cd95fb7e_Smarter_Internal_Communication__At_its_best
[Communication Channel] Video [Potential downsides] Potentially expensive Not interactive on its own Can be seen as glossy corporate propaganda Talking heads alone are rarely engaging Can be difficult for mobile workforce [Think about] Using as part of a briefing session to stimulate debate Using "real people" to talk about their experiences, not just senior execs [At its best] 
Creative and entertaining Shows real people talking about their experiences The camera never lies – can show proof or progress Makes people and places accessible for a mass audience Consistent, controlled message
Choosing the right communication channel | Melcrum | Smarter Internal Communication
At its best