e04dfd73_UKAIS_2003__Abstracts__Title
[ID#] 61 [Author(s)] Christopher Wood; Neil McBride [Abstract] This paper reports a case study of a non-profit co-operative which acts as an intermediary between small builder�s merchants and large suppliers. An investigation of the organisation�s business model, processes and practices derived from interviews with the IT manager and direct observation suggest that the business is well placed to exploit business-to-business (B2B) e-commerce. However, the business has made little progress towards implementing a B2B e-commerce site. Consideration of the positioning of the three stakeholders identified in the trading relationship suggests that it may be perceptions of potential benefits, and how they align with business needs and practice, that are blocking the uptake of web based activity. It is suggested that Actor-Network Theory might provide a suitable framework for explicitly identifying important issues that are delaying the uptake of B2B e-commerce in this context. [Title] 
Promoting Business-to-Business e-Commerce : Exploring the Barriers.
UKAIS 2003: Abstracts
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