bc532e9e_miah_Owyang___Digital_Business__Root_Cause
[Economic Drivers] Inaccessible Luxury [Example] Why buy a $100,000 Lincoln Town Car, when you can rent an Uber for 30 minutes, saving money and headaches? [Root Cause] 
Those who can’t afford something, can now rent it. One successful Gen X banker told me that, “Access is more important than ownership”
The Three Market Drivers: Causes for the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business
Root Cause