1511cf66_all_To_Action_on_Breastfeeding__Topic
[ID] 379 [Interest Areas] Concerned Citizen [Comment] CRITICAL, CRITICAL, CRITICAL ISSUE!!! We need positive role models being seen - subtly - nursing. For example, not a targeted pro-breastfeeding ad, but more seeing it weaved into a sit-com where you just happen to be aware that a mom is nursing, but it is not necessarily a plot line. Art depicting the beauty of nursing, showing nursing moms in children's books, etc. to have it be a normally observed behavior. Also, leveraging positive role models that are recognizable - Salma Hayek for example!! More studies about benefits psychologically for the mother and child from bonding associated with breastfeeding. Again, indirect messages though since many women who were unsucessful breastfeeding are vocal critics as they may feel a sense of failure or guilt and have negatively biased views against breastfeeding that they feel compelled to defend their choice/situation. Finally, images of toddler nursing so that people can understand the normalcy and beauty of this. More toddler nursing books, too. [Topic] 
Portrayal of Breastfeeding in Traditional Popular Media and New Electronic Media
Call To Action on Breastfeeding
Topic