1a13ab60_r__Managing_Director__Datarati__3
[0] 7) Better understand customers [1] Evolving the classic market research function, brands can improve their customer profiles and personas by adding social information to them. [2] Social CRM systems are quickly emerging that tie together a customer record and their online behavior, locations, and preferences. Salesforce, SAP, both have partnerships with Twitter to synch data [3] 
The opportunity to not only serve customers in their natural mediums, but to offer them a richer experience regardless of their customer touchpoints.
16 | November | 2009 | Will Scully-Power: Managing Director, Datarati
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