bceb2d6f__Names_Supporting_Organization__Implementation_Guideline
[0] IG D [IPC Comments] Based on experience with the 'land rush' effect in domain name registration, it is apparent that first-come, first-serve simply does not work when many valid applications are received at the same time. IPC endorses the use of comparative evaluation methods to allocate new gTLDs. IPC strongly advises against the use of auctions or lotteries (that have nothing to do with the competence and financial viability of an applicant) to resolve competition between applicants. [Implementation Guideline] 
A first come first served processing schedule within the application round will be implemented and will continue for an ongoing process, if necessary. Applications will be time and date stamped on receipt.
PART ONE -- POLICY DEVELOPMENT PROCESS | Generic Names Supporting Organization
Implementation Guideline