lily allen has upset health campaigners by accepting money to plug an e-cigarette . lily allen has been condemned by health experts for being paid to plug e-cigarettes in the video for her song hard out here . by . alice smellie . published : . 16:20 est , 19 may 2012 . | . updated : . the mother of two , said to be worth about # 8 million , was paid an unspecified sum to promote e-lites , which deliver a nicotine hit in vapour form . the video features dancers taking drags on the devices -- promoted as alternatives to cigarettes with the suggestion they help smokers to quit -- and close-ups of the packaging . it comes after a public health england report on the uptake of e-cigarettes last month warned of the risks of their promotion by celebrities on young people . last night one of its authors , professor linda bauld , said : ` there really is n't any role for celebrity endorsements in e-cigarette advertising . ' she warned that using an icon such as the pop star ` makes the product look very appealing ' . some people like to run with a dog as a companion , while others use a ` smart ' accessory to keep track of the progress they 've made . but now a team of researchers has devised a new jogging buddy - a drone that flies with you to keep you company . and they claim robotic companions could be used for a variety of other physical activities such as cycling , cross-country skiing and rowing . 16:20 est , 19 may 2012 . scroll down for video . australian researchers have tested their drone running companion . called joggobot -lrb- shown -rrb- it is designed to float in front of jogger when they run . the technology could allow it to track the speed and direction of the runner . and it could be used for other sports like cycling and rowing . the research , by the royal melbourne institute of technology in australia , reported popular science , was presented at the computer-human interaction conference in seoul . in their paper , the researchers explained how they asked 13 joggers to run for an average of 26 minutes with a drone - specifically a quadcopter - as a companion . the goal was to see if a drone could motivate a runner to keep their pace up , and provide a companion that helped them stay fit . in this experiment , the quadcopters were programmed to follow a set path and speed , which the joggers also followed . the drone was designed to fly 13ft -lrb- four metres -rrb- in front of the jogger at a height of 10ft -lrb- three metres -rrb- . the organisation 's director for health and wellbeing , professor kevin fenton , has now called for ` rapid action ' to introduce regulation , while charity action on smoking and health said the brand should be ` ashamed ' . an e-lites spokesman said : ` the lily allen video is 18-plus and not targeted at teens . ' a spokesman for the singer declined to comment . the video features dancers taking drags on the devices - promoted as alternatives to cigarettes with the suggestion they help smokers to quit - and close-ups of the packaging . each participant was fitted with a go pro camera and , after finishing their run of between 15 and 40 minutes , gave their thoughts on having a robot companion . most said that they found it was a good ` pace keeper ' , especially on straight sections of their run . technology has been developed where a drone could lock onto a pattern on a runner 's shirt in order to track their speed and direction , although this has n't been implemented yet . however , the researchers said their 's was ` the first system that has been successfully deployed in an outdoor setting . ' more of us than ever are living on our own -- and it seems that the solo lifestyle could be a cause of poor mental health . a third of britons live alone . the latest figures from the office of national statistics show that divorce rates are rising and fewer people are getting married . it is estimated that by 2020 , 40 per cent of households will have only one person . but now a study suggests that those living alone are 80 per cent more likely to be depressed than those who co-habit . shocking : between 2002 and 2008 , those people living alone were 1.8 times more likely to purchase antidepressants . researchers in finland followed 1,695 finnish men and 1,776 women aged between 30 and 65 for seven years , of whom 14 per cent lived alone . ` it forces you to go a certain pace , pushes you a bit further , ' said one runner . ` if i was running by myself , i think my pace would vary a bit more , this is a more set pace . ' ultimately , it seemed that the runners felt a sense of ` peer pressure ' similar to how one might feel if they were running with a human companion . in this experiment , the quadcopters were programmed to follow a set path , which the joggers also followed . however , technology has been developed where a drone could lock onto a pattern on a runner 's shirt in order to track their speed and direction -lrb- shown -rrb- . there were some concerns from the runners , though ; occasionally the quadcopter would deviate from its path , leading them to question their safety . and it also wobbled in the wind , which one runner likened to it having a personality