5e258d29_ng___School_of_Marketing___ANA__Takeaway___Content_Summary
[#] 6 [Module] Owned Media & Content Strategy [Length] 0H:45M [Takeaway / Content Summary] 
Definition and role of owned media Brand storytelling and content: development, management, and distribution Owned distribution channels: web sites, email, blogs Owned non-digital channels Guided Individual Exercise: Create an inventory of your brand’s owned assets
Bridging Digital And Traditional Marketing | School of Marketing | ANA
Takeaway / Content Summary