0fd8a116_st_with_Ron_Jacobs___Channel_9__Transcript
[Speaker] Ian [Start Time] 0:11:14.2 [Transcript] 
Yeah, and we call that consumer driven contracts. [Ron: Ah!] So to my mind services are of no use to business unless they are being consumed. So, by trying to focus on those consumers and allowing them to express, what functionality they want to their service, what business value they want to exploit, then we start really getting closer to the way in which your system is realizing some business value.
ARCast - The Evolution of Architecture with Martin Fowler | ARCast with Ron Jacobs | Channel 9
Transcript