1ba9f863_2013__Museums_and_the_Web_2013__Project_Phase
Protracted or insufficiently technical sign-off processes Executive override for non-strategic features Unrepresentative internal focus used as criteria for public users Only implementation costs are scoped Criteria based on outputs (e.g., many Web visits) instead of objectives (rates of conversion, tickets sales, or increased lobbying support) [Possible Tactical Approaches] Move discussion of non-essential elements from core processes to other forums where energetic individuals can debate without slowing the main process Use SMART targets and challenge non-measurable success measures Ensure revenue costing is standard in scoping templates In every project, aim to have at least one feature that moves the digital platform closer to the ideal, as well as the core project aim [Project Phase] 
Defining the scope and remit of the project, and setting project objectives/success criteria
Tactics and Decision Making for Successful Museum Digital Projects | MW2013: Museums and the Web 2013
Project Phase