bc532e9e_miah_Owyang___Digital_Business__Root_Cause
[Economic Drivers] Strained Resources [Example] Recycling programs are evident everywhere, even in the sales offices and break rooms there are recycled plates, utensils and paper [Root Cause] 
The interviews revealed a general sentiment that natural resources are finite and the cost to retrieve them is far greater than the potential return in revenue. Those with less money are more inclined trade, and to activate their inventory for revenue by sharing.
The Three Market Drivers: Causes for the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business
Root Cause