91646dfa__Customer_Research___Strategyn__Example_
[During this step…] 7: Modify [Customers…] Make alterations to improve execution. [Companies can innovate by…] Reducing the need to make alterations and the number of alterations needed. [Example:] 
By automatically downloading and installing updates, Microsoft’s operating systems remove hassle for computer users. People don’t have to determine which updates are necessary, find the updates, or ensure the updates compatible with their operating system.
Jobs-To-Be-Done Framework | Customer Research | Strategyn
Example: