1955_dodge | relatedmeanoftransportation | desoto_custom <tsp> dodge | keyperson | sergio_marchionne <tsp> desoto_custom | relatedmeanoftransportation | chrysler_newport <tsp> 1955_dodge | manufacturer | dodge <sep> the 1955 dodge lineup, consisting of the entry-level coronet, royal, and ornate custom royal, was a major departure for the company  driven almost out of business in 1953 and 1954, the chrysler corporation was revived with a $250 million loan from prudential and new models designed by virgil exner  the dodge lineup was positioned as the mainstream line in chrysler's hierarchy, between desoto and plymouth 
dodge co. made the 1955 dodge car which is relative to the desoto custom which in turn is similar to the chrysler newport car. sergio marchionne is an important person for dodge co.the desoto custom chrysler dodge was driven almost out of business in 1953 and 1954