d1cf9e77_erience_in_ArnoLand__July_2009__Yes_but___
[Heuristic] Consistency and standards [Justification (From Nielsen)] Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions. [Yes but...] 
This assumes 1. the user has no other reference point than platform standards 2. the platform has standards or usable ones Again this justifies lazy design. Standards are a fall back (I say this as someone who has written UX standards for 3 major software companies); the conceptual design should be leading.
User Experience in ArnoLand: July 2009
Yes but...