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[FUNDS] media [NEED] workers [DESCRIPTION] "On the 20-ounce bottles of 7-Up, the labels says 'Look under specially marked caps to see if you have won. No purchase necessary.' Nothing states you have to buy the soda. If taken literally, consumers have the right to open up 7-Up bottles in the store looking for winning game pieces, so long as they don't drink any (that would be stealing). See how many bottles you and a group of friends can open before being stopped. Coordinate with friends to call local media to the store parking lot, especially if the police are called. Plausible denial is crucial, so activists will have to be convincingly surprised that this is not what 7-Up intended. If successful, 7-UP will be forced to accept returns on large quantities of opened product, grocery stores will be featured in the news leading hapless victims out in cuffs. If led out of the store in front of cameras, the activist should look directly into the lens and say 'Make 7 Up-Yours' with the emphasis on the 'Up Yours,' just like the ads." [VIEW] 
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