b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Cold wet nose [Brand is healthy if:] Touching your dog’s nose regularly is a way of tracking if it is healthy or if you have to look further. In this digital age, track your brand in all layers of consumer expression: surveys, social media, search, activity in owned media, etc. [Metrics] 
Combine all of the metrics above, and others, into a coherent dashboard with data coming from a variety of relevant sources, streaming continuously rather than on a project schedule. Do NOT restrict yourself to surveys.
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Metrics