0de44a43_ley_But_Didn_t_Know_Who_to_Ask__Key_Question
[Stereotype] Mr. CPG [Description] Brought in by the wunderkinds to fix marketing even though they think the company’s gizmo is so cool that it doesn’t need marketing. Can’t do a demo of the product but believes that everything is a consumer packaged good. MBA. Worked for five years for Playtex marketing tampons. Leases a Cadillac. [Key Answer] They are still important, but the Internet and online communities have made life much more complex for marketers. I’m glad you’re running that function here because I can learn a lot from you. [Key Question] 
What do you think of Kotler’s Four Ps of marketing?
Guy Kawasaki - Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Who to Ask
Key Question