b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Puppies need to grow into their paws to normal size [Brand is healthy if:] Is your brand growing the way it should? Are you aware of the geometry of a brand, the signs across multiple information streams that it has grown to full size? For example, high penetration or trial that is not supported by commensurate customer retention means the brand will stop growing short of its full size. [Metrics] 
Compare your brand to competitors on a variety of key metrics to create normative relationships and assess your metrics in that context to determine if your brand is at, above, or below the regression line of, for example, market share and repeat rate.
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Metrics