tough sell? more than two thirds of americans have said they are not interested in buying apple's new smart watch  apple's new  smartwatch may be a tough sell, with 69 percent of americans  indicating they are not interested in buying the gadget,  according to a reuters/ipsos poll however, the survey also showed limited awareness of the  watch the poll was taken after apple chief executive tim cook  rolled out the product on monday, and only about half of  respondents said they had heard news of the timepiece in the  last few days also, in an encouraging sign for apple, roughly 13 percent  of survey respondents who did not own an iphone said that they  would consider buying one in order to buy an apple watch, which  needs an iphone to work fully apple overcame skepticism about the ipad and ipod when they  first debuted, but the survey suggests that the world's largest  technology company has work to do to make the watch ubiquitous the new watch, a test of cook's leadership, is the company's  first new product in five years, and it hits stores on april 24 it allows users to check email, listen to music and make  phone calls from their wrist apple will sell various versions,  from a $349 'sport' edition to a $17,000 18 karat gold  timepiece ipsos surveyed 1,245 americans online between march 9 and  march 13 the data was weighted to reflect the us population  and has a credibility interval of plus or minus 32 percentage  points apple did not immediately respond to a request for comment  on the poll more than half of respondents, 52 percent, agreed with the  statement that smartwatches are a 'passing fad' one quarter of respondents said they were interested in  purchasing the apple watch, but 69 percent said they had no  desire, and 6 percent said they were unsure initial demand for the watch is expected to come primarily  from existing iphone users, but its wider success is seen  depending on whether developers create enticing apps tailored to  the device, so called killer apps apple is among several large tech companies looking to  jumpstart a new market for 'wearable' electronic devices samsung electronics, sony corp and lg  electronics have all released their own  smartwatches, many of them powered by software developed by  internet company google inc see graphic: http://linkreuterscom/gak82w launch: the poll was taken after apple chief executive tim cookrolled out the product on monday  but consumers have yet to cotton to the notion of wearable  devices google recently halted sales to consumers of glass, a  $1,500 screen attached to glasses which were routinely mocked  for their awkward appearance roughly 46 million smartwatches were sold globally in 2014,  according to research firm strategy analytics, a fraction of the  more than 1 billion smartphones sold worldwide many in the tech industry hope that apple, famous for its  marketing savvy and loyal fans, will have the power to transform  the smartwatches into a product that appeals to the general  public some 46 percent of respondents said that the apple watch  had a 'cool factor' but only 29 percent said they were more  interested in purchasing an apple watch than another brand of  smartwatch analysts expect that apple will sell between 10 million and  32 million watches in 2015 (reporting by alexei oreskovic, editing by peter henderson,  bernard orr)
reuters 13%
survey also found half of respondents hadn't heard news of the gadget . reuters/ipsos poll was taken after the product was rolled out on monday . 13% who didn't have an iphone said they would consider buying the watch . it is the company's first new product in five years 