7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we placing too much weight on evidence that is in front of us, or easily recalled, but insufficient weight on information that is harder to obtain, or less easily recalled? [SEO Industry Example] Reliance on toolbar PageRank is a great example of this. I predict the new capability of reporting detailed SERP anchor text metrics in SEOMoz’s LinkScape service is going to correct much of this bias over the coming year. [Behavioral Bias] 
Availability bias
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias