b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Has a bright shiny coat [Brand is healthy if:] Dogs’ coats shine, making them attractive from a distance. In the era of shopper marketing, nothing could be more important than having your brand jump off the shelf and tells shoppers in an instant what it is about. [Metrics] 
Measure your brand performance at key stages in the path to purchase. Are you converting consideration into purchase at point of purchase as effectively as other brands?
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Metrics