510e5863_tal_Media_R_D_Programme_Office__Requirements
[Company] Tourism Industry (requirements in general) [Offerings] Adoption of apps and services developed Past data on specific events Existing CRM data of visitors Outdoor advertising properties for innovation Relationship with other tourism partners to form larger eco-system offerings [Requirements] 
Apps and services that will aid in the following: Insights into tourist movements on regular days and on festival days Identify tourist “hotspots” Understand viewership of outdoor advertising platforms Pushing out of contextual ads / offers / promotions to visitors (including cross promotion with partners) Resource pre planning intelligence
Annex A: Demand Driver Needs and Offerings | Interactive Digital Media R&D Programme Office
Requirements