21a30bc3_omer_Lifestyle_Traits___Trends__IMPLICATIONS___OPPORTUNITIES
[TREND] A declining reliance on external sources of "Authority." [TREND CHARACTERISTICS] There is little respect for those companies speaking at them, Boomers respect those who speak with them. They rely primarily on their social networks (friends, family and colleagues) for information. To speak with Boomers, you need to use their language. [IMPLICATIONS & OPPORTUNITIES] 
Promote words and phrases that tell and sell the product story. Speak to them like a peer. Utilize boomer narratives in advertising and promotions. Give an aging population an opportunity to speak to one another.
Baby Boomer Lifestyle Traits & Trends
IMPLICATIONS & OPPORTUNITIES