c55e30b4_f_Consultation_CRTC_2014_190_3__What_this_means_For_Canadians
[Theme] Audience Measurements [Proposal] The industry would be required to establish a working group to work cooperatively to develop a set-top box (STB) based audience measurement system, which would include technical standards, privacy protections, governance structure and cost sharing. The working group would be established within 3 months of the date of the decision on the Let’s Talk TV proceeding and report back to the Commission within eight months with a progress report. The report would set out the working group’s accomplishments (including a concrete model for the establishment of an STB-based audience measurement system which addresses, among other things, the data to be collected, a governance structure, privacy protocols and a system for addressing the funding and cost recovery). [What this means For Canadians] 
By having more information about what programs are being watched, broadcasters would be able to better serve Canadian viewers through the programming that they offer. This would be done with due regard to the privacy of Canadians.
Broadcasting - Notice of Consultation CRTC 2014-190-3
What this means For Canadians