#F1 | Lewis Hamilton talks his iconic Ferrari picture:

“I had a long time to think of what that first day would look like, what I would be wearing, what car I wanted to have, where I wanted to take the picture and that's exactly what I was able to creative direct basically, and that was exactly what I wanted and I think the response–it was amazing.”

“I hadn't done any social media during my off-season really– then to drop that [picture] kind of as your initiation into this, you know, the legacy of, this iconic legacy of this incredible brand, that was magical. It was the first day. To be honest, every day I've just been beaming with the biggest smile.”

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“I knew what I wanted to wear, but finding the right suit is always a challenge. But I knew exactly what suit I wanted and how it looked. And when I did find it, I was like, it's that one.”

“I chose the F40 because that's just a dream, iconic car, one of the coolest cars that's ever been made. And to be in front of that building, that's the history within all the drivers. You see them take that photo in front of it.”

“I wanted it to be an image that would stand the test of time.”
#F1