96a1c772__Courses_____Stonehill_College__Course
[Code] BUS 342 [Credits] 3 [Course] 
Consumer Behavior Offered: Spring Semester Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Prerequisite(s): BUS 340, and Sophomore standing.
Management Courses  ·  Stonehill College
Course