8fcb62ec_rics___Introduction___FT_Press__Considerations
[0] 2.9 [Metric] Willingness to Search [Construction] Percentage of customers willing to delay purchases, change stores, or reduce quantities to avoid switching brands. [Purpose] Indicates importance of distribution coverage. [Considerations] 
Hard to capture.
Marketing Metrics: Understanding Market Share and Related Metrics | Introduction | FT Press
Considerations