b7b8def2_t___SEO_PPC_Management_Chicago__E_mail
[0] Evaluating the effectiveness of your campaign [Traditional Direct Mail] While new things like personalized URLs allow direct mail campaigns to track people who have actually received/taken action, it’s very difficult to assess the effectiveness of your campaign.Unless people take action, by redeeming and offer or coupon, evaluating the penetration of your campaign is hard. [E-mail] 
Since you are able to track who opens your e-mail and what they do with it, it’s easy to know if your campaign accomplished the goal you soughtto accomplish.
Direct Mail Marketing vs. E-mail Marketing - The Web Design Company Chicago | Web Development | SEO PPC Management Chicago
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