of its own . one also noted that they ` felt a bit awkward with a camera on my head and jogging with a robot . ' but they added : ` i 'm jogging with a robot , and people think it 's rad . ' use of antidepressants was monitored simultaneously through national prescription registers . between 2002 and 2008 , those people living alone were 1.8 times more likely to purchase antidepressants . researchers attributed this discrepancy to a number of reasons . lack of social support was a major risk factor in men and poverty was more likely to affect women . the results come as no surprise to experts in the uk . the researchers think their study could help design flying robots that support joggers , and it could even be used for other sports as well such as cycling , cross-country skiing , rowing or even fun runs . some runners may have dogs as jogging companions now , but will be using robots in the future ? the team hope their research could inspire new ways to perform such activities . in a cycling scenario , the researchers say the drone could create a draft , ` providing a psychological and maybe even physical boost . ' other drones could display encouraging messages to keep motivation high . ` overall , our work aims to inspire other designers to utilise robotic systems to support exertion activities , ' the researchers concluded . ` we know that loneliness is a major factor in depression , ' says consultant psychiatrist dr adrian winbow , at fitzroy square hospital in london . there 's no news yet on when - or if - this technology will be available to the public , though . although britons do not take as many antidepressants as the finnish , numbers are increasing . ` i 'd suggest about one in 20 britons is on antidepressants . a large proportion of those are likely to live on their own , ' he says . impact : lack of social support was a major risk factor in men and poverty was more likely to affect women . although it may seem surprising that those of working age are so prone to depression -- presumably those with jobs have daily interaction with others -- dr winbow points out that the current economic climate has put great pressure on employees . ` if you are lucky enough to have a job , you are probably working longer hours and expectations will be higher , ' he says . ` this stress is hugely alleviated if you have someone at home with whom you can laugh or complain to . marriage brings a decreased risk for all psychiatric problems . ' of course , if you are n't working then this is an extra reason for low moods . so what can you do ? ` join a gym or a group in the evenings to improve your social life , ' dr winbow suggests . ` alternatively get a pet -- they are proven to help with psychological problems . flat-sharing or getting a lodger are also great ways to save money and stay social . '
one in 20 britons is on antidepressants .
be ` ashamed ' . an e-lites spokesman said : ` the lily allen video is 18-plus and not targeted at teens . ' a spokesman for the singer declined to comment . the video features dancers taking drags on the devices - promoted as alternatives to cigarettes with the suggestion they help smokers to quit - and close-ups of the packaging . each participant was fitted with a go pro camera and , after finishing their run of between 15 and 40 minutes , gave their thoughts on having a robot companion . most said that they found it was a good ` pace keeper ' , especially on straight sections of their run . technology has been developed where a drone could lock onto a pattern on a runner 's shirt in order to track their speed and direction , although this has n't been implemented yet . however , the researchers said their 's was ` the first system that has been successfully deployed in an outdoor setting . ' more of us than ever are living on our own -- and it seems that the solo lifestyle could be a cause of poor mental health . a third of britons live alone . the latest figures from the office of national statistics show that divorce rates are rising and fewer people are getting married . it is estimated that by 2020 , 40 per cent of households will have only one person . but now a study suggests that those living alone robot . ' but they added : ` i 'm jogging with a robot , and people think it 's rad . ' use of antidepressants was monitored simultaneously through national prescription registers . between 2002 and 2008 , those people living alone were 1.8 times more likely to purchase antidepressants . researchers attributed this discrepancy to a number of reasons . lack of social support was a major risk factor in men and poverty was more likely to affect women . the results come as no surprise to experts in the uk . the researchers think their study could help design flying robots that support joggers , and it could even be used for other sports as well such as cycling , cross-country skiing , rowing or even fun runs . some runners may have dogs as jogging companions now , but will be using robots in the future ? the team hope their research could inspire new ways to perform such activities . in a cycling scenario , the researchers say the drone could create a draft , ` providing