47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] "Single Source Data" [Online Equivalent Terminology] "Conversion Summary" [Notes] 
We can generally split out CTR (Impact), and Conversions (Impact Value) by campaign. This is because we can (more or less) track which campaign or web site any visitor starts from when coming to your site. The "Conversion Summary" report is online in real time and its accuracy depends largely on how effectively the "actions" themselves are defined and quantified.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes