2d5856a5_Persuasion_and_Personalisation__Short_explanation
[Weapon of influence] Commitment and Consistency [Use at internet] Difficult [Short explanation] 
f people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image.
Alex Baar - International Digital Marketing - : Online Persuasion and Personalisation
Short explanation