62b1313e_lling_Power_Blog__October_2009__Management_Questions
[Sales Challenges] 7. Too many competitors [Creative Solutions] Improve the quality of each customer interaction. Improve the collaboration between sales and marketing, and create integrated social-media campaigns. Present more customer testimonials. [Management Questions] 
What is the best way to differentiate our solution? How can we improve our sales message? How can we deliver more value?
Selling Power Blog: October 2009
Management Questions