39425269__Bachelor_of_Commerce_Students__gic_Marketing_Management__SMM_
[0] 1) Meaning It is a process of identifying and satisfying customers in order to achieve firms objectives.
It is a process where by a firm strategically differentiates it self from its competitors by capitalizing on its strengths to provide better value to customers than its competitors.
Notes for Bachelor of Commerce Students
Strategic Marketing Management (SMM)