47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] Inter-media comparisons [Online Equivalent Terminology] Referrer [Notes] 
In general, we know where a person was directly before visiting a website. We need to use our imagination, however, to be able to track users from offline sources as – by default – they get recorded as "direct or bookmarked visitors". This is very deceptive. Ways to mitigate this error include unique domain names in offline adverts, specific offers or landing pages described in offline adverts.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes