9c5624b1_he_Single_Version_of_the_Truth__Contributors_Information_Users
[Supply Chain Process] Sale to Ultimate Consumer [Type of Information Shared] Customer information – in particular for the end customer POS data (exactly what the end customer bought and when)
Retailer Supplier Brand owner Sales/marketing Forecasting Procurement
ChainLink Research : Research :Two to Tango; But it Takes More than Two to do the Single Version of the Truth
Information Contributors/Information Users