e04dfd73_UKAIS_2003__Abstracts__Title
[ID#] 79 [Author(s)] Frances Bell; David Allen; Tin Wai Hon [Abstract] We report on research that is informing the development of a Virtual Enterprise, Virtual Market Place for Rural Tourism Sales, Development (VMART). It will allow the participants to respond to the twin challenges of dis-intermediation and competitor re-intermediations, and to exploit the opportunities offered by the Internet and emerging information and communications technologies. We have re-examined within the context of rural tourism factors relevant to virtual trust identified from previous research, and identified two further factors that apply to this context. [Title] 
Technology, Trust and Rural Tourism: Electronic Re-Intermediation via a Virtual Enterprise.
UKAIS 2003: Abstracts
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