7f6576a7_gy_of_SEO___Coconut_Headphones__Behavioral_Bias
[Definition] Have we taken appropriate account of our past success rates? [SEO Industry Example] Going back and comparing traffic increase estimates you’ve made before doing SEO work, and the actual results afterwards, can make you a much better forecaster going forward. [Behavioral Bias] 
Outside view
The Behavioral Psychology of SEO | Coconut Headphones
Behavioral Bias