9c8b625f_mer_Data____The_results_so_far__hey_re_telling_their_customers
[0] O2 We may use and analyse information about you in order to: aggregate information about you, your spending and your use of the Services with information about other users of the Services in order to identify trends. We may pass Aggregated Data to third parties, such as advertisers, content providers and business partners or prospective business partners, to give them a better understanding of our business and to bring you a better service. Aggregated Data will not contain information from which you may be personally identified. analyse information about you including your calling, searching, browsing and location data on a personalised or aggregated basis. We may pass this data to the third parties mentioned above and we may use this information to provide you with targeted O2 or third party offers, promotions, adverts or commercial communications.
In 2012 we announced a data analytics business which included a product called Smart Steps. Smart Steps is about measuring the size of anonymous crowds of people - this does not include the selling of any individual customer’s data and it will never be possible to identify an individual customer. Smart Steps extrapolates trends from anonymised and aggregated data. Customers’ personal information is never sold or disclosed. With Smart Steps, there is no disclosure of a customers’ personal identity to “opt out” from.
Open Rights Group - What are Mobile Providers Doing with Customer Data? - The results so far
What they're telling their customers