644d6352_Business_Goals___CustomerThink__Description
[Business Goal] Social CRM [Typical Key Metrics] Topical keywords that relate to an identified individual’s posts on Twitter, blogs, etc. Topical keywords that relate to the posts with hyperlinks to your website from which an individual has clicked through to your site RFR (Recency, Frequency, Reach, i.e. social graph.) [Description] 
The opportunity to make social marketing personal extends beyond manual customer services. Namely, there is an opportunity for interactive marketing. Social media are part of the interactions and experiences that individuals have with your brand. It is commonly accepted that marketers should listen to their clients so that they can be relevant in their communications instead of interrupting with untargeted messages. As such, individuals’ interactions with your brand on social media represent another great channel for listening to individual customers and taking their interests into account.
Social Marketing Metrics Must Fit Your (Real) Business Goals | CustomerThink
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