f8a1c246_Typology__Strategy
[Definition] Everything is on the record, especially during the beginning phase of a crisis. Communicate your values first, and then worry about what the media is asking. [Example] Exxon Valdez oil spill. Exxon DID NOT have an agenda in responding to issues in media, resulting in media-driven issues and information release. [Strategy] 
Agenda Setting
Typology
Strategy