadcast date" = '11July1964'
SELECT "Episode" FROM "table_72854" WHERE "Broadcast date" = '11July1964'