65e2f10e_ve_Summary___The_Prop_8_Report__The_Common_Conception
[0] 4 [The Reality] No on 8 recruited and mobilized 51,000 volunteers, quite possibly more than in any other LGBT campaign in California or US history. While there were serious flaws in the focus of the field program, the simple truth is that some grassroots activities have a bigger impact on the electoral outcome than others. Future field campaigns will have to ask volunteers to focus on the most strategic work or they will have little impact. See Finding 8 and Recommendations 1-3 for a more detailed explanation. [The Common Conception] 
The No on 8 campaign needed to be more grassroots. Very few people got involved, because they were asked to phonebank rather than get involved in ways they preferred.
(b) Executive Summary - The Prop 8 Report
The Common Conception