5f9c6355_programming____marcus_westbury__0
[Enabling] Seeks to connect an individual project or artist with the appropriate audiences not the organisation’s fixed one. A diversity of audiences to match its portfolio of approaches. Connecting audiences and discovering new ones results from engaging with a breadth of projects. [Programming] Usually stems from a fixed idea of who the market, the demographic or the audience is. The relationship to the fixed audience (eg. The subscriber, the return visitor) is actually the key value the programming entity holds. The brand positioning of the organisation determines the market and content. [0] 
Audience
What’s the difference between enabling and programming? | marcus westbury
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