agreement the city of kiev november 30, 2006 broadcasting company “ studio 1 + 1 ”, a legal entity organized and existing under the laws of ukraine in the form of a limited liability company ( hereinafter referred to as “ tv company ” ), represented by its general director yuri z. morozov, acting in accordance with the tv company ’ s charter, and “ video international - prioritet ”, a legal entity organized and existing under the laws of ukraine in the form of a limited liability company ( hereinafter referred to as “ customer ” ), represented by its general director vyacheslav yu. bulavin, acting in accordance with the customer ’ s charter ( each of them a “ party ” and together the “ parties ” ) have entered into this agreement to the effect as follows : 1. terms and definitions 1. 1 for the purpose hereof the terms set out below shall have the following meanings : “ tv channel ” - tv channel “ 1 + 1 ”, broadcasting throughout the territory of ukraine. “ tv channel ’ s air ” - tv channel ’ s broadcasting of audio visual information and material ( such as programmes, shows, tv features and motion pictures, advertising blocks, etc. ) distributed to the public in the territory of ukraine, using technical broadcasting devices. “ advertising agreement ” - an agreement between the customer and the advertiser. its subject covers the placement of the advertiser ’ s advertising on the tv channel ’ s air. “ advertising ” - special audio visual information of a person, product or service provided by the tv company as a commercial to an unrestricted circle of persons by way of tv broadcasting ( placement ) and intended for shaping or maintaining consumers ’ awareness, as well as their interest in such person, product or service. unless otherwise stipulated herein, the term advertising used within the framework of this agreement shall be interpreted to include national advertising, regional advertising and social advertising. “ placement schedule ” - a daily schedule of advertising placement ( media - plan ) that contains advertisers, commodity and / or financial brands, date and time of the advertising placement, its duration and the type of advertising. “ unauthorized advertising ” - advertising provided for the placement by third parties and placed by the tv company on the tv channel ’ s air, except advertising placed by the tv company on the tv channel ’ s air at its own discretion within the framework of : ( i ) the international agreement entered into with “ inn