a487e9d7_Publications___Enders_Analysis__Date
[0] UK Commercial Radio Consolidation Further consolidation could lie ahead for the UK commercial radio sector. EMAP is expected to offer its radio assets for sale and Scottish Media Group plans to divest Virgin Radio. The battleground is competition for listeners drawn by the BBC's increasingly popular national radio networks. This report however examines past consolidation, which produced substantial cost savings, without noticeably improving the commercial sector's fortunes. In our view, for consolidation to succeed in this regard, much greater attention will need to be paid to improving content BBC SMG Virgin Media [Sector(s)] Media, Music and Radio [Date] 
18 September 2007 Access this report Email Please enter your email address to confirm that you are a subscriber. Then click Email to have it sent to you or Download to download directly. If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please get in touch to see how you can purchase access to our publications.
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