How to lose money with ads:

Use AI to do all the copy.

If you don't respect people's attention 
it will show in your poor analytics.

Copy is about taking people on a journey. 
It is about making them feel understood.

No doctor should 
ever
never
prescribed drugs without understanding the symptoms.

Neither should you 
appoint copy to a product or service 
without understanding the target.

However,

You can leverage it as a tool.
Feed it the right information,
gain deeper insights.
Bring about inspiration. 
And brainstorm ideas. 

Don't be lazy bro.
AI won't solve all of your problems.

We use the hammer to hit the nail,
But the hammer needs a wielder.