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[0] Social Plugins: “Social Bar” [1] A floating bar at the bottom of a webpage embedded by simple code allows for EVERY page to be quickly social. [2] Everywhere you go online your friends can be with you, forever connected [3] Google Side Wiki,Meebo, and Liveworld’s Livebar (unless they both integrate Facebook FB API). [4] 
Now as every page can be social, there is no reason for consumers to make buying mistakes –their friends opinions are always there, diminishing power of marketers
Levi's Social Shopping: The Shape of sCRM Things To Come | Digital Intelligence Today
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