b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Doesn’t have accidents [Brand is healthy if:] Well, no brand team wants to be fighting fires and cleaning up after the brand. Brands are about trust and therefore consistency. You should be able to have exactly the brand experience you expect, or better. If your brand has inconsistent quality or train wrecks it will keep the brand team on defense. [Metrics] 
Monitor the experiences that consumers have with your brands and if each experience is adding to or subtracting from brand equity.
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Metrics