9bf83e98_ing_Many_Additional_Resources___3
[0] focus groups [1] explore a topic in depth through group discussion, e.g., about reactions to an experience or suggestion, understanding common complaints, etc.; useful in evaluation and marketing [2] -quickly and reliably get common impressions -can be efficient way to get much range and depth of information in short time - can convey key information about programs [3] 
-can be hard to analyze responses -need good facilitator for safety and closure -difficult to schedule 6-8 people together
Basic Guide to Program Evaluation (Including Many Additional Resources)
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