a company has released matches that continue to burn even when submerged in water or buried underground in dirt . the uco stormproof matches are made using an incredibly tough coating that smoulders no matter what happens to them and will start burning again once they come into contact with oxygen . the unique matches have to go through rigorous testing to make sure they keep alight in even the most difficult situations . two mothers who dramatically rescued a baby and group of young girls from rising tides were horrified to discover onlookers filming the incident instead of helping them . an 18-month-old baby and three girls - aged three , six and eight - were trapped on a sandbank at blackpool beach while out walking during the school break . scroll down for video . indestructable : the uco stormproof matches -lrb- pictured -rrb- are made using an incredibly tough coating that smoulders no matter what happens to it and will start burning again once it comes into contact with oxygen . eric moe , the product specialist at industrial revolution which owns utility , comfort and originality -lrb- uco -rrb- , explained the process . the stormproof matches are made by uco which has been making outdoor accessories for the past 44 years . they include 25 matches in a completely waterproof case with and three strike pads . but when it was obvious they had found themselves in trouble , those perched on the nearby pier did nothing to help - instead , they took out their smartphones to record the drama . two mothers saved the lives of three girls and a baby after the youngsters were trapped by the rising tide . the mirror reported the two mothers held the baby and young girls ' heads above the rising tide until volunteer lifeboats reached them . lifeboat crew member nathan lee told the paper : ` they thought they were going to die . one mum was disgusted people were filming it all on cameras , not helping . ' a few more minutes and none of them would be here . ' the incident serves as just another reminder of the dangers of rising tides after more than 60 spectators had to be rescued at the boat race in london on saturday . lifeboats were deployed to transport the onlookers from the shore after they became trapped on the edge of the river thames . video footage showed a group of at least 40 people stranded by the rising waters after watching the rowing race between oxford and cambridge universities . a boy , reportedly eight years old , was also rescued from an embankment after he became separated from his mother , while seven people were evacuated from chiswick eyot when they were cut off by the rising tide . the matches cost # 5.47 -lrb- $ 7.99 -rrb- from uco 's website and are available from the uk distributor dalesman international . england cricket star moeen ali has been named as an honorary ambassador for liverpool 's fan club in pakistan . the lifelong liverpool fan , 27 , who has been called up for england 's final two tests in the west indies , made the announcement on friday . he said : ` the match sticks are dipped into our coating , which keeps smouldering even underwater , then reignites once exposed to oxygen . ` essentially , you are n't burning the match stick , but burning the coating on the stick . ` we have drenched them in buckets , buried them in mud , and blown them with a compressed air hose . ` in all cases the flame keeps burning . the matches will still ignite if they get wet , and they are quite impact resistant . ' even when buried in sand -lrb- left -rrb- , the matches can burn again once they are taken out and exposed to oxygen -lrb- right -rrb- . they can also keep smouldering even while underwater . mr moe , 31 , from milton , near seattle , washington , us , said when you are in unfamiliar terrain , having a source of fire is vital for survival . he said : ` whether they 're in a snowstorm , rainstorm or wind storm , the uco stormproof matches will offer heat and light . ` the importance of being able to create a fire in inclement weather can not be overstated . ` these matches are designed to ignite and keep burning in the worst conditions . ` everything is more challenging when you are cold and wet , and it is crucial to have reliable equipment . ' the rnli said it was a ` surprise ' to find so many spectators in trouble and the number was ` significantly greater ' than in previous years . many were unaware that they would be exposed to the substantial wash from the flotilla following the races and from the rising tide , it said . the makers explained that essentially , the match stick is n't burning , it is the coating on the stick that is alight : ` we have drenched them in buckets , buried them in mud , and blown them with a compressed air hose ' here the match is shown being dipped into water -lrb- left -rrb- , and when it is take out -lrb- right -rrb- it is still able to burn . he explained that other devices that are used to light a fire are not always reliable . mr moe said : ` lighters can fail at high altitudes , or if wet . standard matches have little resistance to elements . primitive techniques are excellent , but hard to execute in poor weather . as a result many were cut off and found themselves with limited options to reach higher ground . chiswick rnli station manager wayne bellamy said : ` this incident showed once more that the tidal thames can catch people unaware . ' he said : ` i 'm happy to announce i 'm the new brand ambassador of pak reds . i look forward to this association . you 'll never walk alone . ' moeen ali has been named as an ambassador for liverpool 's official fan club in pakistan . ali pictured with liverpool star raheem sterling at anfield in a picture posted on his twitter account . ali , a lifelong liverpool fan , was in attendance for the lfc all-stars match at anfield last month . ` uco stormproof matches address those problems and ensure a source of fire . ' spectators line