1511cf66_all_To_Action_on_Breastfeeding__Topic
[ID] 553 [Interest Areas] Other Areas: Health Insurance Company [Comment] Health Insurance companies should encourage breastfeeding â not just to employees, but to all of the covered lives that they insure. The trend is shifting towards Health & Wellness promotions. We send mailings and brochures to covered members encouraging them to get their annual screenings (breast, cervical, colorectal, etc). Any breastfeeding handouts are included in maternity mailings, but they are very generic and in my opinion, donât really stress that âBreast is bestâ. Also, check out NCQA.org and HEDIS. The Healthcare Effectiveness Data and Information Set (HEDIS) is a tool used by more than 90 percent of Americaâs health plans to measure performance on important dimensions of care and service. For example, HEDIS rates will tell a plan how well their female members are doing in regard to receiving mammograms and pap tests. If rates are poor, Quality Improvement initiatives can be put in place to increase compliance. The same thing could be developed for breastfeeding rates with incentives to increase those rates. [Topic] 
Other Areas
Call To Action on Breastfeeding
Topic