7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we being too conservative because we are extremely sensitive to the pain of loss? [SEO Industry Example] I avoid paying for links but sometimes feel like a dope for doing so, given the prevalence of the practice, especially when I frequently come across so many blatant examples in competitive SERPs. Often I wonder if it would be worth the risk. Does anyone else feel this way? [Behavioral Bias] 
Loss aversion
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias