e22d3241__CRITERIA___INDIVIDUALS___CSIA__2
[0] Customer Service Advocate of the Year [1] The Customer Service Advocate is the voice of the customer within the organisation. They are never satisfied with mediocrity and strive for excellence and to delight customers at every turn. They have great energy and never give up. [3] The Customer Service Advocate meets their targets and often the best performed in the team. [4] The Customer Service Advocate tries to change the way the organisation does things to try and meet the customer’s requirements. They often take on situational leadership to draw together “virtual teams” to effect change or get things done. They understand the organisation’s big picture goals and are well reasoned and professional in their judgements. [5] They Advocate learns what the customer wants and helps to share this knowledge in the organisation. They go out of their way to learn new things and develop themselves. Often they have a clear set of personal goals and can link these directly to the organisation’s objectives. They are always please to share their knowledge with their peers and are generous with their time. [2] 
The behaviours of the Customer Service Advocate are a perfect example of the organisations service values. Customers are loud in the praise of this person and will provide written or verbal testimonials to their great work. They may have performed some heroic actions which turned around a disaster. Maybe the way they work stops disasters before they happen.
JUDGING CRITERIA – INDIVIDUALS | CSIA
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