e4403406_e_impact___Ripple_Effect_Group__Status_to_sales
[Incident] Qantas attacked for their #qantasluxury hashtag on Twitter. The general public will always fly whatever airline is cheapest and with the flights most appropriate to their plans, regardless of any gaffe (source). [Status to sales] 
Not affected
N o t a f f e c t e d
A f f e c t e d
“People power” in social is fleeting and with little impact | Ripple Effect Group
Status to sales