8bc4526d_earch_Engine_Optimization_Tips__Why_It_s_A_Mistake
[Mistake] Not doing proper keyword research [Solution] Review web stats, brainstorm with colleagues, use keyword research tools, check out competitors. Put the proper time and attention into keyword research. [Why It’s A Mistake] 
You think you know how people think, you certainly know how you think and how you would search so you just go with the phrases that you think people will use. Big mistake. People search differently, especially because different people are in different phases of the researching and buying process and you want to use keywords that will catch them in all phases in the process. Keyword research is the foundation of your campaign and not a step you should skip.
Blogs Of SEO: June 2011 | SEO Blogs | SEO Basics | Search Engine Optimization Tips
Why It’s A Mistake