5e124423_A_Conference___Altimeter_Group__Upsides
[Use Cases] Socialize and Have Fun [Downsides] Perception of being a party can spill over to workplace, and not everyone will uphold the privacy code to not sharing online. [Upsides] 
This is a fantastic event to see live music, eat great Texmex, and drink from bottomless bar tabs and dance all night.
SXSW is a Festival –Not Just A Conference | Altimeter Group
Upsides