Here is Mayor Skaith’s £31,860 new logo…

Yes, you read that right. A scandalous £31,860 of taxpayer cash was paid to a branding agency to produce… this.

And in perhaps the ultimate betrayal, it scraps Yorkshire’s iconic White Rose.

The logo (apparently) ‘celebrates our region’s heritage and rurality with an innovative twist, reflecting our economic growth narrative’. ⁉️

The ‘chequered centre serves as a nod to our dedicated policing, fire and crime services’. ⁉️

Meanwhile, the ‘colour spectrum reflects our urban, rural and coastal spaces’ with ‘darker tones to portray authority’. ⁉️

Stumped? Me too.

So… are there any designers out there who could produce an improved logo that restores our famous White Rose?

I can’t offer any reward. But you’d certainly be doing Yorkshire proud 💪