caption: CRM Conceptual Framework for Luxury Retail -The CRM Value Circle
exif: {"Image DocumentName": "CRM Conceptual Framework for Luxury Retail -The CRM Value Circle", "Image ImageDescription": "Chu and Pike\u2019s theory-The ultimate goal of CRM is to provide an one-to-one personalized service to each customer. CRM initiative should be to enhance the customer experience. Customer experience: overarching goal is to create unique, strong customer experience. Customer insights. Application of advanced analytics to customer data to generate insights that can be acted on. Strategic Capabilities: Means of delivering value for customers and the company. People across the organization must be galvanized around customer imperatives. Processes must be coordinated across the value chain to enhance customer experience. Technology must be a customer-focused asset . Refined Business Actions. Specific improvements retailers make to adapt around strategic capabilities around customer insights.", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}