42a9fcc5_of_McKinsey_Management_Library__tion_to_digital_marketing_team
[Element of 7S model] Systems Campaign planning approach-integration Managing/sharing customer information Managing content quality Unified reporting of digital marketing effectiveness In-house vs. external best-of-breed vs. external integrated technology solutions
The development of specific processes, procedures or information systems to support digital marketing
7-S framework of McKinsey Management Library
Application to digital marketing team