979bd109_Market___Direct_Marketing_News__Why
[Out] “Partner” (When referring to a legally wed person) [In] “Husband”/ “Wife” [Why] 
Not everyone is comfortable with what to call the spouse of a gay person, both legally married and not. Even the Associated Press got itself into hot water by announcing an editorial policy that they would NOT use the words “husband” and “wife” to describe legally wed gay people. A backlash from their own reporters as well as gay groups made them reverse that decision. Progressive brands recognize that these words do apply to gay marriages today.
Watch Your Language When Approaching the LGBT Market - Direct Marketing News
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