7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we using judgements that start with an anchor from which we make adjustments? If so, are we adjusting enough? [SEO Industry Example] Estimating traffic based off of existing traffic, for a small website, can be an example of this. If someone has 1,000 uniques, then shooting for a goal of a 50% increase isn’t much of a goal; maybe for their niche their traffic should really be more like 10,000. It’s important to step back and think beyond the current metric levels sometimes. [Behavioral Bias] 
Anchoring bias
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias