42a9fcc5_of_McKinsey_Management_Library__tion_to_digital_marketing_team
[Element of 7S model] Superordinate goals Improving the perception of the importance and effectiveness of the digital marketing team amongst senior managers and staff it works with (marketing generalists and IT)
The guiding concepts of the digital marketing organisation which are also part of shared values and culture. The internal and external perception of these goals may vary
7-S framework of McKinsey Management Library
Application to digital marketing team