[{"text": "60 minutes rewind if you talk to people", "start": 0.38, "duration": 8.08}, {"text": "who spend a lot of time on airplanes", "start": 6.81, "duration": 3.51}, {"text": "they'll tell you with a straight face", "start": 8.46, "duration": 3.66}, {"text": "that flying has never been more", "start": 10.32, "duration": 3.96}, {"text": "dependable which you can depend on are", "start": 12.12, "duration": 4.38}, {"text": "crowded airports long flight delays and", "start": 14.28, "duration": 4.11}, {"text": "service that's not what it used to be", "start": 16.5, "duration": 4.289}, {"text": "but there is one company that's unique", "start": 18.39, "duration": 4.95}, {"text": "Dallas based Southwest Airlines is not", "start": 20.789, "duration": 4.41}, {"text": "only a leader in on-time performance and", "start": 23.34, "duration": 4.5}, {"text": "safety it tries to make flying fun for", "start": 25.199, "duration": 4.621}, {"text": "both its passengers and its employees", "start": 27.84, "duration": 3.87}, {"text": "and no one has a better time than the", "start": 29.82, "duration": 4.259}, {"text": "boss in order to know just how different", "start": 31.71, "duration": 4.65}, {"text": "this airline is you have to get to know", "start": 34.079, "duration": 4.531}, {"text": "the man behind the plane meet chief", "start": 36.36, "duration": 6.09}, {"text": "executive officer Herb Kelleher well", "start": 38.61, "duration": 6.65}, {"text": "jets you ready for some more peanuts", "start": 42.45, "duration": 6.06}, {"text": "it's 9:30 a.m. somewhere over the Texas", "start": 45.26, "duration": 5.26}, {"text": "Hill Country and Herb Kelleher is", "start": 48.51, "duration": 5.4}, {"text": "serving breakfast ladies have you been", "start": 50.52, "duration": 4.73}, {"text": "dying for Athena", "start": 53.91, "duration": 3.989}, {"text": "it's not your normal breakfast but then", "start": 55.25, "duration": 5.05}, {"text": "Southwest is not a normal air line and", "start": 57.899, "duration": 4.741}, {"text": "Herb Kelleher whose successes are", "start": 60.3, "duration": 4.289}, {"text": "studied at business schools from Harvard", "start": 62.64, "duration": 4.409}, {"text": "to Stanford is not a normal chief", "start": 64.589, "duration": 4.771}, {"text": "executive officer I will bet you one", "start": 67.049, "duration": 4.231}, {"text": "thing that I'm the only airline", "start": 69.36, "duration": 4.2}, {"text": "president America that would go over to", "start": 71.28, "duration": 4.35}, {"text": "his maintenance hangar at two o'clock in", "start": 73.56, "duration": 4.62}, {"text": "the morning in a flowered hat with a", "start": 75.63, "duration": 6.33}, {"text": "third boa and a purple dress what school", "start": 78.18, "duration": 9.329}, {"text": "of management is this I think it's a", "start": 81.96, "duration": 7.35}, {"text": "school of management by fooling around", "start": 87.509, "duration": 4.68}, {"text": "is what it is but Herb Kelleher is", "start": 89.31, "duration": 6.21}, {"text": "nobody's fool for 16 straight years now", "start": 92.189, "duration": 5.401}, {"text": "new energy crises and recessions", "start": 95.52, "duration": 4.739}, {"text": "Southwest has turned a profit a record", "start": 97.59, "duration": 4.29}, {"text": "unmatched by any of its larger", "start": 100.259, "duration": 3.661}, {"text": "competitors now the tenth largest", "start": 101.88, "duration": 4.44}, {"text": "carrier in America it's on the verge of", "start": 103.92, "duration": 4.32}, {"text": "becoming a billion-dollar company a", "start": 106.32, "duration": 3.69}, {"text": "major airline", "start": 108.24, "duration": 5.04}, {"text": "succeeded by breaking all the rules when", "start": 110.01, "duration": 4.71}, {"text": "we started out we said we're gonna have", "start": 