CREATE TABLE table_38312 ("Start month" CLOB, "End month" CLOB, "Cover" CLOB, "Spine" CLOB, "Indicia" CLOB, "Masthead" CLOB, "Number of issues" FLOAT)

Which masthead ends on oct 69?
SELECT "Masthead" FROM table_38312 WHERE "End month" = 'oct–69'
SELECT "Masthead" FROM "table_38312" WHERE "End month" = 'oct–69'