Coca-cola
Kamfanin Coca-Cola wani kamfanin kayan ruwa na shaye-shaye ne na kasashe daban daban na Amurka wanda aka kafa a karkashin Dokar Janar ta Kamfanin Delaware kuma tana da hedkwata a Atlanta, Georgia. Kamfanin Coca-Cola yana da bukatu a cikin masana'antu, sayarwa, da tallan abubuwan sha da giya da ruwan sha. Kamfanin ya samar da Coca-Cola, wanda aka kirkira a cikin shekara ta 1886 daga masanin magunguna John Stith Pemberton. A cikin shekara ta 1889, an siyar da dabara da alama $ 2,300 (kimanin dala 67,000 a yau) ga Asa Griggs Candler, Fortune 500 Companies 2018: Who Made the List".  ya kafa Kamfanin Coca-Cola a Atlanta a shekara ta 1892.

Kamfanin ya yi amfani da tsarin rarraba kamfani tun shekara ta 1889. Kamfanin yafi samar da ruwan sanyi, wanda daga nan ake sayar dashi ga wasu kwalban kwalba a duk fadin duniya wadanda ke rike da yankuna na musamman. Kamfanin yana da man gorar kwalba a Arewacin Amurka, Coca-Cola Refreshments. An kuma lissafa hajojin kamfanin a kan NYSE kuma wani bangare ne na DJIA da alamun S&P 500 da S&P 100. Kamfanin Coca-Cola shine kamfanin samar da shara na roba a duniya.

Mazarta==Fortune 500 Companies 2018: Who Made the List".

Tarihi 
A watan Yulin shekarata alif 1886, masanin harhada magunguna John Stith Pemberton daga Columbus, Georgia ya kirkiri ainihin abin shan Coca-Cola, wanda aka tallata a matsayin taimako ga saukin ciwon kai, don sanya shi da farko sayarwa a shagunan sayar da magani a matsayin abin sha na magani, Pemberton ya ci gaba da haduwa da gwaje-gwaje kuma ya isa Burinsa a cikin watan Mayu, sabon samfurin wanda har yanzu ba a ambata sunansa ba ko abin sha mai kanshi, an shirya shi don kasuwa kuma an samar dashi don sayarwa. An yaba wa marubucin littafin Pemberton, Frank M. Robinson da sanya sunan samfurin da kuma kirkirar tambarinsa. Robinson ya zabi sunan Coca-Cola ne saboda manyan abubuwan hada shi guda biyu (ganyen coca da goro kola) kuma saboda yana kama da hadin baki. John Pemberton ya huta kuma ya bar Robinson don yinwa da hadaka, tare da sayar da Coca-Cola shi kadai. Ya inganta abin sha tare da iyakantaccen kasafin kudin da yake dashi, kuma yayi nasara.

A cikin shekara ta alif dubu daya da Dari takwas da tamanin da Tara (1889), wani Ba'amurke dan kasuwa Asa Griggs Candler ya kammala siyan samfurin Coca-Cola da alama daga magadan Pemberton. Zuwa shekara ta alif dubu daya da Dari takwas casa'in da biyar (1895), ana sayar da Coca-Cola a kowace jiha a cikin gungiyar. A cikin shekara ta 1919, an siyar da kamfanin ga Ernest Woodruff's Trust Company of Georgia.

Tallan farko na Coca-Cola ya karanta "Coca Cola. Mai dadi! Mai wartsakewa! Hiarfafawa! Varfafawa!" Candler na daya daga cikin businessan kasuwar da suka fara amfani da fataucin mutane a cikin dabarun tallata shi. kimanin kashi 60% na kasuwar sa. Zuwa shekara ta alif dubu daya da Dari Tara da tamanin da hudu(1984), Kamfanin Kamfanin Coca-Cola ya ragu zuwa 21.8% saboda sabbin masu fafatawa, watau Pepsi

Samu 
Coca-Cola ta sami Minute Maid a shekara ta 1960 akan adadin da ba a bayyana ba. A cikin shekarata dubu daya da dari tara da tamanin da biyu (1982), ta sami gidan kallon fina-finai na Columbia Hotuna kan dala miliyan 692. An sayar da Columbia ga Sony kan dala biliyan 3 a shekara ta  1989.

Kamfanin ya sayi kamfanin Cola na Indiya mai suna Thums Up a cikin shekara ta 1993, da Barq a shekara ta 1995. A shekara ta  1999, Coca-Cola ta sayi kashi 50% na hannun jarin Inca Kola akan dala miliyan 200, daga baya ta mallaki kasuwancin kasashen ketare da kuma samar da ita. A shekara ta dubu biyu da daya (2001), ta sayi nau'ikan ruwan 'ya'yan itace, santsu, da sanduna na Odwalla na dala miliyan 181. Ya ba da sanarwar dakatar da Odwalla a cikin shekara ta dubu biyu da ashirin (2020). A cikin shekara ta 2007, ta samo Fuze Beverage daga wanda ya kafa Lance Collins da Castanea Partners na kimanin dala miliyan 250.

