848ed7e3_SOFTware_is_HARD__2011_03__Telling_what
[Explaining why] Listening [more than] more than [Telling what] 
Talking
T a l k i n g
D o i n g
A n s w e r i n g
C o n t r o l l i n g
S o l v i n g
C r i t i c i s i n g
T e l l i n g
SOFTware is HARD: 2011.03
Telling what