83fea531_cial_Media_ROI___HL7_Standards__Measurement_Type
[Key Metric] Website Visit [Measurement Tools/Approach] CRM or Google Analytics [Measurement Type] 
Direct or Correlation
C o r r e l a t i o n
I n d i r e c t
D i r e c t o r C o r r e l a t i o n
D i r e c t
Health IT’s Role in Measuring Social Media ROI | HL7 Standards
Measurement Type