45.4631558°n 9.172412°e﻿ / 45.4631558; 9.172412  gruppo bertone, commonly known as bertone, was an italian industrial design company which specialized in car styling, coachbuilding and manufacturing.it formerly was also a car manufacturing company.bertone styling was distinctive, with most cars having a strong 'family resemblance' even if they were badged by different manufacturers.bertone had styled cars for abarth, alfa romeo, aston martin, bmw, citroën, ferrari, fiat, iso, lancia, lamborghini, mercedes-benz, opel, and volvo, among others.in addition, the bertone studio was responsible for two of the later designs of the lambretta motorscooter.the company was based in grugliasco in northern italy.gruppo bertone was founded as carrozzeria bertone in 1912 by giovanni bertone.designer nuccio bertone took charge of the company after world war ii and the company was divided into two units: carrozzeria for manufacturing and stile bertone for styling.until its bankruptcy in 2014, the company was headed by the widow of nuccio bertone, lilli bertone.at the time of bankruptcy, it had some 100 direct employees.in 2014 most employees lost their jobs and were not absorbed by following acquisitions.cars from the company museum went to other museums, like automotoclub storico italiano and volandia.after its bankruptcy, the bertone name was acquired by an architect and retained by some of its former employees, who continued as a milan-based small external design office, bertone design, much more focused on industrial design and architecture.bertone design was sold to the group akka technologies in the second quarter of 2016, which already had automotive design activities through mercedes benz technologies, owned by the group akka technologies for several years.the akka technologies group thus took the opportunity to increase its positioning in engineering and services to manufacturers to deliver turnkey vehicle projects.the akka technologies group subsequently sold the bertone brand in 2020 to mauro and jean-franck ricci, the new owners.in 2022 mauro and jean-franck ricci revived the bertone brand, starting a new era as a coachbuilder of limited-edition ultra high-end sports cars.mauro and jean-franck ricci, with 38 years of experience in engineering and automotive and having established a successful engineering consultancy within mobility, merge the bertone design heritage with high performance automotive engineering.the first in a series of limited edition vehicles, the gb110, was presented in december 2022, marking the 110th anniversary and the beginning of a new chapter in the bertone history.along with three workers, he built horse-drawn vehicles.in the first decades of the 20th century, cars were not common; road traffic was dominated by horse-drawn carriages.the coaches built by the young bertone were particularly regarded for their accuracy, quality, and solidity.in 1914, bertone's second son, giuseppe, nicknamed 'nuccio', was born.the outbreak of the first world war triggered a major crisis of the young italian industrial sector and heavily affected giovanni bertone, who was forced to close his company.in 1920, a new plant was opened near the monginevro 119 in turin.twenty people were on the payroll.one year later, the first important contract was signed to the company.this was a torpedo styled body based on the spa 23s chassis.then, the fiat '501 sport siluro corsa,' the first of a family of models that would characterize the brand in the years to come, was designed.during the 1920s, turin was represented as one of the worldwide centers of excellence of the car industry.bertone was at its hub and formed partnerships with almost all the manufacturers of the time.giovanni bertone began doing bodywork on the fast, chiribiri, aurea, scat, and diatto chassis.the most important and long-lasting relationships were those with the two biggest turin manufacturers: fiat and lancia.
gruppo bertone | foundationplace | italy
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