706df99f_smedia___words_versus_pictures__DEFINTION
[PILLAR] ‘Create community’ [IDEAS] The easy thing to do is setup a twitter hashtag where fans can discuss your film and related topics. When you do have a following, why not let the audience have a stake in your next project by allowing them to vote on certain production issues (e.g. title of film, DVD menu layout, etc.) [DEFINTION] 
Encourage communities of customers to meet and share.
Crossmedia | words versus pictures
DEFINTION