8fcb62ec_rics___Introduction___FT_Press__Considerations
[0] 2.7 [Metric] Beliefs [Construction] Customers/consumers view of product, generally captured via survey responses, often through ratings on a scale. [Purpose] Perception of brand by attribute. [Considerations] 
Customers/consumers may hold beliefs with varying degrees of conviction.
Marketing Metrics: Understanding Market Share and Related Metrics | Introduction | FT Press
Considerations