e4403406_e_impact___Ripple_Effect_Group__Status_to_sales
[Incident] Cleo magazine’s airbrushing scandal could force readers to buy the nearest competitor, Cosmo. The publications are fairly identical and there is a low barrier to change with a monthly purchase (source). [Status to sales] 
Affected
N o t a f f e c t e d
A f f e c t e d
“People power” in social is fleeting and with little impact | Ripple Effect Group
Status to sales