5e258d29_ng___School_of_Marketing___ANA__Takeaway___Content_Summary
[#] 11 [Module] Building the Consumer Relationship [Length] 0H:30M [Takeaway / Content Summary] 
Moving from a campaign approach to an “always on” consumer relationship Connecting with the “always addressable” consumer Case Study: CRM, CXM examples and evaluation
Bridging Digital And Traditional Marketing | School of Marketing | ANA
Takeaway / Content Summary