8370b8e0__world_of_customer_experience___0
[OLD WORLD COMPANIES…] Call customers (and people) “assets”, talk about “share of wallet”, “target customers” and “owning” the customer. In these businesses, customers are numbers and scores in KPI dashboards. [NEW WORLD COMPANIES…] Are humble. They understand that the organisation needs its customers more than its customers need it. And, do all they can to relate to their customers, one by one, as people, not numbers. [0] 
ORGANISATIONAL LANGUAGE
Rod's Round Up | What's going on in the brave new world of customer experience?
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