47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] "Sleeper effects" [Online Equivalent Terminology] "Visits to Conversion" [Notes] 
A person does not have to convert on day one. As long as they use the same computer and do not prevent cookies, we can track how many times they visit (and the dates) before they convert.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes