42a9fcc5_of_McKinsey_Management_Library__tion_to_digital_marketing_team
[Element of 7S model] Strategy Gaining appropriate budgets and demonstrating / delivering value and ROI from budgets. Annual planning approach. Techniques for using digital marketing to impact organisation strategy Techniques for aligning digital strategy with organisational and marketing strategy
The significance of digital marketing in influencing and supporting organisations' strategy
7-S framework of McKinsey Management Library
Application to digital marketing team