96a1c772__Courses_____Stonehill_College__Course
[Code] BUS 347 [Credits] 3 [Course] 
New Products Management Offered: Fall Semester Considers the role of new products in organizations and society. Focuses on special problems firms encounter in the new product development process: generating and evaluating new product ideas, market testing, introducing and marketing new consumer and industrial products. Studies factors which account for new product successes and failures in the marketplace. Prerequisite(s): BUS 340, and Junior standing. Course may be applied to the Entrepreneurship minor
Management Courses  ·  Stonehill College
Course