7467fd96_09_Steps_shaping_my_discipline__3
[0] Marketing [1] Long term relationships with customers Values are beginning to be seen as a resource [2] Short term focus - Shareholders - Lack of ethics / accountability Focus on trivial / passing fad / fashion [3] 
Linking a concern about short termism in marketing with a positivist emphasis on reductionism Linking to my interest in relationships as building in the longer term which then leads to questions of a ‘whole’ a system an inter-connections Need to focus on power and context and to address the inequalities / disparities from a Christian perspective
2009 Steps shaping my discipline
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