e53ef9ad__WPP_s_compensation_philosophy_Six_business_objectives_WPP_s_six_business_objectives
[0] 1 Short-term incentive measure for the Group chief executive and Group finance director [WPP's six business objectives] 
Continue to improve operating margins on revenue and gross margin (net sales)
WPP Annual Report and Accounts 2013 - WPP's compensation philosophy
WPP's six business objectives