c2033f7d_ove_the_Crowd___By_Bill_Gurley__Metric_
[Comments:] This is fairly strong as well, simply because there is no lumpiness. There is a small dependency on Zynga that could cause variability. Also, a premium product would offer more consistency than pure ads. That said, this is not an issue. [Grade:] A [Metric:] 
Visibility/Predictability
Why Facebook Clearly Belongs in the 10X Revenue Club | Above the Crowd | By Bill Gurley
Metric: