644d6352_Business_Goals___CustomerThink__Description
[Business Goal] Focus group [Typical Key Metrics] Volume of chatter on various topics, marketing messages, ad campaigns, or competitors that relate to the company’s business Sentiment Context of the conversations [Description] 
It is often said that: “On traditional media you can shout but you cannot listen. On social media you cannot shout but you can listen.” Marketers that take this idea to heart may think of social media as a giant focus group that provides a window into the hearts of the market place and customers.
Social Marketing Metrics Must Fit Your (Real) Business Goals | CustomerThink
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