it is billed as the most important meal of the day and many people grade a restaurant on the quality of their bacon and eggs on offer but after fierce competition and testing, experts have ruled the the best breakfast is available from your local morrisons the supermarket beat major hotel, restaurant and pub chains to achieve the title of britain's best breakfast morrisons has been named the best place to get breakfast in the uk   beating restaurants, pubs and hotels to win the title   with its big breakfast (pictured) one of the most popular items on its extensive morning menu  it was picked out by judges of the menu innovation and development awards (midas) for its value for money, food quality and customer satisfaction richard jones, morrisons head chef, said: 'the great british breakfast is a national institution, so to be voted the nation's best is an honour 'the secret of our success is offering shoppers a good selection of fresh breakfast items to please all tastes   granola and porridge have become very popular in recent times, and of course there's nothing like the breakfast of champions, the full english' the supermarket chain offers a variety of breakfasts from porridge with red berries to its infamous big breakfast for £450 morrisons was named best in the breakfast category, beating wetherspoons and bella italia which were shortlisted for the awards last year the award went to intercontinental hotels which charges £28 for its cooked breakfast at its 5 star london park lane hotel and the year before macdonald hotels won the accolade a full english at its 4 star macdonald manchester hotel and spa costs £1950  mystery shoppers tried breakfasts at restaurants, pubs and hotels nationwide to name morrisons the winner  the midas awards were launched to recognise the efforts of food development managers in major restaurant and food service chains, and previous winners include the marriott and intercontinental hotel groups as part of the judging process organisers send a team of 'mystery shoppers' to try the breakfast menu at all competing venues   from croissants and bacon rolls to the full english they then score each menu in terms of value for money, food quality and customer expectation levels morrisons' 400 in store cafes, which serve breakfast until 4pm nationwide they sell 100,000 big breakfasts a week, and also stock vegetarian options morrison's nationwide sell around 10,000 of their signature 'big breakfast' a week this has:  3 x rashers of british market st bacon  1 x british market st sausage  1 x egg (choice of fried, scrambled or poached) 2 x hash browns  heinz baked beanz  mushrooms  fried tomato  fried bread  served with red or brown sauce  simon peat, of award organisers inside foodservice, said: 'our judges were dispatched to three morrisons across the country, to try the full range of items on the menu, and they scored top marks each time morrisons is the best place for breakfast 'as the saying goes, breakfast is the most important meal of the day   and there's lot of prestige within the industry to be named as the home of the best breakfast in the uk' british breakfast staples have enjoyed a boost in popularity recently   with sales of british back bacon and eggs increasing in 2013 british bacon producers exported over £33million worth of the meat to nearly 70 countries, with another £13million worth of black pudding sold to foreign countries including spain, ireland and norway eggs were exported to 57 countries
the menu innovation and development awards britain morrisons
morrisons was awarded the title of serving the best breakfast in britain  supermarket chain beat hotels, pubs and restaurants to win the title  it achieved the accolade in the menu innovation and development awards  judges sent mystery shoppers to try breakfasts nationwide to find winner 