243da973_overnments_Merge____Gongol_com__Factor
[In Brief] It's easier to promote a metropolitan area under a single "brand" name than under the names of multiple communities. [Rationale] With more than 330 metropolitan areas of more than 100,000 people in the United States in 2000, it's difficult to build a "brand identity" for economic development efforts without a concentrated effort among all of the communities in a metropolitan area. That job is certainly eased when the entire metropolitan area is consolidated under a single government authority. [Factor] 
Improved Metropolitan Identity-Building
Should City and County Governments Merge? | Gongol.com
Factor