706df99f_smedia___words_versus_pictures__DEFINTION
[PILLAR] ‘Make bite-size chunks’ [IDEAS] Don’t wait until your film’s completion to show your audience bits and pieces of what you’re working on. Allow them a free pass into all phases of production, with pictures, sounds, and video. Give away scenes of your film to YouTube or Vimeo. Give the audience different ways of viewing your content (e.g. streaming, iPad, etc.) [DEFINTION] 
Devise specialized, smaller offerings to get customers to bite
Crossmedia | words versus pictures
DEFINTION