Kokarin da kamfanin ya yi a shekara ta 2009 na sayen kamfanin samar da ruwan 'yan kasar Sin Huiyuan Juice Group ya kare lokacin da China ta ki amincewa da tayin dala biliyan biyu da miliyan dari hudu, a bisa dalilin kamfanin da ya haifar zai zama mallakinta ne kawai. Hakanan an yi tunanin kishin kasa a matsayin dalili na soke yarjejeniyar.

A shekara ta 2011, ta sami ragowar hannun jarin a cikin Shayi na Gaskiya, bayan da ta sayi kashi arbain (40%) a shekara ta 2008 akan dala miliyan 43. A shekara ta 2013, ta kammala sayen ZICO, kamfanin ruwan kwakwa. A watan Agustan shekara ta 2014, ta sami kashi 16.7% (a halin yanzu kashi 19.36% saboda hannun jarin sayen jari) hannun jarin Monster Beverage na dala biliyan $ 2.15 tare da zaki don hadaka shi zuwa 25%, a matsayin wani bangare na hadin gwiwar dabarun dogon lokaci wanda ya hada da kasuwanci da rarrabawa kawance, da kuma sauya layin samfur. A shekarar 2015, kamfanin ya dauki karamin hannun jari a kamfanin kera ruwan sanyi, Suja Life LLC. A watan Disambar 2016, ta sayi yawancin ayyukan SABMiller na Coca-Cola. Kamfanin Coca-Cola yana da hannun jari na kashi 68.3% a cikin Kamfanin kwalba na Coca-Cola na Afirka. Hedkwatar Coca-Cola ta kwalba ta Afirka da ke Port Elizabeth Afirka ta Kudu.

Kamfanin Coca-Cola ya sami kashi 40% na hannun jari a Chi Ltd a ranar 30 ga Janairu, 2016. Kamfanin Coca-Cola ya sami ragowar kashi 60% na kamfanin na Chi Ltd a ranar 30 ga watan Janairu, shekara ta 2019.

A shekarar 2017, Kamfanin Coca-Cola ya sayi ruwan sha mai haske na kasar Mexico mai suna Topo Chico.

A ranar 31 ga watan  Agusta, shekara ta 2018, ta amince ta sayi Kofin Kofi daga Whitbread kan £ 3.9bn. Samun ya rufe a ranar 3 ga watan  Janairu, shekara ta 2019. A watan Agusta na shekara ta 2018, Kamfanin Coca-Cola ya sayi Moxie kan wani adadin da ba a bayyana ba. A ranar 14 ga watan  Agusta, shekara ta 2018, Kamfanin Coca-Cola ya sanar da sha'awar tsiraru game da Jikin Jiki. A ranar 19 ga Satumba, 2018, Kamfanin Coca-Cola ya sami Organic & Raw Trading Co. Pty Ltd wanda ya kera MOJO Kombucha a Willunga, Ostiraliya.

A ranar 5 ga watan  Oktoba, shekara ta  2018, Kamfanin Coca-Cola ya sami kaso 22.5% a MADE Group daga masu kafa kamfanin guda uku: Luke Marget, Matt Dennis, da Brad Wilson. Kamfanin Coca-Cola ya mallaki kaso 30.8% a Coca-Cola Amatil Ltd; saboda haka, Kamfanin Coca-Cola ya mallaki karin hannun jari na 6.93% a cikin MADE Group ta hannun jarin mallakarsa a Coca-Cola Amatil Ltd.

Haraji da Sayarwa   

Dangane da rahoton shekara-shekara na Kamfanin Coca-Cola na 2005, ya sayar da kayayyakin sha a fiye da kasashe 200 a wannan shekaran Rahoton na 2005 ya ci gaba da cewa daga cikin abubuwan sha fiye da biliyan 50 na kowane nau'in da ake ci a duk duniya, yau da kullun, abubuwan sha masu alamar kasuwanci mallakar ko lasisi ga asusun Coca-Cola na kusan dala biliyan 1.5. Daga cikin wadannan, abubuwan sha masu alamar kasuwanci "Coca-Cola" ko "Coke" sun kai kusan kashi 78% na jiyawan galan da aka 

a sayar.

A cikin 2010, an ba da sanarwar cewa Coca-Cola ta zama alama ta farko da ta kai sama da fam biliyan 1 a siyar da kayan masarufi na Burtaniya na shekara-shekara.  A cikin 2017, tallace-tallace na Coca-Cola ya ragu da kashi 11% daga shekarar da ta gabata saboda dandanon dandano na canzawa daga abubuwan sha.

