The author is JK McKnight, who created Art of Impact to genuinely engage Gen Z and millennials by positively impacting their lives and communities. He founded the Forecastle Festival, a three-day celebration of music, art, and environmental activity. The article was published on December 3, 2021, on Lane Report, a website that specializes in business news (McKnight, 2021). The paper’s target audience is employers interested in having Gen Z and millennials working for them. McKnight wrote the article when most workers were leaving jobs they could not enjoy. At the same time, the pandemic situation contributed to this because when employees returned from isolation, they felt exhausted and dissatisfied with their careers (McKnight, 2021). This factor caused most of the workers, especially Gen Z and Millennials, to begin searching for jobs where they could satisfy their desires.
It is significant to mention that the purpose of the article is to inform employers about which factors can encourage the younger generation to work for their company. McKnight has also included some essential advice that is beneficial to recruiters. The author’s central thesis is that there are changes in the workplace now, and successful employers should conform to the major trends in order to retain workers (McKnight, 2021). The article completely achieves the purpose of informing employers of the processes and steps that need to be implemented to ensure that work satisfies the expectations and desires of employees.