exhibit 10. 13 exclusive license agreement this exclusive license agreement ( “ agreement ” ) dated july 17, 2015 ( the “ effective date ” ), is made and entered into by and among eca world fitness alliance, a corporation formed under the laws of the state of delaware with offices located at 414 east beech street, long beach, ny 11561 ( “ eca ” ), carol scott, an individual and sole owner of eca ( “ carol scott ” ) with an address located at 414 east beech street, long beach, ny 11561, and meemee media inc., a corporation formed under the laws of the state of nevada, or its designees and assigns with offices located at 33 willow avenue, toronto, canada m4e 3k1 ( “ mm ” ), with respect to the following facts : a. eca is an international organization and association representing the wellness and fitness community which is owned 100 % by carol scott. eca produces online eca e - news, offers workshops, seminars, on line events, continuing education and webinars, resource materials, networking opportunities and a wide array of individual member benefits, including annual conventions, in the fitness industry ( the “ business ” ). b. eca desires to exclusively and perpetually license its marks and intellectual property ( as defined below ) to mm and mm desires to acquire an exclusive and perpetual right and license to the marks and intellectual property for mm to market, sell and otherwise commercialize products and services ( as defined below ) throughout the world ( the “ territory ” ). accordingly, the parties, intending to be legally bound, agree as follows. 1. definitions 1. 1 “ intellectual property ” shall mean, collectively, any and all brand, trademarks, servicemarks, insignias, logos and other proprietary marks ( collectively “ marks ” ), copyrights, url ’ s, domain names and know how, and any and all other intellectual property rights owned, held or controlled by eca, existing as of the effective date or any time thereafter, that mm may request, require or use in the exercise of its rights under this agreement, which rights shall include, without limitation, those marks, urls and domain names listed on exhibit a. 1. 2 “ know - how ” shall mean all inventions ( whether or not patentable ) and all confidential, technical, or proprietary information, trade secrets, documents, materials, processes and knowledge owned or controlled