0fd8a116_st_with_Ron_Jacobs___Channel_9__Transcript
[Speaker] Ron [Start Time] 0:20:02.2 [Transcript] 
Well, you find that someone will come up and say, “Oh! I am trying to integrate these two systems and it worked pretty well in test environment but once we started moving, you know, millions of rows a day, the day we begin to fall away pretty quickly.” And that, you know, this is when you realize that the expense of this serialization to XML and back is very, very significant, when it comes to the sheer volume of data.
ARCast - The Evolution of Architecture with Martin Fowler | ARCast with Ron Jacobs | Channel 9
Transcript