5e258d29_ng___School_of_Marketing___ANA__Takeaway___Content_Summary
[#] 8 [Module] Paid Media [Length] 1H:15M [Takeaway / Content Summary] 
Definition and role of paid media The always addressable consumer The interplay of creative ideas and media formats Examples: Search, Display, Social, Mobile, Gaming, Apps, Sponsored content Group Exercise: evaluate sample campaigns; did the brand meet their objective?
Bridging Digital And Traditional Marketing | School of Marketing | ANA
Takeaway / Content Summary