383671b9_udiences_in_distribution___BFI__Case_study_description
[Film] Life in a Day [Distributor] World in a Day Films [Release date] 17 Jun 2011 [Case study description] 
An innovative online ‘micro-moguls’ marketing campaign that encouraged fans to market this unique film made from user generated footage, incentivising them with a 25% share of all tickets sold online.
New ways of reaching audiences in distribution | BFI
Case study description