vegetarians look away if you've ever craved the smell of fast food all day long, burger king has come up with the ultimate solution with the launch of a new burger scented cologne the cologne will supposedly imitate the signature aroma of the whopper burger, which consists of 100 per cent flame grilled beef, freshly sliced onions, lettuce and mayonnaise the scent, which has been named flame grilled, is set to be launched by burger king japan on 1 april 2015 scroll down for video  burger king japan's new cologne, 'flame grilled' is set for launch on 1 april 2015  not for vegetarians: 'flame grilled' will smell like the whopper burger: beef, fresh onions, lettuce and mayonnaise  'flame grilled' will set you back 5000 yen   which comes to around £27 pricey there will also supposedly be a one day promotion, whereby every customer will receive a free whopper burger with their purchased perfume bottle it's apt that the release of the perfume would fall on 1 april (april fools' day), and many have speculated that the 'launch' is in fact a global practical joke while many people are doubtful of the launch's authenticity, the fast food chain insists that the upcoming release is not a hoax in fact, this isn't the first time that it's launched a fragrance in 2008, burger king unveiled a men's spray, dubbed flame, which was promoted as 'the scent of seduction with a hint of flame broilled meat' flame was only available online and in certain stores in new york, and was discontinued shortly after its launch april fool's? while many people think that the cologne is a hoax, the advert insists the authenticity of the cologne and sees it retailing for 5000 yen, which is around £27 
burger king japan flame grilled 1 april 5,000 yen   around £27 single day
burger king japan is promoting a new scent called flame grilled . the limited edition cologne will be scheduled for release  on 1 april . the fragrance is retailed at 5,000 yen   around £27 . a single day promotion includes a free whopper with every perfume sale 