898761e9_ky_Business_Intelligence___FBI__Description
[Feature] Hekaton [BI value?] It could prove to be of value for BI, instead of persisting Staging data in tables on disk, why not store them in memory? [Description] 
This feature will enable you to store your tables in memory, this can improve performance op to 10 times for existing applications, and up to 50 times if the application is rewritten with Hekaton in mind. The betting company bwin have implemented in-memory on their system, the impact talks for it self.
SQL Server 2014 announced – Funky Business Intelligence - FBI
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