443f18ee_ndard_Metrics___Analytics_Talk__WAA_Definition
[Compliant] Yes [Term] Click-through Rate/Ratio [GA Definition] Same as WAA Note: Click-through and Click-through Rate is the percentage of impressions that resulted in a click. It is calculated by dividing the number of clicks on an ad(s) by the number of impressions for the ad(s). This metric is only available in the AdWords reports. [WAA Definition] 
The number of click-throughs for a specific link divided by the number of times that link was viewed.
Google Analytics Compliance with WAA Standard Metrics - Analytics Talk
WAA Definition