82ad790e_and_Merchant_Services_Glossary__Definition
[Term] Affinity Card [Definition] 
A Visa, MasterCard, Discover or American Express card bearing the trade name or mark of an affinity partner, issued through marketing alliances, an organization, or a collective group (such as a professional association or special interest group). The affinity partner’s name and logo are shown on the card, and the partner then solicits its membership or group for special rewards and promotions. Popular with sporting teams and university alumni groups, affinity cards work like regular credit/debit/prepaid cards and can be used anywhere that the brand is accepted. The card issuer often pays the affinity organization a royalty on charge transactions.
Credit Card Processing and Merchant Services Glossary
Definition