american motors corporation (amc; commonly referred to as american motors) was an american automobile manufacturing company formed by the merger of nash-kelvinator corporation and hudson motor car company on may 1, 1954.at the time, it was the largest corporate merger in u.s. history.american motors' most similar competitors were those automakers that held similar annual sales levels such as studebaker, packard, kaiser motors, and willys-overland.their largest competitors were the big three—ford, general motors, and chrysler.american motors' production line included small cars - the rambler american, which began as the nash rambler in 1950, hornet, gremlin, and pacer; intermediate and full-sized cars, including the ambassador, rambler classic, rebel, and matador; muscle cars, including the marlin, amx, and javelin; and early four-wheel drive variants of the eagle and the jeep wagoneer, the first true crossovers in the u.s. market.regarded as 'a small company deft enough to exploit special market segments left untended by the giants', american motors was widely known for the design work of chief stylist dick teague, who 'had to make do with a much tighter budget than his counterparts at detroit's big three', but 'had a knack for making the most of his employer's investment'.after periods of intermittent independent success, renault acquired a major interest in american motors in 1979, and the company was ultimately acquired by chrysler in 1987.the new corporation would be called the american motors corporation.an earlier corporation with the same name, co-founded by louis chevrolet, had existed in plainfield, new jersey from 1916 through 1922 before merging into the bessemer–american motors corporation.the nash-kelvinator/hudson deal was a straight stock transfer (three shares of hudson listed at 11⅛, for two shares of american motors and one share of nash-kelvinator listed at 17⅜, for one share of american motors) and finalized in the spring of 1954, forming the fourth-biggest auto company in the u.s. with assets of us$355 million and more than $100 million in working capital.the new company retained hudson ceo a.e.barit as a consultant and he took a seat on the board of directors.nash's george w. mason became president and ceo.mason, the architect of the merger, believed that the survival of the u.s.'s remaining independent automakers was dependent on their joining in one multiple-brand company capable of challenging the big three as an equal.the 'frantic 1953–54 ford/gm price war' had a devastating impact on the remaining 'independent' automakers.the reasons for the merger between nash and hudson included helping cut costs and strengthen their sales organizations to meet the intense competition expected from autos' big three.one quick result from the merger was the doubling up with nash on purchasing and production, allowing hudson to cut prices an average of $155 on the wasp line, and up to $204 on the more expensive hornet models.after the merger, amc had its first profitable quarter during the second three months of 1955, earning $1,592,307, compared to a loss of $3,848,667 during the same period in the previous year.mason also entered into informal discussions with james j. nance of packard to outline his strategic vision.interim plans were made for american motors to buy packard ultramatic automatic transmissions and packard v8 engines for certain american motors products.in july 1954, packard acquired studebaker.the new studebaker-packard corporation (s-p) made the new 320 cu in (5.2 l) packard v8 engine and packard's ultramatic automatic transmission available to american motors for its 1955 nash ambassador and hudson hornet models.when mason died in 1954, george w. romney succeeded him.ironically, romney had once been offered nance's job.in 1948, romney received offers from packard for the post of chief operating officer and from nash for the number two position in the company.
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