b54b9a71_ory__of_finance_from_chapter_1__Basis
[Profit Maximization] Profit maximization doesn't consider the time value of money i.e there is no difference between Rs. 1000 of this year and next year. [Wealth Maximization] Wealth maximization consider the time value of money. i.e the cash flow of this year is more useful than next year. [Basis] 
Time value of Money
o b j e c t i v e s
C l a r i t y
T i m e v a l u e o f M o n e y
R i s k e l e m e n t
Q u a l i t a t i v e f a c t o r
S u i t a b i l i t y
The probable and important question(theory) of finance from chapter 1
Basis