47cd0e4f__to_make_money_for_my_business__High_Road
[0] Your Reputation / Credibility [Low Road] You don't have reputation. You try to build it on your long sales page letter by making unsubstantiated claims, posting bought testimonials. It's about bluster. Be a tomato frog. [High Road] 
An industry leader. Someone who is respected for his wisdom and knowledge
How do I teach others to make money online to make money for my business
High Road