627fe1c6_Elective_Courses___Laurier_MBA__Course_Description
[Course Number] BU732 [Course Title] Strategic Brand Management [Course Description] 
Branding is a critical area of marketing strategy relevant to all organizations. This course examines the role of brands in customer decision-making, relationship management, and building organizational value. Specific attention is paid to building and executing brand strategies in a variety of business contexts — B2B, Services, Consumer Goods, Non-Profits and Global. Through lectures, case discussions, experiential exercises and guest speakers, students will gain insights into the issues and concepts related to brand management. Prerequisites: BU602 Exclusions: BU692u
Toronto Elective Courses | Laurier MBA
Course Description