5e258d29_ng___School_of_Marketing___ANA__Takeaway___Content_Summary
[#] 10 [Module] Evaluation and Measurement [Length] 1H:00M [Takeaway / Content Summary] 
What can be measured in Owned, Leased, Paid, and Earned Campaign Optimization What should be measured: developing relevant KPIs for your brand Exercise: Connecting brand & business results with digital metrics
Bridging Digital And Traditional Marketing | School of Marketing | ANA
Takeaway / Content Summary