b66a8ac8_Industry_Topics_and_Discussion__Metrics
[Dog is healthy if:] Comes when you call it [Brand is healthy if:] Does your brand come when consumers call? Are they calling it? Is the marketing team listening and responding? [Metrics] 
Social media metrics: conversation volume, sentiment, numbers of customer complaints expressed via social and percent satisfactorily addresses.Digital metrics: trademark search, Web site activity.
Research Industry Voices | A Blog for Research Industry Topics and Discussion
Metrics