383671b9_udiences_in_distribution___BFI__Case_study_description
[Film] In Darkness Case study 1 Case study 2 [Distributor] Metrodome Distribution Ltd [Release date] 16 Mar 2012 [Case study description] 
A distinct release strategy looking to breakout a broad arthouse film into the UK Polish population. Two campaigns were used, one of which specifically targeted Polish audiences through media, outreach and online activity as opposed to just PR.
New ways of reaching audiences in distribution | BFI
Case study description