eeb3647f_Courses___Marywood_University__Description
[Code] BUS 513 [Course Name] Web-based Marketing [Credits] 3 [Description] 
This course provides students with frameworks, concepts, and tools to effectively design, deploy, and evaluate web-based networking and marketing strategies aimed at increasing traffic, sales, and brand visibility online. Topics include web technologies, web-based networking, and marketing models, consumer behavior in the marketspace, customer acquisition and retention, search engine optimization, and web-analytics.
Courses - Marywood University
Description