644d6352_Business_Goals___CustomerThink__Description
[Business Goal] Direct response advertising [Typical Key Metrics] Click-throughs View-throughs Outcomes, e.g. conversions, revenues, ROI. [Description] 
Still with traditional marketing methods in mind, marketers often post tweets or blog articles with the goal of triggering a direct response, e.g. a registration to an event or an alert to a current promotion
Social Marketing Metrics Must Fit Your (Real) Business Goals | CustomerThink
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