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[Title] Four Buyer Steps - Chart: Four Buyer Steps This may look like a great deal to take it all at once, but we are going to drill down into each step later in the book. All of this will come together for the reader when we are discussing what the buyer is trying to accomplish and what is needed from the provider at each step. By laying out the steps and understanding our strategies to move the buyer forward, we can improve our actions and compress time. A basic premise is that by observing and measuring these steps, we will in fact remove buyer friction and improve the experience.... [tags: Marketing ] [Length] 916 words (2.6 pages) [3] [preview] [Color Rating] 
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