Hannun Jari 
Tun daga 1919, Coca-Cola kamfani ne na kasuwanci da jama'a. An jera hannun jarinsa a Kasuwar Hannun Jari ta New York a karkashin alamar “KO”. Shareaya daga cikin hannun jarin da aka saya a 1919 akan $40, tare da duk ribar da aka sake samu, zai kai dala miliyan 9.8 a cikin 2012, an sami karuwar kashi 10.7% na shekara -shekara don hauhawar farashin kayayyaki. Wani bankin da ya gada na SunTrust ya karbi $ 100,000 don yin rubutacciyar sadaukarwar jama'a ta Coca-Cola ta 1919; bankin ya sayar da hannun jarin sama da dala biliyan biyu a 2012. A cikin 1987, Coca-Cola ya sake zama daya daga cikin hannun jari 30 wanda ya gunshi Matsayin Masana'antar Dow Jones, wanda galibi ana ambaton shi azaman wakili don aikin kasuwar hannun jari; a baya ta kasance hannun jari na Dow daga 1932 zuwa 1935. Coca-Cola ta biya rabon kudi tun daga 1920 kuma, kamar na 2019, yana hadaka ta kowace shekara tsawon shekaru 57 kai tsaye.

Ma'aikata da Masu Gudanarwa 
Wadannan sunaye masu zuwa sune mahimman masu gudanarwa tun daga Yuli 2021 (ban da mukaman VP da shugabannin yanki)

 James Quincey (Shugaban Hukumar kuma babban jami'in zartarwa)
 Brian Smith (shugaban kasa da babban jami'in aiki)
 Manuel Arroyo (babban jami'in talla)
 Alfredo Rivera (Shugaban gungiya ta Arewacin Amirka)
 Lisa Chang (babban jami'in jama'a)
 Marcelo Boffi (shugaban, Kamfanin Bottling Investments Group)
 Monica Howard Douglas (babban lauya)
 Nancy Quan (babban jami'in fasaha)
 Barry Simpson (babban jami'in watsa labarai)
 Beatriz Perez (shugaban sadarwa, dorewa & hadin gwiwa dabarun)
 John Murphy (babban jami'in kudi)
 Giles Leclerc (Shugaban, The McDonald's Division)

Wadannan sunaye masu zuwa duk daraktoci tunda daga watan Nuwamba 2016:

 Muhtar Kent
 Herbert A. Allen Jr.
 Ronald W. Allen
 Marc Bolland
 Ana Botin
 Howard G. Buffett
 Richard M. Daley
 Barry Diller
 Helene D. Gayle
 Alexis M. Herman
 Bobby Kotick
 Mariya Elena Lagomasino
 Sam Nuni
 David B. Weinberg

Kayan Sha na Kwalba 
Gabadaya, Kamfanin Coca-Cola da rassansa kawai suna samar da ruwan syrup, wanda daga nan ake sayar da shi ga kwalba daban-daban a duk duniya wadanda ke rike da ikon mallakar Coca-Cola na gida. Masu shaye-shayen Coca-Cola, wadanda ke rike da kwangilolin kebabbu na yanki tare da kamfanin, suna samar da samfuran da aka gama a cikin gwangwani da kwalabe daga mai da hankali, a hade tare da tsaftataccen ruwa da kayan zaki. Daga nan sai kwalaben su sayar, rarraba, da sayar da kayan Coca-Cola ga shagunan sayar da kayayyaki, injinan siyarwa, gidajen abinci, da masu rarraba sabis na abinci. A wajen Amurka, wadannan kwalaben kuma suna sarrafa kasuwancin kayan marmari.

Tun daga shekarun 1980, kamfanin ya ba da himma sosai wajen karfafa dunkulewar kwalba, tare da kamfanin galibi yana da hannun jari na wadannan "kwalaben anga."

Wajen Arewacin Amurka 
Manyan kayan kwalba na kamfanin da suke a wajen Arewacin Amurka sune:

 Coca-Cola Europacific Partners PLC, based in the United Kingdom (western Europe) (Company owns 19.36%)
 National Beverage Company Sal, basedin Beirut, Lebanon
 International Beverages Pvt. Ltd., based in Bangladesh (Fully owned subsidiary of The Coca-Cola Company)
 Coca-Cola Bottling Shqipëria, based in Albania
 Coca-Cola Beverages Philippines, based in the Philippines (fully owned subsidiary of The Coca-Cola Company)
 Coca-Cola FEMSA, based in Mexico (Mexico, Argentina, Brazil, Colombia, Guatemala, Nicaragua, Panama, Uruguay and Venezuela) (Company owns 27.8%)
 Arca Continental, also based in Mexico (parts of Mexico and Latin America and in US under Coca-Cola Southwest Beverages LLC in the state of Texas and parts of New Mexico, Oklahoma and Arkansas ) (independent)
 Embotelladora Andina S.A, based in Chile (southern South America) (Company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding)
 Coca-Cola Beverages Africa, based in Port Elizabeth, South Africa (southern and eastern Africa) (company owns 68.3%)
 Coca-Cola Beverages Korea, based in South Korea (independent; owned by LG Household & Health Care)
 Coca-Cola HBC AG, originally based in Greece but now located in Switzerland (Greece, Ireland, Eastern Europe, Russia, and Nigeria) (Company owns 23.2%)
 Coca-Cola Icecek Based in Turkey (Turkey, South West Asia, Arabia) (Company owns 20.1%)
 Swire, based in Hong Kong (China, Taiwan, Hong Kong) (independent)
 Kirin Company, based in Japan (independent)
 Coca-Cola Bottlers Japan (through a holding company, Company owns 16.3%)
 PT Coca-Cola Bottling Indonesia (Company owns 29.4%) (Coca-Cola Amatil ltd owns 70.6%)
 Coca-Cola Bottlers Uzbekistan (Company owns 42.9%)

Acikin Kasar Amurka 
A cikin Amurka, kamfanin yana tsallake kwalba ta hanyar kera da siyar da ruwan sihirin kai tsaye ga dillalan kayan marmari da aka ba da izini da wasu dillalan kayan marmari.

