e97e341c_ting_business___Small_Business__Advantages
[0] Goodwill [Disadvantages] If, for any reason, the existing business has a poor reputation in some respect, then you may inherit this as well when you buy the business – especially if you continue to trade under the same name. [Advantages] 
One of the major advantages to purchasing an existing business is that you get the benefit of the customer base, name recognition and other goodwill of the existing business.
Advantages and disadvantages of buying an existing business - Small Business
Advantages