2ad7877c_y_the_Email_Experience_Council__Metric
[Definition] The number of messages don't bounce back, i.e. aren't returned as undeliverable. [Considerations] Unreliable: we generally do not know how many messages were discarded by an ISP ("dropped on the floor") as spam or placed in a recipient's spam folder. [Metric] 
Delivered
S e n t
D e l i v e r e d
O p e n e d
C l i c k e d
R e a d
C o n v e r s i o n s
Official email marketing metrics defined by the Email Experience Council
Metric