113.28, "duration": 3.75}, {"text": "a special niche in the industry and if", "start": 114.72, "duration": 3.33}, {"text": "we're going to make it a really", "start": 117.03, "duration": 2.61}, {"text": "distinctive niche we have to do things", "start": 118.05, "duration": 4.71}, {"text": "innovatively and so we did this is filet", "start": 119.64, "duration": 9.25}, {"text": "of peed-on miss your first class meal", "start": 122.76, "duration": 8.47}, {"text": "there are no first-class meals on", "start": 128.89, "duration": 4.92}, {"text": "Southwest no meals at all in fact in no", "start": 131.23, "duration": 4.38}, {"text": "first class there aren't even assigned", "start": 133.81, "duration": 4.14}, {"text": "seats it would slow down the operation", "start": 135.61, "duration": 5.16}, {"text": "two out of three Southwest flights are", "start": 137.95, "duration": 4.92}, {"text": "back on their way in 15 minutes or less", "start": 140.77, "duration": 4.71}, {"text": "bound for their final destination", "start": 142.87, "duration": 5.07}, {"text": "unlike other airlines Southwest doesn't", "start": 145.48, "duration": 4.5}, {"text": "have a hub all of its service is", "start": 147.94, "duration": 5.31}, {"text": "point-to-point between 32 cities if your", "start": 149.98, "duration": 5.16}, {"text": "fives in San Antonio to El Paso you go", "start": 153.25, "duration": 4.41}, {"text": "to a passive non-stop will route you", "start": 155.14, "duration": 3.66}, {"text": "through Dallas or route you through", "start": 157.66, "duration": 3.299}, {"text": "Houston and so it is a more convenient", "start": 158.8, "duration": 4.49}, {"text": "type of service but you have to have", "start": 160.959, "duration": 5.101}, {"text": "very low costs in order to be able to", "start": 163.29, "duration": 5.32}, {"text": "provide it and Southwest's costs are the", "start": 166.06, "duration": 4.44}, {"text": "lowest in the business the boarding", "start": 168.61, "duration": 4.26}, {"text": "passes are plastic and reusable the", "start": 170.5, "duration": 5.69}, {"text": "tickets look like grocery store receipts", "start": 172.87, "duration": 5.7}, {"text": "it's the only national carrier that", "start": 176.19, "duration": 4.42}, {"text": "doesn't belong to a computer reservation", "start": 178.57, "duration": 4.11}, {"text": "system the savings of 25 million dollars", "start": 180.61, "duration": 4.5}, {"text": "a year you'd think that might present a", "start": 182.68, "duration": 4.02}, {"text": "problem for passengers making", "start": 185.11, "duration": 3.57}, {"text": "connections or transferring bags from", "start": 186.7, "duration": 4.23}, {"text": "other airlines but it's no problem at", "start": 188.68, "duration": 4.5}, {"text": "all Southwest doesn't make connections", "start": 190.93, "duration": 3.21}, {"text": "with other airlines", "start": 193.18, "duration": 3.66}, {"text": "isn't that inconvenient we don't sell", "start": 194.14, "duration": 5.189}, {"text": "interlining we don't do it because it", "start": 196.84, "duration": 4.29}, {"text": "inconveniences the passengers to whom we", "start": 199.329, "duration": 3.681}, {"text": "are primarily dedicated the short haul", "start": 201.13, "duration": 4.8}, {"text": "frequent flyer that does not want to be", "start": 203.01, "duration": 4.33}, {"text": "held up in the ticket line for 30", "start": 205.93, "duration": 3.899}, {"text": "minutes or beyond the phone getting a", "start": 207.34, "duration": 4.14}, {"text": "busy signal for 30 minutes while some", "start": 209.829, "duration": 3.481}, {"text": "other passenger is trying to arrange a", "start": 211.48, "duration": 3.5}, {"text": "very detailed very time-consuming", "start": 213.31, "duration": 5.34}, {"text": "interline journey getting reservations", "start": 