b54b9a71_ory__of_finance_from_chapter_1__Basis
[Profit Maximization] Profit maximization is clear to understand but hard to interpret, because profit may have different meaning i.e profit after tax, before tax, Net, gross etc. [Wealth Maximization] Wealth maximization denotes to the net present value, so it can be easily interpreted. [Basis] 
Clarity
o b j e c t i v e s
C l a r i t y
T i m e v a l u e o f M o n e y
R i s k e l e m e n t
Q u a l i t a t i v e f a c t o r
S u i t a b i l i t y
The probable and important question(theory) of finance from chapter 1
Basis