98808177_rograms___USF_Sarasota_Manatee__Description
[Program] Marketing [College] COB [Description] 
Every business must have customers to succeed and marketing is the art and science of identifying, attracting, and serving the right customers for the brand and organization. USFSM’s Marketing curriculum will expose students to a broad array of important business management and decision areas including market analysis, opportunity identification, market segmentation and targeting, product development, pricing, promotion, distribution, and customer experience management, that will prepare students for the complex nature of the business world they will enter after graduation. The business world is constantly evolving as competition changes, technology changes, consumer needs and desires change and it is the skilled people in the business world who understand these issues who will succeed in the long run. USFSM’s Marketing program provides its students the opportunity to develop and hone their skills through courses, internships, and real world experience working on projects with local organizations.
Undergraduate Programs | USF Sarasota-Manatee
Description