premier league sponsors barclays will not renew their £40million a year deal when the current agreement expires at the end of the 2015 16 season the bank agreed a £120m three year deal in 2012 for the present rights   an increase of almost 50 per cent on their previous £82m contract but with sky and bt sport paying a record £51billion for tv rights from the start of the 2016 season, barclays fear the cost of the next sponsorship will also rise considerably barclays have sponsored the premier league since 2001 but the 2015 16 season is set to be their last  the premier league's new £51billion tv rights deal is set to increase the cost of sponsorship  barclays advertising hoardings and ribbons adorn manchester united's trophy lift at old trafford in may, 2013  barclays have sponsored the premier league since 2001 when they first used the sponsorship to promote their barclaycard brand as well as the cost of the sponsorship, they must also consider the costs of promoting it through advertising, public relations and social media the popularity of the premier league abroad is seen as a major factor behind the bank's decision to continue with their sponsorship for almost 15 years with games broadcast into 650 million homes in 175 countries, barclays have used their agreements to promote themselves throughout the world, particularly in africa and asia arsenal lift the premier league trophy in 2002 after barclays' first season as sponsors of the division  premier league chief executive richard scudamore will be looking to agree a new sponsorship deal from 2016 
barclays 120million 51billion the premier league
barclays agreed a £120million three year sponsorship deal back in 2012 . the bank will not renew their agreement when it expires next year . new £51billion tv deal is expected to increase the cost of sponsorship . barclays have sponsored the premier league since 2001 