214.98, "duration": 5.14}, {"text": "on two or three other carriers and the", "start": 218.65, "duration": 2.51}, {"text": "best fair deal", "start": 220.12, "duration": 4.02}, {"text": "what Southwest passengers do get is", "start": 221.16, "duration": 5.5}, {"text": "fairly simple flights that leave on time", "start": 224.14, "duration": 3.84}, {"text": "and her frequent enough for a", "start": 226.66, "duration": 3.21}, {"text": "businessman to have breakfast in Dallas", "start": 227.98, "duration": 4.56}, {"text": "lunch in Houston an afternoon meeting in", "start": 229.87, "duration": 5.16}, {"text": "Austin and be back home for supper they", "start": 232.54, "duration": 3.93}, {"text": "also get the lowest fares in the", "start": 235.03, "duration": 3.9}, {"text": "industry in nearly every market there", "start": 236.47, "duration": 5.79}, {"text": "are one-way fares for just $19 Southwest", "start": 238.93, "duration": 8.279}, {"text": "Airlines success with respect to pricing", "start": 242.26, "duration": 8.43}, {"text": "is founded on the theory that you charge", "start": 247.209, "duration": 6.271}, {"text": "the lowest possible fare to develop the", "start": 250.69, "duration": 5.31}, {"text": "greatest possible volume and that we", "start": 253.48, "duration": 4.439}, {"text": "compete with ground transportation not", "start": 256.0, "duration": 4.5}, {"text": "other airlines we got to the point in", "start": 257.919, "duration": 4.741}, {"text": "the Dallas San Antonio market", "start": 260.5, "duration": 5.28}, {"text": "back in the 1970s where Braniff standard", "start": 262.66, "duration": 6.33}, {"text": "coach fare was 62 dollars and our", "start": 265.78, "duration": 5.25}, {"text": "pleasure class fare the evening weekend", "start": 268.99, "duration": 3.93}, {"text": "fare was $15", "start": 271.03, "duration": 3.9}, {"text": "well of course shareholders would write", "start": 272.92, "duration": 3.39}, {"text": "in and say we've noticed this", "start": 274.93, "duration": 3.03}, {"text": "discrepancy don't you think you have the", "start": 276.31, "duration": 3.99}, {"text": "latitude to increase your fare to $18 or", "start": 277.96, "duration": 5.04}, {"text": "$20 against 62 we'd say no you don't", "start": 280.3, "duration": 5.1}, {"text": "understand the philosophy on which were", "start": 283.0, "duration": 4.71}, {"text": "built in other words $15 is what it", "start": 285.4, "duration": 4.17}, {"text": "costs to drive the car yeah less than it", "start": 287.71, "duration": 4.35}, {"text": "costs to drive the car exactly the story", "start": 289.57, "duration": 6.11}, {"text": "will continue after this", "start": 292.06, "duration": 3.62}, {"text": "when herb Lamar Mews and Rollins King", "start": 297.97, "duration": 5.52}, {"text": "began Southwest Airlines 18 years ago", "start": 301.15, "duration": 5.1}, {"text": "the competition Braniff and Texas", "start": 303.49, "duration": 4.74}, {"text": "International waged an unsuccessful", "start": 306.25, "duration": 6.44}, {"text": "three-year legal battle to kill them off", "start": 308.23, "duration": 4.46}, {"text": "when Southwest first flight finally got", "start": 313.92, "duration": 4.48}, {"text": "off the ground there was a hundred and", "start": 316.63, "duration": 3.72}, {"text": "forty eight dollars in the bank and the", "start": 318.4, "duration": 4.71}, {"text": "need to get people's attention remember", "start": 320.35, "duration": 4.41}, {"text": "what it was like before Southwest", "start": 323.11, "duration": 5.43}, {"text": "Airlines he didn't have her remember", "start": 324.76, "duration": 6.93}, {"text": "with four planes in an idea Southwest", "start": 328.54, "duration": 5.31}, {"text": "would not only change the industry it", "start": 331.69, "duration": 5.07}, {"text": "would change the