e4edcec3_d_go_into__but_probably_won_t___Why_Apple_would
[Industry] Web search [Why Apple wouldn’t] Huge undertaking. Would have to build a better search engine than Google, which is unlikely. Monetizing through ads is not an Apple strength. [Why Apple would] 
Huge market. Apple users generate millions (billions?) of search queries per day. Why help Google strengthen its lead?
10 new industries Apple could go into (but probably won’t)
Why Apple would