3da1f7ed__AdCenter__LookSmart__API_v4_0__Type
[Field] max_cpc [Description] The max cpc for the specified keyword target. If no value passed, the target inherits the campaign or ad group level max cpc. When used to create or update an ad keyword, max_cpc has the following validations: max_cpc must not be greater than $1,000,000.000. max_cpc must not be greater than $20.000. max_cpc must not be less than $0.001. [Type] 
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LookSmart® AdCenter: LookSmart® API v4.0
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