with its caffeinated, sugary taste, it is the best selling energy drink in the world but one of its key consumer groups   young adults   is becoming increasingly health conscious now, red bull has unveiled two new zero calorie editions in a bid to appeal to millennials the drinks, available in orange and wild cherry flavors, were launched at the weekend to coincide with daylight savings time, when americans may need an energy boost after losing an hour of time scroll down for video  launch: red bull has unveiled two new zero calorie drinks, orange (center) and wild cherry (far left) in a bid to appeal to millennials they are being advertised alongside three other red bull editions: red, blue and yellow  suitable timing: the orange (left) and wild cherry (right) zero calorie drinks were launched at the weekend to coincide with daylight savings time, when americans may need an energy boost after losing an hour of time  they are being advertised in a wide reaching campaign alongside three other red bull editions drinks, including a new yellow colored tropical flavor that was briefly tested last summer the other two flavors, cranberry (red) and blueberry (blue), were launched two years ago in a bid to promote its new flavors and zero calorie editions, red bull and its longtime agency, kastner and partners, are displaying the colorful cans on more than 3,000 billboards nationwide these include boards in los angeles, new york and chicago the drinks are being pictured alongside swirling rays of light, red bull's logo and slogans such as 'wings for every taste' red bull is also advertising its new drinks online it has paid for takeover adds on pandora and continues to release videos of millennials consuming the drinks on twitter, adweekcom reported 'the energy category is still very dynamic, but we've talked with red bull about expanding their customer base,' richard turner, kastner and partners' managing director, told the website colorful: a new yellow colored tropical flavor (right) that was briefly tested last summer was also unveiled at the weekend the other two flavors, cranberry (left) and blueberry (center) were launched two years ago  promotion: on sunday, red bull tweeted a photo of several girls holding out the new drinks, with a caption relating to daylight savings time (pictured   'spring forward with a little more flavor #givesyouwings') enthusiastic response: the image gained a largely positive reaction, with 162 users 'favoriting' the post one user katie riehl, tweeted: 'omg there is now cherry @redbull and i need to try it right now' (pictured) fan: meanwhile, user siena liggins tweeted: 'red bull yellow, cherry and orange editions will be the reason i get through this week alive' another user, a man named dayton maxson, wrote: 'i love redbull so much :)' he said the firms had together decided to do so 'by offering low calorie, low sugar alternatives' he added that he hopes the bright adverts would appeal to millennials 'it feels like it's familiar to an audience that loves the festival scene and the idea of music and light going together,' he said and the digital arm of red bull's advertising campaign appears to have been successful so far on sunday, the brand tweeted a photo of several girls holding out the new drinks, with a caption relating to daylight savings time ('spring forward with a little more flavor #givesyouwings') wide reaching campaign: in a bid to promote its new flavors and zero calorie editions, red bull and its longtime agency, kastner and partners, are displaying the colorful cans on more than 3,000 billboards nationwide above, this mocked up picture, by kastner and partners, shows what one of the billboards will look like  another digitally created photo shows what the adverts could look like in shopping malls and train stations  'not a daily drink': a female twitter user called val   who tweeted a photo of a can of wild cherry red bull she had bought   noted that although the zero calorie edition was 'delicious', 'i don't think i could have it every day' the image gained a largely positive reaction, with 162 users 'favoriting' the post one user katie riehl, tweeted: 'omg there is now cherry @redbull and i need to try it right now' another user, a man named dayton maxson, wrote: 'i love redbull so much :)' meanwhile, in response to a promotional video, user siena liggins, from michigan,‏ tweeted: 'red bull yellow, cherry, and orange editions will be the reason i get through this week alive' but a woman called val   who tweeted a photo of a can of wild cherry red bull she had bought   noted that although the zero calorie edition was 'delicious', 'i don't think i could have it every day' normal version: red bull's us advertising campaign will run through the summer the firm will launch a similar campaign in canada in april above, austrian pilot hannes arch drinks red bull's now famous energy drink  last year, goldman sachs released a report saying that the millennial generation is far more health conscious than its predecessors it remarked: 'healthy living sets the new standard of cool' on its website, red bull says of its drinks: 'the red bull editions combine the functionality of red bull energy drink with the taste of orange, wild cherry, cranberry, blueberry and tropical fruits' the firm's us based advertising campaign will run through the summer it will launch a similar campaign in canada in april
red bull's orange will cherry americans tropical
red bull's key consumers   millennials   are increasingly health conscious . so, the brand has unveiled two new zero calorie editions to cater for them . drinks, available in orange and will cherry flavors, unveiled over weekend . coincided with daylight savings time, when americans lost hour of sleep . they are being advertised alongside three other flavors, including tropical 