47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] 6+ Impacts [Online Equivalent Terminology] 6+ "Visitor sessions" [Notes] 
We track how many times a person visits a website. Generally, a visitor session "times out" in hours, not days. Each visitor session would generally equate to a separate "impact" I would imagine
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes