Personal and professional interests are linked for me, and they go hand in hand. My goal is to be able to run a successful food truck business; it will not be easy because I have never run my own business before, but all I know is that I enjoy different types of cuisines and cooking, and I have taken multiple courses in that area; however, my favorite cuisine is Middle Eastern cuisine, especially the food that my mother prepares, which I will be using her recipes and add my twist to them. There is this magic in food that makes people happy and comforts them, and I would like to be the one who adds a smile to people’s faces. I've been working and saving money for almost two years. Opening a food truck has always been a dream of mine, which I hope will soon come true.
Speaking of the specificity of my goal, I want to serve the highest-quality food using the finest products available, and I'd like my food truck to be in the heart of the city, close to all festivals and events, so that I can share my food truck experience with as many people as possible.
As for its measurability – increase my customer base by 100 every month. This will be accomplished by taking use of the places where my food truck will be, as well as other types of food trucks that will be providing different types of food and sweets in the future, as well as the events and festivals that will be taking place.
For the first five years after my truck launches, I will add a new dish to the menu every year. I don't want to overflow my menu, so I can keep the best quality of food presentable to customers, and by introducing a new dish to the menu, customers will be drawn to try the new dish. The aim isn't out of reach and is simple to achieve; this way, I'll be able to keep my customers happy, and if the new dish I add is a success, I'll be able to raise my profits.
Nobody sets objectives and achieves them just for the sake of achieving them. I'd be setting up and collecting data for my food truck, which would help me pinpoint the mistakes I'd be making so that I could fix them without jeopardizing the business's growth and productivity, and the data would also help the chain of food trucks deliver the same quality of food in the future, even if the food trucks were in different cities or countries.
In my case, I believe I will be able to establish my first food truck in the next two years, as I have been saving for almost two years, and I will not need to take out a loan from a bank, delaying my profit income.
Success isn't guaranteed to happen overnight, but all ambitions, no matter how tiny, are worthwhile to pursue All I have to do now is focus and use the SMART technique, and I am confident that my ideal business will one day become a reality.