7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we downplaying information we don’t want to hear, and playing up information that we do want to hear? [SEO Industry Example] It’s exciting to think about Google+, and spend time checking it out, because it will make our jobs more interesting and provide another channel we can work on. It’s not exciting at all to think about how Google is increasingly pushing organic results right off the front page though – perhaps the industry should be focusing more on Universal Search than on social signals at this point. [Behavioral Bias] 
Confirmation bias
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias