82ad790e_and_Merchant_Services_Glossary__Definition
[Term] Private Label Cards [Definition] 
Unique cards branded for a specific retailer, independent dealer or manufacturer. If the retailer does not manage the private label card, a third party issues the cards and collects the payments from cardholders. Terms and conditions for private label credit cards are made through contracts between the retailer and the third party. Retailers prefer to have private label cards because it offers customers another way to shop in their store, thus increasing sales.
Credit Card Processing and Merchant Services Glossary
Definition