10.9.3  Additional  Rules for Certain Potential Multiple Violations   10.9.3.1  For purposes of imposing sanctions under Article 10.9, except as provided in Articles 10.9.3.2 and 10.9.3.3, an anti -doping rule violation will only be considered a second violation if ISA  can establish that the Athlete  or other Perso n committed the additional anti -doping rule violation after the Athlete  or other Person  received notice pursuant to Article 7, or after ISA made reasonable efforts to give notice of the first anti-doping rule violation.