21a30bc3_omer_Lifestyle_Traits___Trends__IMPLICATIONS___OPPORTUNITIES
[TREND] Seeking symbolic and practical expressions of "Simplicity." [TREND CHARACTERISTICS] Simplicity is an antidote to the perceived complexity and stress of modern life. Increasingly impatient with, and mistrustful of, complex product offerings. Reliance on simple, symbolic logic to associate products to their functionality or inherent benefits. [IMPLICATIONS & OPPORTUNITIES] 
Promote whole and unprocessed ingredients, short ingredient lists and ingredients they can understand. Stay positive and straight-forward with your health and wellness messaging. Create "rituals" around your products that help ground the Boomer and harkens back to a simpler time. The ritual is a way to mark time and keep "sane" in a chaotic environment.
Baby Boomer Lifestyle Traits & Trends
IMPLICATIONS & OPPORTUNITIES