47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] Brand [Online Equivalent Terminology] Web presence (usually a web site) [Notes] 
Just as a company has different brands for different market sectors, different web sites achieve a very similar effect. However, for most campaigns, a unique "landing page" is simpler than an entire new website.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes