3213b606_f_the_brands__Channel_4_vs_ITV__Channel_4
[0] Advertising [ITV] ITV uses the standard MMA mobile banner ads at multiple positions on the page. 7 OUT OF 10 [Channel 4] 
The larger MPU ad formats work well, especially as they can be used/sold across all supported platforms. 7 OUT OF 10
Battle of the brands: Channel 4 vs ITV
Channel 4