a1904bed___Pacific_University_Bookstore_NOLOGY_ACCESSIBILITY_STANDARDS_Exceptions_and_Remarks
[EITAS] 1194.22(a) [Category] Web-based Intranet and Internet Information and Applications [Section 508 Rule] A text equivalent for every non-text element shall be provided (e.g., via "alt", "longdesc", or in element content). [Supporting Features] Partially Supports. Text equivalents exist for non-text elements that are required to comprehend content or to facilitate navigation, with some exceptions. [Summary of Supported] Partially Supports [Exceptions and Remarks] 
The links within the imagemap for book rental have no alt text, and neither does the overall image.
BN College - Barnes & Noble @ Pacific University Bookstore
Exceptions and Remarks