5e124423_A_Conference___Altimeter_Group__Upsides
[Use Cases] Reach Influencers [Downsides] They're overwhelmed with requests and trying to get their attention to pitch them is very challenging. [Upsides] 
Many of the tech influencers are present, launching books, on stage, hosting parties, or milling about.
SXSW is a Festival –Not Just A Conference | Altimeter Group
Upsides