e04dfd73_UKAIS_2003__Abstracts__Title
[ID#] 25 [Author(s)] Jeffrey Hsu [Abstract] There are many issues relating to the cultural aspects of Chinese culture and society which can impact the design and content of e-commerce web sites which are directed towards Chinese audiences. Some of these issues include the basic differences between Chinese and American/Western cultures, family and collective orientations, religion and faith, color, symbolism, ordering and risk/uncertainty. Attention is given to the differences between the cultures of China, Hong Kong, Taiwan, and Singapore, as well as addressing issues brought up by related theories and frameworks. A discussion of important considerations which relate to using Chinese language on the World Wide Web (WWW) is also included. Finally, insights are gained by examining web sites produced in China and Chinese-speaking countries. This paper will focus on many of these issues and provide practical guidelines and advice for those who want to reach out to Chinese audiences, whether for e-commerce, education, or other needs. [Title] 
Cultural Issues of Marketing E-Commerce In China.
UKAIS 2003: Abstracts
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