it's set to be a happier easter for your wallet this year with many top selling chocolate eggs costing less than last year cadbury chocolate eggs are on average 44 per cent cheaper in supermarkets, while nestlé ones – including smarties and kitkat – are down by 42 per cent, an analysis by brandviewcom reveals supermarkets' own label eggs are also six per cent cheaper, according to industry experts no shelling out: cadbury chocolate eggs are on average 44 per cent cheaper in supermarkets this year  across the 'big four' supermarkets – tesco, sainsbury's, asda and morrisons – the average price a kilo of easter egg has fallen by 14 per cent however, mars and ferrero eggs are up by 42 and 41 per cent respectively and thorntons' have stayed the same price on average trade magazine the grocer, which reported the price drop, said: 'in terms of retailer activity, morrisons has driven the decline by slashing the price of branded eggs by 73 per cent on average, while prices rose at tesco and sainsbury's   by 26 per cent and 33 per cent on average respectively   and dipped 04 per cent at asda 'morrisons is selling some of the most popular branded medium eggs for £1   in line with asda   versus £150 at morrisons last year 'but tesco upped the competition on these core lines last week, slashing its price from £150 to 75p' the magazine says that looking at all easter eggs   not only those for sale this year and last  suggests retailers are changing their product mix to offer lower prices cracking news: it's set to be a happier easter for your wallet this year with many top selling chocolate eggs costing less than 12 months ago 
cadbury 44% nestle kitkat 42% six per cent
cadbury chocolate eggs are 44% cheaper in supermarkets this year . nestle ones   such as smarties and kitkat   are also down by 42% . supermarkets' own eggs are also six per cent cheaper this easter 