1ba9f863_2013__Museums_and_the_Web_2013__Project_Phase
Testing at launch is not representative of eventual bedded-down performance PR pressure or status risks affirmation bias highlighting only projects successes, leading to lack of informed post-project business learning [Possible Tactical Approaches] Schedule more than one post-launch test for sign-off Use non-project resources to do independent assessment [Project Phase] 
Post-launch monitoring and assessment of project success
Tactics and Decision Making for Successful Museum Digital Projects | MW2013: Museums and the Web 2013
Project Phase