a psychological and maybe even physical boost . ' other drones could display encouraging messages to keep motivation high . ` overall , our work aims to inspire other designers to utilise robotic systems to support exertion activities , ' the researchers concluded . ` we know that loneliness is a major factor in depression , ' says consultant psychiatrist dr adrian winbow , at fitzroy square hospital in london . there 's no news yet on when - or if - this technology will be available to the public , though . although britons do not take as many antidepressants as the finnish , numbers are increasing . ` i 'd suggest about one in 20 britons is on antidepressants . a large proportion of those are likely to live on their own , ' he says . impact : lack of social support was a major risk factor in men and poverty was more likely to affect women . although it may seem surprising that those of working age are so prone to depression -- presumably those with jobs have daily interaction with others -- dr winbow points out that the current economic climate has put great pressure on employees . ` if you are lucky enough to have a job , you are probably working longer hours and expectations will be higher , ' he says . ` this stress is hugely alleviated if you have someone at home with whom you can laugh or complain to . marriage brings a decreased risk for all psychiatric problems . ' of course , if you are n't working then this is an extra reason for low moods . so what can you do ? ` join a gym or a group in the evenings to improve your social life , ' dr winbow suggests . ` alternatively get a pet -- they are proven to help with psychological problems . flat-sharing or getting a lodger are also great ways to save money and stay social . '
on the uptake of e-cigarettes last month warned of the risks of their promotion by celebrities on young people . last night one of its authors , professor linda bauld , said : ` there really is n't any role for celebrity endorsements in e-cigarette advertising . ' she warned that using an icon such as the pop star ` makes the product look very appealing ' . some people like to run with a dog as a companion , while others use a ` smart ' accessory to keep track of the progress they 've made . but now a team of researchers has devised a new jogging buddy - a drone that flies with you to keep you company . and they claim robotic companions could average of 26 minutes with a drone - specifically a quadcopter - as a companion . the goal was to see if a drone could motivate a runner to keep their pace up , and provide a companion that helped them stay fit . in this experiment , the quadcopters were programmed to follow a set path and speed , which the joggers also followed . the drone was designed to fly 13ft -lrb- four metres -rrb- in front of the jogger at a height of 10ft -lrb- three metres -rrb- . the organisation 's director for health and wellbeing , professor kevin fenton , has now called for ` rapid action ' to introduce regulation , while charity action on smoking and health said the brand should on a runner 's shirt in order to track their speed and direction , although this has n't been implemented yet . however , the researchers said their 's was ` the first system that has been successfully deployed in an outdoor setting . ' more of us than ever are living on our own -- and it seems that the solo lifestyle could be a cause of poor mental health . a third of britons live alone . the latest figures from the office of national statistics show that divorce rates are rising and fewer people are getting married . it is estimated that by 2020 , 40 per cent of households will have only one person . but now a study suggests that those living alone robot . ' but they added : ` i 'm jogging with a robot , and people think it 's rad . ' use of antidepressants was monitored simultaneously through national prescription registers . between 2002 and 2008 , those people living alone were 1.8 times more likely to purchase antidepressants . researchers attributed this discrepancy to a number of reasons . lack of social support was a major risk factor in men and poverty was more likely to affect women . the results come as no surprise to experts in the uk . the researchers think their study could help design flying robots that support joggers , and it could even be used for other sports as well such as cycling , cross-country skiing , rowing or even fun runs . some runners may have dogs as jogging companions now , but will be using robots in the future ? the team hope their research could inspire new ways to perform such activities . in a cycling scenario , the researchers say the drone could create a draft , ` providing a psychological and maybe even physical boost . ' other drones could display encouraging messages to keep motivation high . ` overall , our work aims to inspire other designers to utilise robotic systems to support exertion activities , ' the researchers concluded . ` we know that loneliness is a major factor in depression , ' says consultant psychiatrist dr adrian winbow , at fitzroy square hospital in london . there 's no news yet on when - or if - this technology will