d74e5a54_e___Digital_Intelligence_Today__4
[0] Social Plugins: “Like” button [1] Allows website managers to quickly embed ‘like’ feature on website, like other social features. This will aggregate on FB, and is a form of social bookmarks [2] As users go to websites (Like CNN) they can see which one of their real friends like which article [3] Now your friends are the editors, threatening traditional editorial process. Threat to social bookmarking tools like Delicious [4] 
All this social aggregated content will yield a powerful database of what you and your friends like, the precursor to customized web experiences and social advertising
Levi's Social Shopping: The Shape of sCRM Things To Come | Digital Intelligence Today
4