22e07dbc__Symposium___Technical_Program__Title
[Time] 5:00 p.m. [Paper No.] ORAL ONLY [Title] 
Modelling the Future Market of Electrified Powertrains in the United States: TCO and Customer Utility The market for Plug-In Electric Vehicles (PEVs) in the U.S. is inherently uncertain; analysts have projected market penetrations ranging from near-nothing to near-market saturation over time. Two useful analytical frameworks for making sense of this uncertainty are 1) a total costs of ownership (TCO) comparison, which examine vehicle prices, operating costs, and payback period potential; and 2) vehicle choice models (VCM) that estimate consumer willingness-to-pay at the interface of vehicle characteristics and driver preferences. This presentation will introduce and apply a suite of U.S. Department of Energy and National Laboratory TCO and VCM models to explore technology and policy options that can help facilitate an electric mobility future Jacob Ward, Department of Energy
Session Matrix : SAE 2014 Electric Powertrain Technologies Symposium - Technical Program
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