47734964_ld___Others___Receptional_Blog__Notes
[Traditional Terminology] "Viewing probabilities" [Online Equivalent Terminology] "Eye Tracking"? [Notes] 
There are eye tracking studies that help to decide where people look on a given page. Expensive generally to set up. However, when people DO come to your site, it is possible to generate an automated visual of where the user "clicks" on a web page.
Translating Traditional Marketing Terminology to the Online World - Others | Receptional Blog
Notes