exhibit 10. 44 [ * * * ] the portions of this document marked with three asterisks represent confidential portions omitted and filed separately with the securities and exchange commission. [ * * * ] the portions of this document marked with three asterisks represent confidential portions omitted and filed separately with the securities and exchange commission. confidential first renewal license agreement for the game boy advance video game system ( eea, australia and new zealand ) this renewal license agreement ( “ agreement ” ) is entered into between nintendo co., ltd. ( “ ncl ” ) at 11 - 1 kamitoba hokotate - cho, minami - ku, kyoto, japan # # # - # # # - # # # #, attn : general manager, international business administration department ( facsimile : 81 # # # - # # # - # # # # ), and activision, inc. a corporation of california, and its subsidiaries ( activision uk, ltd., a limited company of the united kingdom ; atvi france, s. a. r. l., a corporation of france ; activision grnbh, a corporation of germany ; and activision pty., ltd., a limited company of australia ) ( jointly and severally “ licensee ” ) at 3100 ocean park boulevard, santa monica, california 90405 ( facsimile : 310 # # # - # # # - # # # # ) ; attention : mr. michael hand. ncl and licensee agree as follows : 1. recitals 1. 1 ncl designs, develops, manufactures, markets and sells advanced design, high - quality video game systems, including the game boy advancetm system and the game boy advance sptm system. ( hereinafter the game boy advancetm and game boy advance sptm systems are jointly and severally referred to as the “ game boy advance system ” ) 1. 2 licensee desires a license to use highly proprietary programming specifications, development tools, trademarks and other valuable intellectual property rights of ncl, to develop, have manufactured, advertise, market and sell video game software for games for play on the game boy advance system. 1. 3 ncl is willing to grant a license to licensee on the terms and conditions set forth in this agreement. 1. 4 by a prior agreement between the parties effective september 14, 2001 ( hereinafter the “ initial agreement