Tun daga shekarar 2014, bayan siyan kadarorin Arewacin Amurka na Coca-Cola Enterprises, kamfanin kai tsaye ya mallaki 100% na Coca-Cola Refreshments, jigon kwalba na samfuran Coca-Cola a Arewacin Amurka, wanda ke wakiltar kusan 90% na Canada da 80% na kasar Amirka.

Sauran manyan masu kayan kwalba a Amurka sune:

 Coca-Cola Consolidated, based in Charlotte, North Carolina (company owns 34.8%)
 Coca-Cola Beverages Northeast based in Bedford, New Hampshire, and owned by Kirin Company
 Coca-Cola Bottling Company United, based in Birmingham, Alabama (independent)
 Swire Coca-Cola USA, based in Salt Lake City, Utah and owned by Swire Group

A watan Satumba na 2015, kamfanin ya ba da sanarwar sayar da tsirrai da yankuna da dama ga Swire, Consolidated, da United, da ƙirƙirar Coca-Cola National Supply System wanda ke sarrafa 95% na yankin a Amurka.

Dangantakar abokin ciniki da sa hannun jama'a 
Bayan Martin Luther King, Jr. ya lashe lambar yabo ta Nobel ta zaman l(afiya ta 1964, shirye-shiryen bukin cin abinci na kabilanci a cikin Atlanta da har yanzu ba a raba shi ba da farko mashahuran 'yan kasuwa na birnin sun tallafa sosai har Coca-Cola ta shiga tsakani.

J. Paul Austin, shugaban kuma Shugaba na Coca-Cola, da Magajin gari Ivan Allen ya kira manyan shugabannin kasuwancin Atlanta zuwa ɗakin cin abinci na bene na goma sha takwas, inda Austin ya gaya musu dalla-dalla, 'Abin kunya ne a sami Coca-Cola a garin da ya ki karrama wanda ya lashe kyautar Nobel. Mu kasuwanci ne na duniya. Kamfanin Coca-Cola baya buƙatar Atlanta. Duk kuna buƙatar yanke shawara ko Atlanta tana buƙatar Kamfanin Coca-Cola. ' A cikin awanni biyu na ƙarshen wannan taron, an sayar da kowane tikitin cin abincin dare. -Andrew Young.

A cikin 2012 duka, Coca-Cola ya ba da gudummawar $1,700,500 zuwa wani kamfen na siyasa na dala miliyan 46 da aka sani da "The Coalition Against The Costed Food Labeling Producation, wanda Manoma da Masu Samar da Abinci suka dauki nauyinsa". An kafa wannan ƙungiya don adawa da yunƙurin ɗan ƙasa, wanda aka sani da Shawara ta 37, yana buƙatar laƙabin laƙabin abinci mai ɗauke da abubuwan da aka gyara na asali.

A cikin 2012, an jera Coca-Cola a matsayin abokin kamfen na (RED), tare da wasu samfura kamar Nike, Girl, American Express, da Converse. Manufar kamfen ɗin ita ce hana watsa kwayar cutar kanjamau daga uwa zuwa yaro kafin shekarar 2015 (jigon kamfen ɗin shine "Yaƙi don Samar da Cutar Kanjamau").

Samar da filastik da sharar gida 
Kamfanin Coca-Cola shine babban mai samar da dattin filastik a duniya, tsawon shekaru biyu a jere yana samar da fiye da tan miliyan 3 na kunshin filastik a kowace shekara gami da kwalaben filastik biliyan 110. Babban jami’in kamfanin na duniya ya yarda cewa Coca-Cola ba ta da niyyar rage amfani da kwalaben roba; a zahiri, kamfanin ya yi "kokari cikin nutsuwa" don rage adadin dattin filastik da yake samarwa, wani bangare ta hanyar adawa da dokar lissafin kwalba. Shugaban dindindin Bea Perez ya ce za su ci gaba da amfani da filastik, suna masu cewa "abokan ciniki kamar su saboda sun real kuma suna da nauyi ”.

Masu suka 
Tun farkon shekarun 2000, sukar da ake yi kan amfani da kayayyakin Coca-Cola gami da kamfanin da kanta, ya karu tare da damuwa kan illolin kiwon lafiya, lamuran muhalli, gwajin dabbobi, ayyukan kasuwanci na tattalin arziki da batutuwan ma'aikata. Kamfanin Coca-Cola ya fuskanci shari'o'i da yawa game da waɗannan sukar daban-daban.

