21a30bc3_omer_Lifestyle_Traits___Trends__IMPLICATIONS___OPPORTUNITIES
[TREND] "Vitality" will increase in importance as a measure of overall health and wellness. [TREND CHARACTERISTICS] An aging population seeks to maintain and recapture fading levels of vitality. Over-taxed workers orient toward vitality in the health and wellness regimes. Contemporary focus on obesity has led to an attendant focus on energy and exercise, domains where vitality plays a critical role. [IMPLICATIONS & OPPORTUNITIES] 
As meal occasions continue to blur, Boomers are intensifying their desire for solutions that deliver the "right" balance of fullness and energy. We believe there are few brands even competing in the vitality space. This is wide-open territory.
Baby Boomer Lifestyle Traits & Trends
IMPLICATIONS & OPPORTUNITIES