exhibit 10. 1 [ * * * ] indicates confidential material that has been omitted pursuant to a confidential treatment request filed with the securities and exchange commission. a complete copy of this agreement has been separately filed with the securities and exchange commission. [ * * * ] indicates confidential material that has been omitted pursuant to a confidential treatment request filed with the securities and exchange commission. a complete copy of this agreement has been separately filed with the securities and exchange commission. rocky mountain chocolate factory, inc. master license agreement マスターライセンス for japan country : japan master licensee : rmcf asia, ltd. office : rmcf japan co., ltd. rocky mountain chocolate factory, inc. master license agreement table of contents page 1. purpose 1 1 2. grant of license 1 2. grant of license 1 2. 1. grant 1 2. 1. grant 1 2. 1. 2. 1. 1 2. 2. franchise agreements 2 2. 2. franchise agreements 2 2. 2. 2. 2. 2 3. fees paid to licensor 2 3. fees paid to licensor 2 3. fees paid to licensor 2 3. 1. license fee 2 3. 1. license fee 2 3. 1. 3. 1. 2 3. 2. no refundability 2 3. 2. no refundability 2 3. 2. 3. 2. 2 3. 3. continuing fees 3 3. 3. continuing fees 3 3. 3. 3. 3. 3 3. 4. gross retail sales defined 3 3. 4. gross retail sales defined 3 3. 4. 3. 4. 3 3. 5. levies and taxes 3 3. 5. levies and taxes 3 3. 5. 3. 5. 3 3. 6. manner of payment 3 3. 6. manner of payment 3 3. 6. 3. 6. 3 4. licensor ’ s obligations 4 4. licensor ’ s obligations 4 4. licensor ’ s obligations 4 4. 1. licensor ’ s duties 4 4. 1. licensor ’ s duties 4 4. 1. 4. 1. 4 4. 2. sale of products 5 4. 2. sale of products 5 4. 2. 4. 2. 5 5. master licensee ’ s covenants 5 5. master licensee ’ s covenants 5 5. master