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[0] 3) Identifying market risks and opportunities [1] This proactive process involves seeking out discussions online that may result in identifying flare-ups, or possible prospect opportunities. [2] In addition to a listening platform staff must actively seek out discussions and signal to internal teams. Alerting tools, and listening platforms are required. [3] 
Organization can reduce risk of flare ups before they become mainstream, identify prospects and poach unhappy competitors customers.
16 | November | 2009 | Will Scully-Power: Managing Director, Datarati
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