7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Are we looking at the world through rose colored glasses? [SEO Industry Example] I think we’ve all known businesses, or friends, that think “I’ll just get free traffic using SEO techniques”. The reality is, SEO=Hard Work, and I’m finding myself having to correct people’s overoptimism fairly frequently on this point. [Behavioral Bias] 
Unrealistic Optimism
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias