bc532e9e_miah_Owyang___Digital_Business__Root_Cause
[Economic Drivers] Excess or Idle Inventory [Example] Rachel Botsman discusses in her iconic TED speech that the average usage of an electric drill is a mere 12 minutes per year. [Root Cause] 
One of the root causes of this movement an abundance of idle resources sitting by the wayside that can be shared and often monetized.
The Three Market Drivers: Causes for the Collaborative Economy | Web Strategy by Jeremiah Owyang | Digital Business
Root Cause