8fcb62ec_rics___Introduction___FT_Press__Considerations
[0] 2.7 [Metric] Ad Awareness [Construction] Percentage of total population that is aware of a brand’s advertising. [Purpose] One measure of advertising effects. May indicate "stopping power" of ads. [Considerations] 
May vary by schedule, reach, and frequency of advertising.
Marketing Metrics: Understanding Market Share and Related Metrics | Introduction | FT Press
Considerations