7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Do we realize that we have tended to be late and over budget in the past, but with no reason to believe that this time will be different? [SEO Industry Example] I know I tend to perpetually under-budget efforts on a time basis. Maybe we should all be a little more like Scotty here. [Behavioral Bias] 
Planning fallacy
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias