a new ad starring a 'realistic' fashion doll with curves, stretch marks and a 'normal' sized body is trying to change women's perceptions of their bodies plastic doll lammily   who was created as an antidote to barbie's super slim frame   is being used to teach us about our bikini body obsession the brown haired figure confronts her fears on a trip to the beach and sees other women there with flaws and scars, making her realise that no one's perfect scroll down for video  in the new lammily advert the 'average barbie' is shown with stretch marks, the ad is meant to highlight the pressures women are under to be bikini ready  highlighting the pressures on women to look 'swimwear ready,' at all times the magazine reads, 'are you bikini ready?' she then starts looking at her friend's facebook page where they have posted a bikini picture with the mocking hashtags, #plasticperfection, #donthate, #thighgapclub, #bikinibody, #youknowit in what seems to be a parody of the victoria's secret show   famous for its underwear clad models   two barbies then start twerking on a stage as average barbie looks on she is then confronted by adverts for a 'dolly tuck,' and one which says you can lose half an inch in two weeks   a reference to the dolls small waists in the advert lammily is constantly faced with adverts which tell her she can lose weight quickly   the same images women see in real life  the doll is initially seen with red cheeks when she gets to the beach because she is embarrassed by her bikini body  however when she finally heads to the beach average lammily realises that everyone there has their own issues some have stretch marks, others have spots and one has a scar across her stomach the dolls creator nickolay lamm, a digital artist who majored in marketing at the university of pittsburgh, said of making the ad: 'i was thinking about how lammily, in the fashion doll world, would feel very out of place i think one of the hardest things to do in life is to be yourself' lammily also looks at magazines which ask her 'are you beach ready?' when lammily sees the other dolls on the beach she soon realises that they all have their issues with their bodies  lammily was first created in 2014 as the result of a crowd funding project nickolay felt that there was no doll on the market that represented real women more than 13,000 people signed up to the project with 19,000 of the dolls being pre ordered you can buy clothes to fit on the doll as well as stickers which show scars, stretch marks and acne just like normal women have nickolay, speaking in the pittsburgh post gazette, said: 'i’m an artist, plus event planner, email checker, data entry person, graphic designer and pizza delivery driver my goal isn’t to make a ton of money i just want to create the most awesome content on the internet' if you buy a lammily doll then you can buy stickers to go on her   for example these stretch mark stickers which show the marks many women have on their bodies  lammily has stretch marks herself which she proudly shows off as she djs a party on the beach for her friends 
last year nickolay lamm barbie pittsburgh
lammily takes a trip to the beach in the new advert  it is designed to highlight the pressures on women to look good  in the advert lammily realises everyone has their flaws  the doll was designed last year as antidote to super skinny barbie  it was created by digital artist nickolay lamm, from pittsburgh 