e4403406_e_impact___Ripple_Effect_Group__Status_to_sales
[Incident] A Taco Bell shuts down and a health inspector resigns when a video demonstrates the restaurant’s rat infestation. It’s a no brainer that people decide not to eat there anymore (source). [Status to sales] 
Affected
N o t a f f e c t e d
A f f e c t e d
“People power” in social is fleeting and with little impact | Ripple Effect Group
Status to sales