7aec32a2_ation_Mission__Vision___Values__Strategy_Component
[Definition] What an organization believes in and how its people should behave [Form] 5 to 10 core values in word or phrases [Strategy Component] 
Values
M i s s i o n
V i s i o n
V a l u e s
B r a n d E s s e n c e
B r a n d P r o m i s e
B r a n d P e r s o n a l i t y
B r a n d A r c h e t y p e
Developing Organization Mission, Vision & Values
Strategy Component