state of Texas with a", "start": 333.85, "duration": 4.89}, {"text": "monopoly at Love Field in the middle of", "start": 336.76, "duration": 4.26}, {"text": "Dallas Southwest found a home and a", "start": 338.74, "duration": 7.28}, {"text": "strategy it became the love airline", "start": 341.02, "duration": 5.0}, {"text": "remember this may all look a bit sexist", "start": 348.84, "duration": 7.51}, {"text": "now but this was 1971 remember Southwest", "start": 351.67, "duration": 6.18}, {"text": "went out and hired flight attendants", "start": 356.35, "duration": 4.38}, {"text": "with long legs big personalities and as", "start": 357.85, "duration": 4.68}, {"text": "Texas Monthly put it looked like they", "start": 360.73, "duration": 3.75}, {"text": "all graduated from the same West Texas", "start": 362.53, "duration": 7.11}, {"text": "high school it's time to chugalug it", "start": 364.48, "duration": 6.84}, {"text": "because he was Kobashi Khepri classes", "start": 369.64, "duration": 4.23}, {"text": "before landing Paula Phillips Mary Goins", "start": 371.32, "duration": 4.11}, {"text": "and Deborah Franklin were among the", "start": 373.87, "duration": 4.11}, {"text": "first hire and those early flights were", "start": 375.43, "duration": 5.01}, {"text": "never born and then we had Transylvania", "start": 377.98, "duration": 5.1}, {"text": "for Halloween and all the men we would", "start": 380.44, "duration": 4.41}, {"text": "make is count Dracula's different ones", "start": 383.08, "duration": 3.0}, {"text": "we choose and they'd wear the little", "start": 384.85, "duration": 3.12}, {"text": "teeth and the blood they wear that all", "start": 386.08, "duration": 4.47}, {"text": "fair play you could tell immediately", "start": 387.97, "duration": 4.14}, {"text": "when anyone would get on the airplane", "start": 390.55, "duration": 5.64}, {"text": "they would unwind definitely because we", "start": 392.11, "duration": 6.15}, {"text": "would I don't know it was like something", "start": 396.19, "duration": 4.76}, {"text": "was always going on the airplane games", "start": 398.26, "duration": 5.25}, {"text": "anything from who has the biggest hole", "start": 400.95, "duration": 4.78}, {"text": "in your sock contest I mean even can you", "start": 403.51, "duration": 4.36}, {"text": "get in the bathroom", "start": 405.73, "duration": 5.65}, {"text": "this ice is kind of bunching almost", "start": 407.87, "duration": 5.55}, {"text": "overnight air traffic and the market", "start": 411.38, "duration": 4.32}, {"text": "Southwest served doubled and tripled a", "start": 413.42, "duration": 4.38}, {"text": "trend that has continued as the airline", "start": 415.7, "duration": 4.8}, {"text": "is expanded in every city they've gone", "start": 417.8, "duration": 4.98}, {"text": "to other airlines flying the same routes", "start": 420.5, "duration": 4.32}, {"text": "they've been forced to drop their prices", "start": 422.78, "duration": 4.35}, {"text": "in order to compete with Southwest of a", "start": 424.82, "duration": 4.17}, {"text": "soft sell guide if I catch ill another", "start": 427.13, "duration": 2.31}, {"text": "airline", "start": 428.99, "duration": 4.23}, {"text": "I go ahead and laugh but some of his", "start": 429.44, "duration": 5.91}, {"text": "competitors think herb is not kidding", "start": 433.22, "duration": 4.62}, {"text": "one of them is at Beauvais president of", "start": 435.35, "duration": 4.44}, {"text": "America West how would you characterize", "start": 437.84, "duration": 3.27}, {"text": "the competition between you and", "start": 439.79, "duration": 4.56}, {"text": "Southwest very tenacious very tenacious", "start": 441.11, "duration": 5.09}, {"text": "probably the most tenacious", "start": 444.35, "duration": 4.56}, {"text": "confrontation in the country how does