CREATE TABLE table_3381 ("Episode #" FLOAT, "The W\\u00f8rd" CLOB, "Guest" CLOB, "Introductory phrase" CLOB, "Original airdate" CLOB, "Production code" FLOAT)

What was the number of 'The Word' segments for episode number 727?
SELECT COUNT("The W\u00f8rd") FROM table_3381 WHERE "Episode #" = '727'
SELECT COUNT("The W\u00f8rd") FROM "table_3381" WHERE "Episode #" = '727'