351ad244_inable_Business_Transformation__Imperatives
[#] 5. [Beliefs] Propaganda works. Mass media can help shape public opinion. Deny a truth vehemently and often enough, and it becomes an untruth. Assert a lie stridently and often enough (“Emperor’s new clothes”) and it becomes the truth. [Imperatives] 
Hire smart PR and advertising agencies. Leverage the crony network to control the media. Silence critics, contrarians and whistle-blowers and demonize them[6] as anti-national and enemies of capitalism/ true democracy.
Self-interest « Sustainable Business Transformation
Imperatives