7aec32a2_ation_Mission__Vision___Values__Strategy_Component
[Definition] Describing the brand as if it were a person [Form] 7 to 12 adjectives [Strategy Component] 
Brand Personality
M i s s i o n
V i s i o n
V a l u e s
B r a n d E s s e n c e
B r a n d P r o m i s e
B r a n d P e r s o n a l i t y
B r a n d A r c h e t y p e
Developing Organization Mission, Vision & Values
Strategy Component