7616941d_er_2012_Results___DailyFinance__2
[0] (3) [2] 
Cost of sales, as a percentage of net product sales, decreased primarily due to savings from the margin management initiative and lower commodity costs partially offset by product mix changes associated with the $10 Any Pizza promotion and value bundling.
NPC International, Inc. Reports Third Quarter 2012 Results - DailyFinance
2