53e1043b_Automotive_Design___Production__What_They_Care_About
[OEM Audience] Design Studios [Role] Overall vehicle styling [How to Best Connect With Them] Bring them product innovations that broaden their range of styling options. [What They Care About] 
Aesthetics, image, ergonomics, emotion appeal
Insight: Who Suppliers Need to Reach at the OEMs : Automotive Design & Production
What They Care About