5e124423_A_Conference___Altimeter_Group__Upsides
[Use Cases] Network and expand connections [Downsides] For the first timer, this is a daunting festival, there's too much to do, events are sold out, and there are many crowds and often bad weather. [Upsides] 
One of the best ways to quickly become immersed with the digital and interactive scene.
SXSW is a Festival –Not Just A Conference | Altimeter Group
Upsides