e04dfd73_UKAIS_2003__Abstracts__Title
[ID#] 50 [Author(s)] Michele L. Ambaye; Professor Ray J. Paul [Abstract] Studies confirm that women are the major purchasers of grocery, household and apparel goods. Traditional retail channels for such purchases include high street stores, shopping malls, department stores and mail order. More recently women appear to be adopting the internet as an alternative retail channel to support and augment this role. This trend is not surprising as studies now estimate that female online users are almost equal in percentage to male users. This paper considers the extent to which the basic principles of purchasing behaviour, established in traditional retailing, may be applied to the internet. As a focal point, the paper discusses the results of an empirical study of the behaviour of working women purchasing apparel online. It concludes that an alternative model that better describes different purchasing behaviour on the internet could be beneficial. [Title] 
Towards a Consumer Decision Process Model for Online Behaviour.
UKAIS 2003: Abstracts
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