96a1c772__Courses_____Stonehill_College__Course
[Code] BUS 445 [Credits] 3 [Course] 
Direct Marketing Offered: Spring Semester Not Offered 2015-2016 This course covers the concepts and techniques of direct marketing programs that include direct mail, telephone, catalog, email, and web-base marketing. Emphasis is on the planning, design, and execution of direct marketing campaigns utilizing databases, modeling and profiling techniques. Prerequisite(s): BUS 206 and BUS 340, and Junior standing. Course may be applied to the Entrepreneurship minor.
Management Courses  ·  Stonehill College
Course