a2f28abd_Marketing__3
[0] Operating supplies. [1] Finished goods that facilitate repair, maintenance and ongoing operations. [2] Analogous to consumer convenience goods, frequently purchased and consumed in a short time; standardized; broad market; heavy used of channel intermediaries. [3] 
Purchased in small quantities by a great many different organizations, wholesale middlemen typically used to distribute. Price is usually critical variable in marketing operating supplies. Competing products are quite standardized and there is little brand loyalty. Personal selling by agents and distributors is also important.
Marketing
3