1a13ab60_r__Managing_Director__Datarati__3
[0] 8. Being proactive and anticipating customers [1] Minority Report: This most sophisticated form actually anticipates what customers will say or do before they’ve done it. By looking at previous patterns of historical data, companies can put in place the right resources to guide prospects and customers. [2] An advanced customer database, with a predictive application put in place, as well as a proactive team to reach out to customers before an incident has happened. Haven’t seen any such application yet. [3] 
Identifying prospects and engaging them before competitors can yield a larger marketing funnel, or reducing customer frustration as problems are fixed before they happen.
16 | November | 2009 | Will Scully-Power: Managing Director, Datarati
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