979bd109_Market___Direct_Marketing_News__Why
[Out] “Gay Lifestyle” or “Sexual Preference” [In] “Sexual Orientation" [Why] 
Apartment living is a lifestyle. Being gay isn't. The terms “lifestyle” and "preference” imply a choice, which is a sensitive issue to gay people who do not see their sexuality as something that was optional.
Watch Your Language When Approaching the LGBT Market - Direct Marketing News
Why