c3789979_logy_Imperative___First_Retail__Description
[Dimension] Gamification [Required Updates] The customer data warehouse must allow for new persistent variables that can potentially be traded between customers and subjected to a set of business rules that can be programmed. Driving variables can be added to provide function inputs to the calculation of scores. A flexible and modular user interface should also be available. [Description] 
Elements of game theory that create competition – such as achievement levels, peer comparison and recognition, challenges and virtual currencies
Retail Futures - The Technology Imperative | First Retail
Description