f3badd75_trepreneurship___Bauer_College__Topic
[Date] March 4 [Speaker] Scott Neslin Dartmouth [Topic] 
"A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals" Click here to read Abstract We develop and estimate a stochastic model of patient compliance and persistence regarding pharmaceutical drugs. Persistence refers to whether a patient continues with therapy, i.e., whether the patient continues to obtain refills of the drug. Compliance refers to whether the customer obtains a refill on time, given he or she does in fact obtain a refill. We develop a simple stochastic model of these behaviors, drawing on models of customer value developed by Schmittlein, Morrison, and Colombo (1987) and Fader, Hardie, and Lee (2005). We estimate the model using patient-level data for 253 drugs and illustrate two applications: (1) We show how changes in drug characteristics would influence the number of days of therapy lost either through lack of persistence or lack of compliance, and (2) Show how the model could be used to identify patients who are at higher than average risk for losing therapy days due either to noncompliance or nonpersistence. We discuss implications of the work for researchers and practitioners.
Spring 11 Seminars - Dept. of Marketing & Entrepreneurship | Bauer College
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