8a421b78_port___Business_review___Risks__Description
[Risk] We fail to take advantage of our combined buying power synergies and economies of scale [Action] We have introduced challenging targets across our major operating companies to ensure we have identified those categories that will benefit most, in terms of optimising cash margin gains, from a more collective approach to both international contract negotiations and own-brand opportunities. Increased alignment of products, sourcing, and packaging strategies for our major own-brand products continue to drive cost price reduction opportunities, particularly across our MacAllister and Performance Power ranges. The Kingfisher Sourcing Organisation has been structured to offer significantly improved direct sourcing opportunities for our operating companies located in emerging markets. See the Group buying programmes section for more information. [Description] 
There is a risk that we fail to ‘unlock’ the potential to generate real shareholder value through the optimisation of combined purchasing and commercial synergies.
Kingfisher Annual Report 2008/09 - Report - Business review - Risks
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