Tallace-Tallace 

Tallace-tallace na Coca-Cola ya kasance "cikin mafi ƙima a cikin tarihin tallan tallace-tallace," tare da sananne kuma babban tasiri akan shahararrun al'adu da al'umma gaba ɗaya.

Coca-Cola tana talla ta hanyar tallan kai tsaye, kafofin watsa labarai na yanar gizo, kafofin watsa labarun, saƙon rubutu, da tallan tallace-tallace. Kamfanin yana kuma yin tallace -tallace ta hanyar tallan wayar salula a cikin sakonnin rubutu, misali. kamfen na hoto ko bidiyo mai zagaya yanar gizo da sauri.

Haɗin fan ya kai miliyan 86 a duk duniya a duk tashoshin kafofin watsa labarun: hulɗar kan layi, da abubuwan zamantakewa, al'adu, ko wasanni.

A cikin wurin siyarwar, manyan motocin isar da kayan shaye -shaye kai tsaye (tallan wayar hannu) da wurin masu sanyaya siyarwa da injinan siyarwa suna da tambarin ja mai haske. Dangane da hidimar abinci, Coca-Cola shawara ce ta haɗa abinci wanda yanzu ya zama tushen abinci, alal misali, don popcorn, burgers, soyayyen, da karen kare mai zafi.

Samfura da Bugawa 
Tun daga shekarar 2020, Kamfanin Coca-Cola yana ba da samfura sama da 500 a cikin ƙasashe sama da 200. A watan Satumba na 2020, kamfanin ya ba da sanarwar cewa zai yanke fiye da rabin samfuran sa, sakamakon tasirin tattalin arziƙin da cutar ta COVID-19 ta haifar.

Kadarorin da ba abinci ba

Hotunan Columbia 
Coca-Cola ya sayi Hotunan Columbia a cikin 1982, saboda ƙarancin darajar ɗakin ɗakin studio. Kamfanin fina-finai shi ne studio na farko kuma kaɗai da Coca-Cola ta mallaka. A lokacin mallakar ɗakin, Columbia ta saki shahararrun fina -finai da suka haɗa da Ghostbusters, Stripes, The Karate Kid, da wasu wasu. Koyaya, shekaru biyu bayan gazawa da gazawar kasuwanci na fim ɗin Ishtar na 1987, Columbia ta ɓace sannan aka sayar da ita ga Sony a Tokyo a 1989.

Duniyar Coca-Cola 
Coca-Cola tana aiki da abin sha mai taushi mai jan hankali na yawon shakatawa a Atlanta, Jojiya; Duniyar Coca-Cola baje kolin abubuwa da yawa. Yana nuna samfuran dandano da gidan kayan tarihi, tare da wurare a Las Vegas, Nevada, da Lake Buena Vista, Florida.

Alamu

Sauran abubuwan sha 
Kamfanin Coca-Cola ya kuma samar da wasu sauran abubuwan sha masu taushi ciki har da Fanta (wanda aka gabatar da shi kusan 1941) da Sprite. Asalin Fanta ya samo asali ne tun lokacin Yaƙin Duniya na Biyu a lokacin takunkumin kasuwanci kan Jamus akan ruwan sila, wanda hakan yasa ba zai yiwu a sayar da Coca-Cola a Jamus ba. Max Keith, shugaban ofishin Jamus na Coca-Cola a lokacin yaƙin, ya yanke shawarar ƙirƙirar sabon samfuri don kasuwar Jamus, wanda aka yi kawai daga samfuran da ke cikin Jamus a lokacin, wanda suka sanya wa suna Fanta. Abin sha ya zama abin bugawa, kuma lokacin da Coke ya sake komawa bayan yaƙin, ya karɓi alamar Fanta. Fanta asalinsa abin sha ne mai ɗanɗano mai ruwan lemu wanda zai iya zuwa cikin kwalaben filastik ko gwangwani. Ya kasance yana samuwa a cikin dandano daban -daban yanzu kamar innabi, peach, innabi, apple, abarba, da strawberry.

A cikin 1961, Coca-Cola ya gabatar da Sprite, abin sha mai laushi na lemun tsami, wani daga cikin masu siyar da kamfani da martanin sa zuwa 7 Up.

Tab shine ƙoƙarin Coca-Cola na farko don haɓaka abin sha mai laushi, ta amfani da saccharin azaman madadin sukari. An gabatar da shi a 1963, an sayar da samfurin har zuwa faduwar 2020, kodayake tallace -tallace ya ragu tun lokacin gabatar da Diet Coke.

Coca-Cola Afirka ta Kudu kuma ta saki Valpre Bottled "har yanzu" da "Mai kyalkyali" ruwa.

A cikin 1969, kamfanin ya fitar da Simba, wanda shine abin shan Mountain Dew, kuma yana da fakiti wanda ke da hamada na Afirka, cike da Zakin Afirka a matsayin alamar alama. Alamar taken ita ce "Simba - Tana Kayar da Ƙishirwar Afirka."

Hakanan a cikin 1969, kamfanin ya fitar da layin samfura a ƙarƙashin sunan Santiba, wanda aka yi niyya don haɗa hadaddiyar giyar da amfani da ƙungiya, samfuran da suka haɗa da ruwan Quinine da Ginger Ale. Kamar Simba da aka ambata a sama, layin Santiba na samfuran bai daɗe ba a kasuwa.

