123441b0_guage__How_to_Speak_Vegetarian__Examples
Theoretical, general, abstract discussion of NHAs (makes it less likely that readers/listeners will identify with NHAs) Personalized, specific, concrete discussion of NHAs (encourages readers/listeners to identify with NHAs) [Examples] 
Pigs have committed no crime, yet they face life imprisonment on factory farms. Alice was born on Giant Agribusiness Farm in Pittsfield, Iowa. Her cell is 6�x2� with a steel floor and steel bars.
World Vegetarian Congress, 2004 - Animal-Friendly Language: How to Speak Vegetarian
Examples