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[0] Mr. CPG [1] Brought in by the wunderkinds to fix marketing even though they think the company’s gizmo is so cool that it doesn’t need marketing. Can’t do a demo of the product but believes that everything is a consumer packaged good. MBA. Worked for five years for Playtex marketing tampons. Leases a Cadillac. [2] What do you think of Kotler’s Five Ps of marketing? [3] 
They are still important, but the Internet and online communities have made life much for complex for marketers. I’m glad you’re running that function here because I can learn a lot from you.
Really Cool People!
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