443f18ee_ndard_Metrics___Analytics_Talk__WAA_Definition
[Compliant] Yes [Term] Conversion [GA Definition] Same as WAA Note: In addition to conversions, Google Analytics will also calculate Conversion Rate. Conversion rate is the total # of visits resulting in a desired action divided by the total number of visits. Also note that a conversion will only be recorded ONCE per visits. Visitors can not convert more than one time per visit. You can read more about goals in this post: All About Google Analytics Goals. [WAA Definition] 
A visitor completing a target action.
Google Analytics Compliance with WAA Standard Metrics - Analytics Talk
WAA Definition