644d6352_Business_Goals___CustomerThink__Description
[Business Goal] Viral marketing [Typical Key Metrics] “Virality”, e.g. re-tweets on Twitter, application invitations on Facebook, or pick-up of your marketing messages across the blogosphere Social graph of visitors reached by your effort, e.g. the number of their friend connections Sentiment Context of the conversations [Description] 
The opportunity to increase the reach and effectiveness of your marketing messages through viral distribution represents both the most exciting and also the most challenging aspect of social media. The networked nature of social media makes them ideally suited for viral multiplication effects. Companies that know how to facilitate conversations and how to build their brands through the voices of their customers stand to build the best brands.
Social Marketing Metrics Must Fit Your (Real) Business Goals | CustomerThink
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