be available to the public , though . although britons do not take as many antidepressants as the finnish , numbers are increasing . ` i 'd suggest about one in 20 britons is on antidepressants . a large proportion of those are likely to live on their own , ' he says . impact : lack of social support was a major risk factor in men and poverty was more likely to affect women . although it may seem surprising that those of working age are so prone to depression -- presumably those with jobs have daily interaction with others -- dr winbow points out that the current economic climate has put great pressure on employees . ` if you are lucky enough to have a job , you are probably working longer hours and expectations will be higher , ' he says . ` this stress is hugely alleviated if you have someone at home with whom you can laugh or complain to . marriage brings a decreased risk for all psychiatric problems . ' of course , if you are n't working then this is an extra reason for low moods . so what can you do ? ` join a gym or a group in the evenings to improve your social life , ' dr winbow suggests . ` alternatively get a pet -- they are proven to help with psychological problems . flat-sharing or getting a lodger are also great ways to save money and stay social . '
lily allen has upset health campaigners accepting money plug an e. lily allen has condemned health experts being paid plug e the video for her song hard out here. by. alice smellie. published :. 16:20 est, 19 may 2012. |. updated :. the mother two, said to worth # 8, was paid an unspecified sum promote elites deliver a nicotine hit in vapour form the video features dancers taking drags the devices -- promoted alternatives cigarettes with the suggestion to close the packaging. it comes after a public health england report the uptake e last warned their promotion by celebrities on young people. last night one its authors, professor linda bauld, : ` there really n't any role celebrity endorsements e-cigarette advertising. ' she warned using an icon such the pop star ` makes the product very appealing '. some people like run with a dog as, while use a ` smart ' accessory track the progress ' but now a team devised a new jogging buddy - a drone flies with to keep company. and they claim robotic companions could other physical activities cycling, 16:20 est, 19 may 2012. scroll. australian researchers tested their drone running companion. called joggobot -lrb- shown -rrb- it designed float front jogger when they. the technology could allow it track the speed the runner. and it could used other sports like cycling. the research, by the royal melbourne institute technology in reported popular science was presented the computer-human interaction conference seoul. in their paper, explained asked 13 joggers run 26 minutes with a drone - as. the goal see a drone motivate a runner keep their pace up, provide a companion helped fit in this experiment, the quadcopters programmed follow a set path speed, the joggers also the drone designed 13ft -lrb- four metres -rrb- front the jogger at. the organisation 's director for health, professor kevin fenton now called ` rapid action introduce regulation, while charity action on smoking said the brand ` ashamed an e-lites spokesman said : ` the lily allen video 18plus and not targeted teens. ' a spokesman the singer declined. the video features dancers taking drags the devices - promoted alternatives cigarettes with the suggestion to the packaging. each participant was fitted a go pro camera, after finishing their run between 15 and 40 minutes, gave their thoughts having a robot companion. most said found was a good ` pace keeper ', especially on straight sections of their run. technology has developed where a drone could lock a pattern on a runner 's shirt in their speed direction, although n't implemented however, the researchers said their 's was ` the first system successfully deployed an outdoor setting. ' more of us are living -- seems the solo lifestyle could a cause poor mental health. a third britons live alone. the latest figures the office national statistics divorce rates and fewer people getting. it estimated by, 40 households only one person. but now a study suggests those living alone 80 depressed co. shocking : between 2002, those people living alone purchase antidepressants. researchers in finland followed 1,695 finnish men aged 30 for, of 14 per lived alone ` it forces go a certain pace, pushes a ' said one runner ` if i running by, think my pace vary more this a more set pace. ' ultimately, seemed the runners felt ` peer pressure similar how one running a human companion. in this experiment, the quadcopters programmed follow a set path, the joggers also however, technology developed where a drone could lock a pattern on a runner 's shirt in their speed direction -lrb- shown -rrb-. there were some concerns from the runners, though ; occasionally the quadcopter deviate, leading them question their safety and it also wobbled, one runner likened it having a personality one also noted they ` felt a bit awkward with a camera jogging with a robot. ' but they added : ` i 'm jogging with a robot, and people