d4fbac36_ACRL_TechConnect_Blog__We_decided_
[He recommended:] He was very concerned about our use of multiple facilitators. [We decided:] 
We standardized our testing as much as possible. First, we choose uniforms for our facilitators. Being librarians, the obvious choice was cardigans. We ordered matching, logoed cardigans from Lands’ End and wore those to conduct our testing. This allowed us to look as similar as possible and avoid skewing participants’ impressions. We chose cardigans in blue because color theory suggests that blue persuades the participants to trust the facilitator while feeling calm and confident. We also worked together to create a very detailed script that was used by each facilitator for each test.
ACRL TechConnect Blog
We decided: