You had me! : Do the type of influencer (micro-influencer or macro-influencer), social presence and product congruence have an influence on consumer influencer engagement, and what is the role of source credibility? - University of Twente Student Theses
You had me! : Do the type of influencer (micro-influencer or macro-influencer), social presence and product congruence have an influence on consumer influencer engagement, and what is the role of source credibility?