it", "start": 446.2, "duration": 4.66}, {"text": "differ let's say in the competition", "start": 448.91, "duration": 4.25}, {"text": "between TWA in America", "start": 450.86, "duration": 5.22}, {"text": "TWA doesn't try to drive American out of", "start": 453.16, "duration": 4.75}, {"text": "business nor does American try to drive", "start": 456.08, "duration": 3.14}, {"text": "TWA out of business", "start": 457.91, "duration": 3.87}, {"text": "Southwest tries to drive America West", "start": 459.22, "duration": 4.72}, {"text": "out of business that's not the case", "start": 461.78, "duration": 6.24}, {"text": "that's really not the case if we were we", "start": 463.94, "duration": 6.6}, {"text": "would have the main battleground is", "start": 468.02, "duration": 4.59}, {"text": "Phoenix where the two carriers have gone", "start": 470.54, "duration": 3.48}, {"text": "after each other with everything from", "start": 472.61, "duration": 3.27}, {"text": "cutthroat fares to television", "start": 474.02, "duration": 4.02}, {"text": "commercials America West struck first", "start": 475.88, "duration": 4.59}, {"text": "implying that Southwest passengers were", "start": 478.04, "duration": 4.17}, {"text": "embarrassed to be seen flying on a", "start": 480.47, "duration": 3.51}, {"text": "chintzy airline America West Airlines", "start": 482.21, "duration": 4.29}, {"text": "asks why are these passengers covering", "start": 483.98, "duration": 4.77}, {"text": "up for their airline hubs be countered", "start": 486.5, "duration": 3.87}, {"text": "with this if you're embarrassed to fly", "start": 488.75, "duration": 3.12}, {"text": "the airline with a fewest customer", "start": 490.37, "duration": 3.9}, {"text": "complaints in the country Southwest will", "start": 491.87, "duration": 5.78}, {"text": "give you this bag if on the other hand", "start": 494.27, "duration": 6.27}, {"text": "Southwest is your kind of airline will", "start": 497.65, "duration": 6.4}, {"text": "still give you this bag for all the", "start": 500.54, "duration": 5.94}, {"text": "money you'll save flying with us the", "start": 504.05, "duration": 4.35}, {"text": "competition between the two carriers has", "start": 506.48, "duration": 3.78}, {"text": "reduced the unrestricted fare from", "start": 508.4, "duration": 5.28}, {"text": "Phoenix to Los Angeles to $36 and on the", "start": 510.26, "duration": 5.7}, {"text": "nine routes where the to compete America", "start": 513.68, "duration": 4.29}, {"text": "West claims Southwest is absorbing", "start": 515.96, "duration": 3.75}, {"text": "thirty to forty million dollars in", "start": 517.97, "duration": 3.96}, {"text": "annual losses in order to win the war", "start": 519.71, "duration": 4.65}, {"text": "we're in his way in other words I don't", "start": 521.93, "duration": 4.56}, {"text": "think there's anything personal he wants", "start": 524.36, "duration": 4.35}, {"text": "the West he wants to establish his route", "start": 526.49, "duration": 3.9}, {"text": "system in Phoenix and as soon as we", "start": 528.71, "duration": 3.27}, {"text": "vanish he can do that because those", "start": 530.39, "duration": 3.96}, {"text": "fares would go up and the payoff would", "start": 531.98, "duration": 4.89}, {"text": "be very big the payoff on this war is", "start": 534.35, "duration": 5.94}, {"text": "very big very very big herb scoffs at", "start": 536.87, "duration": 4.56}, {"text": "the idea that the", "start": 540.29, "duration": 3.27}, {"text": "with America West is costing tens of", "start": 541.43, "duration": 4.53}, {"text": "millions of dollars if it was he asked", "start": 543.56, "duration": 4.32}, {"text": "how come Southwest is once again", "start": 545.96, "duration": 4.23}, {"text": "reporting record profits how do you do", "start": 547.88, "duration": 