british game of thrones fans are paying up to £60 more than us shoppers to get their hands on the same products research comparing the price of merchandise on hbo's online store found the huge mark ups stretch to jewellery, clothing and even toys a sterling silver targaryen pendant costs £6299 in the uk   but only £3945 across the pond british game of thrones fans are paying more than us shoppers for game of thrones merchandise left, a targaryen ring costs £2799 in the uk and the equivalent of £2340 in america right, a sterling silver targaryen pendant costs £6299 in the uk   but only £3945 across the pond  similarly a sterling silver dragon egg pendant sets back british fans £11799 with americans paying just £5835 a bookend in the shape of the iron throne is nearly £20 more expensive if you order it in the uk while a letter opener is £895 more even shoppers interested in buying small figurines have to fork out £462 more in the uk   an increase of more than 25 per cent uk shoppers also pay around 13 per cent more than some of their european counterparts, the sun reported rob davies, a 21 year old fan of the show, said that fans 'should be treated equally' another fan, jess lilley, said: 'i am outraged they make so much from the show here even though it is produced by americans' even shoppers interested in buying small figurines like daenerys targaryen (left as doll; right in show) have to fork out £462 more in the uk   an increase of  25 per cent from its £1337 us price tag  this samwell tarly toy costs £899 in the uk   but only £802 if you buy it from hbo's american site  it comes after the fifth series of the hbo show premiered in london on wednesday the american fantasy drama   also shown on sky in britain   has attracted record viewers for the channel and created a lucrative opportunity for merchandise top end products, sold on hbo's us site, include a life size replica of the iron throne for $30,000 (around £20,000) successive british governments have complained about global firms consistently charging british consumers more a figure of jaime lannister (left) is £2099 in the uk and £1671 in the us, while a house stark direwolf pillow (right) is nearly half the price in america at £2006, compared to £3499  a bookend in the shape of the iron throne (right) is nearly £20 more expensive if you order it in the uk while a letter opener is £895 more (left) last year a which? consumer survey found the price difference was particularly prevalent when it came to technology amazon prime was more than £20 cheaper in the us at £59, its survey found and a 13 inch apple macbook pro cost £1,144 instead of £1,499 in the uk, it said part of the price difference is due to the uk having a high vat rate a hbo spokesman said: 'the majority of our licensees are outside europe which creates additional layers of distribution and importation costs' the american fantasy drama   also shown on sky in britain   has attracted record viewers for hbo and created a lucrative opportunity for merchandise jon snow is pictured above in series three 
uk around 13 per cent european
huge mark ups stretch to jewellery, clothing and figurines of characters . uk shoppers also pay around 13 per cent more than european consumers 