Abokin-Kari 
Ba a ƙera shi ba, Coca-Cola BreakMate ya kasance mai ɗanɗano ɗanɗano uku da Coca-Cola da Siemens suka gabatar a 1988. An yi niyyar amfani da shi a ofisoshi tare da mutane biyar zuwa hamsin, sashinsa mai sanyi ya riƙe kwantena filastik guda uku guda ɗaya. na soda syrup da tankin CO2. Kamar maɓuɓɓugar soda, ya gauraye syrup a cikin rabo 1: 5 tare da ruwan carbonated. A  Arewacin Amurka, Coca-Cola ta dakatar da sassan BreakMate a 2007 kuma ta daina rarraba syrup a 2010.

Abin sha mai kara lafiya 
A cikin shekarun 1990s, kamfanin ya mayar da martani ga karuwar masu amfani da shaye-shaye masu lafiya ta hanyar gabatar da sabbin samfuran abubuwan sha marasa carbonated. Waɗannan sun haɗa da Minute Maid Juices to Go, Powerade sports sports, Nestea shayi mai ɗanɗano (a cikin haɗin gwiwa tare da Nestlé), Fruitopia abin sha, da ruwan Dasani, da sauransu. A cikin 2001, ƙungiyar Minute Maid ta ƙaddamar da Simply Orange iri na juices ciki har da ruwan lemu. A cikin 2016, Coca-Cola Indiya ta gabatar da Vio don shiga cikin rukunin madara mai ƙima. Samfurin yana kafa harsashin sabon sashin Coca-Cola bayan abubuwan sha, ruwa da juices.

A cikin 2004, wataƙila don mayar da martani ga ƙaƙƙarfan ƙaƙƙarfan abinci mai ƙarancin carbohydrate kamar abincin Atkins, Coca-Cola ta ba da sanarwar niyyarta ta haɓaka da siyar da madaidaicin carbohydrate zuwa Coke Classic, wanda aka yiwa lakabi da C2 Cola. C2 ya ƙunshi cakuda babban fructose masara syrup, aspartame, sucralose, da potassium Acesulfame. An tsara C2 don yin kwaikwayon ɗanɗano na Coca-Cola Classic. Ko da tare da ƙasa da rabin kuzarin abinci da carbohydrates na madaidaicin abin sha mai laushi, C2 ba shine maye gurbin abin sha mai kalori mai ƙima kamar Diet Coke. C2 ya ci gaba da siyarwa a Amurka a ranar 11 ga Yuni, 2004, kuma a Kanada a watan Agusta 2004; an maye gurbinsa a 2013 ta Coca-Cola Life.

Farawa daga 2009, Kamfanin Coca-Cola ya saka hannun jari a Innocent Drinks, da farko tare da ƙaramin gungumen azaba, yana ƙaruwa zuwa 90% a farkon kwata na 2013.

A cikin Mayu 2014 lokacin da aka ƙaddamar da Finley, abin sha mai daɗin ɗanɗano mai 'ya'yan itace, a Faransa. An ƙaddamar da shi a wasu ƙasashe daga baya, ciki har da Belgium da Luxembourg a cikin Satumba 2014. Coca-Cola ya fara haɓaka abin sha a Belgium a 2001. Tun daga 2014, abin sha an yi niyya ne ga manya, kuma yana da ƙarancin sukari tare da dandano huɗu.

Siyarwan da yafi kyau 

Coca-Cola shine abin sha mafi siyarwa a cikin yawancin ƙasashe, kuma an gane shi a matsayin lamba ta ɗaya a duniya a 2010. Yayin da Gabas ta Tsakiya ke ɗaya daga cikin yankuna kaɗan na duniya inda Coca-Cola ba shine abin sha na farko ba, Coca-Cola tana riƙe kusan kashi 25% na kasuwar (zuwa kashi 75% na Pepsi) kuma tana da ci gaba mai lamba biyu a 2003. Hakazalika, a Scotland, inda Irn-Bru da ake samarwa a cikin gida ya kasance mafi shahara, alkaluman 2005 sun nuna cewa duka Coca-Cola da Diet Coke sun fi Irn-Bru girma. A Peru, Inca Kola na asali ya shahara fiye da Coca-Cola, wanda hakan ya sa Coca-Cola ta shiga tattaunawa da kamfanin abin sha mai laushi kuma ta sayi kashi 50% na hannun jarin ta. A Japan, mafi kyawun sayar da abin sha mai taushi ba cola bane, kamar yadda (gwangwani) shayi da kofi suka fi shahara. Don haka, mafi kyawun alamar Kamfanin Coca-Cola babu Coca-Cola, amma Georgia. A watan Mayun 2016, Kamfanin Coca-Cola ya dakatar da samar da abin sa hannu a Venezuela saboda karancin sukari. Tun daga wannan lokacin, Kamfanin Coca-Cola yana amfani da "ƙaramin ƙera albarkatun ƙasa" don yin sa hannunsu a shaye-shaye guda biyu a Venezuela.

