2dee4436_Scholarly_vs_Popular_Magazines__3
[0] Appearance & Advertising [1] Covers and paper tend to be plain, rarely glossy. Advertising is rare or non-existent. Pictures include black and white graphics or illustrations. [2] Catchy titles, attention grabbing covers on glossy paper, and color photos and illustrations are common. Lots of advertising. [3] 
Glossy covers may include headlines mentioning companies or organizations. Lots of color photos and illustrations.
WU Libraries Scholarly vs Popular Magazines
3