9c8b625f_mer_Data____The_results_so_far__hey_re_telling_their_customers
[0] Vodafone We may use and analyse your information to: Carry out research and statistical analysis to monitor how customers use our network, products and services on an anonymous or personal basis The information we use will be your approximate location, based on the nearest mobile cell site. As a result, this will change as you move around with your mobile phone. Vodafone appear to do their mobile analytics in house with Vodafone Global Enterprise. We track communications records, data usage and location-based information to the nearest town. The data is aggregated and analysed at a numerical level and participants can choose to remain anonymous when they sign up, so they aren’t personally identifiable from their data.
Vodafone is evaluating analytics projects, and we’re aware that these types of activities can only succeed if customers have control over how their data is used and feel that they receive some value in return. While we believe that anonymisation and aggregation are important steps in protecting data, we are also in the process of developing better tools to enable customers to make informed choices about their participation in these types of projects. We participate in an industry-wide initiative started in the UK in 2008 to provide mobile audience web and app measurement for publishers and advertisers. There was no mention of how to opt-in or opt-out of such analytics.
Open Rights Group - What are Mobile Providers Doing with Customer Data? - The results so far
What they're telling their customers