exhibit 10. 1 worldwide master license agreement this worldwide master license agreement ( " agreement " ) is made on 6th june 2023. between sigma muhibah sdn. bhd. [ company registration no : 202101016037 ( 1416337x ) ] with its registered address at 151 ( first floor ) jalan ss 21 / 37, damansara utama, 47400 petaling jaya, selangor, malaysia and its business address at d - 3a - 3a, capital 4 oasis square, no. 2 jalan pju 1a / 7a, ara damansara, 47301 petaling jaya, selangor, malaysia ( “ the licensor ” ) of the one part ; and ay food ventures sdn bhd [ company registration no : 202301002919 ( 1496838 - k ) ] with its registered address at a - 3 - 3, plaza bukit jalil ( aurora place ), no. 1, persiaran jalil 1, bandar bukit jalil, 57000 kuala lumpur, wilayah persekutuan and business address at d - 3a - 3a capital 4, oasis square, jalan pju 1a / 7a, ara damansara, 47301 petaling jaya, selangor darul ehsan ( “ the licensee ” ) of the other part. the licensor and the licensee shall hereinafter individually as “ party ” collectively referred to as the “ parties ”. whereas : - a. the licensor has established, generated, and maintained goodwill and reputation for food and beverages business through a networks of restaurants outlets, cafe, cafeteria, kiosks, mobile food carts, push carts and e - commerce channels ( “ food and beverages business ” ) bearing the trademarks and tradenames “ abe yus cafe ”, “ abe yus mart ”, “ abe yus warung ”, “ kari puff abe yus ”, “ ”, “ ”, “ ”, “ ”, and its variants ( “ abe yus trademarks ” ). a. the licensor has established, generated, and maintained goodwill and reputation for food and beverages business through a networks of restaurants outlets, cafe, cafeteria, kiosks, mobile food carts, push carts and e - commerce channels ( “ food and beverages business ” ) bearing the trademarks and tradenames “ abe yus cafe ”, “ abe yus mart ”,