eec78827_ad_investment__or_vice_versa____The_Pricing_Game
[0] Key drivers [The Value Game] Value is determined by cash flows, growth and risk. [The Pricing Game] 
Price is determined by demand & supply, which in turn are affected by mood and momentum.
Musings on Markets: Twitter IPO: Why a good trade be a bad investment (or vice versa)?
The Pricing Game