4bcee736_acy_policy___cookies___WHSmith__Technical_Name
[Name] Google Analytics User [Purpose] Google Analytics (GA) tracking cookies are used to provide reports about our site visitors. These cookies do not collect any personal data about you. For Google Analytics: Each unique browser that visits a page on the site is provided with a unique ID therefore subsequent visits to the website via the same browser are recorded as belonging to the same (unique) visitor. [Retention Period] 730 days (2 years) [Technical Name] 
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Privacy policy & cookies | WHSmith
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