eeb3647f_Courses___Marywood_University__Description
[Code] BUS 212 [Course Name] Advertising: Principles and Practices [Credits] 3 [Description] 
Studies social and economic aspects of advertising; discusses creative strategy and media planning, including concept development and preparation of copy and art; evaluates role of marketing and consumer research; examines ethics of advertising. Cross-listed with COMM 202.
Courses - Marywood University
Description