a2f28abd_Marketing__3
[0] Accessory equipment. [1] Finished goods that facilitate production of a final product [2] Enduring but less os than installations, more standardized, more frequently purchased and less costly than capital equipment; less complex buying intermediaries may be involved. [3] 
Wide range of specific items, it is hard to genralise about the most common or appropriate marketing strategies for accessory equipment. , producers sell accessory equipment directly. Presale and post sale service requirements are substantial, but the monetary value of the average sale is high enough to justify direct distribution. Personal selling either by the producers or a distributor sales force is the most important promotional method used in selling accessory equipment. Products standarsied and not technically complex and thus advertising and brand name promotion are also important.
Marketing
3