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[0] 4) Improving campaign efficiency [1] Rather than just measure a marketing effort after it’s occurred, using tools to gauge during in-flight behavior yields real-time marketing efficiency. [2] Dedicated resource to manage reactions, activity, and sentiment to a marketing effort, and the resources to make course corrections nearly real-time. Traditional web analytics tools like Omniture, Webtrends and Google Analytics are common. [3] 
Campaigns can be more effective, as hot spots are bolstered, and dead spots are diminished.
16 | November | 2009 | Will Scully-Power: Managing Director, Datarati
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