53e1043b_Automotive_Design___Production__What_They_Care_About
[OEM Audience] Product Planning [Role] Product life-cycle planning at the platform level [How to Best Connect With Them] Bring them product innovations that allow them to increase vehicle features at reduces costs over multiple model years. [What They Care About] 
Multi-generational feature evolution and the "price package"
Insight: Who Suppliers Need to Reach at the OEMs : Automotive Design & Production
What They Care About