the banks of the river thames to watch the bny mellon boat race in london on saturday . ali posted pictures with liverpool players raheem sterling and emre can on his twitter account . the pak reds , founded in 2011 and granted official supporter club status two years later , has branches in lahore , islamabad , hyderabad , karachi , peshawar and chakwal . ali , who was born in birmingham and is of pakistani descent , joins former liverpool club doctor dr zaf iqbal , atp tour tennis player aisam-ul-haq and bbc asian network presenter noreen khan as pak reds ambassadors . the cricketer was recently at anfield for the lfc all-stars match and had his photograph taken with raheem sterling and emre can . twenty people have been injured after a plane made a crash landing and skidded off the runway at hiroshima airport in japan . there were believed to be 74 passengers and seven crew members on board asiana airlines flight oz162 when it was reported to have made a tailstrike and skidded off the runway . japanese media are reporting that the plane spun 180 degrees after impact to be left facing the wrong way on the runway . local media were on the scene to report on a plane that crash landed and skidded off the runway in japan . twenty people are believed to have been injured after the plane had a tailstrike at hiroshima . the airport has been closed as a result of the crash , and emergency services are at the scene , with injured passengers being taken to hospital . the airbus a320 had set off from incheon international airport in seoul , south korea to hiroshima , when it is believed to have missed the landing point on the runway . local television footage appeared to show evidence of a hard landing and no sign of the landing gear , along with images of evacuation slides that were deployed . nhk , the national public broadcaster in japan , described it as a crash landing and reported that the plane overran the runway at 8pm local time . television footage appeared to show evidence of a hard landing and no sign of the landing gear -lrb- file photo of different plane model -rrb- . asiana airlines inc , based in seoul , is one of south korea 's two major airlines , along with korean air . an asiana airlines flight crashed two years ago as it approached san francisco 's airport in an accident that left three teenagers dead and nearly 200 other passengers injured .
local media reports of airbus a320 making a tailstrike on landing . plane left facing the wrong way after spinning 180 degrees . airport has been closed as investigators and emergency services attend .
, they took out their smartphones to record the drama . two mothers saved the lives of three girls and a baby after the youngsters were trapped by the rising tide . the mirror reported the two mothers held the baby and young girls ' heads above the rising tide until volunteer lifeboats reached them . lifeboat crew member nathan lee told the paper : ` they thought they were going to die . one mum was disgusted people were filming it all on cameras , not helping . ' a few more minutes and none of them would be here . ' the incident serves as just another reminder of the dangers of rising tides after more than 60 spectators had to be rescued at the boat race in london on saturday . lifeboats were deployed to transport the onlookers from the shore after they became trapped on the edge of the river thames . video footage showed a group of at least 40 people stranded by the rising waters after watching the rowing race between oxford and cambridge universities . a boy , reportedly eight years old , was also rescued from an embankment after he became separated from his mother , while seven people were evacuated from chiswick eyot when they were cut off by the rising tide . the matches cost # 5.47 -lrb- $ 7.99 -rrb- from uco 's website and are available from the uk distributor dalesman international . england cricket star moeen ali has been named as an honorary ` i 'm happy to announce i 'm the new brand ambassador of pak reds . i look forward to this association . you 'll never walk alone . ' moeen ali has been named as an ambassador for liverpool 's official fan club in pakistan . ali pictured with liverpool star raheem sterling at anfield in a picture posted on his twitter account . ali , a lifelong liverpool fan , was in attendance for the lfc all-stars match at anfield last month . ` uco stormproof matches address those problems and ensure a source of fire . ' spectators line the banks of the river thames to watch the bny mellon boat race in london on saturday . ali posted pictures with liverpool players raheem sterling and emre can on his twitter account . the pak reds , founded in 2011 and granted official supporter club status two years later , has branches in lahore , islamabad , hyderabad , karachi , peshawar and chakwal . ali , who was born in birmingham and is of pakistani descent , joins former liverpool club doctor dr zaf iqbal , atp tour tennis player aisam-ul-haq and bbc asian network presenter noreen khan as pak reds ambassadors . the cricketer was recently at anfield for the lfc all-stars match and had his photograph taken with raheem sterling and emre can . twenty people have been injured after a plane made a crash landing and skidded off the runway at hiroshima airport in japan . there were believed to be 74 passengers and seven crew members on board asiana airlines flight oz162 when it was reported to have made a tailstrike and skidded off the runway . japanese media are reporting that the plane spun 180 degrees after impact to be left facing the wrong way on the runway . local media were on the scene to report on a plane that crash landed and skidded off the runway in japan . twenty people are believed to have been injured after the plane had a tailstrike at hiroshima . the airport has been closed as a result of the crash , and emergency services are at the scene , with injured