CREATE TABLE table_38 ("Calls" CLOB, "Frequency" CLOB, "Branding" CLOB, "Format" CLOB, "Market/Rank" CLOB, "Timeslot" CLOB, "Group owner" CLOB)

What is the Format for Branding of 1290 wkbk w281au 104.1?
SELECT "Format" FROM table_38 WHERE "Branding" = '1290 WKBK W281AU 104.1'
SELECT "Format" FROM "table_38" WHERE "Branding" = '1290 WKBK W281AU 104.1'