5e258d29_ng___School_of_Marketing___ANA__Takeaway___Content_Summary
[#] 9 [Module] DAY2: Earned Media [Length] 0H:45M [Takeaway / Content Summary] 
Definition and role of earned media Sharing, ratings, reviews, blogs: understanding and moderating the conversation Nurturing brand ambassadors Guided Individual Exercise: Use digital tools to look at what folks are saying about your brand today.
Bridging Digital And Traditional Marketing | School of Marketing | ANA
Takeaway / Content Summary