exhibit 10. 2 hallmark channel advertising sales revised 2007 commission proposal january 2, 2007 2007 advertising sales commission plan · objective : objective : · develop a compensation plan based on individual, account by account spending targets by quarter. include a strategic initiative component that rewards creative selling and aggressive deal - making in the scatter marketplace. · 3 components : 3 components : · quarterly commission to create daily incentive · quarterly performance bonus pool awarded for outstanding accomplishments · year - end corporate bonus · rationale : rationale : · drive revenue and focus by heightening individual accountability and responsibility. award strategic thinking in the sales process. 2007 sales commission plan benefits · provide additional motivation for sales team on a quarter - to - quarter basis · encourage split communication and cooperation · more thorough client coverage will help establish channel ’ s value · ensure focus in order to meet targets · ultimately, will drive sales revenue higher 2007 ad sales annual commission plan · year - end commission is paid as corporate goals is achieved : [ $ of ad revenue ] [ % of annual base salary ] * * 2. 5 % * * * * * * * * * * * * * * * * * * * * * at corporate goal 15 % * [ $ of ad revenue ] [ % of annual base salary ] [ $ of ad revenue ] [ $ of ad revenue ] [ % of annual base salary ] [ % of annual base salary ] * * 2. 5 % * * * * * 2. 5 2. 5 % * % * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * at corporate goal 15 % * at corporate goal at corporate goal 15 15 % * % * * percentage applicable to william abbott. * * redacted, and omitted portion filed with the commission. 2