706df99f_smedia___words_versus_pictures__DEFINTION
[PILLAR] ‘Build the buzz’ [IDEAS] Determine for yourself through trial and error the best way to build the buzz about your work. Is it through social networking sites? Or is it through casting call events that are so unique they get reviewed by the local paper? Give fans who register for your blog or subscribe to your podcast special benefits (e.g. discounted DVDs, invitation to chat-room events). [DEFINTION] 
Expertly build word-of-mouth networks
Crossmedia | words versus pictures
DEFINTION