e4318928_ng_and_Multi_Channel_Retailing__4
[0] 3 [1] Leveraging brand equity to acquire and retain today’s less loyal customer [2] Create single brand identity across all channels [3] Enable cross-channel fulfillment Enable real-time views of cross-channel inventory [4] 
Single operational data stores and data warehouses across all channels
e-Tailing and Multi-Channel Retailing
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