21a30bc3_omer_Lifestyle_Traits___Trends__IMPLICATIONS___OPPORTUNITIES
[TREND] "Mobility" will continue to be in demand for all eating occasions. [TREND CHARACTERISTICS] A modern reality is that mealtime is no longer a respite from the time pressures of work, household chores and other leisure pastimes or pursuits. As traditional meals become more fragmented, snacks, small meals, beverages and portable foods take their place to satisfy the need to combine meals with other activities. [IMPLICATIONS & OPPORTUNITIES] 
"Companion" products that can easily go along while traveling, exercising or playing are desired. Mobile products that can be stashed in a briefcase or purse can act as a "shield" to unhealthy eating. Unique, mobile delivery forms that demonstrate relevance with the complexities of everyday life will resonate the most.
Baby Boomer Lifestyle Traits & Trends
IMPLICATIONS & OPPORTUNITIES