exhibit 10. 1 third amendment to asset purchase agreement this third amendment to asset purchase agreement dated as of january 18, 2007 ( this “ amendment ” ), among ( a ) brown - forman tequila mexico, s. de r. l. de c. v., a corporation formed under the laws of mexico ( “ buyer ” ), ( b ) brown - forman corporation, a delaware corporation ( “ bfc ” ), ( c ) jose guillermo romo de la pena ( “ jgr ” ) and luis pedro pablo romo de la pena ( “ lpr ” and together with jgr, the “ romo de la pena brothers ” ), ( d ) grupo industrial herradura, s. a. de c. v., a corporation formed under the laws of mexico ( “ parent ” ), fabrica de tequila hacienda las norias, s. a. de c. v., a corporation organized under the laws of mexico ( “ las norias ” ), comercializadora herradura, s. a. de c. v., a corporation organized under the laws of mexico ( “ comercializadora ” ), tequila herradura, s. a. de c. v., a corporation organized under the laws of mexico ( “ tequila herradura ” ), sociedad romo, s. a. de c. v., a corporation organized under the laws of mexico ( “ sociedad romo ” ), and transportes de carga millenium, s. a. de c. v., a corporation organized under the laws of mexico ( “ transportes ” and together with the romo de la pena brothers, parent, las norias, comercializadora, tequila herradura and sociedad romo, the “ sellers ” ) and ( e ) corporacion de servicios herradura, s. a. de c. v., a corporation organized under the laws of mexico ( “ cosesa ” ), ch acciones s. a. de c. v., a corporation organized under the laws of mexico ( “ ch acciones ” ), corporativo herradura, s. a. de c. v., a corporation organized under the laws of mexico, la moraleda operadora comercial, s. a. de c. v.,