91646dfa__Customer_Research___Strategyn__Example_
[During this step…] 6: Monitor [Customers…] Assess whether the job is being successfully executed. [Companies can innovate by…] Linking monitoring with improved execution. [Example:] 
Nike makes a running shoe containing a sensor that communicates audio feedback about time, distance, pace, and calories burned to an iPhone or iPod worn by the runner.
Jobs-To-Be-Done Framework | Customer Research | Strategyn
Example: