443f18ee_ndard_Metrics___Analytics_Talk__WAA_Definition
[Compliant] Yes [Term] New Visitor [GA Definition] Same as WAA Note: While GA does share the same definition for a new visitor it does not does not count the number of new, unique people (visitors) that have visited the site during the reporting period. GA counts the number of VISITS generated by new people. Google Analytics calculate the number of New visitors by identifying the number of new unique visitor IDs that were created during the reporting period. It is possible to measure the number of new visitors using a profile and include filter. [WAA Definition] 
The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period.
Google Analytics Compliance with WAA Standard Metrics - Analytics Talk
WAA Definition