a2f28abd_Marketing__3
[0] Business services. [1] Provide special expertise to facilitate ongoing operations [2] Long-term relationships with customers; supplier’s qualifications, experience and reputation critical to success; purchase decision often made by top executives. [3] 
Services are intangible purchased prior to evaluation by buyer, Suppliers qualifications, past performance and reputation become critical determinants of the success of the marketing effort. Price is less important in selling business services because a lawyer or consultant with an outstanding reputation can often charge much more for a given service than one who is less well know, Even so, rice often serves as an indicator of quality, especially when there are no other quality cues.
Marketing
3