Bayani 
A ranar 6 ga Yuli, 2006, an kama wani ma'aikacin Coca-Cola da wasu mutane biyu da tuhuma kan kokarin sayar da bayanan sirrin kasuwanci ga mai yin gasa abin sha mai laushi PepsiCo kan dala miliyan 1.5. Girke-girke na Coca-Cola, wataƙila sirrin da kamfanin ya fi kula da shi, bai taɓa yin haɗari ba; a maimakon haka, bayanin yana da alaƙa da sabon abin sha a cikin ci gaba. Shugabannin Coca-Cola sun tabbatar da cewa takardun sirrin cinikayyar da ake magana da su gaskiya ne kuma mallakar kamfanin ne. Takardun kotun sun ce an bayar da akalla gilashin gilashi guda daya dauke da samfurin sabon abin sha. Kamfanin PepsiCo ne ya tona asirin wannan makirci, wanda ya sanar da hukumomi lokacin da maharan suka tunkare shi.

Green tea 
Kamfanin ya ba da sanarwar sabon "kalori mara kyau" abin sha na koren shayi, Enviga, a cikin 2006, tare da ƙoƙarin dabarun sayar da kofi Far Coast da Chaqwa.

Glaceau 
A ranar 25 ga Mayu, 2007, Coca-Cola ta ba da sanarwar cewa za ta sayi Glaceau, mai kera abubuwan sha masu haɓaka bitamin (ruwan bitamin), ruwan daɗaɗɗa, da abubuwan ƙona makamashi, akan dala biliyan 4.1 a tsabar kuɗi.

Huiyuan Juice 
A ranar 3 ga Satumba, 2008, Coca-Cola ta sanar da aniyarta ta yin tayin kuɗi don siyan China Huiyuan Juice Group Limited (wanda ke da kashi 42% na kasuwar ruwan 'ya'yan itace mai tsami) na $ 2.4bn (HK $ 12.20 a kowane rabon). Ma'aikatar cinikayya ta kasar Sin ta toshe yarjejeniyar a ranar 18 ga Maris, 2009, tana mai cewa yarjejeniyar za ta cutar da kananan kamfanonin ruwan 'ya'yan itace na cikin gida, da za ta iya kara farashin kasuwar ruwan' ya'yan itace, da takaita zabin masu amfani.

Coke na Karamin Gwangwanin 
A watan Oktoban 2009, Coca-Cola ya bayyana sabon ƙaramin kalori mai kalori 90 wanda ke ɗauke da oza na ruwa 7.5. Ana iya siyar da ƙaramin ƙarami a cikin fakiti 8. Duk da kashe kusan kashi 30 cikin ɗari na kowane oda, ƙaramin gwangwani ya sadu da adadi mai kyau na tallace -tallace.

Gwangwanin zuwa Hutu 
A watan Nuwamba na 2011, Coca-Cola ya bayyana wani tsari na yanayi don gwangwani na Coke na yau da kullun a zaman wani haɗin gwiwa tare da Asusun Kula da namun daji na Duniya. Koyaya, an cire shi wata ɗaya kacal bayan sakin saboda korafin mabukaci game da irin wannan kallon na gwangwani na azurfa da aka saba amfani da su don Diet Coke. Akwai kuma korafi game da karkacewa daga jajaye na gargajiya kamar launi na gwangwani na Coca-Cola a baya.

Dama a cikin abin sha mai suna Monster 
An ba da sanarwar a ranar 14 ga Agusta, 2014, cewa Coca-Cola Co tana biyan kuɗin dalar Amurka biliyan 2.15 don hannun jarin kashi 16.7 na kamfanin Monster Beverage Corp don faɗaɗa kasuwa don shaye-shayen makamashi. Mallakar Coke a cikin Full Throttle and Burn za a canza shi zuwa Monster. Maimakon haka, Monster zai canza ikon mallakar sa a cikin Hansen's Natural Sodas da Peace Iced Tea da Blue Sky Soda zuwa Kamfanin Coca-Cola. Muhtar Kent, tsohon babban jami'in gudanarwa na Coke, ya bayyana cewa kamfanin yana da zabin kara hannun jarinsa zuwa kashi 25 amma ba zai iya wuce wannan kaso a cikin shekaru hudu masu zuwa ba. Sakamakon raba hannun jarin da kwamitin daraktocin kamfanin Monster Beverage Corporation ya yi, hannun jarin Kamfanin Coca-Cola ya karu zuwa kashi 19.36% 102121602.

Abin sha mai Bugarwa 
A cikin 2021, Coca-Cola Co ta yi amfani da alamar ruwan ma'adinai na Mexico mai suna Topo Chico don ƙaddamar da kewayon masu siyar da kayan maye masu ƙarfi a cikin Ingila da Amurka.

Daukan Nauyi 
Kudin talla na Coca-Cola ya kai dala biliyan 3.256 a shekarar 2011.