think rad. ' use antidepressants was monitored simultaneously through national prescription registers. between 2002, those people living alone purchase antidepressants. researchers attributed this discrepancy. lack social support was men and poverty more affect women. the results come experts the uk. the researchers think their study design flying robots that support joggers, it other sports such cycling or even fun runs some runners may dogs as jogging now, will using robots? the team hope their research could inspire perform such activities. in a cycling scenario, the researchers say the drone create a draft, ` providing a psychological and maybe even physical boost. ' other drones could display encouraging keep motivation. ` overall, our work aims inspire other designers utilise robotic systems support exertion activities, ' the researchers ` we know that loneliness, ' consultant psychiatrist dr adrian winbow, at fitzroy square hospital london. there 's no news yet when - this technology, though. although britons do take as many antidepressants the finnish, numbers increasing. ` i 'd suggest about one in 20 britons is on antidepressants. a large proportion those are likely live on their, ' he impact : lack social support was men poverty was more affect. although surprising those working age prone -- presumably those jobs have daily interaction dr winbow points the current economic climate put great pressure employees. ` if lucky, probably working expectations, ' he. ` this stress hugely alleviated if someone at whom laugh or complain to. marriage brings a decreased risk all psychiatric problems. ' of, if n't working then this an extra reason low moods. so what can? ` join a gym in the evenings improve, ' dr winbow suggests. ` alternatively get a pet -- they proven help psychological problems. flat-sharing or getting a lodger are also save stay social. '
be ` ashamed ' . an e-lites spokesman said : ` the lily allen video is 18-plus and not targeted at teens . ' a spokesman for the singer declined to comment . the video features dancers taking drags on the devices - promoted as alternatives to cigarettes with the suggestion they help smokers to quit - and close-ups of the packaging . each participant was fitted with a go pro camera and , after finishing their run of between 15 and 40 minutes , gave their thoughts on having a robot companion . most said that they found it was a good ` pace keeper ' , especially on straight sections of their run . technology has been developed where a drone could lock onto a pattern on a runner 's shirt in order to track their speed and direction , although this has n't been implemented yet . however , the researchers said their 's was ` the first system that has been successfully deployed in an outdoor setting . ' more of us than ever are living on our own -- and it seems that the solo lifestyle could be a cause of poor mental health . a third of britons live alone . the latest figures from the office of national statistics show that divorce rates are rising and fewer people are getting married . it is estimated that by 2020 , 40 per cent of households will have only one person . but now a study suggests that those living alone news yet on when - or if - this technology will be available to the public , though . although britons do not take as many antidepressants as the finnish , numbers are increasing . ` i 'd suggest about one in 20 britons is on antidepressants . a large proportion of those are likely to live on their own , ' he says . impact : lack of social support was a major risk factor in men and poverty was more likely to affect women . although it may seem surprising that those of working age are so prone to depression -- presumably those with jobs have daily interaction with others -- dr winbow points out that the current economic climate has put great pressure on employees . ` if you are lucky enough to have a job , you are probably working longer hours and expectations will be higher , ' he says . ` this stress is hugely alleviated if you have someone at home with whom you can laugh or complain to . marriage brings a decreased risk for all psychiatric problems . ' of course , if you are n't working then this is an extra reason for low moods . so what can you do ? ` join a gym or a group in the evenings to improve your social life , ' dr winbow suggests . ` alternatively get a pet -- they are proven to help with psychological problems . flat-sharing or getting a lodger are also great ways to save money and stay social . '
 The text discusses the impact of technology on mental health, particularly among young people. It highlights how social media can contribute to feelings of loneliness and isolation, and how the constant stream of information can be overwhelming. The article also touches on the topic of robots and artificial intelligence, suggesting that these advancements could lead to increased feelings of depression and anxiety. Additionally, it mentions the rise of solo living and the potential negative effects this could have on mental wellbeing. Overall, the text emphasizes the importance of finding healthy ways to cope with the stresses of modern life.