8bc4526d_earch_Engine_Optimization_Tips__Why_It_s_A_Mistake
[Mistake] Obsessing about ranking reports and not paying attention to traffic stats [Solution] Glance at ranking reports if you must, but look at traffic stats and see what is really going on. Use Webmaster Tools to also get an idea of what’s going on and find areas you need to focus on/improve. [Why It’s A Mistake] 
SEO is a means to an end. It’s a way to get traffic. It’s not about looking at pretty reports and feeling good. Look at your traffic stats, learn from it. Often you are hitting yourself over the head to get a certain phrase ranked but you don’t realize that all these other phrases are bringing in some traffic and expanding those could be a great way to go. Ranking reports can give a snapshot of where you are at on a set of words you chose to run the report on. But the beauty of SEO is that if your site is well optimized, the engines will start picking your site up for other related phrases and you won’t even know that traffic is actually increasing because you are too busy lamenting a ranking report that doesn’t show great rankings on one impossible, coveted phrase.
Blogs Of SEO: June 2011 | SEO Blogs | SEO Basics | Search Engine Optimization Tips
Why It’s A Mistake