b7b8def2_t___SEO_PPC_Management_Chicago__E_mail
[0] Tracking Capability [Traditional Direct Mail] Very little.While there are new services offered by the postal service that will let you know where in the postal service your piece of direct mail is, you never have the guarantee that your direct mail got to the intended recipient. [E-mail] 
Extensive.For small additional fee, you can track just about anything you want: when your e-mail was opened, how long it was open for, if it was deleted, saved forwarded (and to whom), which links within it were visited, how many times the original e-mail was opened and how many times the links in it were visited. All this information makes it easy to evaluate the results of your campaign.
Direct Mail Marketing vs. E-mail Marketing - The Web Design Company Chicago | Web Development | SEO PPC Management Chicago
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