979bd109_Market___Direct_Marketing_News__Why
[Out] “Transsexual” [In] “Transgender” [Why] 
The term has evolved as understanding of transgender people has become more educated. The change to using “transgender” points out that one's gender is not about sexuality, which is a separate factor. Some of today's ads creating the most controversy are ones that have unintentionally offended transgendered Americans.
Watch Your Language When Approaching the LGBT Market - Direct Marketing News
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