1a13ab60_r__Managing_Director__Datarati__3
[0] 1) No objective at all [1] Organization has a listening program but has no goals, nor uses the information for anything resourceful [2] Simple alerting tools, like Google Alerts and feedreaders will suffice. [3] 
At the basic level, simple self-awareness. Yet without any action from the data, this is useless.
16 | November | 2009 | Will Scully-Power: Managing Director, Datarati
3