Energy save the campaign, it’s the slogan save Save Fuel yaani Save Money. The initial face had managed to save 20 Billion with an initial budget of 1 bill. Its main intention was to bring awareness to the Indian population about energy conservation. The main objective focused on petroleum conservation, curbing waste, and improving the efficiency of fuel (Mahapatra & Sharma, 2016).
Promotional strategies
The promotion was advertised through TV, radio, and print media. Three major media houses joined forces in promoting, and airing the government’s plea to its citizens. The aim of the campaign was to generate awareness of energy conservation tips and strategies, which when adopted would enable increased savings profiting the user ((Mahapatra & Sharma, 2016). A few recommendations were added to help increase awareness. They include Printed literature, participation in the exhibition, celebrating oil and gas conservation, and organizing essays and painting in secondary schools just to mention a few.
Save Energy
Conservation means qualitative and quantitative use of energy for the befit of future use. The source of energy can be, oil, gas, electricity, solar or geothermal. Human beings are to be aware of the qualitative analysis of energy. This is a method of only using energy when it is absolutely necessary and switching it out if the energy is not in use. Quantitative analysis is geared towards the type of source consuming the energy, for example using a car to pull a lorry or using a tractor to pull the lorry, which of the two is efficient, fast, and less fuel-consuming.
a) Petroleum
It is a natural liquid termed liquid gold; this is due to the global use of its byproducts. It occurs naturally within the earth’s crust, when refines it produces, petrol, diesel, and kerosene, just to mention a few. The PCRA camping target audience included Transport, industries, domestic, Agriculture
· Transport
The PCRA campaign focused on training drives, building model depots and garages, emission checks, and engine replacements. The camping gave a general overview of the benefits of the following guidelines. The message stated that reducing speed between 45 to 60 kph on could save gas. Annual savings totaling 25,000 Indian Rupees per year. Driving a tractor at the right speed and tinning its engine saved the farmer 3000 Indian Rupees annually, which could be used to by bicycle to son. Driving the truck at the right speed would lead to 30000 Indian rupees and annually, this could be used to buy a TV set (Mahapatra & Sharma, 2016)
· Industry
Performing energy audits and diagnosis on fuel, organizing seminars, Consumer meets workshops and R&D projects for efficiency. The importance of efficient fuel is for the durability of the engines. The seminars were for improving the learning of their industry professionals, and mass awareness about fuel efficiency. Efficient fuel emissions reduce vehicle air pollution
· Domestic
The camping's main focus was on Educating on cooking, developing fuel-efficient kerosene and pg stoves, and encouragement of alternative energy sources such as solar heating and biogas Fuel-efficient kerosene and LPG stoves, encouragement of Alternative energy sources such as biogas and solar energy and biogas heating.
· Solar as a source of energy
This energy is harvested from the sun through the use of solar panels. The panel work by converting sunlight to energy using n-type and p-type semiconductor material. This energy can be used for providing heat, light in the evenings, hot water for bathing and drinking, electricity for running equipment like TVs, and even cooling like fridges, for homes, businesses, and industry. This is a form of renewable energy that government campaigns focused on promoting. The impact on the environment is positive as the forest cover will begin to grow with fewer charcoal burners (Averett, 2016).
· Biogas as a source of energy
Biogas is a renewable source of energy generated through bio digestion. It is a non-polluting form of energy. It is environmentally friendly because it reduces the emission of greenhouse gases. As no combustion occurs in the production of this gas meaning the production of greenhouse gases is zero (Gnanambal & Swaminathan, 2015). This is one of the strategies employed for combating global warming.
The benefits of biogas include the reduction of lung-related diseases in people who use firewood. Because biogas is smokeless energy, medical bills associated with firewood smoke are reduced. A well-functioning biogas system means the availability of quick and clean energy. The availability of this will reduce water-borne diseases as people will be able to boil water. The butterfly effect of this is that our forests will begin to regenerate.
· Agriculture
The ad campaign focus on the agricultural sector and dwelt on the replacement of inefficient foot valves, repair of lift irrigation pumps, animal feeds, and rehabilitation of demonstration centers. The measures put in order to attain these were to Offer driver-training programs, organize agriculture
Workshops and education on Kisan meals are at farmers' fairs. The benefits would be to help mitigate food wastage to bad planting habits that lead to loss of finance (Mahapatra & Sharma, 2016).
Boosting Energy Conservation
Implementation of the laid guidelines promoted by the campaign would lead to boosting the amount of energy that is conserved countrywide. Abhay Bakre made sure that the campaign will reach the rural areas to provide a countrywide view of the progress in energy conservation, which is a global topic not only an Indian one.
