340308c7_al_Bicycle_Dealers_Association__Bicycle_Shops
[Advantages] Bike Comfort and Fit Mass-merchant bicycles come in few sizes forcing you to compromise on the fit. These stores also do not have experienced staff who understand how to measure you or how to adjust the bike to fit you. Plus, they don’t offer test rides and don’t do follow-up adjustments. The result is an uncomfortable, inefficient ride. [Bicycle Shops] 
People come in all sizes and need the expert fit bike shops can provide. They ensure that your bike is the right size and adjusted properly just for you. Test rides and follow-up fitting fine-tuning is available, too. The result is easy, efficient and safe cycling and more fun!
The Bike Shop Advantage - National Bicycle Dealers Association
Bicycle Shops