e5328ca1_p_the_Customer_Make_a_Decision_Table_2___Customer_Types_Customer_Type
[Ideal] Pressing and relevant [Promising] Emerging [Difficult] Crisis prone [Customer Type] 
Business issues
B u y i n g c r i t e r i a
B u s i n e s s i s s u e s
D e c i s i o n
B u d g e t
D e c i s i o n a u t h o r i t y
C u s t o m e r q u a l i t i e s
W h a t t o d o
Help the Customer Make a Decision
Customer Type