Global warming
The population of the world is growing at a particularly high rate (Mondal, 2019). Increasing the appetite for energy has led to a high dependence on fossil fuels. The eradication of forests for the human population increase is becoming a menace both to the climate and wild animals. A solution needs to be found and implemented to feed this appetite. The only solution is to find alternative ways of complementing hydroelectric power. In the world countries, rural area does not have electricity. People are forced to rely on fossil fuels for almost all the daily needs of their lives. With the decrease in forest cover, the only solution would be the introduction of biogas and solar energy as a source of energy. This will also limit the loss of life between wild animals and human beings for those situated near jungles. Hydroelectric power also comes from water. The reduction of rain leads to an increase in electric power rates. Thus society’s only way to save on finances for hydroelectric power is to conserve the forest cover
Importance of Energy Conservation.
a) Financial
The campaign estimates showed how financial savings could be achieved by following the energy conservation mechanism. Thus it is clear that energy conservation is a way of poverty eradication. The money accumulated due to t the use of energy conversion can be injected back into important use for the family (Mahapatra, S & Sharma, R. (2016). The money can be used to accrue improved renewable sources of energy. The family can use the money for emergency purposes.
b) Health
Health improves with the implementation of new renewable sources of energy. During rainy days, firewood is hard to come by. Some families end up sleeping on an empty stomach. Sometimes it can rain for days thus days for a family to be hungry are prolonged. Having a renewable source of energy like biogas will help mitigate such disasters. The overall benefit of energy conservation is nutritional meals for the whole family.
c) Educational
School dropouts are increasing in drought-prone areas. Environmental objectives to foster a relationship between man and nature should be embraced. The effect of global warming due to the depletion of the forest is increasing. With wildfires on a constant rise in US forests. Learning to utilize other forms of energy is a major pillar in the fight for food security.
d) Psychological
The psychological difference between children in families that have embraced renewable sources of energy compared to those who have not can be seen in their performance in school. Energy is essential for the development of a character in reading. Using kerosene light compared to solar light we find that solar light is durable, clear, and provides a wide range of views compared to kerosene lights. The availability is also essential for the growth and development of a child, it is quicker cleaner, and safer to cook breakfast for your child with biogas than with a kerosene stove. Biogas is sootless and thus health-friendly while kerosene produces soot.
Impact of energy conservation
a) Well informed society
The creation of awareness is a form of passing knowledge and new information. The masses get to know the current trends in the globe. The creation of a campaign provides a positive impact in making sure the citizen get government announcements and information.
b) Better environmental policy
Once society has been informed of the benefits and costs of energy conservation, their minds can be attuned toward remedying the effects of overusing natural resources like firewood from trees and maintaining the water catchment areas.
c) Life
When human is no longer interested in interfering with the natural habits of wild animals due to the need for fossil fuel. Then many humans and any mal conflict will be minimized.
d) Global warming.
Energy conservation has led to the global powers agreeing on a way to help curb this menace. The UN has summits it holds each ear for the purpose of ensuring the world is in the union. Some of the measures put in place are stricter terms on vehicle gas emissions.
e) Acquiring assets
Money accumulated while conserving energy can be used for acquiring now asserts (Mahapatra & Sharma, 2016). It can be used for buying a new home, buying a car, traveling abroad, or satisfying one's hobbies.
f) Job creation
Investing in research to find new, cheap, and reliable energy sources to help in the fight for energy conservation leads to job creation for people with skills in the industry of energy production and environmental studies.
g) A new field of study
Funding research in energy-efficient fuel, analysis of quality, biogas implementation, or solar energy, will provide a field of study for our children to study and explore their imaginations. This is healthy for the scientific branch of the nation to grow.
Conclusion
Energy conservation is an interesting topic of study with different branches that complement each other. Research and development of new technology to combat the ever-changing need of the people is a step toward attaining a balance between nature and technology. Financial freedom in conservation is also an interesting topic as this part tends to be underrated by many. The campaigns brought the mind of society together on a point well misunderstood by many. The cause bringing the mind of people together and teaching them ways to mitigate and solve their financial problems was a noble cause. Looking at the survey result, the campaign did generate interest among its audience.
References
Gnanambal, V., & Swaminathan, K. (2015). Biogas production from renewable lignocellulosic biomass.International Journal of Environment, 4(2), 341-347. https://doi.org/10.3126/ije.v4i2.12662
Mahapatra, S., & Sharma, R. (2016). The PCRA: social marketing campaign for petroleum conservation. 2016-06-07. Retrieved from https://www.yourhomeworksolutions.com › EXTERNALCP15507_pcs.1.pdf.
Mondal, S, H. (2019). The implications of population growth and climate change on sustainable development in Bangladesh. Journal of disaster risk studies, 11(1), 535. doi:10.4102/jamba.v11i1.535
Averett, N. (2016). Solar Power Saves Everyone Money. Retrieved from https://www.bu.edu/articles/2016/solar-energy-advantages/