passengers being taken to hospital . the airbus a320 had set off from incheon international airport in seoul , south korea to hiroshima , when it is believed to have missed the landing point on the runway . local television footage appeared to show evidence of a hard landing and no sign of the landing gear , along with images of evacuation slides that were deployed . nhk , the national public broadcaster in japan , described it as a crash landing and reported that the plane overran the runway at 8pm local time . television footage appeared to show evidence of a hard landing and no sign of the landing gear -lrb- file photo of different plane model -rrb- . asiana airlines inc , based in seoul , is one of south korea 's two major airlines , along with korean air . an asiana airlines flight crashed two years ago as it approached san francisco 's airport in an accident that left three teenagers dead and nearly 200 other passengers injured .
a company has released matches that continue to burn even when submerged in water or buried underground in dirt . the uco stormproof matches are made using an incredibly tough coating that smoulders no matter what happens to them and will start burning again once they come into contact with oxygen . the unique matches have to go through rigorous testing to make sure they keep alight in even the most difficult situations . two mothers who dramatically rescued a baby and group of young girls from rising tides were horrified to discover onlookers filming the incident instead of helping them . an 18-month-old baby and three girls - aged three , six and eight - were trapped on a sandbank at blackpool beach while out walking during , they took out their smartphones to record the drama . two mothers saved the lives of three girls and a baby after the youngsters were trapped by the rising tide . the mirror reported the two mothers held the baby and young girls ' heads above the rising tide until volunteer lifeboats reached them . lifeboat crew member nathan lee told the paper : ` they thought they were going to die . one mum was disgusted people were filming it all on cameras , not helping . ' a few more minutes and none of them would be here . ' the incident serves as just another reminder of the dangers of rising tides after more than 60 spectators had to be rescued at the boat race in london on saturday . lifeboats were deployed to transport the onlookers from the shore after they became trapped on the edge of the river thames . video footage showed a group of at least 40 people stranded by the rising waters after watching the rowing race between oxford and cambridge universities . a boy , reportedly eight years old , was also rescued from an embankment after he became separated from his mother , while seven people were evacuated from chiswick eyot when they were cut off by the rising tide . the matches cost # 5.47 -lrb- $ 7.99 -rrb- from uco 's website and are available from the uk distributor dalesman international . england cricket star moeen ali has been named as an honorary the worst conditions . ` everything is more challenging when you are cold and wet , and it is crucial to have reliable equipment . ' the rnli said it was a ` surprise ' to find so many spectators in trouble and the number was ` significantly greater ' than in previous years . many were unaware that they would be exposed to the substantial wash from the flotilla following the races and from the rising tide , it said . the makers explained that essentially , the match stick is n't burning , it is the coating on the stick that is alight : ` we have drenched them in buckets , buried them in mud , and blown them with a compressed air hose ' and emre can on his twitter account . the pak reds , founded in 2011 and granted official supporter club status two years later , has branches in lahore , islamabad , hyderabad , karachi , peshawar and chakwal . ali , who was born in birmingham and is of pakistani descent , joins former liverpool club doctor dr zaf iqbal , atp tour tennis player aisam-ul-haq and bbc asian network presenter noreen khan as pak reds ambassadors . the cricketer was recently at anfield for the lfc all-stars match and had his photograph taken with raheem sterling and emre can . twenty people have been injured after a plane made a crash landing and skidded off the runway at hiroshima airport in japan . there were believed to be 74 passengers and seven crew members on board asiana airlines flight oz162 when it was reported to have made a tailstrike and skidded off the runway . japanese media are reporting that the plane spun 180 degrees after impact to be left facing the wrong way on the runway . local media were on the scene to report on a plane that crash landed and skidded off the runway in japan . twenty people are believed to have been injured after the plane had a tailstrike at hiroshima . the airport has been closed as a result of the crash , and emergency services are at the scene , with injured passengers being taken to hospital . the airbus a320 had set off from incheon international airport in seoul , south korea to hiroshima , when it is believed to have missed the landing point on the runway . local television footage appeared to show evidence of a hard landing and no sign of the landing gear , along with images of evacuation slides that were deployed . nhk , the national public broadcaster in japan , described it as a crash landing and reported that the plane overran the runway at 8pm local time . television footage appeared to show evidence of a hard landing and no sign of the landing gear -lrb- file photo of different plane model -rrb- . asiana airlines inc , based in seoul , is one of south korea 's two major airlines , along with korean air . an asiana airlines flight crashed two years ago as it approached san francisco 's airport in an accident that left three teenagers dead and nearly 200 other passengers injured .
