apple is planning to overhaul its set top box to bring apps to the tv for the first time the firm is planning to to unveil its new device at its annual world wide developers conference in san francisco, just weeks after dropping to price of its current box from $99 to $69 it is also believed to be working on a 25 channel live streaming tv service, which could be revealed at the same time scroll down for video  apple has made repeated attempts to crack the tv business in his biography of steve jobs, walter isaacson quoted the late apple co founder as saying : 'i'd like to create an integrated television set that is completely easy to use it would be seamlessly synced with all of your devices and with icloud' at its watch event earlier this month tim cook announced apple's partnership with hbo for the launch of hbo now the on demand service will offer all of hbo's shows for $1499 a month hbo's boss richard plepler said: 'all you need is a broadband connection and an apple device' there will be a brand new hbo now channel on apple tv, iphones and ipads the service is launching in april, in time for game of thrones and for people who sign up in april, they will get the first month free apple also dropped the price of its tv box from $99 to $69 and mr cook hinted at plans for an updated apple tv set 'apple tv will reinvent the way you watch television   and this is just the beginning,' said the chief executive the firm has been hinting at its plans for a tv for several years apple has described tv as an 'area of intense interest, and  apple svp of internet software and services eddy cue said last year at the code conference, 'the tv experience sucks' at apple's spring forward event earlier this month, tim cook reveal the price cut, and a deal with hbo, saying: 'apple tv will reinvent the way you watch television   and this is just the beginning,' said the chief executive according to john paczkowski at buzzfeed news , apple intends to show the updated device off at its annual world wide developers conference in june along with a long awaited app store and a software development kit to help developers populate it 'sources say apple's new apple tv is a significant overhaul of the device, one intended to undergird apple's vision of what the tv viewing experience should be, and to raise the table stakes in a set top box market cluttered with barely differentiated devices from amazon, roku, and others,' he wrote 'if i'm understanding the company's strategy correctly, the new apple tv isn't just a play for a stake of the streaming tv market, but for the mythical digital living room 'think tv, music, apps and a little bit of home automation as well' the system is expected to use the company's latest a8 system on chip and support siri voice control of apple tv it is also expected to include support for homekit enabled home automation devices   which include everything from lights to garage door openers apple is it is also believed to be working on a 25 channel live streaming tv service, which could be revealed at the same time channels are expected to include cbs, espn and fx, but it will strip out some of the smaller channels that come packaged on cable services it is also expected to only be available in the us, although this hasn't been confirmed the news follows apple's partnership with hbo, announced at its watch event earlier this month called hbo now, the on demand service is launching exclusively on apple devices next month and this is said to be a 'taster' for what's to come later this year apple also recently cut the price of its apple tv from $99 to $69 last month reports claimed apple was working on a netflix rival sources at the time said the service would put together bundles of programming, rather than entire tv lineups and apple is said to have shown programmers demos of the proposed service, but talks seem to be in the early stages apple has made repeated attempts to crack the tv business in his biography of steve jobs, walter isaacson quoted the late apple co founder as saying : 'i'd like to create an integrated television set that is completely easy to use it would be seamlessly synced with all of your devices and with icloud' 'it will have the simplest user interface you could imagine i finally cracked it'' in 2009, apple proposed a $30 a month subscription service, and since then the company has periodically tried different strategies apple's most recent plan has been to work with pay tv providers like time warner cable to provide a hardware/software offering to those company's customers apple also dropped the price of its tv box from $99 to $69 and mr cook hinted at plans for an updated apple tv set 'apple tv will reinvent the way you watch television   and this is just the beginning,' said mr cook  apple boss tim cook has also said several times  the company wants to figure out how to crack tv at the code conference last may, apple media boss eddy cue told walt mossberg and kara swisher that 'the tv experience sucks' 'all we have today is glorified vcrs,' cue said, saying the only big improvement is that now you don't have to reset the clock when the power goes out 'the experience has been stuck' apple also recently bought an israeli firm that creates technology which could mean the end of the tv remote   and even the computer keyboard and was recently granted a patent for 'minority report' style 3d gesture controls the system uses a 3d camera to track movement, and use it to control an on screen interface   which could be a computer or the much anticipated apple tv
apple watch september new apple tv ipad apple
new apple tv will have faster processor and access to app store  will use iphone, ipad and apple watch as remote  will run 25 channel streaming service apple set to launch in september 