8370b8e0__world_of_customer_experience___0
[OLD WORLD COMPANIES…] Keep the customer at arm’s length. They’ll push periodic sales campaigns out, and control the script when selling to customers. And, yet when the customer has a query, it’s like they’re in hiding and it’s a long and lonely road to get an answer. [NEW WORLD COMPANIES…] Jump to it. They work hard to break down the barriers, make ‘customer effort’ an important yardstick and welcome and seek out opportunities to talk and meet with customers, who even turn up at internal conferences. [0] 
CUSTOMER CLOSENESS
Rod's Round Up | What's going on in the brave new world of customer experience?
0