Wasanni 
Coca-Cola ta dauki nauyin gasar Kwallon Kafa ta Ingila daga farkon kakar 2004-05 (farkon Agusta 2004) zuwa farkon kakar 2010/11, lokacin da Kungiyar Kwallon kafa ta maye gurbin ta da NPower. Cola ya ɗauki nauyin sansanin ƙwallon ƙafa na Coca-Cola, wanda ya gudana a Pretoria, Afirka ta Kudu yayin gasar cin kofin duniya ta 2010, lokacin da ɗaruruwan matasa daga ko'ina cikin duniya suka sami damar haɗuwa tare da raba kaunar wasan, wani ɓangare saboda Mafi kyawun Sayi ƙoƙarin ta hanyar shirin su na @15.

Sauran manyan tallafin sun haɗa da AFL, NHRA, NASCAR, PGA Tour, NCAA Championships, Wasannin Olympics, NRL, FIFA World Cup, Premier League da UEFA European Championships. Kamfanin ya yi haɗin gwiwa tare da Panini don samar da kundin kwali na kwatankwacin kwatankwacin gasar cin kofin duniya ta 2006, kuma sun yi haɗin gwiwa don kowane Kofin Duniya tun. Kowace faɗuwa, Coca-Cola shine mai tallafawa Gasar TOUR ta Coca-Cola da aka gudanar a Gabashin Golf Golf Club a Atlanta, Georgia. Gasar yawon shakatawa ita ce lokacin ƙare gasar PGA Tour. A cikin Filipinas, tana da ƙungiya a cikin Ƙungiyar Kwando ta Philippine, Powerade Tigers

A cikin 2017, Major League Baseball ya rattaba hannu kan yarjejeniyar shekaru da yawa tare da Coca-Cola don zama abin sha mai laushi, wanda ya maye gurbin Pepsi. Ƙungiyoyin MLB goma sha takwas (Los Angeles Angels, Houston Astros, Toronto Blue Jays, Atlanta Braves, St. Louis Cardinals, Los Angeles Dodgers, San Francisco Giants, New York Mets, Washington Nationals, San Diego Padres, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers , Tampa Bay Rays, Cincinnati Reds, Boston Red Sox, Rockies na Colorado da Chicago White Sox) suna da kayayyakin Coca-Cola da aka sayar a wuraren wasanninsu.

Tun lokacin kakar 2019 shine mai tallafawa taken Uzbekistan Super League a ƙwallon ƙafa, kuma a hukumance ana kiran wannan gasar Coca-Cola Uzbekistan Super League. Coca-Cola ta kuma dauki nauyin gasar Overwatch league tun kakar wasa ta biyu. Sun kuma tallafawa duk manyan wasannin gasa na Overwatch kamar gasar cin kofin duniya. A watan Fabrairu 2020, Coca-Cola ta zama mai tallafawa taken jerin eNASCAR iRacing. A watan Oktoba 2018, Coca-Cola ya fara ɗaukar nauyin ƙungiyar Formula 1 McLaren tare da sanya hannu kan yarjejeniyar shekara 1 da yawa tun daga lokacin.

Talabijin 
Kamfanin ya ɗauki nauyin shahararren jerin waƙoƙin-gasar Fox Id American Idol daga 2002 zuwa 2014.

Coca-Cola ya kasance mai daukar nauyin wasan kwaikwayo na dare a PBS, Charlie Rose a Amurka.

Coca-Cola kuma babban mai samarwa ne na Coke Studio (Pakistan). Fassara ce ta fara a Brazil, MTV Brasil ta watsa shi kuma akwai gyare -gyare iri -iri na Coke Studio kamar Coke Studio (Indiya) da Coke Studio (Afirka).

Gidajen shakatawa 
Duk da cewa ba lallai bane yana da haƙƙin suna ga kowane abu a duk wuraren, kamfanin yana tallafawa kuma yana ba da abubuwan sha a wuraren shakatawa da yawa, galibi cikin iyawa ta musamman. Wannan ya haɗa da Walt Disney Parks da Resorts, Merlin Entertainment, Universal Parks & Resorts, Tutoci shida, Cedar Fair, da SeaWorld Entertainment waɗanda shida ne daga cikin manyan mashahuran wuraren shakatawa na duniya guda tara (ba a sani ba ko OCT Parks China, the Rukunin Chimelong, ko Fantawild, na huɗu, na bakwai, da na takwas mafi girman masu gudanar da filin shakatawa bi da bi, suna amfani da Coca-Cola).

Har ila yau kamfanin yana tallafawa kai tsaye, tare da haƙƙin suna, Coca-Cola London Eye da Coca-Cola Orlando Eye.

Har ila yau kamfanin yana gudanar da cibiyoyin 
baƙi na "Coca-Cola" a Isra'ila, Belgium da Turkiyya.

Manazarta 
</https://www.worldofcoca-cola.com/>

</https://www.theglobalfund.org/en/private-ngo-partners/delivery-innovation/coca-cola/\>

</https://www.coca-colacompany.com\>

<\https://m.youtube.com/user/CocaColaCo?reload=9&skip_registered_account_check=true&noapp=1\>