eeb3647f_Courses___Marywood_University__Description
[Code] BUS 113 [Course Name] Retail Management [Credits] 3 [Description] 
A foundation course, offering an overview of the industry, including terminology, the importance of store image and location, effective advertising, merchandising mix, and a variety of elements linked to successful retailing. A special focus is placed on the importance of customer service and strategic planning in the industry today.
Courses - Marywood University
Description