42a9fcc5_of_McKinsey_Management_Library__tion_to_digital_marketing_team
[Element of 7S model] Skills Staff skills in specific areas: supplier selection, project management, Content management, specific e-marketing approaches (SEO,PPC, affiliate marketing, e-mail marketing, online advertising)
Distinctive capabilities of key staff, but can be interpreted as specific skill-sets of team members.
7-S framework of McKinsey Management Library
Application to digital marketing team