2f333d6f_UX_Techniques__UX_Mastery___Technique
[What It Is] A persona is a fictitious identity that reflects one of the user groups for who you are designing. [When To Use It] Analysis [How To Use It] Creating personas for your project involves morphing qualitative and quantitative data from analytics, surveys, interviews, user testing sessions, and other research activities into a handful of representative “typical” users. These personas are assigned names, photographs, motivations, goals, and a believable backstory that is rooted in the backgrounds of real people using your website or app. Read the process Matt followed for this activity at SitePoint or take a look at Gregg Bernsteinn's short animated video. [Technique] 
Personas
UX Techniques -UX Mastery 
Technique