47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] Value of each Impact [Online Equivalent Terminology] Calls to action or Conversion rates [Notes] 
After the user comes to the site, we can track what they do at the granular level if necessary. We set up "Actions" which track when users do certain things – such as buy, fill in a contact form, look at the address page. We can also assign values to each action to put the campaign "worth" into perspective.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes