e5328ca1_p_the_Customer_Make_a_Decision_Table_2___Customer_Types_Customer_Type
[Ideal] One or two people at most [Promising] Consensus/committee [Difficult] Not formalized or uncertain [Customer Type] 
Decision authority
B u y i n g c r i t e r i a
B u s i n e s s i s s u e s
D e c i s i o n
B u d g e t
D e c i s i o n a u t h o r i t y
C u s t o m e r q u a l i t i e s
W h a t t o d o
Help the Customer Make a Decision
Customer Type