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[Title] Marketing and Sales Ownership - Chart: Marketing and Sales Ownership In the chart above, you will see on the y axis that the marketing team has primary responsibility and ownership of the first two buyer steps located on the x axis. But you will also notice the word scale in the chart on the left. Marketing can cast a wider net than sales, albeit, it’s not as precisely relevant as it is on the right. The messages are more generalized because the provider is helping the buyer do their research and knows little about the specific needs of the buyer.... [tags: Marketing ] [Length] 873 words (2.5 pages) [3] [preview] [Color Rating] 
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