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[Out] "That's so gay!” [In] Respect [Why] 
Sadly this phrase has worked its way into the vernacular of some younger Americans, but it's not okay. No matter how many times or in what context it's used, it can't be divorced from its origins of equating “gay” with “uncool” and it is offensive to most gay people. What's really in is respect: respect for diversity and for all people no matter how different from us they may be. Brands are catching on as enlightened kids once again are leading the charge to a better understanding by ditching this dated and hateful phrase.
Watch Your Language When Approaching the LGBT Market - Direct Marketing News
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