a company has released matches continue burn even submerged or buried in dirt. the uco stormproof matches are made using an incredibly tough coating smoulders no happens and will start burning again once come oxygen. the unique matches have to go rigorous testing keep alight in. two mothers dramatically rescued and group rising tides were horrified onlookers filming instead helping. an 18-month-old baby and three girls - aged three, trapped blackpool beach while out during the school break. scroll. indestructable : the uco stormproof matches -lrb- pictured -rrb- are made using an incredibly tough coating smoulders no happens and will start burning again once comes oxygen. eric moe, the product specialist industrial revolution which owns utility, comfort originality -lrb- uco -rrb-, explained the process. the stormproof matches are made uco which has making outdoor accessories. they include 25 matches a completely waterproof case and three strike pads. but when obvious they found themselves trouble, those perched the nearby pier did - instead, took out their smartphones the drama. two mothers saved three girls after the youngsters trapped the rising tide. the mirror reported the two mothers held young girls ' heads above the rising tide until volunteer lifeboats reached. lifeboat crew member nathan lee told the paper : ` they thought. one mum was disgusted people filming it all cameras, not helping. ' a few more minutes and none would here. ' the incident serves just another reminder rising tides after more than 60 spectators had at the boat race london saturday. lifeboats were deployed transport the onlookers after became the river thames. video footage showed at least 40 people stranded by the rising waters after watching the rowing race between oxford cambridge universities. a boy, reportedly eight also rescued became separated, while seven people evacuated chiswick eyot when cut the rising tide the matches cost # 5.47 -lrb- from uco 's website and are the uk distributor dalesman international. england cricket star moeen ali has named liverpool 's fan club in pakistan. the lifelong liverpool fan, 27, who called up england 's final two tests the west indies made friday he said : ` the match sticks are dipped into our coating, which keeps smouldering even underwater then reignites once exposed oxygen ` essentially, you n't burning the match stick, burning the coating ` we drenched them buckets, buried blown with a compressed air hose ` in all cases the flame keeps. the matches will still ignite if get wet, they quite impact resistant. ' even when buried sand -lrb- left -rrb-, the matches can burn again once taken and exposed oxygen right they can also keep smouldering even while underwater. mr moe, 31, from milton near seattle us said when you unfamiliar terrain, having a source fire is vital he said : ` whether 're in a snowstorm, rainstorm the uco stormproof matches will offer heat light. ` the importance being create a fire inclement weather can not. ` these matches designed ignite and keep burning the worst conditions. ` everything more challenging cold, and it crucial reliable equipment. ' the rnli said it a ` surprise so many spectators trouble and the number ` significantly '. many were unaware exposed the substantial wash from the flotilla following the races and from the rising tide, it said. the makers explained essentially, the match stick n't burning, the coating alight : ` we drenched them buckets, buried mud blown with ' here is shown being dipped -lrb- left -rrb-, when take right still able burn. he explained other devices that light always reliable. mr moe said : ` lighters can fail, or if wet. standard matches have little resistance elements. primitive techniques are excellent, hard execute poor weather as many were cut found limited options reach higher ground. chiswick rnli station manager wayne bellamy said : ` this incident showed once the tidal thames catch unaware. ' he : ` i 'm happy announce i the new brand ambassador pak reds. i look this association. you 'll walk alone. ' moeen ali has named an ambassador liverpool 's official fan club in pakistan. ali pictured liverpool star raheem sterling at anfield a picture. ali, a lifelong liverpool fan, was in attendance the lfc all-stars match anfield last month. ` uco stormproof matches address those problems ensure a source fire. ' spectators line the banks the river thames the bny mellon boat race london saturday. ali posted pictures with liverpool players raheem sterling emre can on. the pak reds, founded 2011 granted official supporter club status two branches lahore islamabad hyderabad karachi chakwal ali, who birmingham is of pakistani descent joins former liverpool club