a5f18cbc_as_a_profession___Chris_Hardie__Then
[Now] Write good, descriptive content that is actually useful to users, and the Google SEO gods will smile on you. If you need more, use Upcity, SEOmoz or one of the many other SEO analysis and management tools. Oh, and it's called "inbound marketing" now. [Then] 
We carefully consulted with clients about SEO strategy and implementation, and constantly refined strategy based on emerging search engine practices.
The end* of website development as a profession - Chris Hardie
Then