ee3298e8_ing_Readers___Reading_Horizons__What_NOT_To_Do
Get to know what your students are interested in. Help them find books that are related to their interests even if it is something that you are not interested in. [What NOT To Do] 
Assign the same list of books to each student. Only give students books that you would choose to read for yourself.
The Four Keys to Motivating Struggling Readers - Reading Horizons
What NOT To Do