2.9}, {"text": "it", "start": 550.19, "duration": 2.64}, {"text": "I'd like to tell you was brilliant", "start": 550.78, "duration": 4.21}, {"text": "leadership but I really can't with a", "start": 552.83, "duration": 4.8}, {"text": "straight face it's because we have the", "start": 554.99, "duration": 4.35}, {"text": "most productive people in the industry", "start": 557.63, "duration": 4.62}, {"text": "that are proud of what they do and the", "start": 559.34, "duration": 4.56}, {"text": "fact that they do it so well greetings", "start": 562.25, "duration": 3.12}, {"text": "are you beautiful little heartthrob", "start": 563.9, "duration": 3.57}, {"text": "earth and fun-seekers it may sound like", "start": 565.37, "duration": 4.17}, {"text": "outright flattery except that Wall", "start": 567.47, "duration": 4.38}, {"text": "Street analysts say it's true in a", "start": 569.54, "duration": 4.11}, {"text": "business where productivity equals", "start": 571.85, "duration": 3.72}, {"text": "profits Southwest has the lowest", "start": 573.65, "duration": 4.38}, {"text": "turnover and the best labor relations in", "start": 575.57, "duration": 3.93}, {"text": "the industry even though it's fully", "start": 578.03, "duration": 3.69}, {"text": "unionized salaries are comparable to", "start": 579.5, "duration": 4.71}, {"text": "other airlines but Southwest pilots and", "start": 581.72, "duration": 3.9}, {"text": "flight attendants put in a lot more", "start": 584.21, "duration": 4.53}, {"text": "hours they do it out of pride profit", "start": 585.62, "duration": 6.17}, {"text": "sharing and because they like their boss", "start": 588.74, "duration": 4.95}, {"text": "well I'll tell you what give her my love", "start": 591.79, "duration": 3.31}, {"text": "will you thank you sir", "start": 593.69, "duration": 5.31}, {"text": "is the airline his life I believe so I", "start": 595.1, "duration": 5.7}, {"text": "really do he look it's almost like a toy", "start": 599.0, "duration": 4.35}, {"text": "he loves it he really does and that's", "start": 600.8, "duration": 5.31}, {"text": "why it makes us love it because when", "start": 603.35, "duration": 4.53}, {"text": "you're around someone that cares about", "start": 606.11, "duration": 3.69}, {"text": "it and loves it so much it's almost like", "start": 607.88, "duration": 3.78}, {"text": "I don't want to do anything to spoil it", "start": 609.8, "duration": 4.74}, {"text": "because he is such a good role model", "start": 611.66, "duration": 6.21}, {"text": "good morning miss sue don't you look", "start": 614.54, "duration": 6.33}, {"text": "nice at Southwest hiring is almost a", "start": 617.87, "duration": 5.43}, {"text": "religion each employee is carefully", "start": 620.87, "duration": 4.47}, {"text": "screened for attitude and before they", "start": 623.3, "duration": 3.69}, {"text": "start to work they have to sit down and", "start": 625.34, "duration": 3.93}, {"text": "watch this humpy video that gives them", "start": 626.99, "duration": 5.63}, {"text": "an idea of what to expect", "start": 629.27, "duration": 3.35}, {"text": "sit down buckle up it's time to go but", "start": 637.72, "duration": 5.14}, {"text": "after we've spent several days above", "start": 640.94, "duration": 4.17}, {"text": "wheels down flaps down we're back home", "start": 642.86, "duration": 5.07}, {"text": "at low we try to have an atmosphere at", "start": 645.11, "duration": 4.11}, {"text": "Southwest Airlines that makes you", "start": 647.93, "duration": 3.3}, {"text": "excited about coming to work makes it", "start": 649.22, "duration": 5.07}, {"text": "fun to be at work we encourage people to", "start": 651.23, "duration": 5.76}, {"text": "be individualistic to enjoy themselves", "start": 654.29, "duration": 5.78}, {"text": "to have a good time", "start": 656.99, "duration": 3.08}]