4c7fdc08_rends__Technology_and_Research__Ad_Exchange
[Category] Key Innovation [Ad Network] Platform met growing inventory buy / sell needs of advertisers and publishers. Innovated mechanism to offload unsold inventory, bring efficiency and transparency. Publishers - Sell inventory across advertisers and other networks. Sell unsold inventory, deliver creative across websites. Advertisers - Got inventory across range of publishers, enabled to reach mass audiences and efficiency to coordinate ad campaigns across sites. [Ad Exchange] 
Improved transparency and targeting with real data by auctioning each impression in real-time between multiple bidders. Reduced cost of operation by direct buying and removal of intermediaries. Publishers – Helped maximize value of impression by providing best price under competitive bidding. Advertisers – Enabled data driven decision making for ad buying, budgeting and targeting. Ability to target consumer based on rule settings with provision to define maximum bid value for given impression. Offered flexibility to budget spends.
Difference between Ad Network and Ad Exchange | Media & Entertainment Industry Trends, Technology and Research
Ad Exchange