5e124423_A_Conference___Altimeter_Group__Upsides
[Use Cases] Grow your business [Downsides] This requires significant planning, knowledge of the venue, budget to cut through clutter, and extensive influencer outreach. [Upsides] 
A strategic company can host an event, attract prospects, engage customers deeper.
SXSW is a Festival –Not Just A Conference | Altimeter Group
Upsides