f8a1c246_Typology__Strategy
[Definition] Communicate during a crisis the importance of the issue that got you there in the first place. Don't allow the importance of an act to be called into question. [Example] Late 1980's BRAC rounds: Pentagon announced base closures by showing the relevance to overall military force strengths and goals associated with BRAC. [Strategy] 
Relevance
Typology
Strategy