42d34ff3_Nominology___Messy_Matters__Evocativity
[EVOC] BREV Shorter = better [Evocativity] 
Brevity
B r e v i t y
G r e p p a b i l i t y
G o o g l a b i l i t y
P r o n o u n c e a b i l i t y
S p e l l a b i l i t y
V e r b a b i l i t y
Nominology | Messy Matters
Evocativity