42a9fcc5_of_McKinsey_Management_Library__tion_to_digital_marketing_team
[Element of 7S model] Structure Integration of team with other management, marketing (corporate communications, brand marketing, direct marketing) and IT staff Use of cross-functional teams and steering groups Insourcing vs. outsourcing
The modification of organizational structure to support digital marketing.
7-S framework of McKinsey Management Library
Application to digital marketing team