4df8fa7f_8_Week_Curriculum__Description
[0] Week 3 [Module] Mission Statements Why are we building this business? [Learning Outcomes] Students experience and learn the impact of emotion on the sales process. Understand the difference between features and benefits and that customers almost always buy the benefits, not the features. Learn how the change of a single word can dramatically change a companys unique sales proposition. [Description] 
This module focuses on understanding the power of a well-crafted Mission Statement and how to write one in six words or less. Mission Statements are powerful statements that can be the catalyst for action. These statements tell our customers what they can expect from our products and services they can also be very powerful in focusing a companys resources. The interactive exercises in this module frequently receive the highest rating because they are highly interactive, involving the entire classroom and always produce highly provocative Mission Statements that clearly describe why the subject business exists and why customers will buy its products and services.
8 Week Curriculum
Description