exhibit 10. 1 certain information in this document identified by brackets has been omitted because it is both not material and would be competitively harmful if publicly disclosed. google maps master agreement 1. services. services 1. 1provision of services. after the parties complete and execute an order form, ( a ) google will provide the services to customer in accordance with the agreement, including the slas, and ( b ) customer may use the services in accordance with the applicable services schedule. provision of services 1. 2compliance with law. each party will comply with all laws and regulations applicable to its provision, receipt, or use of the services, as applicable. compliance with law 2. customer obligations. customer obligations 2. 1consents. customer is responsible for any consents and notices from end users in accordance with applicable data protection law to allow : ( a ) customer to access, monitor, use, or disclose any data submitted through customer applications ; and ( b ) google to provide the services. consents 2. 2compliance. compliance ( a ) customer compliance. customer will ( i ) ensure that customer and all end users ’ ( except unauthenticated end users ’ ) use of the services complies with the agreement, ( ii ) use commercially reasonable efforts to prevent and terminate any unauthorized access or use of the services, and ( iii ) promptly notify google of any unauthorized use of, or access to, the services of which customer becomes aware ( except by unauthenticated end users ). in addition to the foregoing, customer will not authorize end users to use the services in a manner inconsistent with the terms of this agreement, and will take reasonable steps to ensure end users are complying with such terms. customer compliance ( b ) unauthenticated end users. customer will ( i ) use commercially reasonable efforts to restrict unauthenticated end users ’ use of the services to comply with the agreement by employing industry standard security and authorization measures to its customer applications and external products, and ( ii ) promptly notify google of any regular and consistent pattern of unauthorized use of, or access to, the services by unauthenticated end users of which customer becomes aware. if customer notifies google of regular and consistent pattern of unauthorized access by unauthenticated end users, then parties will meet in good faith to discuss options to reduce the risk for the services under this agreement. unauthenticated end users 2. 3use