doctor dr zaf iqbal atp tour tennis player aisam-ulhaq bbc asian network presenter noreen khan as pak reds ambassadors. the cricketer was recently at anfield for the lfc all-stars match had his photograph raheem sterling emre can. twenty people injured made and hiroshima airport japan. there were believed 74 passengers board asiana airlines flight oz162 when reported made a tailstrike. japanese media are the plane spun 180 degrees after impact to be left facing the wrong way. local media were on to report a plane crash and japan. twenty people are believed the plane had a tailstrike hiroshima. the airport has as, emergency services at with injured passengers the airbus a320 had set incheon international airport seoul, south to hiroshima when is believed missed the landing point on. local television footage appeared evidence a hard landing and no sign the landing gear, along images evacuation slides deployed. nhk, the national public broadcaster in japan described a crash landing and reported overran. television footage appeared evidence a hard landing and no sign -lrb- file photo of different plane model -rrb-. asiana airlines inc, based seoul is one south korea 's two major airlines along. an asiana airlines flight crashed two as approached san francisco 's airport an accident three teenagers nearly 200 other passengers.
, they took out their smartphones to record the drama . two mothers saved the lives of three girls and a baby after the youngsters were trapped by the rising tide . the mirror reported the two mothers held the baby and young girls ' heads above the rising tide until volunteer lifeboats reached them . lifeboat crew member nathan lee told the paper : ` they thought they were going to die . one mum was disgusted people were filming it all on cameras , not helping . ' a few more minutes and none of them would be here . ' the incident serves as just another reminder of the dangers of rising tides after more than 60 spectators had to be rescued at the boat race in london on saturday . lifeboats were deployed to transport the onlookers from the shore after they became trapped on the edge of the river thames . video footage showed a group of at least 40 people stranded by the rising waters after watching the rowing race between oxford and cambridge universities . a boy , reportedly eight years old , was also rescued from an embankment after he became separated from his mother , while seven people were evacuated from chiswick eyot when they were cut off by the rising tide . the matches cost # 5.47 -lrb- $ 7.99 -rrb- from uco 's website and are available from the uk distributor dalesman international . england cricket star moeen ali has been named as an honorary to be 74 passengers and seven crew members on board asiana airlines flight oz162 when it was reported to have made a tailstrike and skidded off the runway . japanese media are reporting that the plane spun 180 degrees after impact to be left facing the wrong way on the runway . local media were on the scene to report on a plane that crash landed and skidded off the runway in japan . twenty people are believed to have been injured after the plane had a tailstrike at hiroshima . the airport has been closed as a result of the crash , and emergency services are at the scene , with injured passengers being taken to hospital . the airbus a320 had set off from incheon international airport in seoul , south korea to hiroshima , when it is believed to have missed the landing point on the runway . local television footage appeared to show evidence of a hard landing and no sign of the landing gear , along with images of evacuation slides that were deployed . nhk , the national public broadcaster in japan , described it as a crash landing and reported that the plane overran the runway at 8pm local time . television footage appeared to show evidence of a hard landing and no sign of the landing gear -lrb- file photo of different plane model -rrb- . asiana airlines inc , based in seoul , is one of south korea 's two major airlines , along with korean air . an asiana airlines flight crashed two years ago as it approached san francisco 's airport in an accident that left three teenagers dead and nearly 200 other passengers injured .
 The text describes a dramatic rescue operation where two mothers saved the lives of three girls and a baby after they were trapped by rising tide waters. The incident occurred in London, where lifeboats were deployed to transport people from the shore to safety. A video footage showed a group of at least 40 people stranded by the river Thames, with many more watching from the shore. The rescue effort was carried out by a team of volunteers and emergency responders.