21ca268d_gic_intentions___Architectures__Comm__ercial_benefit_
[No.] 22 [Example] Cone-shaped disposable cups [Social benefit?] Yes [Notes on ‘work factor’] Only a (weak) psychological barrier operates here [Comm- ercial benefit?] 
No
N o
Y e s
Strategic intentions | Architectures
Comm- ercial benefit?