8a421b78_port___Business_review___Risks__Description
[Risk] The potential impact to Kingfisher’s reputation, arising from a major environmental or ethical failure [Action] Kingfisher is committed to a long-term investment in promoting ethics, social responsibility and environmental sustainability. Kingfisher’s Future Homes strategy sets out a policy and framework for integrating sustainability into the business, and includes specific standards and targets for all operating companies. A CR risk assessment tool has been developed to help our operating companies identify and manage CR risks and opportunities. We also engage with key non-governmental organisations and industry forums (e.g. Forum for the Future, FTSE4Good and Business in the Community) to ensure that we are at the forefront of the environmental debate and assume a leadership position amongst our peers. For more details see the Corporate responsibility section. [Description] 
As our customers become more knowledgeable about the environmental and social impact of our businesses, we are increasingly being asked to provide both products and product information that support our intent to operate an environmentally sustainable and ethically responsible business. As a result, the risks to our reputation, arising from a major environmental or ethical failure, increase exponentially.
Kingfisher Annual Report 2008/09 - Report - Business review - Risks
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