1511cf66_all_To_Action_on_Breastfeeding__Topic
[ID] 1185 [Interest Areas] Concerned Citizen Other Areas: breastfeeding mother [Comment] Yesterday, I saw for the first time, a commercial for Medela products, which showed a woman breastfeeding her baby. The media is always showing bottle feeding, or assuming bottle feeding as the norm. We need more public service announcements about breastfeeding on television, on you tube, in parenting magazines, everywhere. Once people see breastfeeding in the media, it can compete with the cultural norm of bottle feeding as a more acceptable alternative in people's minds. This will also help women and their families feel more comfortable with breastfeeding in public areas. In addition, the media can help promote breastfeeding of toddlers, to encourage women to continue breastfeeding past infancy. [Topic] 
Portrayal of Breastfeeding in Traditional Popular Media and New Electronic Media
Call To Action on Breastfeeding
Topic