To my military brothers and sisters, and to all leaders who aspire to make an impact:

Like many of my fellow service members, I used to be hesitant about social media for various reasons. However, in 2018, while commanding Joint Task Force Hope in El Salvador, I experienced firsthand the power of this tool. During that time, our social media engagements reached between 43,000 and 54,000 interactions. That’s when I learned a valuable lesson: social media is not a threat—it’s a powerful tool when used wisely.

I discovered that it is the most effective way to network globally, 24/7. I remember hearing Grant Cardone talk about the importance of omnipresence in the digital world, and after reading over 45 books and investing thousands of hours studying online presence, I am convinced:

✅ If you’re an entrepreneur, you must master this tool.
✅ If you’re looking for a job, your online credibility is essential.
✅ If you want to influence, connect, and lead, social media is your bridge to success.

I’m here to help, and so is LABAAP. It’s time to move past fear and fully embrace the power of digital presence.

Visit us atand follow us on social media at LABAAP. The world needs your voice and leadership!