caption: Bina Nusantara Brand Extension The Range Brand Scope: --The purpose is to develop a vision of the ultimate identity that the brand will possess, and --The product lines that the brand will support --When selecting business areas, a firm needs to assess its ability to make the product, --The intensity of competition, price pressures and market trends --The brand identity needs to provide a value proposition or basis for relationship in the product class being considered --The product needs to fit and reinforce the identity
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