b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Has a normal appetite [Brand is healthy if:] Brands “eat” advertising and promotion support. If the brand needs to increase marketing support, especially promotion support, to maintain market share it’s not a healthy sign [Metrics] 
Monitor the ratio of advertising and promotion spending to sales.
Research Industry Voices | A Blog for Research Industry Topics and Discussion
Metrics