The claim that the India vs Pakistan match in the 2025 ICC Champions Trophy lacked revenue or viewership is incorrect. The match set a record as the second-most-watched cricket game in TV history (outside World Cups), attracting 20.6 crore live viewers and achieving TV ratings 11% higher than their ODI World Cup 2023 encounter.

Branded as the "Greatest Rivalry," it also generated an impressive 2,609 crore minutes of watch time, showcasing its massive popularity and commercial success.