7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we reluctant to accept losses, instead taking chances where we have to beat the odds in order to be successful? [SEO Industry Example] I think all of us have worked at one time or another on a website where we put far too much time and resources in, beyond what was sensible, hoping things would eventually turn our way. [Behavioral Bias] 
Aversion to a sure loss
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias