7ee46458_rivacy_Policy___Sense_Networks__Sense_Networks_Privacy_Policy
[What This Means] We use 3rd party data to support serving ads. The data will contain information about your phone in order to serve the ad, but will not include personally identifiable information. We turn all data into abstract, anonymous profiles in order to serve the most relevant ads. These profiles do NOT identify you personally (e.g., name, address, financial data, etc) and cannot be reverse-engineered. We look at things like the context of where your phone has traveled (type of neighborhood, nearby stores) to predict your interest in certain types of deals or offers. We also build anonymous profiles for 3rd party mobile publishers based on location data they provide us. [Sense Networks Privacy Policy] 
Data Collected by Ad Services In the course of serving mobile ads, we receive data from 3rd party mobile applications; this data includes but is not limited to browser identifier, device type, wireless carrier, IP address, a unique device identifier, location data, and ad click information. This data may be associated with your mobile device, but does not personally identify you. We process this data into abstract anonymous profiles that we use to deliver relevant ads to you. This processing includes comparing location data against databases of commercial stores and census demographics to understand the types of stores and the demographic character of neighborhoods a device has been proximate to or visited. We may also use the data to define potential consumer travel characteristics, to analyze consumer preferences and trends and may use the data to make anonymous predictions about potential consumers such as where they are likely to move and congregate in order to improve the quality and design of our product and to create new features, promotions, functionality, and services. For example, we may use the data to build models that predict potential consumers’ likelihood to click on an ad or take a specific offer. We may also collect anonymous self-reported data through surveys. We use this data to improve our models that predict demographic, predict behavioral segments and recommend offers. In addition, we build anonymous profiles for 3rd party mobile publishers, where publishers provide us with location data and possible other data such as application usage and demographic information. This data may be tied to an anonymous identifier. Following the same process as described above, we build anonymous profiles tied to an anonymous identifier and deliver the profiles back to the publisher.
Privacy Policy | Sense Networks
Sense Networks Privacy Policy