757262e5_Financial_Wisdom__Issue
[Item] General comments [Issue] 
The quality of your list is paramount. Before starting a direct mail effort, consider establishing three different data bases of names - customers, prospects and leads. For any specific mailing, you may want to include only one or two of these groups depending on the nature of the mailing. You may even want to exclude certain customers or prospects if you are concerned that the mailing would be inappropriate for them.
Financial Wisdom
Issue