for immediate release for immediate release press contacts : press contacts : rick szatkowski david a. kaminer neomedia technologies, inc. the kaminer group + 1 # # # - # # # - # # # # + 1 # # # - # # # - # # # # * * * @ * * * * * * @ * * * prentice hall to use neomedia ’ s qode to link to sales force via cell phones ; neomedia completes $ 2. 5 million funding agreement with cornell capital fort myers, fla., jan. 8, 2007 - neomedia technologies, inc. ( otc bb neom ), announced today that its patented qode® technology, which links users via cell phones to the mobile internet, will be used by prentice hall, a worldwide leader in text book publishing, to help communicate with its sales force. prentice hall is currently introducing qode to its sales force at a national sales meeting in phoenix. eric frank, director of marketing, business publishing for pearson prentice hall said qode will be an “ integral component ” of the seven - day meeting at the j. w. marriott. prentice hall, he said, will use qode as an “ ice - breaker ” from the beginning of the meeting, and will have its sales staff enter daily contests through active personal interaction, all powered - by qode. when the national sales meeting is over, he said, the prentice hall sales staff will take qode with them, on their cell phones, as they work. initially, they will use qode to receive sales tips and “ talking points ” on some 40 titles. “ our team is very excited about using qode in our internal and external marketing efforts, ” mr. frank said, noting that sales staff “ will also be enabled to demonstrate the interactive features of the “ marketing : real people, real choices 5 / e, ” text book the fifth edition of the popular marketing text, ” marketing : real people, real choices 5 / e ” will be in distribution in january. the text, used annually by thousands of college students and hundreds of professors and instructors worldwide, includes a detailed description of neomedia ’ s launch of qode, including interviews with top executives. prentice hall also made a video about the qode launch, which was filmed at neomedia ’ s fort myers headquarters. dr. michael r. solomon, visiting professor of marketing, st. joseph's university, greg w.