e04dfd73_UKAIS_2003__Abstracts__Title
[ID#] 6 [Author(s)] Yogesh Kumar Dwivedi; Jyoti Choudrie [Abstract] The current debate on the diffusion of broadband technology is marked by expectation and uncertainty. The expectation is that public exploitation of high-speed Internet technologies will help to shape the e-society and stimulate the economy by transforming its consumer attitude and behaviour towards Internet and electronic commerce. The uncertainty is whether there is generated impact enough to produce significant social and behavioural changes and to sustain the technology for a longer period. This paper examines the impact of broadband on online habits and usage of the internet activities. The survey research data was randomly collected from a total of 104 UK internet users and subjected to quantitative data analysis. The study provides evidence that significant changes in the total time spent on-line, Internet usage frequency and activities performed online can occur when people use broadband technology. The paper concludes by finding that Internet users stay longer online and use Internet many times in a day. E-mail and search emerged as the most commonly used online activities in a broadband environment. [Title] 
The Impact of Broadband on Consumer Online Habits and Usage of Internet Based Activities.
UKAIS 2003: Abstracts
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