exhibit 10. 1 company no. 5505187 the companies act 1985 private company limited by shares articles of association of priceline. com international limited ( adopted by written resolution passed on 14 july 2005 ) baker & mckenzie llp london ref : dxa 1 1. preliminary 1. 1 these articles constitute the articles of the company. table a is excluded for the purposes of section 8 ( 2 ) of the act. 2. interpretation 2. 1 in these articles : 2. 2 the following words and expressions have the following meanings : “ 2006 series b exercise period ” means the period beginning on the third business day after the directors have served the 2006 series b valuation report on each b ordinary shareholder and ending on the tenth business day after such date of service ; “ 2006 series c exercise period ” means the period beginning on the third business day after the directors have served the 2006 series c valuation report on each c ordinary shareholder and ending on the tenth business day after such date of service ; “ 2006 series b valuation report ” means the valuation report prepared by the directors in accordance with article 13. 4 below which sets out the option price for any shares subject to an exercise notice during the 2006 series b exercise period ; “ 2006 series c valuation report ” means the valuation report prepared by the directors in accordance with article 13. 4 below which sets out the option price for any shares subject to an exercise notice during the 2006 series c exercise period ; “ 2007 series b exercise period ” means the period beginning on the third business day after the directors have served the 2007 series b valuation report on each b ordinary shareholder and ending on the tenth business day after such date of service ; “ 2007 series c exercise period ” means the period beginning on the third business day after the directors have served the 2007 series c valuation report on each c ordinary shareholder and ending on the tenth business day after such date of service ; “ 2007 series b valuation report ” means the valuation report prepared by the directors in accordance with article 13. 4 below which sets out the option price for any shares subject to an exercise notice during the 2007 series b exercise period ; “ 2007 series c valuation report ” means the valuation report prepared by the directors in accordance with article 13. 4 below which sets out the option price for any shares subject to an exercise notice during the 2007 series c exercise period ; “ 2008 series b exercise period ” means the period beginning on the third business day after the directors have served the 2008 series b valuation report on each b ordinary